{"id":57735,"date":"2019-08-29T17:54:00","date_gmt":"2019-08-29T17:54:00","guid":{"rendered":""},"modified":"2024-07-22T13:23:27","modified_gmt":"2024-07-22T17:23:27","slug":"himama-founder-ron-spreeuwenberg-on-winning-as-a-business-and-driving-positive-social-change-imadethis","status":"publish","type":"rbc_my_money_matter","link":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/himama-founder-ron-spreeuwenberg-on-winning-as-a-business-and-driving-positive-social-change-imadethis\/","title":{"rendered":"HiMama Founder Ron Spreeuwenberg on Winning as a Business and Driving Positive Social Change: #IMadeThis"},"content":{"rendered":"<div class=\"wp-block-rbc-single-article-header\">\n\t<section class=\"section-grey cover pad-t-hlf\">\n\t\t<div class=\"section-inner w-half w-mob-full centered-margin cover section-grey pad-tb-0\">\n\t\t\t\t\t\t\t<div class=\"inline-block pill-container pill-taxonomies\">\n\t\t\t\t\t<div class=\"mar-b-hlf mob-mar-b snipe pill is-style-blue-pill\">\n\t\t\t\t\t\t<a class=\"primary-taxonomy\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/entrepreneur\/\">\n\t\t\t\t\t\t\t<span>Entrepreneur<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<h1 class=\"mar-b-hlf mar-t-0 mob-pad-lr-hlf h2 has-black-color\">HiMama Founder Ron Spreeuwenberg on Winning as a Business and Driving Positive Social Change: #IMadeThis<\/h1><p class=\"mar-b-0 mob-pad-lr-hlf author-text\">By Diane Amato<\/p>\t\t\t\t\t<div class=\"featured-image-wrapper pos-rel\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"899\" height=\"597\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2019\/08\/Capture.jpg?quality=80\" class=\" cover-image  wp-post-image\" alt=\"HiMama Founder Ron Spreeuwenberg\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2019\/08\/Capture.jpg 899w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2019\/08\/Capture.jpg?resize=300,199 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2019\/08\/Capture.jpg?resize=768,510 768w\" sizes=\"auto, (max-width: 899px) 100vw, 899px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t<\/section>\n\t<div class=\"article mar-t-dbl\">\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner socials-section\">\n\t\t\t\t<div class=\"top-socials-bar mob-mar-b-hlf\">    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=HiMama Founder Ron Spreeuwenberg on Winning as a Business and Driving Positive Social Change: #IMadeThis &#038;body=Hi, I thought you might be interested in this article from RBC My Money Matters: https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/himama-founder-ron-spreeuwenberg-on-winning-as-a-business-and-driving-positive-social-change-imadethis\/\">\n        <img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-email.svg\"\n          alt=\"envelope icon\">\n        <span>\n          Email        <\/span>\n      <\/a>\n      <div class=\"social-button-wrapper sharing-copy-wrapper\">\n        <button class=\"sharing-custom sharing-copy\" data-url=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/himama-founder-ron-spreeuwenberg-on-winning-as-a-business-and-driving-positive-social-change-imadethis\/\">\n          <img decoding=\"async\"\n            src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-related.svg\"\n            alt=\"copy icon\">\n          <span id=\"sharing-copyUrl-Label\">\n            Copy URL          <\/span>\n        <\/button>\n        <input type=\"text\" class=\"sharing-copy-text\" aria-labelledby=\"sharing-copyUrl-Label\">\n      <\/div>\n    <\/div>\n  <\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner w-half w-mob-full centered-margin pad-tb-0 mob-mar-t-hlf mob-mar-b\">\n\t\t\t\t<p class=\"cover-pub-line text-xs mar-b-hlf\">Published August 29, 2019 \u2022 9 Min Read<\/p>\t\t\t<\/div>\n\t\t<\/section>\n\t<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner w-half w-mob-full\" style=\"border-radius:0x\">\n<h2 class=\"wp-block-heading\" id=\"h-imadethis-innovators-entrepreneurs-and-idealists\">#IMadeThis \u2013 Innovators, entrepreneurs and idealists<\/h2>\n\n\n\n<p><em>Ever wondered how successful entrepreneurs turn their dreams into reality? What drives them to push the envelope, create change and advance their industries? Canadian small business owners share how they transformed their ideas, goals and passions into reality.<\/em><\/p>\n\n\n\n<p><a href=\"https:\/\/www.himama.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lillio<\/a>, formerly HiMama, was built as an app to solve parent-childcare communication challenges. Today, the company&#8217;s mission is to empower early childhood educators through affordable tools that enable them to improve development outcomes for children while educating parents about the importance of their work.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/08\/Ipad_device_1540px-33.jpg\" alt=\"An illustrated portfolio on a tablet for &quot;Melissa&quot;\" class=\"wp-image-21587\" style=\"aspect-ratio:4\/3;object-fit:cover\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Q: What motivated you to become an entrepreneur?<\/h3>\n\n\n\n<p>Spreeuwenberg: Previous to HiMama I worked in consulting \u2014 but I always had an entrepreneurial itch. I went to the University of Waterloo and had a housemate whose brother started a business \u2014 his stories were an inspiration to me. I reached a certain point in my career where I had to make a decision: Was I going to be a consultant as my career, or was I going to give this entrepreneurship lifestyle a go?<\/p>\n\n\n\n<p>I just quit my job \u2014 which I don&#8217;t recommend to anyone \u2014 to fulfill my entrepreneurial calling. My mom was baffled by the move.<\/p>\n\n\n\n<p>I didn&#8217;t know what business opportunity I would pursue and had to figure it out.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q: How did you come up with the idea?<\/h3>\n\n\n\n<p>Spreeuwenberg: So many parents use childcare services \u2014 especially in Canada, as often both parents are working. Through conversations with friends, I realized that their experience with childcare programs was not really great in terms of getting updates and information about their kids&#8217; well-being. Pen and paper reports were hard to read, and they certainly weren&#8217;t engaging or timely. Maybe they would get a generic newsletter, at best. That&#8217;s when the light bulb went off \u2014 that there could be a problem to be solved here.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q: What is the best advice you ever received as you started your business?<\/h3>\n\n\n\n<p>Spreeuwenberg: Early on \u2014 way before you do anything else \u2014 just go talk to your prospective customers. Before you build a product or create a service, when you have a feeling that there is a problem that you may be able to create a solution for, talk to people. That&#8217;s what I did \u2014 I picked up the phone and talked to childcare programs. I did 50 interviews with childcare providers where I asked about their challenges around documentation and communicating to parents. This legwork showed me it was worth taking that next step.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q: Who are some of the people who supported you on your journey?<\/h3>\n\n\n\n<p>Spreeuwenberg: The biggest one by far is my wife. She was willing to give me the opportunity to take three years to make something work. There were years I had next to no income, plus I was sacrificing the opportunity costs of giving up a salary in consulting. She was supportive not only from a financial perspective, but she also provided emotional support as I was sitting by myself in my home office, with no customers, trying to figure out what I was doing. She kept me motivated to keep working at it.<\/p>\n\n\n\n<p>I am also part of a peer-to-peer network called <a href=\"https:\/\/peerscale.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Peerscale<\/a>. It&#8217;s great because I&#8217;m part of a roundtable of about 10 members made up of founders and CEOs of tech startup companies. We learn from each other. We meet once a month to talk about challenges, share experiences, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q: Did you have moments when you thought this wasn&#8217;t going to work?<\/h3>\n\n\n\n<p>Spreeuwenberg: I didn&#8217;t have one point where things were a complete disaster. We have been lucky enough to be largely doing what we had been planning to do. Part of the reason is that we were pretty thoughtful with meeting with prospective customers and talking to childcare owner\/operators, which gave me the confidence to say &#8220;There is a problem to solve here.&#8221;<\/p>\n\n\n\n<p>But it takes patience. There were years spent with just me and my co-founder\/ CTO, making little money while our customer base was small. I didn&#8217;t necessarily think, &#8220;This could be a failure,&#8221; but it was hard to envision how we were going to go from there to a multi-million dollar business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q: So how did you get from there to here?<\/h3>\n\n\n\n<p>Spreeuwenberg: While we started by creating an app for parents \u2014 where they could add photos and memories of their children \u2014 we quickly realized that the better route to go was through the childcare programs. Once they started using the app, it became part of their operations as a business, and that&#8217;s where things really started to take off. Every time we added a childcare program, we added 100 or more parents who also became engaged users of the app. The dual value to both the childcare programs and the families provided us with the recipe for growth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q: With cash tight for a few years, how did you come to finance and fuel the growth of HiMama?<\/h3>\n\n\n\n<p>Spreeuwenberg: We put some of our own money into the business early on. We bootstrapped for a long time and had some funding to help us out \u2014 a credit line from RBC, which was very helpful. We just raised institutional money in 2019 \u2014 six years from the point of starting \u2014 from a VC fund in Toronto called Round 13 Capital.<\/p>\n\n\n\n<p>We also formed a board right from the beginning. In addition to my co-founder, there are two other founding members of HiMama who sit on the board. With our funding from Round 13 Capital, we added Bruce Croxon, a former Dragon&#8217;s Den member. Our board has been a great sounding board for us from the beginning.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q: What advice would you give someone who is starting a business?<\/h3>\n\n\n\n<p>Spreeuwenberg: Early on, have the conversations with your prospective buyers or users.<\/p>\n\n\n\n<p>But the biggest thing of all is to just do it \u2014 just do stuff. Regardless of what it is you&#8217;re doing, you&#8217;re making progress. We have learned a lot about child education and opportunities where we could provide support that we didn&#8217;t know existed when we started.<\/p>\n\n\n\n<p>By getting out there and talking to people and doing the research, you keep moving things forward. You can&#8217;t predict what&#8217;s going to happen, but if you don&#8217;t start doing things \u2026 well that&#8217;s the quickest way to fail.<\/p>\n\n\n\n<p>Plus, if you&#8217;re going to do something entrepreneurial, make sure you do something you&#8217;re passionate about. It could be the industry, culture, or type of company \u2014 but as long as it&#8217;s something you&#8217;re passionate about.<\/p>\n\n\n\n<p>One of the most fulfilling things for me is having an authentic purpose to my work, and having a genuine team of people who really care about customers and the social impact we have on our customers and community. It&#8217;s really rewarding to be able to go into work every day doing something you love.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q: Why was B Corporation Certification important to you?<\/h3>\n\n\n\n<p>Spreeuwenberg: Becoming a <a href=\"https:\/\/bcorporation.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">Certified B Corporation<\/a> was just putting that third party validation behind what we were already doing as a company. I am really passionate about social business and social enterprises, and feel doing good as a business and for the good for society should go hand in hand. We were already doing that and came upon B Corp Certification. I thought it would really benefit us, both to differentiate us from other companies in the market, but more than that, to challenge ourselves on where we could be better.<\/p>\n\n\n\n<p>The B Corp assessment gives you scores across different criteria such as community, customers, environment, employees and governance, and tells you where you can improve. And because you need to renew the certification every two years, you need to stay true to your social goals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q: How do you strike a balance between being a high-performance tech startup with a social enterprise that&#8217;s doing good?<\/h3>\n\n\n\n<p>Spreeuwenberg: Our core values are:<\/p>\n\n\n\n<ul class=\"wp-block-rbc-list default is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p class=\"is-style-default default\">Be a good person<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p>Work hard and win<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p>Own positive change<\/p>\n<\/li>\n<\/ul>\n\n\n\n<p>An underlying component of the core values is our mission-driven philosophy as a company to make a positive social impact on the people and communities we serve.<\/p>\n\n\n\n<p>The balance comes in through values that include both winning and owning positive change \u2014 because the more we grow as a business, the wider the scope will be of our positive impact in early childhood education, and with families.<\/p>\n\n\n\n<p>We are also passionate about owning positive change because there is somewhat of a leadership gap in early childhood education. We feel we can help close that gap as thought leaders in the field; for example, I host a weekly podcast series called &#8220;The Preschool Podcast,&#8221; and we celebrate the amazing work of early childhood educators by hosting the &#8220;Early Childhood Educator of the Year Awards.&#8221; We also employ several Early Childhood Educators as we feel it is important for us to stay connected to the people that we serve, and ensure we understand the problems and challenges that they face day-to-day.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q: How do you find and retain the right staff to support your mission and values?<\/h3>\n\n\n\n<p>Spreeuwenberg: When hiring new people to the company, we are of course looking for people who will live and breathe our core values. That means we&#8217;re looking for characteristics like authenticity, humility, and empathy, in addition to being competitive, hardworking, and results-oriented. It&#8217;s a powerful combination to have both sides of that equation.<\/p>\n\n\n\n<p>I find so many people \u2014 especially young people \u2014 want to work for a company that they can go to every day knowing they are doing something to improve the lives of others. HiMama is that.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q: So what&#8217;s next?<\/h3>\n\n\n\n<p>Spreeuwenberg: We have just touched the tip of the iceberg. When we started, it was really about parent-teacher communications but since then we have really become passionate about early childhood education. There are so many opportunities for us to support the learning and development of young children, that&#8217;s where we will continue to spend a lot of our time \u2014 observing children&#8217;s development, creating portfolios for reflection, supporting curriculum and lesson planning. There so many things that we can do. It&#8217;s a great feeling to know we can grow our business by supporting the development of young children in their foundational years.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-rbc-rbc-default-collapsible\"><p><button class=\"collapse-toggle collapsed\" data-target=\"#collapse834a1009\" data-toggle=\"collapse\" aria-expanded=\"false\" aria-controls=\"collapse834a1009\" data-dig-id=\"LP-57738-834a1009\" data-dig-category=\"LP\" data-dig-action=\"accordion closed\" action-closed=\"accordion closed\" action-opened=\"accordion open\" data-dig-label=\"Things our lawyers want you to know\"><span>Things our lawyers want you to know<\/span><span>Things our lawyers want you to know<\/span><\/button><\/p><div class=\"collapse-content collapse\" id=\"collapse834a1009\">\n<div class=\"wp-block-rbc-collapsible-inner-block collapse-inner\">\n<p>This article is intended as general information only and is not to be relied upon as constituting legal, financial or other professional advice. A professional advisor should be consulted regarding your specific situation. Information presented is believed to be factual and up-to-date but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the authors as of the date of publication and are subject to change. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by Royal Bank of Canada or any of its affiliates.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\t\n\t<div class=\"wp-block-tk-spacer id-62220448-8a75-44a8-b966-4131fb0f08c1\" aria-hidden=\"true\"><\/div>\n\t\n\n\n<p class=\"has-text-align-center h5 mar-b\"><strong>Share This Article<\/strong><\/p>\n\n\n\n\t\t<div class=\"socials-block\">\n\t\t\t    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=HiMama Founder Ron Spreeuwenberg on Winning as a Business and Driving Positive Social Change: #IMadeThis &#038;body=Hi, I thought you might be interested in this article from RBC My Money Matters: https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/himama-founder-ron-spreeuwenberg-on-winning-as-a-business-and-driving-positive-social-change-imadethis\/\">\n        <img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-email.svg\"\n          alt=\"envelope icon\">\n        <span>\n          Email        <\/span>\n      <\/a>\n      <div class=\"social-button-wrapper sharing-copy-wrapper\">\n        <button class=\"sharing-custom sharing-copy\" data-url=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/himama-founder-ron-spreeuwenberg-on-winning-as-a-business-and-driving-positive-social-change-imadethis\/\">\n          <img decoding=\"async\"\n            src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-related.svg\"\n            alt=\"copy icon\">\n          <span id=\"sharing-copyUrl-Label\">\n            Copy URL          <\/span>\n        <\/button>\n        <input type=\"text\" class=\"sharing-copy-text\" aria-labelledby=\"sharing-copyUrl-Label\">\n      <\/div>\n    <\/div>\n  \t\t<\/div>\n\n\t\t\n\n\t\n\t<div class=\"wp-block-tk-spacer id-d8d3d3b6-dfc7-4a29-92a6-ebb4427f7bf0\" aria-hidden=\"true\"><\/div>\n\t\n\n\n\t\t\t<div class=\"wp-block-rbc-single-post-topics related-topics-links\">\n\t\t\t\t<p class=\"h5 mar-r-hlf\">Topics:<\/p>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/entrepreneur\/\" class=\"btn topic mar-t-0 mar-r-qtr mar-b-hlf\">Entrepreneur<\/a>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/hr-for-business\/\" class=\"btn topic mar-t-0 mar-r-qtr mar-b-hlf\">HR for business<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel mob-pad-t-dbl\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner\" style=\"border-radius:0x\">\n<h2 class=\"wp-block-heading mar-b mob-mar-b-dbl mar-t-0\" id=\"h-read-this-next\">Read This Next<\/h2>\n\n\n\t\t\t<div class=\"related-posts-type-2\">\n\t\t\t\t<div class=\"related-post-list\">\n\t\t\t\t\t<ul class=\"grid-wpr eh-wpr\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class= 'grid-one-third grid-tb-full grid-mob-full mar-b'>\n\t\t\t\t\t\t\t\t\t\t<article class=\"col-wpr mar-b-0 mar-r-0 mar-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"postcard-img-ctr post-card-image col-md-12 col-xs-6 mob-mar-b-0 pad-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/01\/Side-hustle.jpg?quality=80&amp;w=1024\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"business owner working at desk taking a call\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/01\/Side-hustle.jpg 5120w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/01\/Side-hustle.jpg?resize=300,200 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/01\/Side-hustle.jpg?resize=768,513 768w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/01\/Side-hustle.jpg?resize=1024,683 1024w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/01\/Side-hustle.jpg?resize=1536,1025 1536w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/01\/Side-hustle.jpg?resize=2048,1367 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-details mob-mar-b-0 mob-mar-t-0 pad-r-0 col-md-12 col-xs-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"primary-taxonomy primary-link\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/\">\n\t\t\t\t\t\tStart a Business\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/from-one-day-to-day-one-heres-how-to-start-your-business-in-2026\/\" class=\"card-title h4 mar-t-0\">From \u2018One Day\u2019 to \u2018Day One\u2019: Here\u2019s How to Start Your Business in 2026<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class= 'grid-one-third grid-tb-full grid-mob-full mar-b'>\n\t\t\t\t\t\t\t\t\t\t<article class=\"col-wpr mar-b-0 mar-r-0 mar-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"postcard-img-ctr post-card-image col-md-12 col-xs-6 mob-mar-b-0 pad-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"487\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/10\/Sarah-YT-Thumbnail.png?quality=80&amp;w=1024\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Sarah Herscheid, President and CEO, Sign\u00e9 Sarah\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/10\/Sarah-YT-Thumbnail.png 1137w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/10\/Sarah-YT-Thumbnail.png?resize=300,143 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/10\/Sarah-YT-Thumbnail.png?resize=768,365 768w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/10\/Sarah-YT-Thumbnail.png?resize=1024,487 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-details mob-mar-b-0 mob-mar-t-0 pad-r-0 col-md-12 col-xs-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"primary-taxonomy primary-link\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/\">\n\t\t\t\t\t\tBusiness Success Stories\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/a-run-of-success-how-signe-sarah-reinvented-tights\/\" class=\"card-title h4 mar-t-0\">A Run of Success: How Sign\u00e9 Sarah Reinvented Tights<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class= 'grid-one-third grid-tb-full grid-mob-full mar-b'>\n\t\t\t\t\t\t\t\t\t\t<article class=\"col-wpr mar-b-0 mar-r-0 mar-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"postcard-img-ctr post-card-image col-md-12 col-xs-6 mob-mar-b-0 pad-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/10\/Banner-small-539.jpg?quality=80&amp;w=1024\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Lightbulb with question marks\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/10\/Banner-small-539.jpg 1200w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/10\/Banner-small-539.jpg?resize=300,180 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/10\/Banner-small-539.jpg?resize=768,461 768w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/10\/Banner-small-539.jpg?resize=1024,614 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-details mob-mar-b-0 mob-mar-t-0 pad-r-0 col-md-12 col-xs-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"primary-taxonomy primary-link\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/small-business\/\">\n\t\t\t\t\t\tSmall Business\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/small-business\/small-business-poll\/\" class=\"card-title h4 mar-t-0\">RBC Small Business Poll: Aspirations Hit Eight-Year High as Resilience Defines Small Business Owners<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n<\/section>\n<style class=\"advgb-styles-renderer\">\n\t\t.wp-block-tk-spacer.id-62220448-8a75-44a8-b966-4131fb0f08c1 {\n\t\theight: 96px;\n\t}\n\n\t@media ( max-width: 480px ) {\n\t\t.wp-block-tk-spacer.id-62220448-8a75-44a8-b966-4131fb0f08c1 {\n\t\t\theight: 30px;\n\t\t}\n\t}\t\n\t\t.wp-block-tk-spacer.id-d8d3d3b6-dfc7-4a29-92a6-ebb4427f7bf0 {\n\t\theight: 60px;\n\t}\n\n\t@media ( max-width: 480px ) {\n\t\t.wp-block-tk-spacer.id-d8d3d3b6-dfc7-4a29-92a6-ebb4427f7bf0 {\n\t\t\theight: 30px;\n\t\t}\n\t}\t<\/style>","protected":false},"excerpt":{"rendered":"<p>Founder of HiMama on striking the balance of a high-performance tech startup and a social enterprise that is doing good for the community.<\/p>\n","protected":false},"author":10,"featured_media":86689,"parent":57328,"menu_order":0,"template":"","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"tags":[157,236],"rbc_content_type":[31],"rbc_audience":[110],"rbc_lob_group":[35],"rbc_difficulty_level":[33],"rbc_mmm_category":[305,323,381],"class_list":["post-57735","rbc_my_money_matter","type-rbc_my_money_matter","status-publish","has-post-thumbnail","hentry","tag-entrepreneur","tag-hr-for-business","rbc_content_type-article","rbc_audience-business-owners","rbc_lob_group-business","rbc_difficulty_level-beginner","rbc_mmm_category-business","rbc_mmm_category-business-stages","rbc_mmm_category-start-a-business"],"acf":{"contently_publication_id":"208427","custom_author":"Diane Amato","rbc_video_header":"","rbc_media_duration":"","rbc_toc_for_mmm_tag":"h2","rbc_toc_for_mmm_limit":6,"rbc_toc_for_mmm":null,"rbc_toc_for_mmm_action":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<meta name=\"description\" content=\"Canadian small business owners share how they transformed their ideas, goals and passions into reality.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/himama-founder-ron-spreeuwenberg-on-winning-as-a-business-and-driving-positive-social-change-imadethis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:description\" content=\"Canadian small business owners share how they transformed their ideas, goals and passions into reality.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/himama-founder-ron-spreeuwenberg-on-winning-as-a-business-and-driving-positive-social-change-imadethis\/\" \/>\n<meta property=\"og:site_name\" content=\"RBC Royal Bank\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-22T17:23:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2019\/08\/Capture.jpg?quality=80\" \/>\n\t<meta property=\"og:image:width\" content=\"899\" \/>\n\t<meta property=\"og:image:height\" content=\"597\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/himama-founder-ron-spreeuwenberg-on-winning-as-a-business-and-driving-positive-social-change-imadethis\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/himama-founder-ron-spreeuwenberg-on-winning-as-a-business-and-driving-positive-social-change-imadethis\/\"},\"author\":{\"name\":\"RBC\",\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/#\/schema\/person\/565fe74483a298c05d1be363c890c7b0\"},\"headline\":\"HiMama Founder Ron Spreeuwenberg on Winning as a Business and Driving Positive Social Change: #IMadeThis\",\"datePublished\":\"2019-08-29T17:54:00+00:00\",\"dateModified\":\"2024-07-22T17:23:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/himama-founder-ron-spreeuwenberg-on-winning-as-a-business-and-driving-positive-social-change-imadethis\/\"},\"wordCount\":1736,\"image\":{\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/himama-founder-ron-spreeuwenberg-on-winning-as-a-business-and-driving-positive-social-change-imadethis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2019\/08\/Capture.jpg?quality=80\",\"keywords\":[\"Entrepreneur\",\"HR for business\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/himama-founder-ron-spreeuwenberg-on-winning-as-a-business-and-driving-positive-social-change-imadethis\/\",\"url\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/himama-founder-ron-spreeuwenberg-on-winning-as-a-business-and-driving-positive-social-change-imadethis\/\",\"name\":\"HiMama Founder Ron Spreeuwenberg on Winning as a Business and Driving Positive Social Change: #IMadeThis - My Money Matters\",\"isPartOf\":{\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/himama-founder-ron-spreeuwenberg-on-winning-as-a-business-and-driving-positive-social-change-imadethis\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/himama-founder-ron-spreeuwenberg-on-winning-as-a-business-and-driving-positive-social-change-imadethis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2019\/08\/Capture.jpg?quality=80\",\"datePublished\":\"2019-08-29T17:54:00+00:00\",\"dateModified\":\"2024-07-22T17:23:27+00:00\",\"description\":\"Canadian small business owners share how they transformed their ideas, goals and passions into reality.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/himama-founder-ron-spreeuwenberg-on-winning-as-a-business-and-driving-positive-social-change-imadethis\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/himama-founder-ron-spreeuwenberg-on-winning-as-a-business-and-driving-positive-social-change-imadethis\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/himama-founder-ron-spreeuwenberg-on-winning-as-a-business-and-driving-positive-social-change-imadethis\/#primaryimage\",\"url\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2019\/08\/Capture.jpg?quality=80\",\"contentUrl\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2019\/08\/Capture.jpg?quality=80\",\"width\":899,\"height\":597,\"caption\":\"HiMama Founder Ron Spreeuwenberg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/himama-founder-ron-spreeuwenberg-on-winning-as-a-business-and-driving-positive-social-change-imadethis\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"My Money Matters\",\"item\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Business\",\"item\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Business Stages\",\"item\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Start a Business\",\"item\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"HiMama Founder Ron Spreeuwenberg on Winning as a Business and Driving Positive Social Change: #IMadeThis\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/#website\",\"url\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/\",\"name\":\"RBC Royal Bank\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/#\/schema\/person\/565fe74483a298c05d1be363c890c7b0\",\"name\":\"RBC\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/ebd3d2d89d929986d9e254569349587e0ae3dda4934d4b7c91e93fd550e72532?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ebd3d2d89d929986d9e254569349587e0ae3dda4934d4b7c91e93fd550e72532?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ebd3d2d89d929986d9e254569349587e0ae3dda4934d4b7c91e93fd550e72532?s=96&d=mm&r=g\",\"caption\":\"RBC\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"description":"Canadian small business owners share how they transformed their ideas, goals and passions into reality.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/himama-founder-ron-spreeuwenberg-on-winning-as-a-business-and-driving-positive-social-change-imadethis\/","og_locale":"en_US","og_type":"article","og_description":"Canadian small business owners share how they transformed their ideas, goals and passions into reality.","og_url":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/himama-founder-ron-spreeuwenberg-on-winning-as-a-business-and-driving-positive-social-change-imadethis\/","og_site_name":"RBC Royal Bank","article_modified_time":"2024-07-22T17:23:27+00:00","og_image":[{"width":899,"height":597,"url":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2019\/08\/Capture.jpg?quality=80","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/himama-founder-ron-spreeuwenberg-on-winning-as-a-business-and-driving-positive-social-change-imadethis\/#article","isPartOf":{"@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/himama-founder-ron-spreeuwenberg-on-winning-as-a-business-and-driving-positive-social-change-imadethis\/"},"author":{"name":"RBC","@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/#\/schema\/person\/565fe74483a298c05d1be363c890c7b0"},"headline":"HiMama Founder Ron Spreeuwenberg on Winning as a Business and Driving Positive Social Change: #IMadeThis","datePublished":"2019-08-29T17:54:00+00:00","dateModified":"2024-07-22T17:23:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/himama-founder-ron-spreeuwenberg-on-winning-as-a-business-and-driving-positive-social-change-imadethis\/"},"wordCount":1736,"image":{"@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/himama-founder-ron-spreeuwenberg-on-winning-as-a-business-and-driving-positive-social-change-imadethis\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2019\/08\/Capture.jpg?quality=80","keywords":["Entrepreneur","HR for business"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/himama-founder-ron-spreeuwenberg-on-winning-as-a-business-and-driving-positive-social-change-imadethis\/","url":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/himama-founder-ron-spreeuwenberg-on-winning-as-a-business-and-driving-positive-social-change-imadethis\/","name":"HiMama Founder Ron Spreeuwenberg on Winning as a Business and Driving Positive Social Change: #IMadeThis - My Money Matters","isPartOf":{"@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/himama-founder-ron-spreeuwenberg-on-winning-as-a-business-and-driving-positive-social-change-imadethis\/#primaryimage"},"image":{"@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/himama-founder-ron-spreeuwenberg-on-winning-as-a-business-and-driving-positive-social-change-imadethis\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2019\/08\/Capture.jpg?quality=80","datePublished":"2019-08-29T17:54:00+00:00","dateModified":"2024-07-22T17:23:27+00:00","description":"Canadian small business owners share how they transformed their ideas, goals and passions into reality.","breadcrumb":{"@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/himama-founder-ron-spreeuwenberg-on-winning-as-a-business-and-driving-positive-social-change-imadethis\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/himama-founder-ron-spreeuwenberg-on-winning-as-a-business-and-driving-positive-social-change-imadethis\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/himama-founder-ron-spreeuwenberg-on-winning-as-a-business-and-driving-positive-social-change-imadethis\/#primaryimage","url":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2019\/08\/Capture.jpg?quality=80","contentUrl":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2019\/08\/Capture.jpg?quality=80","width":899,"height":597,"caption":"HiMama Founder Ron Spreeuwenberg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/himama-founder-ron-spreeuwenberg-on-winning-as-a-business-and-driving-positive-social-change-imadethis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"My Money Matters","item":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/"},{"@type":"ListItem","position":2,"name":"Business","item":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/"},{"@type":"ListItem","position":3,"name":"Business Stages","item":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/"},{"@type":"ListItem","position":4,"name":"Start a Business","item":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/"},{"@type":"ListItem","position":5,"name":"HiMama Founder Ron Spreeuwenberg on Winning as a Business and Driving Positive Social Change: #IMadeThis"}]},{"@type":"WebSite","@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/#website","url":"https:\/\/www.rbcroyalbank.com\/en-ca\/","name":"RBC Royal Bank","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rbcroyalbank.com\/en-ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/#\/schema\/person\/565fe74483a298c05d1be363c890c7b0","name":"RBC","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ebd3d2d89d929986d9e254569349587e0ae3dda4934d4b7c91e93fd550e72532?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ebd3d2d89d929986d9e254569349587e0ae3dda4934d4b7c91e93fd550e72532?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ebd3d2d89d929986d9e254569349587e0ae3dda4934d4b7c91e93fd550e72532?s=96&d=mm&r=g","caption":"RBC"}}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/himama-founder-ron-spreeuwenberg-on-winning-as-a-business-and-driving-positive-social-change-imadethis\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"HiMama Founder Ron Spreeuwenberg on Winning as a Business and Driving Positive Social Change: #IMadeThis","url":"http:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/himama-founder-ron-spreeuwenberg-on-winning-as-a-business-and-driving-positive-social-change-imadethis\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/himama-founder-ron-spreeuwenberg-on-winning-as-a-business-and-driving-positive-social-change-imadethis\/"},"thumbnailUrl":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2019\/08\/Capture.jpg?quality=80&w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2019\/08\/Capture.jpg?quality=80"},"articleSection":"Uncategorized","author":[{"@type":"Person","name":"RBC"}],"creator":["RBC"],"publisher":{"@type":"Organization","name":"RBC Royal Bank","logo":""},"keywords":["entrepreneur","hr for business"],"dateCreated":"2019-08-29T17:54:00Z","datePublished":"2019-08-29T17:54:00Z","dateModified":"2024-07-22T17:23:27Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"HiMama Founder Ron Spreeuwenberg on Winning as a Business and Driving Positive Social Change: #IMadeThis\",\"url\":\"http:\\\/\\\/www.rbcroyalbank.com\\\/en-ca\\\/my-money-matters\\\/business\\\/business-stages\\\/start-a-business\\\/himama-founder-ron-spreeuwenberg-on-winning-as-a-business-and-driving-positive-social-change-imadethis\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.rbcroyalbank.com\\\/en-ca\\\/my-money-matters\\\/business\\\/business-stages\\\/start-a-business\\\/himama-founder-ron-spreeuwenberg-on-winning-as-a-business-and-driving-positive-social-change-imadethis\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rbcroyalbank.com\\\/en-ca\\\/wp-content\\\/uploads\\\/sites\\\/12\\\/2019\\\/08\\\/Capture.jpg?quality=80&w=150&h=150&crop=1\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.rbcroyalbank.com\\\/en-ca\\\/wp-content\\\/uploads\\\/sites\\\/12\\\/2019\\\/08\\\/Capture.jpg?quality=80\"},\"articleSection\":\"Uncategorized\",\"author\":[{\"@type\":\"Person\",\"name\":\"RBC\"}],\"creator\":[\"RBC\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"RBC Royal Bank\",\"logo\":\"\"},\"keywords\":[\"entrepreneur\",\"hr for business\"],\"dateCreated\":\"2019-08-29T17:54:00Z\",\"datePublished\":\"2019-08-29T17:54:00Z\",\"dateModified\":\"2024-07-22T17:23:27Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/rbcroyalbank.com\/p.js"},"featured_img":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2019\/08\/Capture.jpg?quality=80&w=899","coauthors":[],"author_meta":{"author_link":"https:\/\/www.rbcroyalbank.com\/en-ca\/author\/fclaussen\/","display_name":"RBC"},"relative_dates":{"created":"Posted 7 years ago","modified":"Updated 2 years ago"},"absolute_dates":{"created":"Posted on August 29, 2019","modified":"Updated on July 22, 2024"},"absolute_dates_time":{"created":"Posted on August 29, 2019 5:54 pm","modified":"Updated on July 22, 2024 1:23 pm"},"featured_img_caption":"","tax_additional":{"post_tag":{"linked":["<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/entrepreneur\/\" class=\"advgb-post-tax-term\">Entrepreneur<\/a>","<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/hr-for-business\/\" class=\"advgb-post-tax-term\">HR for business<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Entrepreneur<\/span>","<span class=\"advgb-post-tax-term\">HR for business<\/span>"],"slug":"post_tag","name":"Tags"},"rbc_content_type":{"linked":["<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/content-type\/article\/\" class=\"advgb-post-tax-term\">Article<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Article<\/span>"],"slug":"rbc_content_type","name":"Content Types"},"rbc_audience":{"linked":["<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/audience\/business-owners\/\" class=\"advgb-post-tax-term\">Business Owners<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Business Owners<\/span>"],"slug":"rbc_audience","name":"Audiences"},"rbc_lob_group":{"linked":["<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/lob-group\/business\/\" class=\"advgb-post-tax-term\">Business<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Business<\/span>"],"slug":"rbc_lob_group","name":"LOB Groups"},"rbc_difficulty_level":{"linked":["<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/difficulty-level\/beginner\/\" class=\"advgb-post-tax-term\">Beginner<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Beginner<\/span>"],"slug":"rbc_difficulty_level","name":"Difficulty Levels"},"rbc_mmm_category":{"linked":["<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/mmm-category\/business\/\" class=\"advgb-post-tax-term\">Business<\/a>","<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/mmm-category\/business-stages\/\" class=\"advgb-post-tax-term\">Business Stages<\/a>","<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/mmm-category\/start-a-business\/\" class=\"advgb-post-tax-term\">Start a Business<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Business<\/span>","<span class=\"advgb-post-tax-term\">Business Stages<\/span>","<span class=\"advgb-post-tax-term\">Start a Business<\/span>"],"slug":"rbc_mmm_category","name":"Categories"},"ep_custom_result":{"linked":[],"unlinked":[],"slug":"ep_custom_result","name":"Custom Results"}},"series_order":"","jetpack_sharing_enabled":true,"primary_tag":"157","primary_rbc_mmm_category":"381","_links":{"self":[{"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_my_money_matter\/57735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_my_money_matter"}],"about":[{"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/types\/rbc_my_money_matter"}],"author":[{"embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/users\/10"}],"version-history":[{"count":6,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_my_money_matter\/57735\/revisions"}],"predecessor-version":[{"id":88256,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_my_money_matter\/57735\/revisions\/88256"}],"up":[{"embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_my_money_matter\/57328"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/media\/86689"}],"wp:attachment":[{"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/media?parent=57735"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/tags?post=57735"},{"taxonomy":"rbc_content_type","embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_content_type?post=57735"},{"taxonomy":"rbc_audience","embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_audience?post=57735"},{"taxonomy":"rbc_lob_group","embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_lob_group?post=57735"},{"taxonomy":"rbc_difficulty_level","embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_difficulty_level?post=57735"},{"taxonomy":"rbc_mmm_category","embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_mmm_category?post=57735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}