Royal Bank of Canada steals the crown in 2009

rbcroyalbank.com has vaulted to the top spot in a May 2009 independent evaluation of the seven largest Canadian bank public websites in 2009 titled "2009 Canadian Bank Public Web Site Rankings".

For the past three years, Forrester Research has been evaluating major bank and credit union public websites based on criteria they developed which take into account the needs of the typical Canadian online financial services buyer. Forrester examines and assesses navigation and presentation overall, as well as the content and functionality of key financial services.

In the report, RBC Royal Bank was cited for the redesign of its home page, deposit and credit card pages.

We have adopted retail best practices to make it easier for our clients to find relevant information when they are doing their research, and to greatly simplify their experience when they are ready to buy online. The redesign of our public website is part of our ongoing evolution to improve the online customer experience by focusing on the needs of our customers.

- James McGuire, vice-president, Online Banking and Client Experience

In April, over 3.8 million consumers visited rbcroyalbank.com, collectively viewing more than 87 million pages within the website.

Why Choose RBC

Every RBC Royal Bank account comes with the following features:

Convenient access to the largest network of branches and ATM's in Canada
Free 24/7 access to accounts through our award winning online banking service
Customer service available in over 150 languages