{"id":57418,"date":"2022-02-23T14:50:00","date_gmt":"2022-02-23T14:50:00","guid":{"rendered":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/ellie-bianca-a-skincare-brand-aiming-to-impact-1-million-women\/"},"modified":"2024-01-18T09:50:12","modified_gmt":"2024-01-18T14:50:12","slug":"ellie-bianca-a-skincare-brand-aiming-to-impact-1-million-women","status":"publish","type":"rbc_my_money_matter","link":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/ellie-bianca-a-skincare-brand-aiming-to-impact-1-million-women\/","title":{"rendered":"Ellie Bianca: A Skincare Brand Aiming to Impact 1 Million Women"},"content":{"rendered":"<div class=\"wp-block-rbc-single-article-header\">\n\t<section class=\"section-grey cover pad-t-hlf\">\n\t\t<div class=\"section-inner w-half w-mob-full centered-margin cover section-grey pad-tb-0\">\n\t\t\t\t\t\t\t<div class=\"inline-block pill-container pill-taxonomies\">\n\t\t\t\t\t<div class=\"mar-b-hlf mob-mar-b snipe pill is-style-blue-pill\">\n\t\t\t\t\t\t<a class=\"primary-taxonomy\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/entrepreneur\/\">\n\t\t\t\t\t\t\t<span>Entrepreneur<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<h1 class=\"mar-b-hlf mar-t-0 mob-pad-lr-hlf h2 has-black-color\">Ellie Bianca: A Skincare Brand Aiming to Impact 1 Million Women<\/h1><p class=\"mar-b-0 mob-pad-lr-hlf author-text\">By Diane Amato<\/p>\t\t\t\t\t<div class=\"featured-image-wrapper pos-rel\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"630\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/TD_Ellie.jpg?quality=80\" class=\" cover-image  wp-post-image\" alt=\"Evelyne Nyairo, founder of Ellie Bianca and winner of the 2021 RBC Canadian Women Entrepreneur Award Women Entrepreneurship Knowledge Hub Micro-Business Award\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/TD_Ellie.jpg 930w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/TD_Ellie.jpg?resize=300,203 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/TD_Ellie.jpg?resize=768,520 768w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t<\/section>\n\t<div class=\"article mar-t-dbl\">\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner socials-section\">\n\t\t\t\t<div class=\"top-socials-bar mob-mar-b-hlf\">    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=Ellie Bianca: A Skincare Brand Aiming to Impact 1 Million Women &#038;body=Hi, I thought you might be interested in this article from RBC My Money Matters: https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/ellie-bianca-a-skincare-brand-aiming-to-impact-1-million-women\/\">\n        <img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-email.svg\"\n          alt=\"envelope icon\">\n        <span>\n          Email        <\/span>\n      <\/a>\n      <div class=\"social-button-wrapper sharing-copy-wrapper\">\n        <button class=\"sharing-custom sharing-copy\" data-url=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/ellie-bianca-a-skincare-brand-aiming-to-impact-1-million-women\/\">\n          <img decoding=\"async\"\n            src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-related.svg\"\n            alt=\"copy icon\">\n          <span id=\"sharing-copyUrl-Label\">\n            Copy URL          <\/span>\n        <\/button>\n        <input type=\"text\" class=\"sharing-copy-text\" aria-labelledby=\"sharing-copyUrl-Label\">\n      <\/div>\n    <\/div>\n  <\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner w-half w-mob-full centered-margin pad-tb-0 mob-mar-t-hlf mob-mar-b\">\n\t\t\t\t<p class=\"cover-pub-line text-xs mar-b-hlf\">Published February 23, 2022 \u2022 6 Min Read<\/p>\t\t\t<\/div>\n\t\t<\/section>\n\t<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner w-half w-mob-full\" style=\"border-radius:0x\">\n<p>Evelyne Nyairo&#8217;s first degree is in environmental sciences, with majors in biology and chemistry. After graduation, she worked at engineering firms in Western Canada and travelled around the world supporting oil and gas projects that focus on compliance management, facility integrity, conservation, waste management and emissions reduction. \u201cI have been to some of the weirdest places and some of the scariest places,&#8221; she says in a recent conversation.<\/p>\n\n\n\n<p>On one of her trips, she found herself doing fieldwork in central Africa, among the beautiful mango trees in Chad. She watched as children and their mother climbed trees to harvest mangoes for Evelyne to buy. When she went to purchase the fruit, she was asked to pay the husband as a sign of respect, even though his wife had served her the mangoes. \u201cI felt a knot of anger and thought to myself: This happens everywhere around the world, just in different ways,&#8221; she says. She was motivated to create opportunities for women to excel. Evelyne determined she could do this by building a business. \u201cBut not just any business \u2014 a thriving business that is going to make an impact. And that&#8217;s how my brand <a href=\"https:\/\/www.elliebianca.com\/\" data-dig-id=\"LP-57418-33a2f795\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"Ellie Bianca\" class=\"rbc-link-format\">Ellie Bianca<\/a> started,&#8221; explains Evelyne, who was the winner of the 2021 RBC Canadian Women Entrepreneur Awards, Women Entrepreneurship Knowledge Hub Micro-Business Award.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A skincare brand all for women, by women<\/h2>\n\n\n\n<p>Evelyne decided to launch a skincare brand because she felt it was a great way for women to engage with each other. \u201cWe all use skincare products; we all want to heal our skin and regenerate our skin cells to look younger. I think there&#8217;s a lot that brings us together as women as a tribe,&#8221; says Evelyne. \u201cSkincare also creates a link with the suppliers \u2014 there are so many amazing ingredients in Africa and other parts of the world, and most of the people that do the work are women. I wanted to create a social enterprise so we could create opportunities \u2014 and not just support our business but the entire supply chain.&#8221; She explains she is very intentional about sourcing from women-run companies and suppliers \u2014 from ingredients to photography to package design.<\/p>\n\n\n\n<p>When it comes to formulating the products, Evelyne does that herself to maintain control of her commitment to 100 per cent clean ingredients. \u201cWhen I first started, I hired a couple of labs to produce the product \u2014 but that became a problem as they introduced ingredients I did not want to see. So I said I&#8217;m going to do it myself,&#8221; she says, adding that it gives her so much joy because she gets to use the chemistry and biology she loves so much.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">From a humble beginning to big goals<\/h2>\n\n\n\n<p>Evelyne launched Ellie Bianca with just a simple lip balm. \u201cI thought it would be easy to sell lip balms but realized there are too many of them out there,&#8221; she says. Since her first days, Evelyne has grown Ellie Bianca to an all-natural skincare line with over 35 SKUs \u2014 and more on the way very soon.<\/p>\n\n\n\n<p>When asked about how big she wants to take her business, Evelyne talks first about the impact she wants to make. \u201cThe goal we have always had from the beginning is to impact one million women,&#8221; she says. She aims to achieve this goal in a few ways. One is through the Ellie Bianca Woman Scholarship she launched two years ago for single mothers. \u201cI am a single mother, and I could not have accessed the opportunities I did without my education,&#8221; she says.<\/p>\n\n\n\n<p>She created the scholarship to encourage more single mothers to enroll and graduate from post-secondary school. One recipient is selected each year and receives one-time financial support, which is funded by a percentage of Ellie Bianca product sales and support from community donors. They also sponsor boys and girls in Africa who are serious about going to school but face financial constraints.<\/p>\n\n\n\n<p>\u201cBut of course, we want our business to grow,&#8221; says Evelyne, sharing that the success of Ellie Bianca is where she can have the most significant impact. \u201cI&#8217;m a little ambitious,&#8221; she says. \u201cI want to build a billion-dollar brand. I often say that young girls are not going to be the women they don&#8217;t see. They need to see women like them, regular people, breaking barriers, so they know that it&#8217;s possible.&#8221;<\/p>\n\n\n\n<p>Evelyne likes to say: <i>If your dreams are not scaring you, they&#8217;re not big enough. Be scared but do it anyway<\/i>.<\/p>\n\n\n\n<p>While more women start businesses than men, she feels it&#8217;s time for women to take it to the next level, shifting from smaller businesses to bigger enterprises. \u201cWe have the strength and inner determination to do it \u2014 we have what it takes to endure. Yes, building a business will be tough, and there will always be something that pushes you to your boundaries. We must prepare ourselves and give other women permission to do the same.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A 3-part model for success<\/h2>\n\n\n\n<p>As Evelyne forges the path toward her billion-dollar brand, she has introduced three different business models to help her reach her goals. The first is her business-to-consumer model, through which they sell products online and at their boutique. Meanwhile, the second is a business-to-business model. They sell to distributors and organic retailers. Their third business model is a private label, through which they sell hand creams, soaps and hand sanitizers. \u201cThrough our three business models, we should be able to grow slowly and steadily. I don&#8217;t want to be in a rush to grow \u2014 I want to make sure everything is intentional, see how we can leverage technology for growth and explore ways to do business with other countries.&#8221;<\/p>\n\n\n\n<p>Today, Evelyne is working on her Ph.D. in Strategy and Innovation, she is studying ways to tap into technology to advance innovation, and she lives the three pillars of her brand every day: <i>Kind to Your Skin. Kind to the Earth. Kind to Women<\/i>. As she builds her brand, she is simultaneously empowering women business owners, lifting single mothers and giving women and girls the permission to dream big.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-rbc-rbc-default-collapsible\"><p><button class=\"collapse-toggle collapsed\" data-target=\"#collapse834a1009\" data-toggle=\"collapse\" aria-expanded=\"false\" aria-controls=\"collapse834a1009\" data-dig-id=\"LP-57738-834a1009\" data-dig-category=\"LP\" data-dig-action=\"accordion closed\" action-closed=\"accordion closed\" action-opened=\"accordion open\" data-dig-label=\"Things our lawyers want you to know\"><span>Things our lawyers want you to know<\/span><span>Things our lawyers want you to know<\/span><\/button><\/p><div class=\"collapse-content collapse\" id=\"collapse834a1009\">\n<div class=\"wp-block-rbc-collapsible-inner-block collapse-inner\">\n<p>This article is intended as general information only and is not to be relied upon as constituting legal, financial or other professional advice. A professional advisor should be consulted regarding your specific situation. Information presented is believed to be factual and up-to-date but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the authors as of the date of publication and are subject to change. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by Royal Bank of Canada or any of its affiliates.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\t\n\t<div class=\"wp-block-tk-spacer id-20c37f58-9fa7-49ee-a097-c810fbfb6803\" aria-hidden=\"true\"><\/div>\n\t\n\n\n<p class=\"has-text-align-center h5 mar-b\"><strong>Share This Article<\/strong><\/p>\n\n\n\n\t\t<div class=\"socials-block\">\n\t\t\t    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=Ellie Bianca: A Skincare Brand Aiming to Impact 1 Million Women &#038;body=Hi, I thought you might be interested in this article from RBC My Money Matters: https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/ellie-bianca-a-skincare-brand-aiming-to-impact-1-million-women\/\">\n        <img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-email.svg\"\n          alt=\"envelope icon\">\n        <span>\n          Email        <\/span>\n      <\/a>\n      <div class=\"social-button-wrapper sharing-copy-wrapper\">\n        <button class=\"sharing-custom sharing-copy\" data-url=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/ellie-bianca-a-skincare-brand-aiming-to-impact-1-million-women\/\">\n          <img decoding=\"async\"\n            src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-related.svg\"\n            alt=\"copy icon\">\n          <span id=\"sharing-copyUrl-Label\">\n            Copy URL          <\/span>\n        <\/button>\n        <input type=\"text\" class=\"sharing-copy-text\" aria-labelledby=\"sharing-copyUrl-Label\">\n      <\/div>\n    <\/div>\n  \t\t<\/div>\n\n\t\t\n\n\t\n\t<div class=\"wp-block-tk-spacer id-27cfb400-72de-44ff-b0d2-934fd7388d22\" aria-hidden=\"true\"><\/div>\n\t\n\n\n\t\t\t<div class=\"wp-block-rbc-single-post-topics related-topics-links\">\n\t\t\t\t<p class=\"h5 mar-r-hlf\">Topics:<\/p>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/entrepreneur\/\" class=\"btn topic mar-t-0 mar-r-qtr mar-b-hlf\">Entrepreneur<\/a>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/ideas-and-insights\/\" class=\"btn topic mar-t-0 mar-r-qtr mar-b-hlf\">Ideas and Insights<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel mob-pad-t-dbl\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner\" style=\"border-radius:0x\">\n<h2 class=\"wp-block-heading mar-b mob-mar-b-dbl mar-t-0\" id=\"h-read-this-next\">Read This Next<\/h2>\n\n\n\t\t\t<div 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