{"id":57420,"date":"2022-02-28T14:34:00","date_gmt":"2022-02-28T14:34:00","guid":{"rendered":""},"modified":"2024-02-02T14:08:04","modified_gmt":"2024-02-02T19:08:04","slug":"bee-video-productions-turning-a-home-based-business-into-a-global-digital-creative-team-opportunityknocks","status":"publish","type":"rbc_my_money_matter","link":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/bee-video-productions-turning-a-home-based-business-into-a-global-digital-creative-team-opportunityknocks\/","title":{"rendered":"Bee Video Productions: Turning a home-based business into a global digital creative team #OpportunityKnocks"},"content":{"rendered":"<div class=\"wp-block-rbc-single-article-header\">\n\t<section class=\"section-grey cover pad-t-hlf\">\n\t\t<div class=\"section-inner w-half w-mob-full centered-margin cover section-grey pad-tb-0\">\n\t\t\t\t\t\t\t<div class=\"inline-block pill-container pill-taxonomies\">\n\t\t\t\t\t<div class=\"mar-b-hlf mob-mar-b snipe pill is-style-blue-pill\">\n\t\t\t\t\t\t<a class=\"primary-taxonomy\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/entrepreneur\/\">\n\t\t\t\t\t\t\t<span>Entrepreneur<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<h1 class=\"mar-b-hlf mar-t-0 mob-pad-lr-hlf h2 has-black-color\">Bee Video Productions: Turning a home-based business into a global digital creative team #OpportunityKnocks<\/h1><p class=\"mar-b-0 mob-pad-lr-hlf author-text\">By Diane Amato<\/p>\t\t\t\t\t<div class=\"featured-image-wrapper pos-rel\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"620\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/TD-6.jpg?quality=80\" class=\" cover-image  wp-post-image\" alt=\"Brigitte Sachse\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/TD-6.jpg 930w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/TD-6.jpg?resize=300,200 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/TD-6.jpg?resize=768,512 768w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t<\/section>\n\t<div class=\"article mar-t-dbl\">\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner socials-section\">\n\t\t\t\t<div class=\"top-socials-bar mob-mar-b-hlf\">    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=Bee Video Productions: Turning a home-based business into a global digital creative team #OpportunityKnocks &#038;body=Hi, I thought you might be interested in this article from RBC My Money Matters: https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/bee-video-productions-turning-a-home-based-business-into-a-global-digital-creative-team-opportunityknocks\/\">\n        <img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-email.svg\"\n          alt=\"envelope icon\">\n        <span>\n          Email        <\/span>\n      <\/a>\n      <div class=\"social-button-wrapper sharing-copy-wrapper\">\n        <button class=\"sharing-custom sharing-copy\" data-url=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/bee-video-productions-turning-a-home-based-business-into-a-global-digital-creative-team-opportunityknocks\/\">\n          <img decoding=\"async\"\n            src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-related.svg\"\n            alt=\"copy icon\">\n          <span id=\"sharing-copyUrl-Label\">\n            Copy URL          <\/span>\n        <\/button>\n        <input type=\"text\" class=\"sharing-copy-text\" aria-labelledby=\"sharing-copyUrl-Label\">\n      <\/div>\n    <\/div>\n  <\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner w-half w-mob-full centered-margin pad-tb-0 mob-mar-t-hlf mob-mar-b\">\n\t\t\t\t<p class=\"cover-pub-line text-xs mar-b-hlf\">Published February 28, 2022 \u2022 6 Min Read<\/p>\t\t\t<\/div>\n\t\t<\/section>\n\t<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner w-half w-mob-full\" style=\"border-radius:0x\">\n<p><i>Businesses are founded on moments of opportunity \u2014 on thoughts of &#8216;someone should do this or &#8216;I would love it if someone made that for my family.&#8217; The #OpportunityKnocks series showcases small business owners who have seized those moments to fill a market gap, solve a problem or address a new need \u2013 even in the face of adversity. Where some saw risk in an uncertain environment, these owners spotted opportunity and made their move. Learn how these Canadian businesses opened the door to create something new, different or better. Discover how when opportunity knocked, they answered.<\/i><\/p>\n\n\n\n<p>Entrepreneurship had always been a dream for Brigitte Sachse. But, with a comfortable job, good pay and solid benefits, it was tough to give that all up and take the leap. After experiencing a health scare that lasted several months, however, she realized it was time to take action. \u201cWhen things like that happen, your mind shifts a little bit and you realize life is short,&#8221; she says in a recent conversation. \u201cI realized that if I didn&#8217;t take the leap and do it then, the weight of regret was going to be heavier than any fear I felt with quitting my job. I knew I would always wonder.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A bumpy start \u2013 and a new opportunity<\/h2>\n\n\n\n<p>When Brigitte looks back at the first year of her business, <a href=\"https:\/\/beevideoproductions.com\/\" data-dig-id=\"LP-57420-11dd3105\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"Bee Video Productions\" class=\"rbc-link-format\">Bee Video Productions<\/a>, she cringes. \u201cThere were so many things I didn&#8217;t understand,&#8221; she says. \u201cI knew the industry, I knew film and television production, but I didn&#8217;t understand accounting. I didn&#8217;t understand digital marketing. There were a lot of things about running a business that I just didn&#8217;t know about.&#8221;<\/p>\n\n\n\n<p>Brigitte&#8217;s original business model involved producing live, short-form videos for corporations, which usually consisted of in-person shoots featuring her clients and their businesses. When COVID hit in March 2020, she had to quickly change course. \u201cI had just leveled out the business and didn&#8217;t feel it was that easy to pivot. But once I stopped the pity party, I figured out it was actually pretty easy \u2013 I just had to find something that didn&#8217;t depend on in-person production.&#8221;<\/p>\n\n\n\n<p>So that&#8217;s when she explored animation, a growing communications tool used in the marketing world to bring brands to life through visual storytelling. \u201cWith animation, creative is all done remotely. A client or marketer&#8217;s story is told through digital illustrations, motion graphics, rolling captions, and voiceovers.&#8221;<\/p>\n\n\n\n<p>She earned a couple of small jobs with CBC to boost her animation portfolio and slowly built up that side of her business.<\/p>\n\n\n\n<p>\u201cGetting started with animation was definitely a learning curve \u2013 sometimes projects took a lot longer and were more expensive to complete than I thought, which meant my margins were lower. In the creative business, I&#8217;ve learned there is no more important asset that your creative partners and your staff.&#8221; At the beginning of her new path, Brigitte worked with one animator, Carlos, who helped her through difficult times. \u201cThere are certain people who will help you in meaningful ways when times are tough,&#8221; she says. \u201cHe did brilliant work, never complained and I&#8217;m sure didn&#8217;t charge me full price. At the time, I didn&#8217;t have the context of how much work it was to create what he was doing.&#8221; Kindness was one of the key contributors to her success.<\/p>\n\n\n\n<p>The pandemic also forced Brigitte to transform her marketing strategy. Pre-COVID, her business development involved word of mouth through networking and personal contacts. But that all changed when lockdowns sent everyone into isolation. \u201cI loved networking groups. But all of a sudden, I couldn&#8217;t network, I couldn&#8217;t go to conferences. So I had to rethink my acquisition strategy.<\/p>\n\n\n\n<p>At the time, she didn&#8217;t really know what digital marketing was, and had to look up the definition of SEO. Since 2020, however, Brigitte calls SEO her &#8216;best friend.&#8217; \u201cIt&#8217;s been an amazing journey, because when you search up &#8216;animation studio Toronto&#8217; I often appear on the first page.&#8221;<\/p>\n\n\n\n<p>Now, Brigitte gets calls from all over the world thanks to her digital presence. One of her best clients is based in South Africa. Even her team, which is made up of twelve freelance, part-time and full-time workers, is a virtual success story. \u201cI&#8217;ll have crew calls when there are two people across the country in Halifax, one person in Brazil and one person down the street. It&#8217;s a really cool thing and a silver lining for sure.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Future Looks Bright<\/h3>\n\n\n\n<p>Reimagining her business and focusing on her online marketing strategies have paid off. Eighteen months after her pivot, her revenue has flipped from 80 percent in-person video shoots to 80 percent video animation \u2013 and her revenue has increased 50 percent year over year.<\/p>\n\n\n\n<p>Brigitte&#8217;s goal is to build her company into a business with over $1 million in revenues \u2013 she recognizes that this is the threshold largely elusive to women entrepreneurs and intends on breaking through that barrier.<\/p>\n\n\n\n<p>\u201cI&#8217;d like to crack that figure. Having $1 million in revenues a year has been a stated goal of mine for a few years. I&#8217;m not there, but I could get there.&#8221;<\/p>\n\n\n\n<p>While her business has been on a &#8216;low boil&#8217; for some time \u2013 due to lockdowns and kids at home \u2013 she is hopeful for the future and feels she can turn the dial up or down on her digital marketing efforts as her availability shifts.<\/p>\n\n\n\n<p>Brigitte describes how an animated video can tell a great story. \u201cBecause the sky&#8217;s the limit \u2013 if you want a story to start on the moon, it can,&#8221; she says. For Brigitte, who found a way to seize opportunity when it knocked \u2013 not once, but twice \u2013 the sky is surely the limit too.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Tips for business owners:<\/h4>\n\n\n\n<p>1. <b>Evaluate what your launch period will look like:<\/b> Her boss let her work part-time for three months as she set up her business, but Brigitte realized that, for her, she couldn&#8217;t be an employee and an entrepreneur at the same time, so she quit altogether to start <a href=\"https:\/\/beevideoproductions.com\/\" target=\"_blank\" rel=\"noopener\">Bee Video Productions.<\/a><\/p>\n\n\n\n<p>2. <b>Step out of your comfort zone<\/b>: While Brigitte admits to many nerve-wracking moments when she looks back at the first year of her business, she also says she wouldn&#8217;t have done anything different. \u201cChange comes from discomfort,&#8221; she says. \u201cI was often uncomfortable and I&#8217;m proud of myself in that I took something on that I didn&#8217;t really understand and built my business even though I felt like I didn&#8217;t know what I was doing. It was a painful learning process, but I don&#8217;t regret it.&#8221;<\/p>\n\n\n\n<p>3. <b>Set your business up for SEO success<\/b>: Leverage the power of SEO from the beginning to open up acquisition channels. Not an expert? Find someone who is, or develop the skills needed to boost your digital footprint. Today, Brigitte gets calls from all over the world thanks to SEO and her strong digital presence.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-rbc-rbc-default-collapsible\"><p><button class=\"collapse-toggle collapsed\" data-target=\"#collapse834a1009\" data-toggle=\"collapse\" aria-expanded=\"false\" aria-controls=\"collapse834a1009\" data-dig-id=\"LP-57738-834a1009\" data-dig-category=\"LP\" data-dig-action=\"accordion closed\" action-closed=\"accordion closed\" action-opened=\"accordion open\" data-dig-label=\"Things our lawyers want you to know\"><span>Things our lawyers want you to know<\/span><span>Things our lawyers want you to know<\/span><\/button><\/p><div class=\"collapse-content collapse\" id=\"collapse834a1009\">\n<div class=\"wp-block-rbc-collapsible-inner-block collapse-inner\">\n<p>This article is intended as general information only and is not to be relied upon as constituting legal, financial or other professional advice. A professional advisor should be consulted regarding your specific situation. Information presented is believed to be factual and up-to-date but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the authors as of the date of publication and are subject to change. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by Royal Bank of Canada or any of its affiliates.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\t\n\t<div class=\"wp-block-tk-spacer id-1c4423dd-dbfc-4b1e-9866-a6e5f8984fbf\" aria-hidden=\"true\"><\/div>\n\t\n\n\n<p class=\"has-text-align-center h5 mar-b\"><strong>Share This Article<\/strong><\/p>\n\n\n\n\t\t<div class=\"socials-block\">\n\t\t\t    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=Bee Video Productions: Turning a home-based business into a global digital creative team #OpportunityKnocks &#038;body=Hi, I thought you might be interested in this article from RBC My Money Matters: https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/bee-video-productions-turning-a-home-based-business-into-a-global-digital-creative-team-opportunityknocks\/\">\n        <img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-email.svg\"\n          alt=\"envelope icon\">\n        <span>\n          Email        <\/span>\n      <\/a>\n      <div class=\"social-button-wrapper sharing-copy-wrapper\">\n        <button class=\"sharing-custom sharing-copy\" data-url=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/bee-video-productions-turning-a-home-based-business-into-a-global-digital-creative-team-opportunityknocks\/\">\n          <img decoding=\"async\"\n            src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-related.svg\"\n            alt=\"copy icon\">\n          <span id=\"sharing-copyUrl-Label\">\n            Copy URL          <\/span>\n        <\/button>\n        <input type=\"text\" class=\"sharing-copy-text\" aria-labelledby=\"sharing-copyUrl-Label\">\n      <\/div>\n    <\/div>\n  \t\t<\/div>\n\n\t\t\n\n\t\n\t<div class=\"wp-block-tk-spacer id-eee69061-f835-4d7c-8050-db2a85d8d895\" aria-hidden=\"true\"><\/div>\n\t\n\n\n\t\t\t<div class=\"wp-block-rbc-single-post-topics related-topics-links\">\n\t\t\t\t<p class=\"h5 mar-r-hlf\">Topics:<\/p>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/entrepreneur\/\" class=\"btn topic mar-t-0 mar-r-qtr mar-b-hlf\">Entrepreneur<\/a>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/technology\/\" class=\"btn topic mar-t-0 mar-r-qtr mar-b-hlf\">Technology<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel mob-pad-t-dbl\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner\" style=\"border-radius:0x\">\n<h2 class=\"wp-block-heading mar-b mob-mar-b-dbl mar-t-0\" id=\"h-read-this-next\">Read This Next<\/h2>\n\n\n\t\t\t<div class=\"related-posts-type-2\">\n\t\t\t\t<div class=\"related-post-list\">\n\t\t\t\t\t<ul class=\"grid-wpr eh-wpr\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class= 'grid-one-third grid-tb-full grid-mob-full mar-b'>\n\t\t\t\t\t\t\t\t\t\t<article class=\"col-wpr mar-b-0 mar-r-0 mar-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"postcard-img-ctr post-card-image col-md-12 col-xs-6 mob-mar-b-0 pad-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/03\/Marie-Image.png?quality=80&amp;w=1024\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Image de Marie-Astrid Dubant\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/03\/Marie-Image.png 1918w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/03\/Marie-Image.png?resize=300,168 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/03\/Marie-Image.png?resize=768,430 768w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/03\/Marie-Image.png?resize=1024,574 1024w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/03\/Marie-Image.png?resize=1536,861 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-details mob-mar-b-0 mob-mar-t-0 pad-r-0 col-md-12 col-xs-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"primary-taxonomy primary-link\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/\">\n\t\t\t\t\t\tBusiness Success Stories\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/marie-astrid-dubant-turning-bold-ideas-into-lasting-impact\/\" class=\"card-title h4 mar-t-0\">Marie-Astrid Dubant: Turning Bold Ideas into Lasting Impact<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class= 'grid-one-third grid-tb-full grid-mob-full mar-b'>\n\t\t\t\t\t\t\t\t\t\t<article class=\"col-wpr mar-b-0 mar-r-0 mar-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"postcard-img-ctr post-card-image col-md-12 col-xs-6 mob-mar-b-0 pad-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" 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mar-b'>\n\t\t\t\t\t\t\t\t\t\t<article class=\"col-wpr mar-b-0 mar-r-0 mar-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"postcard-img-ctr post-card-image col-md-12 col-xs-6 mob-mar-b-0 pad-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/East-Mountain-Forest-Products.png?quality=80&amp;w=1024\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Phil Hsieh, East Mountain Forest Products\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/East-Mountain-Forest-Products.png 1280w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/East-Mountain-Forest-Products.png?resize=300,169 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/East-Mountain-Forest-Products.png?resize=768,432 768w, 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