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How Cookies are Used
Cookies and other tracking technologies may be used by RBC Web sites to enhance security, to evaluate the effectiveness of Web sites and marketing campaigns and to provide visitors with a customized online experience.
To Enhance Security
The RBC Royal Bank Online Banking Web site uses an encrypted cookie to help protect your accounts from being accessed by unauthorized users through RBC Royal Bank Online Banking. When clients sign-up for our enhanced security feature available through RBC Royal Bank Online Banking, we will attempt to place an encrypted persistent cookie on their computer. This cookie contains information to help us verify the client and to block unauthorized attempts to access their accounts through RBC Royal Bank Online Banking.
To Evaluate Web Site and Campaign Effectiveness
RBC or its agents may use persistent cookies and electronic images known as Web beacons on RBC Web sites, in e-mail communications and in advertisements hosted on third party Web sites, to gather information for the purpose of analyzing the effectiveness of our Web sites and online promotions. Web beacons are very small transparent images (usually 1 x 1 pixel) and are sometimes called clear gifs or actions tags. We use this technology to compile information about Web site usage patterns like how many times a particular link, advertisement or specific area on a Web page is clicked.
The information that is captured automatically in logs by Web servers in the course of operating RBC Web sites is used to evaluate performance and functionality of the Web site. This information may include the pages visited, the type of web browser being used, the level of encryption supported by your browser and your Internet Protocol (IP) address.
To Provide Site Personalization, Customization and Special Offers
Some RBC Web sites use cookies and other tracking technologies to collect information about your online activities and preferences. This information may be used together with other information to:
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help us better understand your interests and needs,
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to provide you with a customized experience and
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to offer special promotions.
Your receipt of personalized offers and communication from us is always guided by the preferences you have communicated to us.
What are Your Choices in Relation to Cookies?
If you would like to browse RBC Web sites, you may do so without accepting cookies. However, you should understand that if you choose not to accept cookies, some RBC Web sites may not function properly or optimally and you will not be permitted to access certain secured sites. For example, if you would like to use a service such as RBC Royal Bank Online Banking, you will be required to accept the cookies that have been engineered to sustain session integrity and enhanced security before proceeding.
Cookies are widely used and most web browsers are configured initially to accept cookies automatically. If you prefer not to accept cookies, you may adjust your browser settings to notify you when a cookie is about to be sent, or you may configure your browser to refuse cookies automatically. If you would like to learn more about how to set your cookie options, please refer to your browser's documentation or online help for instructions.
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