{"id":57819,"date":"2023-03-20T13:37:00","date_gmt":"2023-03-20T13:37:00","guid":{"rendered":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/have-a-great-business-idea-ask-yourself-these-5-questions-to-see-if-it-could-fly\/"},"modified":"2024-01-11T09:58:22","modified_gmt":"2024-01-11T14:58:22","slug":"have-a-great-business-idea-ask-yourself-these-5-questions-to-see-if-it-could-fly","status":"publish","type":"rbc_my_money_matter","link":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/have-a-great-business-idea-ask-yourself-these-5-questions-to-see-if-it-could-fly\/","title":{"rendered":"Have a Great Business Idea? Ask Yourself These 5 Questions to See if it Could Fly"},"content":{"rendered":"<div class=\"wp-block-rbc-single-article-header\">\n\t<section class=\"section-grey cover pad-t-hlf\">\n\t\t<div class=\"section-inner w-half w-mob-full centered-margin cover section-grey pad-tb-0\">\n\t\t\t\t\t\t\t<div class=\"inline-block pill-container pill-taxonomies\">\n\t\t\t\t\t<div class=\"mar-b-hlf mob-mar-b snipe pill is-style-blue-pill\">\n\t\t\t\t\t\t<a class=\"primary-taxonomy\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/entrepreneur\/\">\n\t\t\t\t\t\t\t<span>Entrepreneur<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<h1 class=\"mar-b-hlf mar-t-0 mob-pad-lr-hlf h2 has-black-color\">Have a Great Business Idea? Ask Yourself These 5 Questions to See if it Could Fly<\/h1><p class=\"mar-b-0 mob-pad-lr-hlf author-text\">By Diane Amato<\/p>\t\t\t\t\t<div class=\"featured-image-wrapper pos-rel\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"620\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/Thumbnail-default-638-3.jpg?quality=80\" class=\" cover-image  wp-post-image\" alt=\"Business Owners working through a great business idea\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/Thumbnail-default-638-3.jpg 930w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/Thumbnail-default-638-3.jpg?resize=300,200 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/Thumbnail-default-638-3.jpg?resize=768,512 768w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t<\/section>\n\t<div class=\"article mar-t-dbl\">\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner socials-section\">\n\t\t\t\t<div class=\"top-socials-bar mob-mar-b-hlf\">    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=Have a Great Business Idea? Ask Yourself These 5 Questions to See if it Could Fly &#038;body=Hi, I thought you might be interested in this article from RBC My Money Matters: https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/have-a-great-business-idea-ask-yourself-these-5-questions-to-see-if-it-could-fly\/\">\n        <img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-email.svg\"\n          alt=\"envelope icon\">\n        <span>\n          Email        <\/span>\n      <\/a>\n      <div class=\"social-button-wrapper sharing-copy-wrapper\">\n        <button class=\"sharing-custom sharing-copy\" data-url=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/have-a-great-business-idea-ask-yourself-these-5-questions-to-see-if-it-could-fly\/\">\n          <img decoding=\"async\"\n            src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-related.svg\"\n            alt=\"copy icon\">\n          <span id=\"sharing-copyUrl-Label\">\n            Copy URL          <\/span>\n        <\/button>\n        <input type=\"text\" class=\"sharing-copy-text\" aria-labelledby=\"sharing-copyUrl-Label\">\n      <\/div>\n    <\/div>\n  <\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner w-half w-mob-full centered-margin pad-tb-0 mob-mar-t-hlf mob-mar-b\">\n\t\t\t\t<p class=\"cover-pub-line text-xs mar-b-hlf\">Published March 20, 2023 \u2022 5 Min Read<\/p>\t\t\t<\/div>\n\t\t<\/section>\n\t<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner w-half w-mob-full\" style=\"border-radius:0x\">\n<p>Wondering if your idea has the legs to turn into a viable business? Looking for some validation before quitting your day job? In conversation with business coach Shelagh Cummins, Founder of&nbsp;<a href=\"https:\/\/www.theroadtoseven.com\/\" data-dig-id=\"LP-16444-3f5f09e2\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"The Road to Seven\" class=\"rbc-link-format\">The Road to Seven<\/a>, we learned five questions new entrepreneurs should ask themselves \u2013 and the steps they can take to find the answers.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Have a Great Business Idea? Ask Yourself These 5 Questions to See if it Could Fly\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9IzpzonmkuE?feature=oembed&#038;rel=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1) Is anybody else doing this?<\/h2>\n\n\n\n<p>One of the very first things to look at when considering the viability of your business idea is to see if someone else already has a similar product or service in the market. A simple online search will be able to tell you what&#8217;s out there today.<\/p>\n\n\n\n<p>And if someone does already have the idea, your next question is: \u201cHow am I going to be different?&#8221;<\/p>\n\n\n\n<p>\u201cA lot of people look at potential competition and wonder how they&#8217;ll be better. But I think that&#8217;s a dangerous way of looking at it,&#8221; says Cummins, The difference in your business is what&#8217;s going to attract the right people to you.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2) What problem will my idea solve?<\/h2>\n\n\n\n<p>A significant number of entrepreneurs start their business out of a need they had \u2013 they had a specific problem but couldn&#8217;t find an existing solution. In finding other people with similar problems, entrepreneurs formed successful ventures.<\/p>\n\n\n\n<p>So what problem is your idea going to solve?<\/p>\n\n\n\n<p>\u201cWhen you can articulate the problem you&#8217;re going to solve for people, you&#8217;re 50% of the way there,&#8221; says Cummins.<\/p>\n\n\n\n<p>You can then take things one step further and identify how solving that problem will make someone&#8217;s life better.<\/p>\n\n\n\n<p>\u201cFor example, if the problem is that there are no good blue pens out there, you can solve it not only by developing the perfect blue pen, but by talking to the customer about what that blue pen can help them accomplish. It could be the blue pen that helps them finish their book, build their profile and grow their business.&#8221;<\/p>\n\n\n\n<p>Understanding how your idea could be a gateway to greater impact can help you determine its potential power.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3) Who needs this problem solved?<\/h2>\n\n\n\n<p>A big step toward understanding the potential of your idea is to get validation from others. The key, explains Cummins, is to get that validation from the right people.<\/p>\n\n\n\n<p>\u201cAt this stage, you need to be careful about who you&#8217;re talking to. If you ask:&nbsp;<i>&#8216;Is this a good idea?&#8217;<\/i>&nbsp;to someone who doesn&#8217;t have the problem you&#8217;re addressing, chances are they&#8217;ll say no,&#8221; says Cummins.<\/p>\n\n\n\n<p>Once you identify the problem you want to solve, present your idea to the people who have that problem. In doing so, try to look for diversity in age, background, beliefs and needs to get a broad range of perspectives. You&#8217;ll start to see very quickly who your niche is going to be and how you&#8217;ll eventually want to market to them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4) What do these people really think about my idea?<\/h2>\n\n\n\n<p>You&#8217;ve identified the problem and your target customer \u2013 now, it&#8217;s important to get specific feedback about your idea from your prospective customers. The best way to do this is to create your MVP \u2013 Minimum Viable Product \u2013 and get it in front of your audience.<\/p>\n\n\n\n<p>This is particularly valuable when launching a product, given the upfront costs involved. Instead of making 10,000 units and finding out your product is not quite right, it&#8217;s wise to make a prototype, let people test it, and assess the impact it has on them. When launching a service, you can get a handful of people to experience the process. \u201cYou want to get honest feedback from the testers and be OK with not getting all roses and unicorns back,&#8221; says Cummins. \u201cIt&#8217;s this constructive feedback that will provide you with the most value. You can also test the market through social channels, given their low barrier to entry. \u201cConnect to people who are ideal customers and share content that speaks to their desires and problems. This is a great way to test your idea,&#8221; says Cummins.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5) What impact will my idea have?<\/h2>\n\n\n\n<p>This is perhaps the most important question of them all, as it&#8217;s really the results of your idea that matter \u2013 and it&#8217;s your passion about those results that will sustain you through the ups and downs of owning a business.<\/p>\n\n\n\n<p>When your business is rooted in meaning, purpose and impact \u2013 and your motivation extends beyond simply making a sale \u2013 not only will you be that much more committed to your business, but your customers will be that much more connected to it.<\/p>\n\n\n\n<p>\u201cThe businesses that thrive are the ones that are doing something for societal good,&#8221; reminds Cummins. \u201cThe impact of your idea is what will matter to your customers and ought to be the driver behind the steps you take to turn your idea into reality.&#8221;<\/p>\n\n\n\n<p>As you work through answering these questions about your idea, keep in mind that you don&#8217;t need to do it alone. There are many free or low-cost services that support entrepreneurs just starting out, including&nbsp;<a href=\"https:\/\/www.futurpreneur.ca\/en\/\" data-dig-id=\"LP-16444-c5b06db2\" data-dig-label=\"Futurpreneur\" data-dig-action=\"link click\" data-dig-category=\"LP\" class=\"rbc-link-format\">Futurpreneur<\/a>, your provincial government small business hub like&nbsp;<a href=\"https:\/\/www.ontario.ca\/page\/small-business-access\" data-dig-id=\"LP-16444-59766943\" data-dig-label=\"Small Business Ontario\" data-dig-action=\"link click\" data-dig-category=\"LP\" class=\"rbc-link-format\">Small Business Ontario<\/a>,&nbsp;<a href=\"https:\/\/www.startupcan.ca\/\" data-dig-id=\"LP-16444-a745da0f\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"Start-Up Canada\" class=\"rbc-link-format\">Start-Up Canada<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.marsdd.com\/\" data-dig-id=\"LP-16444-65650a49\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"MaRS\" class=\"rbc-link-format\">MaRS<\/a>. And, by joining networks and communities of like-minded people, you can meet people who will not only champion you, but challenge you.<\/p>\n\n\n\n<p><b>Bottom Line<\/b><\/p>\n\n\n\n<p>Defining and refining your idea is arguably the most exciting \u2013 and stressful \u2013 part of starting a business. The key is to be open to feedback, willing to change course and root your business idea in a purpose that transcends the challenges you may face as you get it off the ground.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile has-cool-white-background-color has-background\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/08\/Starting-a-Business-Banner-Image-53.jpg?w=1024\" alt=\"Business owners discussing\" class=\"wp-image-24249 size-full\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\" id=\"h-start-and-grow-your-business-with-rbc\">Start and Grow Your Business with RBC<\/h3>\n\n\n\n<p>Ready to turn your side hustle, passion or idea into a full-time business? Free tools and advice to get you started.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.rbcroyalbank.com\/business\/advice\/starting-a-business.html\" data-dig-id=\"LP-16444-cce61d05\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"Learn more\" class=\"rbc-link-format\">Learn more<\/a><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"mar-t-hlf\"><em>Diane Amato is a Toronto-based freelance writer who loves to talk about finances, travel and technology.<\/em><a href=\"https:\/\/discover.rbcroyalbank.com\/have-a-great-business-idea-ask-yourself-these-5-questions-to-see-if-it-could-fly\/#rds-legal-collapsible\"><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-rbc-rbc-default-collapsible\"><p><button class=\"collapse-toggle collapsed\" data-target=\"#collapse834a1009\" data-toggle=\"collapse\" aria-expanded=\"false\" aria-controls=\"collapse834a1009\" data-dig-id=\"LP-57738-834a1009\" data-dig-category=\"LP\" data-dig-action=\"accordion closed\" action-closed=\"accordion closed\" action-opened=\"accordion open\" data-dig-label=\"Things our lawyers want you to know\"><span>Things our lawyers want you to know<\/span><span>Things our lawyers want you to know<\/span><\/button><\/p><div class=\"collapse-content collapse\" id=\"collapse834a1009\">\n<div class=\"wp-block-rbc-collapsible-inner-block collapse-inner\">\n<p>This article is intended as general information only and is not to be relied upon as constituting legal, financial or other professional advice. A professional advisor should be consulted regarding your specific situation. Information presented is believed to be factual and up-to-date but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the authors as of the date of publication and are subject to change. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by Royal Bank of Canada or any of its affiliates.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\t\n\t<div class=\"wp-block-tk-spacer id-f662bbca-84b6-4d0e-ac46-0afdb7b0aa72\" aria-hidden=\"true\"><\/div>\n\t\n\n\n<p class=\"has-text-align-center h5 mar-b\"><strong>Share This Article<\/strong><\/p>\n\n\n\n\t\t<div class=\"socials-block\">\n\t\t\t    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=Have a Great Business Idea? Ask Yourself These 5 Questions to See if it Could Fly &#038;body=Hi, I thought you might be interested in this article from RBC My Money Matters: https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/have-a-great-business-idea-ask-yourself-these-5-questions-to-see-if-it-could-fly\/\">\n        <img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-email.svg\"\n          alt=\"envelope icon\">\n        <span>\n          Email        <\/span>\n      <\/a>\n      <div class=\"social-button-wrapper sharing-copy-wrapper\">\n        <button class=\"sharing-custom sharing-copy\" data-url=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/have-a-great-business-idea-ask-yourself-these-5-questions-to-see-if-it-could-fly\/\">\n          <img decoding=\"async\"\n            src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-related.svg\"\n            alt=\"copy icon\">\n          <span id=\"sharing-copyUrl-Label\">\n            Copy URL          <\/span>\n        <\/button>\n        <input type=\"text\" class=\"sharing-copy-text\" aria-labelledby=\"sharing-copyUrl-Label\">\n      <\/div>\n    <\/div>\n  \t\t<\/div>\n\n\t\t\n\n\t\n\t<div class=\"wp-block-tk-spacer id-c5d7da2c-34b8-4cd9-9ed7-151d4090b2c1\" aria-hidden=\"true\"><\/div>\n\t\n\n\n\t\t\t<div class=\"wp-block-rbc-single-post-topics related-topics-links\">\n\t\t\t\t<p class=\"h5 mar-r-hlf\">Topics:<\/p>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/entrepreneur\/\" class=\"btn topic mar-t-0 mar-r-qtr mar-b-hlf\">Entrepreneur<\/a>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/ideas-and-insights\/\" class=\"btn topic mar-t-0 mar-r-qtr mar-b-hlf\">Ideas and Insights<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel mob-pad-t-dbl\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner\" style=\"border-radius:0x\">\n<h2 class=\"wp-block-heading mar-b mob-mar-b-dbl mar-t-0\" id=\"h-read-this-next\">Read This Next<\/h2>\n\n\n\t\t\t<div class=\"related-posts-type-2\">\n\t\t\t\t<div class=\"related-post-list\">\n\t\t\t\t\t<ul class=\"grid-wpr eh-wpr\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class= 'grid-one-third grid-tb-full grid-mob-full mar-b'>\n\t\t\t\t\t\t\t\t\t\t<article class=\"col-wpr mar-b-0 mar-r-0 mar-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"postcard-img-ctr post-card-image col-md-12 col-xs-6 mob-mar-b-0 pad-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/01\/Side-hustle.jpg?quality=80&amp;w=1024\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"business owner working at desk taking a call\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/01\/Side-hustle.jpg 5120w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/01\/Side-hustle.jpg?resize=300,200 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/01\/Side-hustle.jpg?resize=768,513 768w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/01\/Side-hustle.jpg?resize=1024,683 1024w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/01\/Side-hustle.jpg?resize=1536,1025 1536w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/01\/Side-hustle.jpg?resize=2048,1367 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-details mob-mar-b-0 mob-mar-t-0 pad-r-0 col-md-12 col-xs-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"primary-taxonomy primary-link\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/\">\n\t\t\t\t\t\tStart a Business\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/from-one-day-to-day-one-heres-how-to-start-your-business-in-2026\/\" class=\"card-title h4 mar-t-0\">From \u2018One Day\u2019 to \u2018Day One\u2019: Here\u2019s How to Start Your Business in 2026<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class= 'grid-one-third grid-tb-full grid-mob-full mar-b'>\n\t\t\t\t\t\t\t\t\t\t<article class=\"col-wpr mar-b-0 mar-r-0 mar-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"postcard-img-ctr post-card-image col-md-12 col-xs-6 mob-mar-b-0 pad-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"487\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/10\/Sarah-YT-Thumbnail.png?quality=80&amp;w=1024\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Sarah Herscheid, President and CEO, Sign\u00e9 Sarah\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/10\/Sarah-YT-Thumbnail.png 1137w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/10\/Sarah-YT-Thumbnail.png?resize=300,143 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/10\/Sarah-YT-Thumbnail.png?resize=768,365 768w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/10\/Sarah-YT-Thumbnail.png?resize=1024,487 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-details mob-mar-b-0 mob-mar-t-0 pad-r-0 col-md-12 col-xs-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"primary-taxonomy primary-link\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/\">\n\t\t\t\t\t\tBusiness Success Stories\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/a-run-of-success-how-signe-sarah-reinvented-tights\/\" class=\"card-title h4 mar-t-0\">A Run of Success: How Sign\u00e9 Sarah Reinvented Tights<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class= 'grid-one-third grid-tb-full grid-mob-full mar-b'>\n\t\t\t\t\t\t\t\t\t\t<article class=\"col-wpr mar-b-0 mar-r-0 mar-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"postcard-img-ctr post-card-image col-md-12 col-xs-6 mob-mar-b-0 pad-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/10\/Banner-small-539.jpg?quality=80&amp;w=1024\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Lightbulb with question marks\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/10\/Banner-small-539.jpg 1200w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/10\/Banner-small-539.jpg?resize=300,180 300w, 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