{"id":57424,"date":"2022-05-06T16:48:00","date_gmt":"2022-05-06T20:48:00","guid":{"rendered":""},"modified":"2024-01-18T08:44:12","modified_gmt":"2024-01-18T13:44:12","slug":"areli-beauty-a-skincare-brand-with-a-message-of-empowerment-and-self-care","status":"publish","type":"rbc_my_money_matter","link":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/areli-beauty-a-skincare-brand-with-a-message-of-empowerment-and-self-care\/","title":{"rendered":"Areli Beauty: A Skincare Brand with a Message of Empowerment and Self-care"},"content":{"rendered":"<div class=\"wp-block-rbc-single-article-header\">\n\t<section class=\"section-grey cover pad-t-hlf\">\n\t\t<div class=\"section-inner w-half w-mob-full centered-margin cover section-grey pad-tb-0\">\n\t\t\t\t\t\t\t<div class=\"inline-block pill-container pill-taxonomies\">\n\t\t\t\t\t<div class=\"mar-b-hlf mob-mar-b snipe pill is-style-blue-pill\">\n\t\t\t\t\t\t<a class=\"primary-taxonomy\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/entrepreneur\/\">\n\t\t\t\t\t\t\t<span>Entrepreneur<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<h1 class=\"mar-b-hlf mar-t-0 mob-pad-lr-hlf h2 has-black-color\">Areli Beauty: A Skincare Brand with a Message of Empowerment and Self-care<\/h1><p class=\"mar-b-0 mob-pad-lr-hlf author-text\">By Diane Amato<\/p>\t\t\t\t\t<div class=\"featured-image-wrapper pos-rel\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"620\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/TD-77.jpg?quality=80\" class=\" cover-image  wp-post-image\" alt=\"Areli Beauty: skincare products\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/TD-77.jpg 930w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/TD-77.jpg?resize=300,200 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/TD-77.jpg?resize=768,512 768w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t<\/section>\n\t<div class=\"article mar-t-dbl\">\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner socials-section\">\n\t\t\t\t<div class=\"top-socials-bar mob-mar-b-hlf\">    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=Areli Beauty: A Skincare Brand with a Message of Empowerment and Self-care &#038;body=Hi, I thought you might be interested in this article from RBC My Money Matters: https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/areli-beauty-a-skincare-brand-with-a-message-of-empowerment-and-self-care\/\">\n        <img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-email.svg\"\n          alt=\"envelope icon\">\n        <span>\n          Email        <\/span>\n      <\/a>\n      <div class=\"social-button-wrapper sharing-copy-wrapper\">\n        <button class=\"sharing-custom sharing-copy\" data-url=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/areli-beauty-a-skincare-brand-with-a-message-of-empowerment-and-self-care\/\">\n          <img decoding=\"async\"\n            src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-related.svg\"\n            alt=\"copy icon\">\n          <span id=\"sharing-copyUrl-Label\">\n            Copy URL          <\/span>\n        <\/button>\n        <input type=\"text\" class=\"sharing-copy-text\" aria-labelledby=\"sharing-copyUrl-Label\">\n      <\/div>\n    <\/div>\n  <\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner w-half w-mob-full centered-margin pad-tb-0 mob-mar-t-hlf mob-mar-b\">\n\t\t\t\t<p class=\"cover-pub-line text-xs mar-b-hlf\">Published May 6, 2022 \u2022 5 Min Read<\/p>\t\t\t<\/div>\n\t\t<\/section>\n\t<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner w-half w-mob-full\" style=\"border-radius:0x\">\n<p>Nancy Ihebom immigrated to Canada from Nigeria in 2016 with her husband and six-month-old son. Upon moving here, she developed very dry skin thanks to the cold, dry air in her new home \u2014 yet the moisturizing products she found were all heavy and needed to be reapplied often. After working for a number of years in corporate banking \u2014 and armed with a biochemistry degree from Enugu State University of Science and Technology in Nigeria \u2014 Nancy decided to take matters into her own hands, launching her own skincare brand in 2020.<\/p>\n\n\n\n<p>Areli Beauty offers a range of plant-based, natural skincare products such as body scrubs, oils and lotions. Nancy has been deliberate about developing her line with organic, naturally derived ingredients. \u201cMy background in biochemistry helped me with deciding on the products I wanted because I understand how certain chemical components work and which ones are great for the skin. That&#8217;s why I was intentional about going for natural products that are safe for the skin and would enhance your natural glow,&#8221; Nancy says.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">From skincare to self-care<\/h2>\n\n\n\n<p>Part of what makes Areli Beauty unique is its focus on self-care. \u201cAreli Beauty is based upon a self-love approach to beauty and wellness,&#8221; Nancy explains. \u201cI noticed that during COVID especially, people began putting their health and wellness at the forefront, recognizing the need to take care of themselves,&#8221; she says. Nancy is a firm believer people must put themselves at the top of their to-do lists. \u201cOnly then are you able to take care of your kids, your family and your career. I&#8217;m using the business as a vehicle to drive the message to always take care of yourself.&#8221;<\/p>\n\n\n\n<p>In addition to selling the skincare line, the Areli Beauty website features a blog that covers topics on how to improve your life through self-care, acknowledging that sleep, activity and diet contribute to physical and mental wellness. And with four young children at home and a growing business, Nancy feels she must put her ideas into practice in order to balance her work and her family. \u201cMy children are my assistants,&#8221; she laughs. \u201cThey inspire me.&#8221; She adds that she manages her days in blocks of time \u2014 for family, work and self-care \u2014 so she has enough energy for each part of her life.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Building toward an exciting future<\/h3>\n\n\n\n<p>While Nancy hasn&#8217;t done an official \u201claunch&#8221; of Areli Beauty, she has received great feedback from buyers and gained repeat customers who, like her, were looking for an alternative to the heavy moisturizing products most commonly sold in Canada. \u201cMy product is more silky-smooth and you don&#8217;t have to keep layering it on,&#8221; says Nancy about her moisturizing product. \u201cI&#8217;ve gained a lot of repeat customers who come back to buy the oils and lotion \u2014 the feedback has been great so far.&#8221;<\/p>\n\n\n\n<p>She has also gained a network of clients through RBC&#8217;s Canadian Employee Perks program. Through its partnership with <a href=\"http:\/\/perkopolis.com\/\" target=\"_blank\" rel=\"noopener\">Perkopolis<\/a>, RBC provides employees with access to exclusive entertainment and lifestyle offers, travel, insurance benefits and other value-added perks. In 2021, a new program was launched to elevate brands run by Black, Indigenous and people of colour (BIPOC) entrepreneurs. The Perkopolis team also offered to profile all the Black-owned brands uploaded to the RBC Canadian Perks Program on their network of 1.1 million members for the month of February for no cost in honour of Black History Month. Their newsletter, sent to approximately 560,000 subscribers, also featured the brands at no cost, which included Areli Beauty. As a result, Areli Beauty had the opportunity to tap into a new audience, which helped boost both web traffic and product sales.<\/p>\n\n\n\n<p>\u201cI have received great support from RBC,&#8221; says Nancy. \u201cFrom opening my account to setting up my business to being featured in their employee perks program.&#8221;<\/p>\n\n\n\n<p>To operate and grow her business, Nancy works with several external partners \u2014 including a social media expert, web developer, tech support team and more. While she doesn&#8217;t have a formal team, a good network has helped her get up and running and move her business forward.<\/p>\n\n\n\n<p>Nancy&#8217;s short-term plan is to launch three new products towards the end of the year, with an aim to hire employees and open a retail space in 2023. \u201cWe&#8217;re doing market research right now, so we&#8217;re looking at spring of next year,&#8221; she explains. \u201cI am looking forward to having a space where people can come in, touch and feel our products and have a personal experience. I think a lot of people have missed that.&#8221; She adds. Nancy also plans to sponsor and partner with mental health and wellness organizations to set up workshops and events in the community.<\/p>\n\n\n\n<p>Longer-term, Nancy wants to expand her brand to develop a lifestyle and wellness line to provide customers with a cohesive, overall experience \u201cof looking good, smelling good and feeling good,&#8221; she says.<\/p>\n\n\n\n<p>Nancy is grateful for the opportunities that exist in Canada, for those with the ambition and drive to seek them out. She is also proud that Areli Beauty Inc. was officially selected in 2022 as a top 100 finalist in <a href=\"https:\/\/www.totalmompitch.ca\/\" target=\"_blank\" rel=\"noopener\">Canada&#8217;s Total Mom Pitch<\/a>.<\/p>\n\n\n\n<p>With support from RBC, her customers and her family, Nancy is excited to broadcast her message of self-love, empowerment and self-care through her growing business.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-rbc-rbc-default-collapsible\"><p><button class=\"collapse-toggle collapsed\" data-target=\"#collapse834a1009\" data-toggle=\"collapse\" aria-expanded=\"false\" aria-controls=\"collapse834a1009\" data-dig-id=\"LP-57738-834a1009\" data-dig-category=\"LP\" data-dig-action=\"accordion closed\" action-closed=\"accordion closed\" action-opened=\"accordion open\" data-dig-label=\"Things our lawyers want you to know\"><span>Things our lawyers want you to know<\/span><span>Things our lawyers want you to know<\/span><\/button><\/p><div class=\"collapse-content collapse\" id=\"collapse834a1009\">\n<div class=\"wp-block-rbc-collapsible-inner-block collapse-inner\">\n<p>This article is intended as general information only and is not to be relied upon as constituting legal, financial or other professional advice. A professional advisor should be consulted regarding your specific situation. Information presented is believed to be factual and up-to-date but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the authors as of the date of publication and are subject to change. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by Royal Bank of Canada or any of its affiliates.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\t\n\t<div class=\"wp-block-tk-spacer id-bc1565a2-8834-4fd7-8428-e0cbae1b8dd9\" aria-hidden=\"true\"><\/div>\n\t\n\n\n<p class=\"has-text-align-center h5 mar-b\"><strong>Share This Article<\/strong><\/p>\n\n\n\n\t\t<div class=\"socials-block\">\n\t\t\t    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=Areli Beauty: A Skincare Brand with a Message of Empowerment and Self-care &#038;body=Hi, I thought you might be interested in this article from RBC My Money Matters: https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/areli-beauty-a-skincare-brand-with-a-message-of-empowerment-and-self-care\/\">\n        <img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-email.svg\"\n          alt=\"envelope icon\">\n        <span>\n          Email        <\/span>\n      <\/a>\n      <div class=\"social-button-wrapper sharing-copy-wrapper\">\n        <button class=\"sharing-custom sharing-copy\" data-url=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/areli-beauty-a-skincare-brand-with-a-message-of-empowerment-and-self-care\/\">\n          <img decoding=\"async\"\n            src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-related.svg\"\n            alt=\"copy icon\">\n          <span id=\"sharing-copyUrl-Label\">\n            Copy URL          <\/span>\n        <\/button>\n        <input type=\"text\" class=\"sharing-copy-text\" aria-labelledby=\"sharing-copyUrl-Label\">\n      <\/div>\n    <\/div>\n  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class=\"advgb-styles-renderer\">\n\t\t.wp-block-tk-spacer.id-bc1565a2-8834-4fd7-8428-e0cbae1b8dd9 {\n\t\theight: 96px;\n\t}\n\n\t@media ( max-width: 480px ) {\n\t\t.wp-block-tk-spacer.id-bc1565a2-8834-4fd7-8428-e0cbae1b8dd9 {\n\t\t\theight: 30px;\n\t\t}\n\t}\t\n\t\t.wp-block-tk-spacer.id-a338d4d1-da78-4e9e-9085-c98d88866202 {\n\t\theight: 60px;\n\t}\n\n\t@media ( max-width: 480px ) {\n\t\t.wp-block-tk-spacer.id-a338d4d1-da78-4e9e-9085-c98d88866202 {\n\t\t\theight: 30px;\n\t\t}\n\t}\t<\/style>","protected":false},"excerpt":{"rendered":"<p>Areli Beauty was founded in 2020 by Nancy Ihebom to combat dry skin in Canadian winters and empower women through wellness and 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