{"id":57606,"date":"2021-02-25T19:38:00","date_gmt":"2021-02-25T19:38:00","guid":{"rendered":""},"modified":"2024-02-08T16:54:17","modified_gmt":"2024-02-08T21:54:17","slug":"treat-company-real-earth-bounty-holdings-pivot-pays-off","status":"publish","type":"rbc_my_money_matter","link":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/treat-company-real-earth-bounty-holdings-pivot-pays-off\/","title":{"rendered":"Treat Company Real Earth Bounty Holdings&#8217; Pivot Pays Off"},"content":{"rendered":"<div class=\"wp-block-rbc-single-article-header\">\n\t<section class=\"section-grey cover pad-t-hlf\">\n\t\t<div class=\"section-inner w-half w-mob-full centered-margin cover section-grey pad-tb-0\">\n\t\t\t\t\t\t\t<div class=\"inline-block pill-container pill-taxonomies\">\n\t\t\t\t\t<div class=\"mar-b-hlf mob-mar-b snipe pill is-style-blue-pill\">\n\t\t\t\t\t\t<a class=\"primary-taxonomy\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/entrepreneur\/\">\n\t\t\t\t\t\t\t<span>Entrepreneur<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<h1 class=\"mar-b-hlf mar-t-0 mob-pad-lr-hlf h2 has-black-color\">Treat Company Real Earth Bounty Holdings&#8217; Pivot Pays Off<\/h1><p class=\"mar-b-0 mob-pad-lr-hlf author-text\">By EDC<\/p>\t\t\t\t\t<div class=\"featured-image-wrapper pos-rel\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"620\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/Thumbnail-default-451.jpg?quality=80\" class=\" cover-image  wp-post-image\" alt=\"\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/Thumbnail-default-451.jpg 930w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/Thumbnail-default-451.jpg?resize=300,200 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/Thumbnail-default-451.jpg?resize=768,512 768w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t<\/section>\n\t<div class=\"article mar-t-dbl\">\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner socials-section\">\n\t\t\t\t<div class=\"top-socials-bar mob-mar-b-hlf\">    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=Treat Company Real Earth Bounty Holdings&#8217; Pivot Pays Off &#038;body=Hi, I thought you might be interested in this article from RBC My Money Matters: https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/treat-company-real-earth-bounty-holdings-pivot-pays-off\/\">\n        <img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-email.svg\"\n          alt=\"envelope icon\">\n        <span>\n          Email        <\/span>\n      <\/a>\n      <div class=\"social-button-wrapper sharing-copy-wrapper\">\n        <button class=\"sharing-custom sharing-copy\" data-url=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/treat-company-real-earth-bounty-holdings-pivot-pays-off\/\">\n          <img decoding=\"async\"\n            src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-related.svg\"\n            alt=\"copy icon\">\n          <span id=\"sharing-copyUrl-Label\">\n            Copy URL          <\/span>\n        <\/button>\n        <input type=\"text\" class=\"sharing-copy-text\" aria-labelledby=\"sharing-copyUrl-Label\">\n      <\/div>\n    <\/div>\n  <\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner w-half w-mob-full centered-margin pad-tb-0 mob-mar-t-hlf mob-mar-b\">\n\t\t\t\t<p class=\"cover-pub-line text-xs mar-b-hlf\">Published February 25, 2021 \u2022 5 Min Read<\/p>\t\t\t<\/div>\n\t\t<\/section>\n\t<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner w-half w-mob-full\" style=\"border-radius:0x\">\n<p><em>This article was <a href=\"https:\/\/go.edc.ca\/2ad57x \">originally published by EDC<\/a>. Content and images courtesy of EDC. <\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide wide\" \/>\n\n\n\n<p>For the family behind <a href=\"https:\/\/realearthbounty.com\/\" data-dig-id=\"LP-57606-7c74dd9b\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"Real Earth Bounty Holdings Ltd.\" class=\"rbc-link-format\">Real Earth Bounty Holdings Ltd.<\/a>, putting people first has always been at the chocolate-covered heart of their successful business.<\/p>\n\n\n\n<p>So, when sales plummeted 85% with the onset of COVID-19 in March 2020, the possibility that they might have to lay off some of their staff was deeply painful. They&#8217;d lost almost all of their export sales, which made up 65% of their revenues, and a huge chunk of their Canadian business. There was no sugar-coating their financial challenges.<\/p>\n\n\n\n<p>But they rallied with a newfound determination to expand their presence within Canada with the help of RBC and the <a href=\"https:\/\/www.edc.ca\/en\/solutions\/working-capital\/bcap-guarantee.html\" target=\"_self\" rel=\"noopener\">EDC Business Credit Availability Program (BCAP) Guarantee<\/a>. That same grit has put them in the enviable position of a potential expansion of their production facility in 2021 as export numbers rise and they initiate a plan to grow their export sales beyond pre-pandemic levels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Father-son team<\/h2>\n\n\n\n<p>Based in British Columbia, A.J. Singh owns Real Earth Bounty (REB), a manufacturer of gourmet sweets using dried fruit as the central ingredient. His son, Manny, takes care of the company&#8217;s export sales and acts as a senior consultant. From their certified safe quality food (SQF) facility, they produce all-natural treats made from unsweetened Canadian berries and imported goodies, including coffee beans and ginger, covered with Belgian-style milk or dark chocolate, Greek yogurt, or their newest flavour: delectable salted caramel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">When the trouble started<\/h2>\n\n\n\n<p>Manny and A.J. might have a close-knit and lighthearted relationship, but things were far from easygoing in February 2020. It was almost Valentine&#8217;s Day and they were preparing to load more than 60 pallets of products onto delivery trucks when the phone rang.<\/p>\n\n\n\n<p>\u201cI got a call from our buyer saying, &#8216;We&#8217;re suspending and canceling all purchase orders. I know the trucks are outside your door. Do not load the product,'&#8221; recalls Manny.<\/p>\n\n\n\n<p>By mid-March, sales had almost dried up. Sourcing ingredients from abroad became impossible and staff asked to go home because, like many Canadians, they were scared to go to work during a pandemic\u2014a global health crisis that experts were still struggling to understand. \u201cWe turned the lights off,&#8221; says Manny.<\/p>\n\n\n\n<p>All of Real Earth Bounty&#8217;s international buyers stopped or paused their orders. Of their Canadian sales, much of it centred on making and packaging goods for other treat brands, which were also being canceled due to low sales. Stop-orders were given for bulk treats, headed for the \u201cpick and mix&#8221; sections of grocery stores and popular bulk-store vendors, for health and safety reasons.<\/p>\n\n\n\n<p>\u201cYou&#8217;re just sitting at home watching Netflix and your brain is going haywire, saying, &#8216;Am I going to be able to survive this?'&#8221; recalls Manny. He talked to fellow members of the Canadian Food Exporters Association and learned that everyone was in a similar position.<\/p>\n\n\n\n<p>When the government announced support measures, it was a first ray of hope for the company. They decided to try a new short-term business model, focusing on the Canadian market.<\/p>\n\n\n\n<p>They also called Amit Garg, their account manager at RBC. Garg was able to outline a number of solutions that would offer immediate working capital support. One of them was to increase Real Earth&#8217;s credit availability with the help of an <a href=\"https:\/\/www.edc.ca\/en\/solutions\/working-capital\/bcap-guarantee.html\" target=\"_self\" rel=\"noopener\">EDC Business Credit Availability Program (BCAP) Guarantee<\/a>. The guarantee meant up to 80% of a loan would be covered by EDC, helping RBC provide the Singhs the support they needed to finance their business. It was a smart move: that financial help, combined with the new business model, gradually boosted their sales to almost three-quarters of what they&#8217;d been the year before. It also allowed them to avoid making any much-dreaded layoffs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A solution and a new strategy<\/h2>\n\n\n\n<p>The process of determining whether Real Earth was eligible for the EDC BCAP Guarantee was seamless and efficient. After the Singhs submitted the required information to EDC&#8217;s online system, the confirmation of eligibility came in overnight, allowing RBC to move forward with more help. For Garg\u2014a long-time account manager\u2014it felt deeply satisfying. Confirmation of eligibility often takes much longer.<\/p>\n\n\n\n<p>This was a \u201cbig and timely relief for my clients. I would describe it as a lifeline. There&#8217;s no other word to describe it better,&#8221; he says. \u201cHelping our SMEs is so important because they&#8217;re the backbone of our country<i>. <\/i>I highly recommend the EDC BCAP Guarantee. It&#8217;s been one of the best products for my clients and others who qualify.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">An opportunity to explore new business models<\/h2>\n\n\n\n<p>While the pandemic has been fraught with business setbacks and challenges, others, like the Singhs, were able to pivot to explore new opportunities with success. That same grit has put them in the enviable position of a potential expansion in 2021, as their international orders slowly return and they implement a plan to enlarge their production facility and grow their export sales beyond pre-pandemic levels.<\/p>\n\n\n\n<p>And that is the yogurt-covered, dried cherry on top.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-rbc-rbc-default-collapsible\"><p><button class=\"collapse-toggle collapsed\" data-target=\"#collapse834a1009\" data-toggle=\"collapse\" aria-expanded=\"false\" aria-controls=\"collapse834a1009\" data-dig-id=\"LP-57738-834a1009\" data-dig-category=\"LP\" data-dig-action=\"accordion closed\" action-closed=\"accordion closed\" action-opened=\"accordion open\" data-dig-label=\"Things our lawyers want you to know\"><span>Things our lawyers want you to know<\/span><span>Things our lawyers want you to know<\/span><\/button><\/p><div class=\"collapse-content collapse\" id=\"collapse834a1009\">\n<div class=\"wp-block-rbc-collapsible-inner-block collapse-inner\">\n<p>This article is intended as general information only and is not to be relied upon as constituting legal, financial or other professional advice. A professional advisor should be consulted regarding your specific situation. Information presented is believed to be factual and up-to-date but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the authors as of the date of publication and are subject to change. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by Royal Bank of Canada or any of its affiliates.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\t\n\t<div class=\"wp-block-tk-spacer id-de0a7413-929f-4559-accf-0b64d70a1a01\" aria-hidden=\"true\"><\/div>\n\t\n\n\n<p class=\"has-text-align-center h5 mar-b\"><strong>Share This Article<\/strong><\/p>\n\n\n\n\t\t<div class=\"socials-block\">\n\t\t\t    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=Treat Company Real Earth Bounty Holdings&#8217; Pivot Pays Off &#038;body=Hi, I thought you might be interested in this article from RBC My Money Matters: https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/treat-company-real-earth-bounty-holdings-pivot-pays-off\/\">\n        <img decoding=\"async\" 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class=\"wp-block-tk-spacer id-c5d3f524-3582-4cb6-b16b-14c21dad0c61\" aria-hidden=\"true\"><\/div>\n\t\n\n\n\t\t\t<div class=\"wp-block-rbc-single-post-topics related-topics-links\">\n\t\t\t\t<p class=\"h5 mar-r-hlf\">Topics:<\/p>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/entrepreneur\/\" class=\"btn topic mar-t-0 mar-r-qtr mar-b-hlf\">Entrepreneur<\/a>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/grants\/\" class=\"btn topic mar-t-0 mar-r-qtr mar-b-hlf\">Grants<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel mob-pad-t-dbl\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner\" style=\"border-radius:0x\">\n<h2 class=\"wp-block-heading mar-b mob-mar-b-dbl mar-t-0\" id=\"h-read-this-next\">Read This Next<\/h2>\n\n\n\t\t\t<div class=\"related-posts-type-2\">\n\t\t\t\t<div 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Stories\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/synclusiv-how-cultivating-an-inclusive-workplace-fuels-business-growth\/\" class=\"card-title h4 mar-t-0\">Synclusiv: How Cultivating an Inclusive Workplace Fuels Business Growth<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class= 'grid-one-third grid-tb-full grid-mob-full mar-b'>\n\t\t\t\t\t\t\t\t\t\t<article class=\"col-wpr mar-b-0 mar-r-0 mar-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"postcard-img-ctr post-card-image col-md-12 col-xs-6 mob-mar-b-0 pad-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/02\/Grants-and-Funding-Image.jpg?quality=80&amp;w=1024\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Businesswoman with a digital tablet showing and talking with male worker in distribution warehouse. Manager working with foreman in warehouse checking stock levels.\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/02\/Grants-and-Funding-Image.jpg 2121w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/02\/Grants-and-Funding-Image.jpg?resize=300,200 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/02\/Grants-and-Funding-Image.jpg?resize=768,512 768w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/02\/Grants-and-Funding-Image.jpg?resize=1024,683 1024w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/02\/Grants-and-Funding-Image.jpg?resize=1536,1024 1536w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/02\/Grants-and-Funding-Image.jpg?resize=2048,1365 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div 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