{"id":57750,"date":"2020-01-29T15:33:00","date_gmt":"2020-01-29T20:33:00","guid":{"rendered":""},"modified":"2024-01-02T15:02:33","modified_gmt":"2024-01-02T20:02:33","slug":"six-tools-guaranteed-to-help-any-small-business-owner","status":"publish","type":"rbc_my_money_matter","link":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/solo-entrepreneur\/six-tools-guaranteed-to-help-any-small-business-owner\/","title":{"rendered":"Six Tools Guaranteed to Help Any Small Business Owner"},"content":{"rendered":"<div class=\"wp-block-rbc-single-article-header\">\n\t<section class=\"section-grey cover pad-t-hlf\">\n\t\t<div class=\"section-inner w-half w-mob-full centered-margin cover section-grey pad-tb-0\">\n\t\t\t\t\t\t\t<div class=\"inline-block pill-container pill-taxonomies\">\n\t\t\t\t\t<div class=\"mar-b-hlf mob-mar-b snipe pill is-style-blue-pill\">\n\t\t\t\t\t\t<a class=\"primary-taxonomy\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/entrepreneur\/\">\n\t\t\t\t\t\t\t<span>Entrepreneur<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<h1 class=\"mar-b-hlf mar-t-0 mob-pad-lr-hlf h2 has-black-color\">Six Tools Guaranteed to Help Any Small Business Owner<\/h1><p class=\"mar-b-0 mob-pad-lr-hlf author-text\">By RBC<\/p>\t\t\t\t\t<div class=\"featured-image-wrapper pos-rel\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"620\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/six_tools_Thumbnail-default_402x-2.jpg?quality=80\" class=\" cover-image  wp-post-image\" alt=\"\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/six_tools_Thumbnail-default_402x-2.jpg 930w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/six_tools_Thumbnail-default_402x-2.jpg?resize=300,200 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/six_tools_Thumbnail-default_402x-2.jpg?resize=768,512 768w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t<\/section>\n\t<div class=\"article mar-t-dbl\">\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner socials-section\">\n\t\t\t\t<div class=\"top-socials-bar mob-mar-b-hlf\">    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=Six Tools Guaranteed to Help Any Small Business Owner &#038;body=Hi, I thought you might be interested in this article from RBC My Money Matters: https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/solo-entrepreneur\/six-tools-guaranteed-to-help-any-small-business-owner\/\">\n        <img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-email.svg\"\n          alt=\"envelope icon\">\n        <span>\n          Email        <\/span>\n      <\/a>\n      <div class=\"social-button-wrapper sharing-copy-wrapper\">\n        <button class=\"sharing-custom sharing-copy\" data-url=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/solo-entrepreneur\/six-tools-guaranteed-to-help-any-small-business-owner\/\">\n          <img decoding=\"async\"\n            src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-related.svg\"\n            alt=\"copy icon\">\n          <span id=\"sharing-copyUrl-Label\">\n            Copy URL          <\/span>\n        <\/button>\n        <input type=\"text\" class=\"sharing-copy-text\" aria-labelledby=\"sharing-copyUrl-Label\">\n      <\/div>\n    <\/div>\n  <\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner w-half w-mob-full centered-margin pad-tb-0 mob-mar-t-hlf mob-mar-b\">\n\t\t\t\t<p class=\"cover-pub-line text-xs mar-b-hlf\">Published January 29, 2020 \u2022 4 Min Read<\/p>\t\t\t<\/div>\n\t\t<\/section>\n\t<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner w-half w-mob-full\" style=\"border-radius:0x\">\n<p>The good news is that developers continue to create tools to help you run your business more efficiently.<\/p>\n\n\n\n<p>Whether you&#8217;re struggling to find more hours in your day, stay on top of your key performance drivers, or understand the impact of your social media, there are tools and apps available to help you \u2013 and the good news is, they cost little or nothing! Check out these six tools guaranteed to help any small business run more effectively:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Google Tools<\/h2>\n\n\n\n<p>In today&#8217;s connected world, it&#8217;s imperative for businesses to optimize online &amp; social media to maximize marketing, attract new customers and build loyalty. But are you on top of how well your website actually attracts and retains customers? After investing the time and money on your website, analyzing user experience data is important to ensure customers keep coming back.<\/p>\n\n\n\n<p>One of the most popular ways to do this is with <a href=\"https:\/\/www.google.com\/analytics\/analytics\/app\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics<\/a>, but you no longer need to log into Google via desktop or laptop. The Google Analytics mobile app allows you to view data on the go, including where your traffic comes from, and even the sex and age of your visitors. This can help you identify how well your site attracts your target customers, and uncover potential new markets. Even better, the <a href=\"https:\/\/www.google.com\/analytics\/analytics\/app\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics app<\/a> is free!<\/p>\n\n\n\n<p>In addition to analytics, try out Google&#8217;s <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener noreferrer\">Keyword Planner<\/a> tool to help you understand popular keywords and phrases that your potential customers are &#8216;googling&#8217; to find companies like yours. By pinpointing these phrases and search terms, you can use this knowledge to structure your web site copy, inspire potential blog topics, or launch Google Ads campaigns.<\/p>\n\n\n\n<p>And, don&#8217;t forget to register your business with <a href=\"https:\/\/www.google.com\/intl\/en_us\/business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google My Business<\/a>. It takes minutes to register your business profile using this free service. Once your profile is activated, potential customers have easy access to your location, web site, and call you in one click from a Google search page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Online Invoicing &amp; Accounting<\/h2>\n\n\n\n<p>Managing finances has long been a challenge for small businesses. Study after study has shown that money matters, especially cash flow, is one of the leading causes of business failures.<sup>1<\/sup> There are many accounting software brands that help your business stay on top of expenses, client invoicing and receipt scanning.. As your business grows, you can upgrade your accounting package to manage things like bank account integration, credit card payments and payroll. Popular accounting software products like QuickBooks and FreshBooks offer a free trial to help you get started.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Social media management apps and tools<\/h2>\n\n\n\n<p>With a busy small business to run, it&#8217;s easy to let social media fall down your to-do list. Using a social media management tool can help you grow your followers, engage with your audience, and track how you measure up. From inexpensive tools to fully loaded packages, there are several online products to help you better manage, schedule, and track your social presence including Hootsuite, Buffer, and Sprout Social.<\/p>\n\n\n\n<section class=\"wp-block-rbc-section-block section-cool-white pos-rel  pad-t-0 pad-b-0\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner pad-t-0 pad-b-0\" style=\"border-radius:0x\">\t\n\t<div class=\"wp-block-tk-spacer id-ba1af0a9-f48f-4ddb-a7a4-fa127edb0158\" aria-hidden=\"true\"><\/div>\n\t\n\n\n<div class=\"wp-block-group mob-mar-l-hlf mob-mar-r-hlf is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"h2\">\u201c<a href=\"https:\/\/discover.rbcroyalbank.com\/five-social-media-tips-for-small-business\/?promo_name=ENT_BFS_DNL&amp;promo_id=241539&amp;promo_position=calloutbox&amp;promo_creative=Six%20Tools%20Guaranteed%20to%20Help%20Any%20Small%20Business%20Owner\">Five Social Media Tips for Small Business<\/a>&#8220;<\/p>\n\n\n\t\n\t<div class=\"wp-block-tk-spacer id-7c9f8e85-c2ed-4d17-9a29-6e9f3eaade6d\" aria-hidden=\"true\"><\/div>\n\t<\/div>\n<\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\">4. Microsoft Office 365<\/h2>\n\n\n\n<p>If you&#8217;re like many small business owners, you wear many hats \u2013 and struggle to find time to get everything done. Getting more done means maximizing your productivity wherever you are. The <a href=\"https:\/\/products.office.com\/en-ca\/business\/office-365-mobile-apps-for-business\" target=\"_blank\" rel=\"noopener noreferrer\">Microsoft Office 365 mobile apps<\/a> can help you securely share and edit Word, Excel and PowerPoint files from your favourite devices \u2014 whether you&#8217;re working at home, at the office or on the go. With plans starting at $10.50 per month per user, it&#8217;s a steal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Facebook Business Manager<\/h2>\n\n\n\n<p>With a reported 2.07 billion users worldwide, including 239 million in North America, Facebook can be a powerful social media platform for businesses.<sup>2<\/sup> Whether you&#8217;re running a brick-and-mortar shop or starting an online business, managing Facebook pages can be a huge time commitment for business owners.<\/p>\n\n\n\n<p>The free suite of <a href=\"https:\/\/www.facebook.com\/business\/learn\/managing-facebook-pages\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Business Manager apps<\/a> (available for iOS and Android) gives you the flexibility to manage various Facebook business tasks. You can create Facebook and Instagram business pages, interact with followers, create ad campaigns and monitor how your posts are doing on desktop, laptop, or phone.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Evernote<\/h2>\n\n\n\n<p>The free basic version and the paid upgrades of <a href=\"https:\/\/evernote.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Evernote<\/a> offer time-strapped business owners a valuable tool for organizing and retrieving important personal and professional information. You can access documents, share sales materials, manage projects, set up alerts and receive notifications on your smartphone, tablet and laptop. You can even use the Web Clipper tool to track pages as you browse so you can find them later, regardless of which device you&#8217;re using.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sources<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">1.<a href=\"http:\/\/business.financialpost.com\/entrepreneur\/money\/small-businesses-pay-scant-attention-to-cash-flow-to-their-detriment\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/business.financialpost.com\/entrepreneur\/money\/small-businesses-pay-scant-attention-to-cash-flow-to-their-detriment<\/a><\/h4>\n\n\n\n<h5 class=\"wp-block-heading\">2. <a href=\"https:\/\/blog.hootsuite.com\/facebook-statistics\/\">https:\/\/blog.hootsuite.com\/facebook-statistics\/<\/a><\/h5>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-rbc-rbc-default-collapsible\"><p><button class=\"collapse-toggle collapsed\" data-target=\"#collapse834a1009\" data-toggle=\"collapse\" aria-expanded=\"false\" aria-controls=\"collapse834a1009\" data-dig-id=\"LP-57738-834a1009\" data-dig-category=\"LP\" data-dig-action=\"accordion closed\" action-closed=\"accordion closed\" action-opened=\"accordion open\" data-dig-label=\"Things our lawyers want you to know\"><span>Things our lawyers want you to know<\/span><span>Things our lawyers want you to know<\/span><\/button><\/p><div class=\"collapse-content collapse\" id=\"collapse834a1009\">\n<div class=\"wp-block-rbc-collapsible-inner-block collapse-inner\">\n<p>This article is intended as general information only and is not to be relied upon as constituting legal, financial or other professional advice. A professional advisor should be consulted regarding your specific situation. Information presented is believed to be factual and up-to-date but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the authors as of the date of publication and are subject to change. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by Royal Bank of Canada or any of its affiliates.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\t\n\t<div class=\"wp-block-tk-spacer id-d9a73b9b-681b-45b1-8528-38c499fccbb4\" aria-hidden=\"true\"><\/div>\n\t\n\n\n<p class=\"has-text-align-center h5 mar-b\"><strong>Share This Article<\/strong><\/p>\n\n\n\n\t\t<div class=\"socials-block\">\n\t\t\t    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=Six Tools Guaranteed to Help Any Small Business Owner &#038;body=Hi, I thought you might be interested in this article from RBC My Money Matters: https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/solo-entrepreneur\/six-tools-guaranteed-to-help-any-small-business-owner\/\">\n        <img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-email.svg\"\n          alt=\"envelope icon\">\n        <span>\n          Email        <\/span>\n      <\/a>\n      <div class=\"social-button-wrapper sharing-copy-wrapper\">\n        <button class=\"sharing-custom sharing-copy\" data-url=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/solo-entrepreneur\/six-tools-guaranteed-to-help-any-small-business-owner\/\">\n          <img decoding=\"async\"\n            src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-related.svg\"\n            alt=\"copy icon\">\n          <span id=\"sharing-copyUrl-Label\">\n            Copy URL          <\/span>\n        <\/button>\n        <input type=\"text\" class=\"sharing-copy-text\" aria-labelledby=\"sharing-copyUrl-Label\">\n      <\/div>\n    <\/div>\n  \t\t<\/div>\n\n\t\t\n\n\t\n\t<div class=\"wp-block-tk-spacer id-b0277714-f842-4035-88ed-c7964660049f\" aria-hidden=\"true\"><\/div>\n\t\n\n\n\t\t\t<div class=\"wp-block-rbc-single-post-topics related-topics-links\">\n\t\t\t\t<p class=\"h5 mar-r-hlf\">Topics:<\/p>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/entrepreneur\/\" class=\"btn topic mar-t-0 mar-r-qtr mar-b-hlf\">Entrepreneur<\/a>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/ideas-and-insights\/\" class=\"btn topic mar-t-0 mar-r-qtr mar-b-hlf\">Ideas and Insights<\/a>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/technology\/\" class=\"btn topic mar-t-0 mar-r-qtr mar-b-hlf\">Technology<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel mob-pad-t-dbl\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner\" style=\"border-radius:0x\">\n<h2 class=\"wp-block-heading mar-b mob-mar-b-dbl mar-t-0\" id=\"h-read-this-next\">Read This Next<\/h2>\n\n\n\t\t\t<div class=\"related-posts-type-2\">\n\t\t\t\t<div class=\"related-post-list\">\n\t\t\t\t\t<ul class=\"grid-wpr eh-wpr\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class= 'grid-one-third grid-tb-full grid-mob-full mar-b'>\n\t\t\t\t\t\t\t\t\t\t<article class=\"col-wpr mar-b-0 mar-r-0 mar-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"postcard-img-ctr post-card-image col-md-12 col-xs-6 mob-mar-b-0 pad-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"540\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/03\/5-Myths-Image.jpg?quality=80&amp;w=1024\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Professional business woman reviewing inventory\" 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src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/03\/Professional-Presence-Image.jpg?quality=80&amp;w=1024\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Professional business woman working at desk\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/03\/Professional-Presence-Image.jpg 2121w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/03\/Professional-Presence-Image.jpg?resize=300,200 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/03\/Professional-Presence-Image.jpg?resize=768,512 768w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/03\/Professional-Presence-Image.jpg?resize=1024,683 1024w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/03\/Professional-Presence-Image.jpg?resize=1536,1024 1536w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/03\/Professional-Presence-Image.jpg?resize=2048,1365 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-details mob-mar-b-0 mob-mar-t-0 pad-r-0 col-md-12 col-xs-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"primary-taxonomy primary-link\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/solo-entrepreneur\/\">\n\t\t\t\t\t\tSolo Entrepreneur\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/solo-entrepreneur\/5-easy-ways-to-build-a-strong-professional-presence-for-your-side-hustle\/\" class=\"card-title h4 mar-t-0\">5 Easy Ways to Build a Strong Professional Presence for your Side-Hustle<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class= 'grid-one-third grid-tb-full grid-mob-full mar-b'>\n\t\t\t\t\t\t\t\t\t\t<article class=\"col-wpr mar-b-0 mar-r-0 mar-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"postcard-img-ctr post-card-image col-md-12 col-xs-6 mob-mar-b-0 pad-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"720\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/01\/image-930x720-1.png?quality=80&amp;w=930\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"A happy man with his arms crossed\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/01\/image-930x720-1.png 930w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/01\/image-930x720-1.png?resize=300,232 300w, 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