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Kohl's notes

When is the right time to expand a farm operation?

There are specific criteria that should fuel an objective judgment about when you’re ready to grow.

First, does expansion meet your business, family and personal goals? Recently I met a farmer who was opposed to expansion due to the risk of additional debt, while younger members of his family were chomping at the bit to break ground on new facilities. In this case, not all partners had the same vision for the business. This needs to be negotiated before any plans begin. Goal setting and visioning are prerequisites to expansion.

If you are expanding into new facilities, buildings or equipment, consider the life of the asset. With today’s rapidly changing technology and competitive environment, a long payback loan structure can lead to competitive pressure if technology becomes obsolete.

When expanding, follow the strategy of “better is better” before embarking upon a “bigger is better” strategy. Many producers attempt to grow themselves out of problems and into prosperity. In the end, they often bury themselves in a bigger economic hole.

What is your capital strategy? Many only examine the initial capital investment with one number in mind. Frequently, cost overruns and working capital needs in the transition period are not considered, which results in financial and economic stress due to unexpected increases in overhead costs.

Consider the ripple effect. It’s not all about numbers. In our dairy processing business, we had an opportunity to expand and double the number of stores in which our products are available. Economically it works great on paper, but what about the impact on employees’, families’, owners’ and stakeholders’ lives? Balancing business and lifestyle issues is critical in the expansion analysis.

Any time can be a great time to expand, if one follows objective thinking and focuses on execution.

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08/23/2010 11:21:55