{"id":57429,"date":"2022-09-27T13:13:00","date_gmt":"2022-09-27T13:13:00","guid":{"rendered":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/agro-systems-how-a-young-entrepreneur-is-transforming-waste-into-value-for-canadian-farmers\/"},"modified":"2024-02-08T15:54:11","modified_gmt":"2024-02-08T20:54:11","slug":"agro-systems-how-a-young-entrepreneur-is-transforming-waste-into-value-for-canadian-farmers","status":"publish","type":"rbc_my_money_matter","link":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/small-business\/agro-systems-how-a-young-entrepreneur-is-transforming-waste-into-value-for-canadian-farmers\/","title":{"rendered":"aGRO Systems: How a Young Entrepreneur is Transforming Waste into Value for Canadian Farmers"},"content":{"rendered":"<div class=\"wp-block-rbc-single-article-header\">\n\t<section class=\"section-grey cover pad-t-hlf\">\n\t\t<div class=\"section-inner w-half w-mob-full centered-margin cover section-grey pad-tb-0\">\n\t\t\t\t\t\t\t<div class=\"inline-block pill-container pill-taxonomies\">\n\t\t\t\t\t<div class=\"mar-b-hlf mob-mar-b snipe pill is-style-blue-pill\">\n\t\t\t\t\t\t<a class=\"primary-taxonomy\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/entrepreneur\/\">\n\t\t\t\t\t\t\t<span>Entrepreneur<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<h1 class=\"mar-b-hlf mar-t-0 mob-pad-lr-hlf h2 has-black-color\">aGRO Systems: How a Young Entrepreneur is Transforming Waste into Value for Canadian Farmers<\/h1><p class=\"mar-b-0 mob-pad-lr-hlf author-text\">By Diane Amato<\/p>\t\t\t\t\t<div class=\"featured-image-wrapper pos-rel\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"620\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/TD-2022-09-21T100258.874.jpg?quality=80\" class=\" cover-image  wp-post-image\" alt=\"aGRO Systems founder Victoria Ross sitting in the driver&#039;s seat of a white truck on a sunny morning\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/TD-2022-09-21T100258.874.jpg 930w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/TD-2022-09-21T100258.874.jpg?resize=300,200 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/TD-2022-09-21T100258.874.jpg?resize=768,512 768w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t<\/section>\n\t<div class=\"article mar-t-dbl\">\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner socials-section\">\n\t\t\t\t<div class=\"top-socials-bar mob-mar-b-hlf\">    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=aGRO Systems: How a Young Entrepreneur is Transforming Waste into Value for Canadian Farmers &#038;body=Hi, I thought you might be interested in this article from RBC My Money Matters: https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/small-business\/agro-systems-how-a-young-entrepreneur-is-transforming-waste-into-value-for-canadian-farmers\/\">\n        <img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-email.svg\"\n          alt=\"envelope icon\">\n        <span>\n          Email        <\/span>\n      <\/a>\n      <div class=\"social-button-wrapper sharing-copy-wrapper\">\n        <button class=\"sharing-custom sharing-copy\" data-url=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/small-business\/agro-systems-how-a-young-entrepreneur-is-transforming-waste-into-value-for-canadian-farmers\/\">\n          <img decoding=\"async\"\n            src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-related.svg\"\n            alt=\"copy icon\">\n          <span id=\"sharing-copyUrl-Label\">\n            Copy URL          <\/span>\n        <\/button>\n        <input type=\"text\" class=\"sharing-copy-text\" aria-labelledby=\"sharing-copyUrl-Label\">\n      <\/div>\n    <\/div>\n  <\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner w-half w-mob-full centered-margin pad-tb-0 mob-mar-t-hlf mob-mar-b\">\n\t\t\t\t<p class=\"cover-pub-line text-xs mar-b-hlf\">Published September 27, 2022 \u2022 6 Min Read<\/p>\t\t\t<\/div>\n\t\t<\/section>\n\t<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner w-half w-mob-full\" style=\"border-radius:0x\">\n<p>Victoria Ross grew on a family farm in British Columbia. In the ninth grade, she conducted a science fair experiment to examine why the wildlife living in livestock wastewater could continue to survive.<\/p>\n\n\n\n<p>She tested aquatic plants to see if and how they might filter wastewater and manure into water that might be repurposed for farm use. To conduct her research, she started with potted plants and wastewater in airtight food storage containers and used the water quality tester in town. She discovered that the plants were filtering out the contaminants in the water and learned why the wildlife living in those water bodies could continue living in them.<\/p>\n\n\n\n<p>The experiment sparked an interest she rediscovered at university several years later when an entrepreneurship project at the University of Calgary would require her to develop a unique business idea to pitch. In the <a href=\"https:\/\/haskayne.ucalgary.ca\/haskayne_info\/courses\/w21\/ENTI317\" data-dig-id=\"LP-57429-ddfb3d8a\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"Entrepreneurial Thinking course\" class=\"rbc-link-format\">Entrepreneurial Thinking course<\/a> (ENT 317), which RBC sponsors, she pitched idea after idea to her professor, who rejected each one until she mentioned her grade 9 science fair project.<\/p>\n\n\n\n<p>\u201cI was literally about to leave his office \u2014 and I will always feel like this was a kismet moment \u2014 and my science fair project popped into my head. I told him about the experiment, although I didn&#8217;t know how it could be a business. He said, &#8216;you&#8217;ve got to do that.'&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cultivating a passion for helping Canadian farmers<\/h2>\n\n\n\n<p>Victoria had always hated seeing her father having to work full-time as a rancher and take a second job to keep the bills paid, and discovered he was far from alone. She started looking closer at Canada&#8217;s farming industry and learned it was common for nearly half of farmers to need a second, off-farm job.<\/p>\n\n\n\n<p>\u201cThat made me angry because I feel these people are some of the hardest-working people I know. They&#8217;re working at a job that puts food on my plate, yet they can&#8217;t cover their own basic needs doing that job. I just felt that wasn&#8217;t right.&#8221;<\/p>\n\n\n\n<p>Victoria became passionate about helping family farms. \u201cThey&#8217;re probably our best method for sustainable food production because they have to be so in tune with the environment to protect their crops and livestock.&#8221;<\/p>\n\n\n\n<p>Through the <a href=\"https:\/\/haskayne.ucalgary.ca\/centre-for-entrepreneurship-and-innovation\/rbc-fast-pitch\" data-dig-id=\"LP-57429-1c492f80\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"RBC Fast Pitch\" class=\"rbc-link-format\">RBC Fast Pitch<\/a> competition process, she nurtured her science fair idea with the hope of turning it into a real-world application. The premise was to take something wasteful and not necessarily loved (livestock manure) and turn it into something valuable, helping both the environment and farmers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Victoria&#8217;s pivot<\/h3>\n\n\n\n<p>While Victoria continued to research and pitch her idea, it was getting more complicated \u2014 increasing in scale and cost as she invested time and energy into turning the idea into reality. \u201cThe price tag on it was heading toward a million dollars \u2014 I was doing pitch competitions, but as a business idea, it was becoming very hypothetical.&#8221;<\/p>\n\n\n\n<p>So, she pivoted and, with the help of an investor, determined a similar system that could use the by-product created from the brewing process for feed or fertilizer. Her research uncovered that up to 75 per cent of farm expenses are feed expenses. She recognized that if she could help reduce feed costs, she could help farmers become more profitable.<\/p>\n\n\n\n<p>Victoria called about 50 breweries to learn what they did with their spent grain. Breweries didn&#8217;t have storage space to hold this by-product, and there wasn&#8217;t a reliable or efficient method of getting it to farmers who might be able to use it. As a result, the by-product was being composted or went to a landfill. She knew she could do something better with it.<\/p>\n\n\n\n<p>Victoria thought: &#8216;This is still the same concept of taking something wasteful and turning it into something valuable.&#8217; She connected with farmers and organized the pick-up of spent grain with one brewery. Then two more breweries joined. After initial tests through the summer, she was working with 15 Calgary breweries by the fall. \u201cAnd from there, it took off like a rocket. We were able to help many farmers get affordable feed.&#8221;<\/p>\n\n\n\n<p>Today, her business <a href=\"https:\/\/agrosystems.ca\" target=\"_blank\" rel=\"noopener\">aGRO Systems<\/a> provides food and beverage industries with waste removal services to upcycle or repurpose damaged foods and by-products rather than using the landfill. They work with dozens of craft breweries, distilleries, cider houses and food processors to turn their waste into livestock feed for farms and ranches. They have partnered with several farm families, supporting farmers and the environment through an innovative close-loop system, transforming something wasteful into something unique and valuable.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How experience and exposure produced success<\/h4>\n\n\n\n<p>When Victoria began her studies at the University of Calgary, her goal wasn&#8217;t to start a business. She was originally interested in acting when starting her BComm program. \u201cI didn&#8217;t know what I wanted to do. The Entrepreneurial Thinking class changed the trajectory of what I would do with my life.&#8221;<\/p>\n\n\n\n<p>She says the RBC Fast Pitch competition helped move her business idea forward, even though she didn&#8217;t win it. It helped her fine-tune her idea, uncover pitfalls, discover alternatives and pivot successfully. The learning experience of the course and the competition, along with her passion and hard work, combined to drive her idea of helping to create more profitable, sustainable farms.<\/p>\n\n\n\n<p>As a young business owner, Victoria places great value on her training at university and encourages other young entrepreneurs to gain as much experience as possible \u2014 whether at school or in the workplace \u2014 before investing in an idea. \u201cThere are great programs for young entrepreneurs and social entrepreneurs,&#8221; she says. \u201cDo as many of those programs and pitch competitions as possible.&#8221;<\/p>\n\n\n\n<p>She also shares that \u201cif you have a good idea, the money will follow,&#8221; adding that entrepreneurs should choose investors wisely to ensure they align with your objectives and priorities.<\/p>\n\n\n\n<p>Today, Victoria works alongside her father, John, having convinced him to move from British Columbia to Alberta in 2018. They live on an acreage together and are trying to buy a farm. John is Victoria&#8217;s branch operations manager, dealing with all the farmer pickups as well as building their herd and livestock. \u201cIt&#8217;s really nice working with him,&#8221; she says. \u201cIt&#8217;s really cool being able to work side-by-side, and I think he&#8217;s happy to see I&#8217;m interested in farming.&#8221;<\/p>\n\n\n\n<p>Victoria is encouraged by the many improvements in Canada&#8217;s agriculture industry today and enjoys working with environmentally focused farmers willing to try new things. As she plans out the future of aGRO Systems, she is looking for more ways to help farmers become more profitable and reduce their carbon footprint. \u201cWe are trying to do our best for everybody.&#8221;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-rbc-rbc-default-collapsible\"><p><button class=\"collapse-toggle collapsed\" data-target=\"#collapse834a1009\" data-toggle=\"collapse\" aria-expanded=\"false\" aria-controls=\"collapse834a1009\" data-dig-id=\"LP-57738-834a1009\" data-dig-category=\"LP\" data-dig-action=\"accordion closed\" action-closed=\"accordion closed\" action-opened=\"accordion open\" data-dig-label=\"Things our lawyers want you to know\"><span>Things our lawyers want you to know<\/span><span>Things our lawyers want you to know<\/span><\/button><\/p><div class=\"collapse-content collapse\" id=\"collapse834a1009\">\n<div class=\"wp-block-rbc-collapsible-inner-block collapse-inner\">\n<p>This article is intended as general information only and is not to be relied upon as constituting legal, financial or other professional advice. A professional advisor should be consulted regarding your specific situation. Information presented is believed to be factual and up-to-date but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the authors as of the date of publication and are subject to change. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by Royal Bank of Canada or any of its affiliates.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\t\n\t<div class=\"wp-block-tk-spacer id-21fd6bd4-b8e9-43e7-925b-bff3358969fb\" aria-hidden=\"true\"><\/div>\n\t\n\n\n<p class=\"has-text-align-center h5 mar-b\"><strong>Share This Article<\/strong><\/p>\n\n\n\n\t\t<div class=\"socials-block\">\n\t\t\t    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=aGRO Systems: How a Young Entrepreneur is Transforming Waste into Value for Canadian Farmers &#038;body=Hi, I thought you might be interested in this article from RBC My Money Matters: https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/small-business\/agro-systems-how-a-young-entrepreneur-is-transforming-waste-into-value-for-canadian-farmers\/\">\n        <img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-email.svg\"\n          alt=\"envelope icon\">\n        <span>\n          Email        <\/span>\n      <\/a>\n      <div class=\"social-button-wrapper sharing-copy-wrapper\">\n        <button class=\"sharing-custom sharing-copy\" data-url=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/small-business\/agro-systems-how-a-young-entrepreneur-is-transforming-waste-into-value-for-canadian-farmers\/\">\n          <img decoding=\"async\"\n            src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-related.svg\"\n            alt=\"copy icon\">\n         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style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner\" style=\"border-radius:0x\">\n<h2 class=\"wp-block-heading mar-b mob-mar-b-dbl mar-t-0\" id=\"h-read-this-next\">Read This Next<\/h2>\n\n\n\t\t\t<div class=\"related-posts-type-2\">\n\t\t\t\t<div class=\"related-post-list\">\n\t\t\t\t\t<ul class=\"grid-wpr eh-wpr\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class= 'grid-one-third grid-tb-full grid-mob-full mar-b'>\n\t\t\t\t\t\t\t\t\t\t<article class=\"col-wpr mar-b-0 mar-r-0 mar-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"postcard-img-ctr post-card-image col-md-12 col-xs-6 mob-mar-b-0 pad-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/03\/Marie-Image.png?quality=80&amp;w=1024\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Image de Marie-Astrid Dubant\" 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Partnerships<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n<\/section>\n<style class=\"advgb-styles-renderer\">\n\t\t.wp-block-tk-spacer.id-21fd6bd4-b8e9-43e7-925b-bff3358969fb {\n\t\theight: 96px;\n\t}\n\n\t@media ( max-width: 480px ) {\n\t\t.wp-block-tk-spacer.id-21fd6bd4-b8e9-43e7-925b-bff3358969fb {\n\t\t\theight: 30px;\n\t\t}\n\t}\t\n\t\t.wp-block-tk-spacer.id-41cfd7cf-12fa-447c-a653-ad26b86835e6 {\n\t\theight: 60px;\n\t}\n\n\t@media ( max-width: 480px ) {\n\t\t.wp-block-tk-spacer.id-41cfd7cf-12fa-447c-a653-ad26b86835e6 {\n\t\t\theight: 30px;\n\t\t}\n\t}\t<\/style>","protected":false},"excerpt":{"rendered":"<p>Young entrepreneur Victoria Ross turned her passion for helping farmers and reducing waste into aGRO Systems, a thriving agriculture 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