{"id":57411,"date":"2021-09-23T15:54:00","date_gmt":"2021-09-23T15:54:00","guid":{"rendered":""},"modified":"2024-02-02T14:23:59","modified_gmt":"2024-02-02T19:23:59","slug":"smallbusinessredefined-roundup-6-common-themes-of-resilient-businesses","status":"publish","type":"rbc_my_money_matter","link":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/smallbusinessredefined-roundup-6-common-themes-of-resilient-businesses\/","title":{"rendered":"Small Business Redefined Roundup: 6 Common Themes of Resilient Businesses"},"content":{"rendered":"<div class=\"wp-block-rbc-single-article-header\">\n\t<section class=\"section-grey cover pad-t-hlf\">\n\t\t<div class=\"section-inner w-half w-mob-full centered-margin cover section-grey pad-tb-0\">\n\t\t\t\t\t\t\t<div class=\"inline-block pill-container pill-taxonomies\">\n\t\t\t\t\t<div class=\"mar-b-hlf mob-mar-b snipe pill is-style-blue-pill\">\n\t\t\t\t\t\t<a class=\"primary-taxonomy\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/entrepreneur\/\">\n\t\t\t\t\t\t\t<span>Entrepreneur<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<h1 class=\"mar-b-hlf mar-t-0 mob-pad-lr-hlf h2 has-black-color\">Small Business Redefined Roundup: 6 Common Themes of Resilient Businesses<\/h1><p class=\"mar-b-0 mob-pad-lr-hlf author-text\">By Diane Amato<\/p>\t\t\t\t\t<div class=\"featured-image-wrapper pos-rel\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"620\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/Thumbnail-default-704.jpg?quality=80\" class=\" cover-image  wp-post-image\" alt=\"\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/Thumbnail-default-704.jpg 930w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/Thumbnail-default-704.jpg?resize=300,200 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/Thumbnail-default-704.jpg?resize=768,512 768w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t<\/section>\n\t<div class=\"article mar-t-dbl\">\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner socials-section\">\n\t\t\t\t<div class=\"top-socials-bar mob-mar-b-hlf\">    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=Small Business Redefined Roundup: 6 Common Themes of Resilient Businesses &#038;body=Hi, I thought you might be interested in this article from RBC My Money Matters: https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/smallbusinessredefined-roundup-6-common-themes-of-resilient-businesses\/\">\n        <img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-email.svg\"\n          alt=\"envelope icon\">\n        <span>\n          Email        <\/span>\n      <\/a>\n      <div class=\"social-button-wrapper sharing-copy-wrapper\">\n        <button class=\"sharing-custom sharing-copy\" data-url=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/smallbusinessredefined-roundup-6-common-themes-of-resilient-businesses\/\">\n          <img decoding=\"async\"\n            src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-related.svg\"\n            alt=\"copy icon\">\n          <span id=\"sharing-copyUrl-Label\">\n            Copy URL          <\/span>\n        <\/button>\n        <input type=\"text\" class=\"sharing-copy-text\" aria-labelledby=\"sharing-copyUrl-Label\">\n      <\/div>\n    <\/div>\n  <\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner w-half w-mob-full centered-margin pad-tb-0 mob-mar-t-hlf mob-mar-b\">\n\t\t\t\t<p class=\"cover-pub-line text-xs mar-b-hlf\">Published September 23, 2021 \u2022 4 Min Read<\/p>\t\t\t<\/div>\n\t\t<\/section>\n\t<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner w-half w-mob-full\" style=\"border-radius:0x\">\n<p>While many Canadian businesses struggled under the weight of lockdowns, evolving restrictions, inventory shortages and shifting demand, many thrived in this period of uncertainty as they uncovered new opportunities, adapted products and processes and pivoted their business models. Here are six common themes that enabled business owners to meet the new and fluctuating challenges they faced.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1) Embracing New Digital Delivery<\/h2>\n\n\n\n<p>Statistics show that online shopping in Canada doubled during the pandemic as consumers stayed in and shopped from home. For businesses to survive, they had to be online \u2013 or get there in a hurry. Here are stories of how even traditional bricks-and-mortar businesses were able to pivot to meet the new digital reality.<\/p>\n\n\n\n<ul class=\"wp-block-rbc-list default is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p class=\"is-style-default default\"><a href=\"https:\/\/discover.rbcroyalbank.com\/smallbusinessredefined-transferring-the-energy-online-how-soul-studio-expanded-during-covid-19\/\"><strong>Learn how Soul Studio swiftly and successfully moved fitness classes online<\/strong><\/a><\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p><a href=\"https:\/\/discover.rbcroyalbank.com\/smallbusinessredefined-muttluks-founder-marianne-bertrand-on-running-a-seasonal-canadian-business\/\"><strong>Read how Muttluks ramped up their online sales channel with the help of experts<\/strong><\/a><\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p><a href=\"https:\/\/discover.rbcroyalbank.com\/smallbusinessredefined-okanagans-oldest-toy-store-pivots-to-continue-serving-the-community\/\"><strong>Discover how Okanagan\u2019s oldest toy store pivoted their shop and got 24,000 SKUs online<\/strong><\/a><\/p>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2) Reaching New Customers<\/h2>\n\n\n\n<p>For businesses that shifted to online channels for the first time, they were able to reach customers they had previously not had access to. <a href=\"https:\/\/discover.rbcroyalbank.com\/smallbusinessredefined-transferring-the-energy-online-how-soul-studio-expanded-during-covid-19\/\">Soul Studio<\/a>, for instance, has fitness class participants join from as far away as Australia, whereas they were previously limited to a local base. <a href=\"https:\/\/discover.rbcroyalbank.com\/how-montreal-mens-clothing-company-surmesur-has-cut-a-unique-path-through-the-pandemic-smallbusinessredefined\/\">Surmesur<\/a> developed a whole new corporate client base when they pivoted to masks and <a href=\"https:\/\/discover.rbcroyalbank.com\/smallbusinessredefined-how-one-medical-supply-company-overcame-shortages-through-innovation\/\">Medi-Secur<\/a> expanded their offerings to new businesses that were suddenly in need of PPE.<\/p>\n\n\n\n<p>Plus, other businesses shifted from wholesale to retail audiences as stores and events shut down.<\/p>\n\n\n\n<ul class=\"wp-block-rbc-list default is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p class=\"is-style-default default\"><a href=\"https:\/\/discover.rbcroyalbank.com\/smallbusinessredefined-matt-and-brandi-bialek-on-how-blast-off-fireworks-is-taking-off\/\"><strong>Read how Blast-Off Fireworks grew their retail division as gatherings went small<\/strong><\/a><\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p><a href=\"https:\/\/discover.rbcroyalbank.com\/keeping-business-rolling-how-one-board-bike-shop-pivoted-during-the-pandemic\/\"><strong>Learn how Landyachtz managed a shift from large wholesale orders to direct-to-consumer shipments<\/strong><\/a><\/p>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3) Keeping Current Customers Close<\/h2>\n\n\n\n<p>While many businesses deftly shifted or expanded their customer base, many others found success by keeping their current customers informed, offering as much live interaction as possible and going to extra mile to make sure they were doing OK.<\/p>\n\n\n\n<p>\u201cWe started to use technology to do the mundane \u201csales&#8221; work for us\u2026and our sales and marketing teams did the heavy lifting, going old-school and actually \u201ctalking&#8221; with our customers and developing one-on-one relationships. The payoff has been tremendous \u2013 we&#8217;ve more than made up all of the ground that we lost during the initial phases of COVID-19,&#8221; says Matt Bialek of <a href=\"https:\/\/discover.rbcroyalbank.com\/smallbusinessredefined-matt-and-brandi-bialek-on-how-blast-off-fireworks-is-taking-off\/\">Blast-Off Fireworks<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/discover.rbcroyalbank.com\/smallbusinessredefined-okanagans-oldest-toy-store-pivots-to-continue-serving-the-community\/\">Vernon Teach &amp; Learn<\/a>, meanwhile, offered one-on-one help to customers looking to entertain and educate young children home from school.<\/p>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p><a href=\"https:\/\/discover.rbcroyalbank.com\/how-le-prieure-continues-to-thrive-in-the-wake-of-covid-19-smallbusinessredefined\/\"><strong>Read how owners of Le Prieur\u00e9 focused on live customer contact even when their dining room was closed<\/strong><\/a><\/p>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">4) A Pivot in Production<\/h2>\n\n\n\n<p>All of a sudden, Canadians had no need for office wear. Hair salons were required to close. PPE shortages made headlines. For businesses that relied on pre-COVID-19 routines and lifestyles, the future was decidedly uncertain. But resourceful business owners found a way to shift what they made to meet the changing times:<\/p>\n\n\n\n<ul class=\"wp-block-rbc-list default is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p class=\"is-style-default default\"><a href=\"https:\/\/discover.rbcroyalbank.com\/how-montreal-mens-clothing-company-surmesur-has-cut-a-unique-path-through-the-pandemic-smallbusinessredefined\/\"><strong>Read how Surmesur pivoted from made-to-measure menswear to supplying the province of Quebec with face masks<\/strong><\/a><\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p><a href=\"https:\/\/discover.rbcroyalbank.com\/smallbusinessredefined-how-community-values-and-shrewd-business-sense-helped-one-b-c-business-thrive-during-a-crisis\/\"><strong>Learn how Briteland shifted its energies to produce and supply a high-performance cleaner<\/strong><\/a><\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p><a href=\"https:\/\/discover.rbcroyalbank.com\/smallbusinessredefined-how-one-medical-supply-company-overcame-shortages-through-innovation\/\"><strong>Watch how Medi-Secur found a unique way to keep essential workers equipped with PPE<\/strong><\/a><\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p><a href=\"https:\/\/discover.rbcroyalbank.com\/ag-hair-how-their-covid-19-pivot-led-to-a-business-expansion\/\"><strong>Read how AG Hair pivoted all manufacturing to hand sanitizer when salons shut down<\/strong><\/a><\/p>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">5) Adapting to Employee Needs<\/h2>\n\n\n\n<p>As small business owners faced challenges and uncertainty, so did the people working for them. Many owners had to furlough employees, some had to quickly hire or retrain, and all had to keep up a constant stream of communication as the environment changed often.<\/p>\n\n\n\n<p><a href=\"https:\/\/discover.rbcroyalbank.com\/keeping-business-rolling-how-one-board-bike-shop-pivoted-during-the-pandemic\/\">Landyachtz<\/a>, for example, reached out to all their employees to see how they could manage with reduced hours before implementing a plan that would work for everyone. <a href=\"https:\/\/discover.rbcroyalbank.com\/smallbusinessredefined-muttluks-founder-marianne-bertrand-on-running-a-seasonal-canadian-business\/\">Muttluks<\/a>, meanwhile, signed their employees up for courses and webinars to boost their education while times were slow. Others pivoted to virtual workplaces.<\/p>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p><a href=\"https:\/\/discover.rbcroyalbank.com\/quill-how-theyre-growing-both-their-business-and-the-podcasting-industry\/\"><strong>Read how Quill moved their podcasting company to entirely remote working model<\/strong><\/a><\/p>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">6) Supporting the Community<\/h2>\n\n\n\n<p>If Canadians have learned one thing over the past 18 months, it&#8217;s that we can endure tough times if we come together and support each other. Many businesses found or elevated their purpose with work dedicated to lifting up other entrepreneurs or community members.<\/p>\n\n\n\n<ul class=\"wp-block-rbc-list default is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p class=\"is-style-default default\"><a href=\"https:\/\/discover.rbcroyalbank.com\/smallbusinessredefined-learning-earning-and-returning-brimz-official-is-still-living-its-values-during-covid-19\/\"><strong>Read how Brimz lived their motto: Learn, Earn and Return by reaching out to other local businesses<\/strong><\/a><\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p><a href=\"https:\/\/discover.rbcroyalbank.com\/rbc-clients-enduring-covid-how-the-goods-is-fostering-the-cycle-of-community-giving\/\"><strong>Discover how The Goods leveraged donations to provide meals to essential workers and vulnerable members of the community<\/strong><\/a><\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p><a href=\"https:\/\/discover.rbcroyalbank.com\/rbc-clients-enduring-covid-coming-together-to-feed-the-community-support-local-business\/\"><strong>Watch how 852 Curbside Collective brought independent businesses together to offer contactless food delivery and pick up<\/strong><\/a><\/p>\n<\/li>\n<\/ul>\n\n\n\n<p>Small business owners deserve a round of applause. Not only have they weathered an unimaginable storm, many redefined their businesses to meet the changing needs and buying habits of Canadians.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-rbc-rbc-default-collapsible\"><p><button class=\"collapse-toggle collapsed\" data-target=\"#collapse834a1009\" data-toggle=\"collapse\" aria-expanded=\"false\" aria-controls=\"collapse834a1009\" data-dig-id=\"LP-57738-834a1009\" data-dig-category=\"LP\" data-dig-action=\"accordion closed\" action-closed=\"accordion closed\" action-opened=\"accordion open\" data-dig-label=\"Things our lawyers want you to know\"><span>Things our lawyers want you to know<\/span><span>Things our lawyers want you to know<\/span><\/button><\/p><div class=\"collapse-content collapse\" id=\"collapse834a1009\">\n<div class=\"wp-block-rbc-collapsible-inner-block collapse-inner\">\n<p>This article is intended as general information only and is not to be relied upon as constituting legal, financial or other professional advice. A professional advisor should be consulted regarding your specific situation. Information presented is believed to be factual and up-to-date but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the authors as of the date of publication and are subject to change. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by Royal Bank of Canada or any of its affiliates.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\t\n\t<div class=\"wp-block-tk-spacer id-dbe89881-9650-4dee-8b38-f3fb969f98c3\" aria-hidden=\"true\"><\/div>\n\t\n\n\n<p class=\"has-text-align-center h5 mar-b\"><strong>Share This Article<\/strong><\/p>\n\n\n\n\t\t<div class=\"socials-block\">\n\t\t\t    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=Small Business Redefined Roundup: 6 Common Themes of Resilient Businesses &#038;body=Hi, I thought you might be interested in this article from RBC My Money Matters: https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/smallbusinessredefined-roundup-6-common-themes-of-resilient-businesses\/\">\n        <img 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\t\t<\/div>\n\n\t\t\n\n\t\n\t<div class=\"wp-block-tk-spacer id-334ac7f9-e94c-428c-9bc3-5b9435ed7ad4\" aria-hidden=\"true\"><\/div>\n\t\n\n\n\t\t\t<div class=\"wp-block-rbc-single-post-topics related-topics-links\">\n\t\t\t\t<p class=\"h5 mar-r-hlf\">Topics:<\/p>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/entrepreneur\/\" class=\"btn topic mar-t-0 mar-r-qtr mar-b-hlf\">Entrepreneur<\/a>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/technology\/\" class=\"btn topic mar-t-0 mar-r-qtr mar-b-hlf\">Technology<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel mob-pad-t-dbl\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner\" style=\"border-radius:0x\">\n<h2 class=\"wp-block-heading mar-b mob-mar-b-dbl mar-t-0\" id=\"h-read-this-next\">Read This Next<\/h2>\n\n\n\t\t\t<div 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https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/Photo-for-article.jpg?resize=768,576 768w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/Photo-for-article.jpg?resize=1024,768 1024w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/Photo-for-article.jpg?resize=1536,1152 1536w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/Photo-for-article.jpg?resize=2048,1536 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-details mob-mar-b-0 mob-mar-t-0 pad-r-0 col-md-12 col-xs-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"primary-taxonomy primary-link\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/\">\n\t\t\t\t\t\tBusiness Success Stories\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/business-beyond-borders-vive-crops-strategy-for-expanding-into-new-markets\/\" class=\"card-title h4 mar-t-0\">Business Beyond Borders: Vive Crop&#8217;s Strategy for Expanding Into New Markets<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class= 'grid-one-third grid-tb-full grid-mob-full mar-b'>\n\t\t\t\t\t\t\t\t\t\t<article class=\"col-wpr mar-b-0 mar-r-0 mar-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"postcard-img-ctr post-card-image col-md-12 col-xs-6 mob-mar-b-0 pad-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/East-Mountain-Forest-Products.png?quality=80&amp;w=1024\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Phil Hsieh, East Mountain Forest Products\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/East-Mountain-Forest-Products.png 1280w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/East-Mountain-Forest-Products.png?resize=300,169 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/East-Mountain-Forest-Products.png?resize=768,432 768w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/East-Mountain-Forest-Products.png?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-details mob-mar-b-0 mob-mar-t-0 pad-r-0 col-md-12 col-xs-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"primary-taxonomy primary-link\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/\">\n\t\t\t\t\t\tBusiness Success Stories\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/east-mountain-forest-building-global-business\/\" class=\"card-title h4 mar-t-0\">Business Beyond Borders: East Mountain Forest Products is Building a Global Business Through Trusted Partnerships<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class= 'grid-one-third grid-tb-full grid-mob-full mar-b'>\n\t\t\t\t\t\t\t\t\t\t<article class=\"col-wpr mar-b-0 mar-r-0 mar-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"postcard-img-ctr post-card-image col-md-12 col-xs-6 mob-mar-b-0 pad-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/OSI-Maritme.jpg?quality=80&amp;w=1024\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"OSI Maritme Jim Girard\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/OSI-Maritme.jpg 3456w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/OSI-Maritme.jpg?resize=300,200 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/OSI-Maritme.jpg?resize=768,512 768w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/OSI-Maritme.jpg?resize=1024,683 1024w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/OSI-Maritme.jpg?resize=1536,1024 1536w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/OSI-Maritme.jpg?resize=2048,1365 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-details mob-mar-b-0 mob-mar-t-0 pad-r-0 col-md-12 col-xs-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"primary-taxonomy primary-link\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/\">\n\t\t\t\t\t\tBusiness Success Stories\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/charting-global-course-osi-maritime-grew-to-25-navies-worldwide\/\" class=\"card-title h4 mar-t-0\">Charting a Global Course: How OSI Maritime Systems Grew from Canada&#8217;s Shores to 25+ Navies Worldwide<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n<\/section>\n<style class=\"advgb-styles-renderer\">\n\t\t.wp-block-tk-spacer.id-dbe89881-9650-4dee-8b38-f3fb969f98c3 {\n\t\theight: 96px;\n\t}\n\n\t@media ( max-width: 480px ) {\n\t\t.wp-block-tk-spacer.id-dbe89881-9650-4dee-8b38-f3fb969f98c3 {\n\t\t\theight: 30px;\n\t\t}\n\t}\t\n\t\t.wp-block-tk-spacer.id-334ac7f9-e94c-428c-9bc3-5b9435ed7ad4 {\n\t\theight: 60px;\n\t}\n\n\t@media ( max-width: 480px ) {\n\t\t.wp-block-tk-spacer.id-334ac7f9-e94c-428c-9bc3-5b9435ed7ad4 {\n\t\t\theight: 30px;\n\t\t}\n\t}\t<\/style>","protected":false},"excerpt":{"rendered":"<p>To celebrate Small Business Month, we look back at the businesses that met tough challenges and the common themes that weave them together.<\/p>\n","protected":false},"author":10,"featured_media":51967,"parent":57329,"menu_order":0,"template":"","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"tags":[157,149],"rbc_content_type":[31],"rbc_audience":[110],"rbc_lob_group":[35],"rbc_difficulty_level":[70],"rbc_mmm_category":[305,323,388,325,382],"class_list":["post-57411","rbc_my_money_matter","type-rbc_my_money_matter","status-publish","has-post-thumbnail","hentry","tag-entrepreneur","tag-technology","rbc_content_type-article","rbc_audience-business-owners","rbc_lob_group-business","rbc_difficulty_level-intermediate","rbc_mmm_category-business","rbc_mmm_category-business-stages","rbc_mmm_category-business-success-stories","rbc_mmm_category-get-inspired","rbc_mmm_category-grow-your-business"],"acf":{"contently_publication_id":"302163","custom_author":"Diane Amato","rbc_video_header":"","rbc_media_duration":"","rbc_toc_for_mmm_tag":"h2","rbc_toc_for_mmm_limit":6,"rbc_toc_for_mmm":null,"rbc_toc_for_mmm_action":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<meta name=\"description\" content=\"Read more about the six common themes that enabled business owners to meet the new and fluctuating challenges they faced during Covid.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/smallbusinessredefined-roundup-6-common-themes-of-resilient-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:description\" content=\"Read more about the six common themes that enabled business owners to meet the new and fluctuating challenges they faced during Covid.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/smallbusinessredefined-roundup-6-common-themes-of-resilient-businesses\/\" \/>\n<meta property=\"og:site_name\" content=\"RBC Royal Bank\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-02T19:23:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/Thumbnail-default-704.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"930\" \/>\n\t<meta property=\"og:image:height\" content=\"620\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 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