{"id":57412,"date":"2021-10-27T13:55:00","date_gmt":"2021-10-27T17:55:00","guid":{"rendered":""},"modified":"2024-06-07T14:04:14","modified_gmt":"2024-06-07T18:04:14","slug":"community-based-community-built-the-local-power-behind-lailas-cheesecake-co-opportunityknocks","status":"publish","type":"rbc_my_money_matter","link":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/community-based-community-built-the-local-power-behind-lailas-cheesecake-co-opportunityknocks\/","title":{"rendered":"Community-based, Community-built. The Local Power Behind Laila&#8217;s Cheesecake Co. #OpportunityKnocks"},"content":{"rendered":"<div class=\"wp-block-rbc-single-article-header\">\n\t<section class=\"section-grey cover pad-t-hlf\">\n\t\t<div class=\"section-inner w-half w-mob-full centered-margin cover section-grey pad-tb-0\">\n\t\t\t\t\t\t\t<div class=\"inline-block pill-container pill-taxonomies\">\n\t\t\t\t\t<div class=\"mar-b-hlf mob-mar-b snipe pill is-style-blue-pill\">\n\t\t\t\t\t\t<a class=\"primary-taxonomy\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/community\/\">\n\t\t\t\t\t\t\t<span>Community<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<h1 class=\"mar-b-hlf mar-t-0 mob-pad-lr-hlf h2 has-black-color\">Community-based, Community-built. The Local Power Behind Laila&#8217;s Cheesecake Co. #OpportunityKnocks<\/h1><p class=\"mar-b-0 mob-pad-lr-hlf author-text\">By Diane Amato<\/p>\t\t\t\t\t<div class=\"featured-image-wrapper pos-rel\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"620\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/Thumbnail-default-739.jpg?quality=80\" class=\" cover-image  wp-post-image\" alt=\"\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/Thumbnail-default-739.jpg 930w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/Thumbnail-default-739.jpg?resize=300,200 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/Thumbnail-default-739.jpg?resize=768,512 768w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t<\/section>\n\t<div class=\"article mar-t-dbl\">\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner socials-section\">\n\t\t\t\t<div class=\"top-socials-bar mob-mar-b-hlf\">    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=Community-based, Community-built. The Local Power Behind Laila&#8217;s Cheesecake Co. #OpportunityKnocks &#038;body=Hi, I thought you might be interested in this article from RBC My Money Matters: https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/community-based-community-built-the-local-power-behind-lailas-cheesecake-co-opportunityknocks\/\">\n        <img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-email.svg\"\n          alt=\"envelope icon\">\n        <span>\n          Email        <\/span>\n      <\/a>\n      <div class=\"social-button-wrapper sharing-copy-wrapper\">\n        <button class=\"sharing-custom sharing-copy\" data-url=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/community-based-community-built-the-local-power-behind-lailas-cheesecake-co-opportunityknocks\/\">\n          <img decoding=\"async\"\n            src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-related.svg\"\n            alt=\"copy icon\">\n          <span id=\"sharing-copyUrl-Label\">\n            Copy URL          <\/span>\n        <\/button>\n        <input type=\"text\" class=\"sharing-copy-text\" aria-labelledby=\"sharing-copyUrl-Label\">\n      <\/div>\n    <\/div>\n  <\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner w-half w-mob-full centered-margin pad-tb-0 mob-mar-t-hlf mob-mar-b\">\n\t\t\t\t<p class=\"cover-pub-line text-xs mar-b-hlf\">Published October 27, 2021 \u2022 8 Min Read<\/p>\t\t\t<\/div>\n\t\t<\/section>\n\t<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner w-half w-mob-full\" style=\"border-radius:0x\">\n<p><i>Businesses are founded on moments of opportunity \u2014 on thoughts of &#8216;someone should make <b>this<\/b>&#8216; or &#8216;I would love it if someone made <b>that<\/b> for my family.&#8217; The #OpportunityKnocks series showcases small business owners who have seized those moments to fill a market gap, solve a problem or address a new need \u2014 even in the face of adversity. Where some saw risk in an uncertain environment, these owners spotted an opportunity and made their move. Learn how these Canadian businesses opened the door to create something new, different or better. Discover how when opportunity knocked, they answered.<\/i><\/p>\n\n\n\n<p>Based in Burlington, Ontario, <a href=\"https:\/\/www.lailascheesecake.com\/\" target=\"_blank\" rel=\"noopener\">Laila&#8217;s Cheesecake Co.<\/a> is a thriving business in the community. While opening a new storefront in the middle of a pandemic might have appeared risky to some, Laila was able to leverage the opportunity presented by the \u201cbuy local&#8221; movement that picked up steam in social networks, growing in numbers and enthusiasm over the past eighteen months.<\/p>\n\n\n\n<p>Thanks to neighbourhood connections, referrals and recommendations that spread the word locally, Laila&#8217;s Cheesecake Co. is delivering delicious and inventive cheesecake products to her community and beyond.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The ripening of an idea<\/h2>\n\n\n\n<p>Like many businesses, Laila&#8217;s Cheesecake Co. was born as a result of a gap in the market \u2014 a gap that was sharply exposed when Laila Diodati was seven months pregnant with her daughter and craving cheesecake. \u201cI went to about five local grocery stores and a few bakeries, but nothing met my expectations,&#8221; she says in a recent interview. So, she ventured into baking her own cheesecakes and worked the next few days relentlessly trying many variations. \u201cI will never forget when the recipe came together,&#8221; she says.<\/p>\n\n\n\n<p>That&#8217;s when she got to work, setting up a home-based business in her kitchen and reaching out to people and businesses in her community to get the word out about her cheesecakes. \u201cI connected with people at the local market and went to local coffee shops and said: &#8216;Hey, can you try my product and maybe sell it?'&#8221; she says. &#8220;I connected with other business owners, a lot of people in my neighbourhood, my kids&#8217; school \u2014 I really did try to forge strong bonds with people.&#8221;<\/p>\n\n\n\n<p>She also joined Facebook restaurant groups for neighbouring communities such as Oakville, Hamilton and Watertown \u2014 groups that took off during the pandemic as community members wanted to support local businesses. \u201cThese groups have more than 20,000 people in each of them. Someone posted about me once and I was so overwhelmed with the messages and emails I was getting,&#8221; Laila recalls. So when she opened her storefront two years later, people had already heard about her. \u201cThat really, really helped me take off and helped my store really thrive when it opened,&#8221; she says, emphasizing the importance of being online. Active on Instagram, Facebook and dipping into TikTok, Laila leverages the power of both online and offline connections. \u201cEvery customer that comes into my store, I ask them how they heard about me. Mostly, people say Instagram, Facebook or a friend told me about it.&#8221;<\/p>\n\n\n\n<div class=\"wp-block-group has-light-grey-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Explore the RBC Digital Choice Business Account Package<\/h3>\n\n\n\n<p>Save time and money when you bank digitally and enjoy access to many built-in features.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.rbcroyalbank.com\/business\/accounts\/digital-choice-business-account.html\" data-dig-id=\"LP-57412-3eb4175e\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"Explore our best account for digital banking\" class=\"rbc-link-format goto-link\" data-icon-class=\"goto-link\">Explore our best account for digital banking<\/a><\/p>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Managing soaring demand<\/h4>\n\n\n\n<p>When the store first opened, Laila and her team were selling out every day. \u201cThe first four months were a whirlwind, and we could barely keep up with the demand. It seemed surreal. I couldn&#8217;t believe the lines, phone calls and emails coming our way,&#8221; says Laila.<\/p>\n\n\n\n<p>While she began by offering any flavour to any customer at any point, that turned out to be inefficient and unsustainable. So, she took a note from local cupcake bakeries, switching up the shop&#8217;s model to offer six different flavours every week in their Jarred Cheesecakes and Assorted 6-Pack. Her signature flavours, meanwhile, are available for advance, custom orders.<\/p>\n\n\n\n<p>She also realized that she was overcommitting herself, which she recognized wasn&#8217;t a healthy approach to running a business in the long-term. \u201cI naturally overcommit myself in every part of my life because I&#8217;m both a perfectionist and a people-pleaser. That doesn&#8217;t work out too well in my favour. I realized, however, that if I continued like this \u2014 where I wouldn&#8217;t sleep some nights \u2014 that I would be overwhelmed and the business couldn&#8217;t operate without me if something happened.&#8221;<\/p>\n\n\n\n<p>To manage both the demand and her health, Laila stepped back and hired staff. She quickly discovered it was actually easier not to overcommit when other people became involved. \u201cI don&#8217;t want my staff to be overwhelmed and flustered,&#8221; she reasoned. \u201cSo it&#8217;s easier for me to say no to orders beyond our capacity.&#8221;<\/p>\n\n\n\n<p>Laila is also in the process of updating her website to an e-commerce model, where she can accept both orders and payments online. In doing so, she will reduce the administrative work of going through email orders and inquiries. \u201cCustomers will be able to quickly click the flavour, the size and the pickup date, and then pay. It will make it easier for our customers, our staff and for me.&#8221;<\/p>\n\n\n\n<p>There are still some things to figure out, particularly given that cheesecakes are handmade and fresh daily. \u201cIt&#8217;s hard to anticipate how many cakes will need to be made in a given day,&#8221; says Laila. \u201cBut I think I have to start somewhere and will figure out some of those kinks later.&#8221;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Paying it forward in the community<\/h4>\n\n\n\n<p>\u201cI love to connect with people,&#8221; says Laila. \u201cI&#8217;d love to say that I took advice from all these professionals and really prioritized the business side of things, but at the end of the day, the connections I made with people helped me get my business off the ground.&#8221;<\/p>\n\n\n\n<p>Grateful for the power of the community behind her \u2014 both online and offline \u2014 Laila takes care to pay forward her success with opportunity and kindness.<\/p>\n\n\n\n<p>Her website, for instance, is being built by a student looking to start an e-commerce business. She loves supporting new businesses and knows how hard he will work to build something great.<\/p>\n\n\n\n<p>And, even with high demand, a young family and a very busy schedule, Laila made the time to reach out to the community during COVID. Through her <i>Random Acts of Cheesecake<\/i> initiative, friends and customers nominated people who inspired them \u2014 whether it was someone who could use some kindness in their life while going through a difficult time or an individual who was contributing in meaningful ways to their community.<\/p>\n\n\n\n<p>\u201cOnce I received the nominations, I would go through them \u2014 often tearfully \u2014 and select the people who would receive the cheesecakes,&#8221; Laila explains. \u201cI completed about 25 cheesecake acts from June \u2014 October 2020.&#8221;<\/p>\n\n\n\n<p>Today, as Laila and her team continue to sell out, they are constantly researching and experimenting to figure out how they can produce more without compromising on quality. Fortunately, she&#8217;s had no shortage of interest in roles she is looking to fill, as people are passionate about great cheesecake and remarkable owners who spread happiness through food, and delight through kindness and generosity.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Tips for other business owners<\/h4>\n\n\n\n<p>Laila&#8217;s Cheesecake Co. is a small but mighty business that is in high demand within her community and beyond. Here are some of the tips she offers other would-be entrepreneurs:<\/p>\n\n\n\n<ul class=\"wp-block-rbc-list default is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p class=\"is-style-default default\"><strong>Differentiate your product:<\/strong>&nbsp;To succeed in business, it\u2019s critical that people see what makes you different than everyone else. For Laila, that\u2019s the quality of her product. \u201cPeople say to me, you don\u2019t even need to market,\u201d says Laila, whose customers describe eating her cheesecake as eating silk. \u201cPeople post that it\u2019s like a euphoric experience \u2013 it\u2019s a really enjoyable treat.\u201d<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p><strong>Knock on doors:<\/strong>&nbsp;Building strong connections within the community enabled Laila to get her product known. By calling and emailing businesses, her products were sold both at local shops and at large retailers such as Nordstrom, which really extended her reach in the early days.<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p><strong>Have a strong online and social presence<\/strong>: Laila thought she was well-known in Burlington, but after joining Facebook groups and boosting her Instagram presence, she realized that only a small portion of the population had been aware of her. Much of her business comes in through her digital presence, which she is constantly building.<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p><strong>Expand carefully:<\/strong>&nbsp;Before Laila opened her store, she calculated how many pre-orders she would need to have and how many cheesecakes she would need to sell in a day in order to hire two employees and still succeed. \u201cNow fast forward, I have eight employees and I tripled what I thought I would sell every day,\u201d she says.<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p><strong>Start somewhere:<\/strong>&nbsp;Laila knows there will be some bumps with her new e-commerce website in the early days, especially as she juggles demand. But she also knows that if she waited until everything was perfect, she could be waiting forever.<\/p>\n<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-rbc-rbc-default-collapsible\"><p><button class=\"collapse-toggle collapsed\" data-target=\"#collapse834a1009\" data-toggle=\"collapse\" aria-expanded=\"false\" aria-controls=\"collapse834a1009\" data-dig-id=\"LP-57738-834a1009\" data-dig-category=\"LP\" data-dig-action=\"accordion closed\" action-closed=\"accordion closed\" action-opened=\"accordion open\" data-dig-label=\"Things our lawyers want you to know\"><span>Things our lawyers want you to know<\/span><span>Things our lawyers want you to know<\/span><\/button><\/p><div class=\"collapse-content collapse\" id=\"collapse834a1009\">\n<div class=\"wp-block-rbc-collapsible-inner-block collapse-inner\">\n<p>This article is intended as general information only and is not to be relied upon as constituting legal, financial or other professional advice. A professional advisor should be consulted regarding your specific situation. Information presented is believed to be factual and up-to-date but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the authors as of the date of publication and are subject to change. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by Royal Bank of Canada or any of its affiliates.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\t\n\t<div class=\"wp-block-tk-spacer id-409525cd-ef21-4c4e-a5fb-38208dd3350f\" aria-hidden=\"true\"><\/div>\n\t\n\n\n<p class=\"has-text-align-center h5 mar-b\"><strong>Share This Article<\/strong><\/p>\n\n\n\n\t\t<div class=\"socials-block\">\n\t\t\t    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=Community-based, Community-built. The Local Power Behind Laila&#8217;s Cheesecake Co. #OpportunityKnocks &#038;body=Hi, I thought you might be interested in this article from RBC My Money Matters: https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/community-based-community-built-the-local-power-behind-lailas-cheesecake-co-opportunityknocks\/\">\n        <img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-email.svg\"\n          alt=\"envelope icon\">\n        <span>\n          Email        <\/span>\n      <\/a>\n      <div class=\"social-button-wrapper sharing-copy-wrapper\">\n        <button class=\"sharing-custom sharing-copy\" data-url=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/community-based-community-built-the-local-power-behind-lailas-cheesecake-co-opportunityknocks\/\">\n          <img decoding=\"async\"\n            src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-related.svg\"\n            alt=\"copy icon\">\n          <span id=\"sharing-copyUrl-Label\">\n            Copy URL          <\/span>\n        <\/button>\n        <input type=\"text\" class=\"sharing-copy-text\" aria-labelledby=\"sharing-copyUrl-Label\">\n      <\/div>\n    <\/div>\n  \t\t<\/div>\n\n\t\t\n\n\t\n\t<div class=\"wp-block-tk-spacer id-cd70bdbe-bc63-4611-b81d-36af3e1c498f\" aria-hidden=\"true\"><\/div>\n\t\n\n\n\t\t\t<div class=\"wp-block-rbc-single-post-topics related-topics-links\">\n\t\t\t\t<p class=\"h5 mar-r-hlf\">Topics:<\/p>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/community\/\" class=\"btn topic mar-t-0 mar-r-qtr mar-b-hlf\">Community<\/a>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/entrepreneur\/\" class=\"btn topic mar-t-0 mar-r-qtr mar-b-hlf\">Entrepreneur<\/a>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/women-led-businesses\/\" class=\"btn topic mar-t-0 mar-r-qtr mar-b-hlf\">Women led Businesses<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel mob-pad-t-dbl\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner\" style=\"border-radius:0x\">\n<h2 class=\"wp-block-heading mar-b mob-mar-b-dbl mar-t-0\" id=\"h-read-this-next\">Read This Next<\/h2>\n\n\n\t\t\t<div class=\"related-posts-type-2\">\n\t\t\t\t<div class=\"related-post-list\">\n\t\t\t\t\t<ul class=\"grid-wpr eh-wpr\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class= 'grid-one-third grid-tb-full grid-mob-full mar-b'>\n\t\t\t\t\t\t\t\t\t\t<article class=\"col-wpr mar-b-0 mar-r-0 mar-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"postcard-img-ctr post-card-image col-md-12 col-xs-6 mob-mar-b-0 pad-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/01\/Side-hustle.jpg?quality=80&amp;w=1024\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"business owner working at desk taking a call\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/01\/Side-hustle.jpg 5120w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/01\/Side-hustle.jpg?resize=300,200 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/01\/Side-hustle.jpg?resize=768,513 768w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/01\/Side-hustle.jpg?resize=1024,683 1024w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/01\/Side-hustle.jpg?resize=1536,1025 1536w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/01\/Side-hustle.jpg?resize=2048,1367 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-details mob-mar-b-0 mob-mar-t-0 pad-r-0 col-md-12 col-xs-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"primary-taxonomy primary-link\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/\">\n\t\t\t\t\t\tStart a Business\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/from-one-day-to-day-one-heres-how-to-start-your-business-in-2026\/\" class=\"card-title h4 mar-t-0\">From \u2018One Day\u2019 to \u2018Day One\u2019: Here\u2019s How to Start Your Business in 2026<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class= 'grid-one-third grid-tb-full grid-mob-full mar-b'>\n\t\t\t\t\t\t\t\t\t\t<article class=\"col-wpr mar-b-0 mar-r-0 mar-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"postcard-img-ctr post-card-image col-md-12 col-xs-6 mob-mar-b-0 pad-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"487\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/10\/Sarah-YT-Thumbnail.png?quality=80&amp;w=1024\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Sarah Herscheid, President and CEO, Sign\u00e9 Sarah\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/10\/Sarah-YT-Thumbnail.png 1137w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/10\/Sarah-YT-Thumbnail.png?resize=300,143 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/10\/Sarah-YT-Thumbnail.png?resize=768,365 768w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/10\/Sarah-YT-Thumbnail.png?resize=1024,487 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-details mob-mar-b-0 mob-mar-t-0 pad-r-0 col-md-12 col-xs-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"primary-taxonomy primary-link\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/\">\n\t\t\t\t\t\tBusiness Success Stories\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/a-run-of-success-how-signe-sarah-reinvented-tights\/\" class=\"card-title h4 mar-t-0\">A Run of Success: How Sign\u00e9 Sarah Reinvented Tights<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class= 'grid-one-third grid-tb-full grid-mob-full mar-b'>\n\t\t\t\t\t\t\t\t\t\t<article class=\"col-wpr mar-b-0 mar-r-0 mar-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"postcard-img-ctr post-card-image col-md-12 col-xs-6 mob-mar-b-0 pad-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/10\/Banner-small-539.jpg?quality=80&amp;w=1024\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Lightbulb with question marks\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/10\/Banner-small-539.jpg 1200w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/10\/Banner-small-539.jpg?resize=300,180 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/10\/Banner-small-539.jpg?resize=768,461 768w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/10\/Banner-small-539.jpg?resize=1024,614 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-details mob-mar-b-0 mob-mar-t-0 pad-r-0 col-md-12 col-xs-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"primary-taxonomy primary-link\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/small-business\/\">\n\t\t\t\t\t\tSmall Business\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/small-business\/small-business-poll\/\" class=\"card-title h4 mar-t-0\">RBC Small Business Poll: Aspirations Hit Eight-Year High as Resilience Defines Small Business Owners<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n<\/section>\n<style class=\"advgb-styles-renderer\">\n\t\t.wp-block-tk-spacer.id-409525cd-ef21-4c4e-a5fb-38208dd3350f {\n\t\theight: 96px;\n\t}\n\n\t@media ( max-width: 480px ) {\n\t\t.wp-block-tk-spacer.id-409525cd-ef21-4c4e-a5fb-38208dd3350f {\n\t\t\theight: 30px;\n\t\t}\n\t}\t\n\t\t.wp-block-tk-spacer.id-cd70bdbe-bc63-4611-b81d-36af3e1c498f {\n\t\theight: 60px;\n\t}\n\n\t@media ( max-width: 480px ) {\n\t\t.wp-block-tk-spacer.id-cd70bdbe-bc63-4611-b81d-36af3e1c498f {\n\t\t\theight: 30px;\n\t\t}\n\t}\t<\/style>","protected":false},"excerpt":{"rendered":"<p>Laila&#8217;s Cheesecake Co&#8217;s success is the result of community connections, the impact of social media and a really outstanding product.<\/p>\n","protected":false},"author":10,"featured_media":61446,"parent":57328,"menu_order":0,"template":"","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"tags":[167,157,189],"rbc_content_type":[31],"rbc_audience":[110],"rbc_lob_group":[35],"rbc_difficulty_level":[33],"rbc_mmm_category":[305,323,388,325,382,326,390,381],"class_list":["post-57412","rbc_my_money_matter","type-rbc_my_money_matter","status-publish","has-post-thumbnail","hentry","tag-community","tag-entrepreneur","tag-women-led-businesses","rbc_content_type-article","rbc_audience-business-owners","rbc_lob_group-business","rbc_difficulty_level-beginner","rbc_mmm_category-business","rbc_mmm_category-business-stages","rbc_mmm_category-business-success-stories","rbc_mmm_category-get-inspired","rbc_mmm_category-grow-your-business","rbc_mmm_category-right-sized-business-advice","rbc_mmm_category-small-business","rbc_mmm_category-start-a-business"],"acf":{"contently_publication_id":"305690","custom_author":"Diane Amato","rbc_video_header":"","rbc_media_duration":"","rbc_video_keywords":"","rbc_video_description":"","rbc_video_upload_date":"","rbc_toc_for_mmm_tag":"h2","rbc_toc_for_mmm_limit":6,"rbc_toc_for_mmm":null,"rbc_toc_for_mmm_action":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<meta name=\"description\" content=\"Laila&#039;s Cheesecake Co&#039;s success is the result of community connections, the impact of social media and a really outstanding product.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/community-based-community-built-the-local-power-behind-lailas-cheesecake-co-opportunityknocks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:description\" content=\"Laila&#039;s Cheesecake Co&#039;s success is the result of community connections, the impact of social media and a really outstanding product.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/community-based-community-built-the-local-power-behind-lailas-cheesecake-co-opportunityknocks\/\" \/>\n<meta property=\"og:site_name\" content=\"RBC Royal Bank\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-07T18:04:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/Thumbnail-default-739.jpg?quality=80\" \/>\n\t<meta property=\"og:image:width\" content=\"930\" \/>\n\t<meta property=\"og:image:height\" content=\"620\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/community-based-community-built-the-local-power-behind-lailas-cheesecake-co-opportunityknocks\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/community-based-community-built-the-local-power-behind-lailas-cheesecake-co-opportunityknocks\/\"},\"author\":{\"name\":\"RBC\",\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/#\/schema\/person\/565fe74483a298c05d1be363c890c7b0\"},\"headline\":\"Community-based, Community-built. The Local Power Behind Laila&#8217;s Cheesecake Co. #OpportunityKnocks\",\"datePublished\":\"2021-10-27T17:55:00+00:00\",\"dateModified\":\"2024-06-07T18:04:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/community-based-community-built-the-local-power-behind-lailas-cheesecake-co-opportunityknocks\/\"},\"wordCount\":1513,\"image\":{\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/community-based-community-built-the-local-power-behind-lailas-cheesecake-co-opportunityknocks\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/Thumbnail-default-739.jpg?quality=80\",\"keywords\":[\"Community\",\"Entrepreneur\",\"Women led Businesses\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/community-based-community-built-the-local-power-behind-lailas-cheesecake-co-opportunityknocks\/\",\"url\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/community-based-community-built-the-local-power-behind-lailas-cheesecake-co-opportunityknocks\/\",\"name\":\"Community-based, Community-built. The Local Power Behind Laila's Cheesecake Co. #OpportunityKnocks - My Money Matters\",\"isPartOf\":{\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/community-based-community-built-the-local-power-behind-lailas-cheesecake-co-opportunityknocks\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/community-based-community-built-the-local-power-behind-lailas-cheesecake-co-opportunityknocks\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/Thumbnail-default-739.jpg?quality=80\",\"datePublished\":\"2021-10-27T17:55:00+00:00\",\"dateModified\":\"2024-06-07T18:04:14+00:00\",\"description\":\"Laila's Cheesecake Co's success is the result of community connections, the impact of social media and a really outstanding product.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/community-based-community-built-the-local-power-behind-lailas-cheesecake-co-opportunityknocks\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/community-based-community-built-the-local-power-behind-lailas-cheesecake-co-opportunityknocks\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/community-based-community-built-the-local-power-behind-lailas-cheesecake-co-opportunityknocks\/#primaryimage\",\"url\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/Thumbnail-default-739.jpg?quality=80\",\"contentUrl\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/Thumbnail-default-739.jpg?quality=80\",\"width\":930,\"height\":620},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/community-based-community-built-the-local-power-behind-lailas-cheesecake-co-opportunityknocks\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"My Money Matters\",\"item\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Business\",\"item\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Business Stages\",\"item\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Start a Business\",\"item\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Community-based, Community-built. The Local Power Behind Laila&#8217;s Cheesecake Co. #OpportunityKnocks\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/#website\",\"url\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/\",\"name\":\"RBC Royal Bank\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/#\/schema\/person\/565fe74483a298c05d1be363c890c7b0\",\"name\":\"RBC\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/ebd3d2d89d929986d9e254569349587e0ae3dda4934d4b7c91e93fd550e72532?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ebd3d2d89d929986d9e254569349587e0ae3dda4934d4b7c91e93fd550e72532?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ebd3d2d89d929986d9e254569349587e0ae3dda4934d4b7c91e93fd550e72532?s=96&d=mm&r=g\",\"caption\":\"RBC\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"description":"Laila's Cheesecake Co's success is the result of community connections, the impact of social media and a really outstanding product.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/community-based-community-built-the-local-power-behind-lailas-cheesecake-co-opportunityknocks\/","og_locale":"en_US","og_type":"article","og_description":"Laila's Cheesecake Co's success is the result of community connections, the impact of social media and a really outstanding product.","og_url":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/community-based-community-built-the-local-power-behind-lailas-cheesecake-co-opportunityknocks\/","og_site_name":"RBC Royal Bank","article_modified_time":"2024-06-07T18:04:14+00:00","og_image":[{"width":930,"height":620,"url":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/Thumbnail-default-739.jpg?quality=80","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/community-based-community-built-the-local-power-behind-lailas-cheesecake-co-opportunityknocks\/#article","isPartOf":{"@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/community-based-community-built-the-local-power-behind-lailas-cheesecake-co-opportunityknocks\/"},"author":{"name":"RBC","@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/#\/schema\/person\/565fe74483a298c05d1be363c890c7b0"},"headline":"Community-based, Community-built. The Local Power Behind Laila&#8217;s Cheesecake Co. #OpportunityKnocks","datePublished":"2021-10-27T17:55:00+00:00","dateModified":"2024-06-07T18:04:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/community-based-community-built-the-local-power-behind-lailas-cheesecake-co-opportunityknocks\/"},"wordCount":1513,"image":{"@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/community-based-community-built-the-local-power-behind-lailas-cheesecake-co-opportunityknocks\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/Thumbnail-default-739.jpg?quality=80","keywords":["Community","Entrepreneur","Women led Businesses"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/community-based-community-built-the-local-power-behind-lailas-cheesecake-co-opportunityknocks\/","url":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/community-based-community-built-the-local-power-behind-lailas-cheesecake-co-opportunityknocks\/","name":"Community-based, Community-built. The Local Power Behind Laila's Cheesecake Co. #OpportunityKnocks - My Money Matters","isPartOf":{"@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/community-based-community-built-the-local-power-behind-lailas-cheesecake-co-opportunityknocks\/#primaryimage"},"image":{"@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/community-based-community-built-the-local-power-behind-lailas-cheesecake-co-opportunityknocks\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/Thumbnail-default-739.jpg?quality=80","datePublished":"2021-10-27T17:55:00+00:00","dateModified":"2024-06-07T18:04:14+00:00","description":"Laila's Cheesecake Co's success is the result of community connections, the impact of social media and a really outstanding product.","breadcrumb":{"@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/community-based-community-built-the-local-power-behind-lailas-cheesecake-co-opportunityknocks\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/community-based-community-built-the-local-power-behind-lailas-cheesecake-co-opportunityknocks\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/community-based-community-built-the-local-power-behind-lailas-cheesecake-co-opportunityknocks\/#primaryimage","url":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/Thumbnail-default-739.jpg?quality=80","contentUrl":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/Thumbnail-default-739.jpg?quality=80","width":930,"height":620},{"@type":"BreadcrumbList","@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/community-based-community-built-the-local-power-behind-lailas-cheesecake-co-opportunityknocks\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"My Money Matters","item":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/"},{"@type":"ListItem","position":2,"name":"Business","item":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/"},{"@type":"ListItem","position":3,"name":"Business Stages","item":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/"},{"@type":"ListItem","position":4,"name":"Start a Business","item":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/"},{"@type":"ListItem","position":5,"name":"Community-based, Community-built. The Local Power Behind Laila&#8217;s Cheesecake Co. #OpportunityKnocks"}]},{"@type":"WebSite","@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/#website","url":"https:\/\/www.rbcroyalbank.com\/en-ca\/","name":"RBC Royal Bank","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rbcroyalbank.com\/en-ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/#\/schema\/person\/565fe74483a298c05d1be363c890c7b0","name":"RBC","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ebd3d2d89d929986d9e254569349587e0ae3dda4934d4b7c91e93fd550e72532?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ebd3d2d89d929986d9e254569349587e0ae3dda4934d4b7c91e93fd550e72532?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ebd3d2d89d929986d9e254569349587e0ae3dda4934d4b7c91e93fd550e72532?s=96&d=mm&r=g","caption":"RBC"}}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/community-based-community-built-the-local-power-behind-lailas-cheesecake-co-opportunityknocks\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Community-based, Community-built. The Local Power Behind Laila&#8217;s Cheesecake Co. #OpportunityKnocks","url":"http:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/community-based-community-built-the-local-power-behind-lailas-cheesecake-co-opportunityknocks\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/community-based-community-built-the-local-power-behind-lailas-cheesecake-co-opportunityknocks\/"},"thumbnailUrl":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/Thumbnail-default-739.jpg?quality=80&w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/Thumbnail-default-739.jpg?quality=80"},"articleSection":"Uncategorized","author":[{"@type":"Person","name":"RBC"}],"creator":["RBC"],"publisher":{"@type":"Organization","name":"RBC Royal Bank","logo":""},"keywords":["community","entrepreneur","women led businesses"],"dateCreated":"2021-10-27T17:55:00Z","datePublished":"2021-10-27T17:55:00Z","dateModified":"2024-06-07T18:04:14Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Community-based, Community-built. The Local Power Behind Laila&#8217;s Cheesecake Co. #OpportunityKnocks\",\"url\":\"http:\\\/\\\/www.rbcroyalbank.com\\\/en-ca\\\/my-money-matters\\\/business\\\/business-stages\\\/start-a-business\\\/community-based-community-built-the-local-power-behind-lailas-cheesecake-co-opportunityknocks\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.rbcroyalbank.com\\\/en-ca\\\/my-money-matters\\\/business\\\/business-stages\\\/start-a-business\\\/community-based-community-built-the-local-power-behind-lailas-cheesecake-co-opportunityknocks\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rbcroyalbank.com\\\/en-ca\\\/wp-content\\\/uploads\\\/sites\\\/12\\\/2023\\\/09\\\/Thumbnail-default-739.jpg?quality=80&w=150&h=150&crop=1\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.rbcroyalbank.com\\\/en-ca\\\/wp-content\\\/uploads\\\/sites\\\/12\\\/2023\\\/09\\\/Thumbnail-default-739.jpg?quality=80\"},\"articleSection\":\"Uncategorized\",\"author\":[{\"@type\":\"Person\",\"name\":\"RBC\"}],\"creator\":[\"RBC\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"RBC Royal Bank\",\"logo\":\"\"},\"keywords\":[\"community\",\"entrepreneur\",\"women led businesses\"],\"dateCreated\":\"2021-10-27T17:55:00Z\",\"datePublished\":\"2021-10-27T17:55:00Z\",\"dateModified\":\"2024-06-07T18:04:14Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/rbcroyalbank.com\/p.js"},"featured_img":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/Thumbnail-default-739.jpg?quality=80&w=930","coauthors":[],"author_meta":{"author_link":"https:\/\/www.rbcroyalbank.com\/en-ca\/author\/fclaussen\/","display_name":"RBC"},"relative_dates":{"created":"Posted 5 years ago","modified":"Updated 2 years ago"},"absolute_dates":{"created":"Posted on October 27, 2021","modified":"Updated on June 7, 2024"},"absolute_dates_time":{"created":"Posted on October 27, 2021 1:55 pm","modified":"Updated on June 7, 2024 2:04 pm"},"featured_img_caption":"","tax_additional":{"post_tag":{"linked":["<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/community\/\" class=\"advgb-post-tax-term\">Community<\/a>","<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/entrepreneur\/\" class=\"advgb-post-tax-term\">Entrepreneur<\/a>","<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/women-led-businesses\/\" class=\"advgb-post-tax-term\">Women led Businesses<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Community<\/span>","<span class=\"advgb-post-tax-term\">Entrepreneur<\/span>","<span class=\"advgb-post-tax-term\">Women led Businesses<\/span>"],"slug":"post_tag","name":"Tags"},"rbc_content_type":{"linked":["<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/content-type\/article\/\" class=\"advgb-post-tax-term\">Article<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Article<\/span>"],"slug":"rbc_content_type","name":"Content Types"},"rbc_audience":{"linked":["<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/audience\/business-owners\/\" class=\"advgb-post-tax-term\">Business Owners<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Business Owners<\/span>"],"slug":"rbc_audience","name":"Audiences"},"rbc_lob_group":{"linked":["<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/lob-group\/business\/\" class=\"advgb-post-tax-term\">Business<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Business<\/span>"],"slug":"rbc_lob_group","name":"LOB Groups"},"rbc_difficulty_level":{"linked":["<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/difficulty-level\/beginner\/\" class=\"advgb-post-tax-term\">Beginner<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Beginner<\/span>"],"slug":"rbc_difficulty_level","name":"Difficulty Levels"},"rbc_mmm_category":{"linked":["<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/mmm-category\/business\/\" class=\"advgb-post-tax-term\">Business<\/a>","<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/mmm-category\/business-stages\/\" class=\"advgb-post-tax-term\">Business Stages<\/a>","<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/mmm-category\/business-success-stories\/\" class=\"advgb-post-tax-term\">Business Success Stories<\/a>","<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/mmm-category\/get-inspired\/\" class=\"advgb-post-tax-term\">Get Inspired<\/a>","<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/mmm-category\/grow-your-business\/\" class=\"advgb-post-tax-term\">Grow Your Business<\/a>","<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/mmm-category\/right-sized-business-advice\/\" class=\"advgb-post-tax-term\">Right-Sized Business Advice<\/a>","<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/mmm-category\/small-business\/\" class=\"advgb-post-tax-term\">Small Business<\/a>","<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/mmm-category\/start-a-business\/\" class=\"advgb-post-tax-term\">Start a Business<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Business<\/span>","<span class=\"advgb-post-tax-term\">Business Stages<\/span>","<span class=\"advgb-post-tax-term\">Business Success Stories<\/span>","<span class=\"advgb-post-tax-term\">Get Inspired<\/span>","<span class=\"advgb-post-tax-term\">Grow Your Business<\/span>","<span class=\"advgb-post-tax-term\">Right-Sized Business Advice<\/span>","<span class=\"advgb-post-tax-term\">Small Business<\/span>","<span class=\"advgb-post-tax-term\">Start a Business<\/span>"],"slug":"rbc_mmm_category","name":"Categories"},"ep_custom_result":{"linked":[],"unlinked":[],"slug":"ep_custom_result","name":"Custom Results"}},"series_order":"","jetpack_sharing_enabled":true,"primary_tag":"167","primary_rbc_mmm_category":"381","_links":{"self":[{"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_my_money_matter\/57412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_my_money_matter"}],"about":[{"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/types\/rbc_my_money_matter"}],"author":[{"embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/users\/10"}],"version-history":[{"count":8,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_my_money_matter\/57412\/revisions"}],"predecessor-version":[{"id":87475,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_my_money_matter\/57412\/revisions\/87475"}],"up":[{"embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_my_money_matter\/57328"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/media\/61446"}],"wp:attachment":[{"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/media?parent=57412"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/tags?post=57412"},{"taxonomy":"rbc_content_type","embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_content_type?post=57412"},{"taxonomy":"rbc_audience","embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_audience?post=57412"},{"taxonomy":"rbc_lob_group","embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_lob_group?post=57412"},{"taxonomy":"rbc_difficulty_level","embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_difficulty_level?post=57412"},{"taxonomy":"rbc_mmm_category","embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_mmm_category?post=57412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}