{"id":58033,"date":"2023-03-09T00:00:00","date_gmt":"2023-03-09T00:00:00","guid":{"rendered":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/inspired-investor\/investing-academy\/here-to-stay-what-to-know-about-investing-in-emerging-industries\/"},"modified":"2024-02-06T12:08:40","modified_gmt":"2024-02-06T17:08:40","slug":"here-to-stay-what-to-know-about-investing-in-emerging-industries","status":"publish","type":"rbc_my_money_matter","link":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/inspired-investor\/investing-academy\/here-to-stay-what-to-know-about-investing-in-emerging-industries\/","title":{"rendered":"Here to Stay? What to Know About Investing in Emerging Industries"},"content":{"rendered":"<div class=\"wp-block-rbc-single-article-header\">\n\t<section class=\"section-grey cover pad-t-hlf\">\n\t\t<div class=\"section-inner w-half w-mob-full centered-margin cover section-grey pad-tb-0\">\n\t\t\t\t\t\t\t<div class=\"inline-block pill-container pill-taxonomies\">\n\t\t\t\t\t<div class=\"mar-b-hlf mob-mar-b snipe pill is-style-blue-pill\">\n\t\t\t\t\t\t<a class=\"primary-taxonomy\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/personal-finance\/\">\n\t\t\t\t\t\t\t<span>Personal Finance<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<h1 class=\"mar-b-hlf mar-t-0 mob-pad-lr-hlf h2 has-black-color\">Here to Stay? What to Know About Investing in Emerging Industries<\/h1><p class=\"mar-b-0 mob-pad-lr-hlf author-text\">By the Inspired Investor team<\/p>\t\t\t\t\t<div class=\"featured-image-wrapper pos-rel\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"620\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/TD-2023-03-09T133016.153.jpg?quality=80\" class=\" cover-image  wp-post-image\" alt=\"Robotic arms tend to plants in the emerging cannabis industry.\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/TD-2023-03-09T133016.153.jpg 930w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/TD-2023-03-09T133016.153.jpg?resize=300,200 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/TD-2023-03-09T133016.153.jpg?resize=768,512 768w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t<\/section>\n\t<div class=\"article mar-t-dbl\">\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner socials-section\">\n\t\t\t\t<div class=\"top-socials-bar mob-mar-b-hlf\">    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=Here to Stay? What to Know About Investing in Emerging Industries &#038;body=Hi, I thought you might be interested in this article from RBC My Money Matters: https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/inspired-investor\/investing-academy\/here-to-stay-what-to-know-about-investing-in-emerging-industries\/\">\n        <img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-email.svg\"\n          alt=\"envelope icon\">\n        <span>\n          Email        <\/span>\n      <\/a>\n      <div class=\"social-button-wrapper sharing-copy-wrapper\">\n        <button class=\"sharing-custom sharing-copy\" data-url=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/inspired-investor\/investing-academy\/here-to-stay-what-to-know-about-investing-in-emerging-industries\/\">\n          <img decoding=\"async\"\n            src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-related.svg\"\n            alt=\"copy icon\">\n          <span id=\"sharing-copyUrl-Label\">\n            Copy URL          <\/span>\n        <\/button>\n        <input type=\"text\" class=\"sharing-copy-text\" aria-labelledby=\"sharing-copyUrl-Label\">\n      <\/div>\n    <\/div>\n  <\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner w-half w-mob-full centered-margin pad-tb-0 mob-mar-t-hlf mob-mar-b\">\n\t\t\t\t<p class=\"cover-pub-line text-xs mar-b-hlf\">Published March 9, 2023 \u2022 5 Min Read<\/p>\t\t\t<\/div>\n\t\t<\/section>\n\t<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner w-half w-mob-full\" style=\"border-radius:0x\">\n<p><em>This article was originally published in <a href=\"https:\/\/www6.royalbank.com\/en\/di\/hubs\/investing-academy\/article\/what-to-know-about-investing-in-emerging-industries\/l41e02ky\" target=\"_blank\" rel=\"noopener\">RBC Direct Investing\u2019s Inspired Investor<\/a> magazine.<\/em><\/p>\n\n\n\n<p>Investors pay a lot of attention to emerging business concepts and nascent industries, and with good reason. Getting in on the ground floor of an investment opportunity is the stuff of Hollywood films and investing documentaries \u2013 if you&#8217;re successful, it can be as lucrative as it is risky; if not, you can just as easily lose it all.<\/p>\n\n\n\n<p>In recent years, several trends hitting the headlines \u2013 think the budding cannabis industry, electric vehicle newcomers and fledgling artificial intelligence platforms \u2013 may have left you wondering if this is your chance to make it big as an investor. But no matter the emerging industry, experts always seem divided on whether it&#8217;s one that&#8217;s here to stay or not. How can you decide for yourself whether a trend or burgeoning industry might be right for you?<\/p>\n\n\n\n<p>When it comes to evaluating an industry \u2013 new or old \u2013 there are a few common measures investors can consider before they invest.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Explore the regulatory environment<\/h2>\n\n\n\n<p>Regulation (or de-regulation) has the potential to speed or slow an emerging industry&#8217;s growth and competitiveness. For a real-world example, consider what&#8217;s happening in the American tech sector. Many tech companies experienced rapid expansion at a time when few regulations impacted their data-collection and advertising activities. But more recently, government agencies in the U.S. and Europe look to broadly rein in their powers amid fierce debate over issues like privacy and market dominance.<\/p>\n\n\n\n<p>Here in Canada, personal medical and recreational cannabis use was legalized in 2018. Related stocks were buoyed by government incentives aimed at growing the industry, but in years since legalization, some cannabis business owners are saying high taxes and strict rules have left them struggling to succeed.<\/p>\n\n\n\n<p>While there&#8217;s no crystal ball to determine how regulations will affect an industry in the long run, it&#8217;s beneficial for investors to be aware of any legislation in the works to understand potential long-term consequences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Understand competition and moats<\/h2>\n\n\n\n<p>What separates a speculative operation cashing in on the latest trend and a company with long-term prospects? If you ask Warren Buffett, he&#8217;d tell you it&#8217;s all about the company&#8217;s \u201ceconomic moat.&#8221; When looking at individual companies, he sees the castle as the company and the moat as the durable competitive advantage that allows it to persist and grow over time. After all, if a company&#8217;s success is something others can&#8217;t replicate (say, brand power, patents or a loyal customer base), it can typically offer more stability during economic downturns \u2013 and therefore better reward its investors through long-term capital appreciation.<\/p>\n\n\n\n<p>Still, simply hooking into a trend won&#8217;t help a newer company build a moat. To thrive, a business&#8217; competitive advantage must be part of how the company functions. Here&#8217;s an example.<\/p>\n\n\n\n<p>Consider Company A, which builds its business model on a fitness-class fad. Classes are popping up everywhere, with DVDs on the market and an app in the works. Company B, on the other hand, manufactures a patented, proprietary formula for a muscle-building drink. Growth is unremarkable but steady while the company pushes into different markets as regulations allow.<\/p>\n\n\n\n<p>Both companies are capitalizing on a larger social shift toward healthy living, but one is vulnerable to copycat competitors while the other is protected by the power of a patent, a trademark and a deep understanding of local health regulations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pay attention to the people (and minds) behind the trend<\/h2>\n\n\n\n<p>Some of the most interesting trends start as the lofty thoughts of visionaries with dreams of fixing a problem, meeting an unmet demand or finding new approaches to existing ideas. In some cases, they go on to become company founders, management team members or thought leaders within an emerging industry. It&#8217;s not uncommon for investors to hang on their every word, looking for clues as to where a trend is headed.<\/p>\n\n\n\n<p>Today, that&#8217;s easier than ever. The core team of a company is often outspoken, making getting the scoop on a company&#8217;s future direction as easy as tuning into in-depth media interviews or investor calls. Meanwhile, social-media posts can offer insights into a company&#8217;s day-to-day operations. You may see executives conversing online with other industry leaders in their network \u2013 discussing topics germane to their industry and, well, arguing. Paying attention to recurring themes and points of contention can serve as a jumping-off point for further research. Investor sections on company websites are also treasure troves of information, from the latest earnings reports for public companies to letters from executives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Map out the new industry<\/h2>\n\n\n\n<p>Speaking of expanding your perspective, companies on the cutting edge of a trend aren&#8217;t an investor&#8217;s only opportunity. As emerging trends grow toward wider-spread adoption, they may spawn several industries that serve to support them. For example, big-name manufacturers aren&#8217;t the only investing opportunity in the EV industry \u2013 rare-earth mining firms, computer-chip makers, electric utility companies and infrastructure developers may stand to indirectly gain steam from the trend as well. Taking a moment to zoom out and see the big picture of an emerging sector can help you spot overlooked investing ideas.<\/p>\n\n\n\n<div class=\"wp-block-rbc-rbc-default-collapsible  pad-b-qtr\"><p><button class=\"collapse-toggle collapsed\" data-target=\"#collapseba20585b\" data-toggle=\"collapse\" aria-expanded=\"false\" aria-controls=\"collapseba20585b\" data-dig-id=\"LP-58033-ba20585b\" data-dig-category=\"LP\" data-dig-action=\"accordion closed\" action-closed=\"accordion closed\" action-opened=\"accordion open\" data-dig-label=\"View Disclosure\"><span>View Disclosure<\/span><span>View Disclosure<\/span><\/button><\/p><div class=\"collapse-content collapse\" id=\"collapseba20585b\">\n<div class=\"wp-block-rbc-collapsible-inner-block collapse-inner\">\n<p>Investment advice is provided by Royal Mutual Funds Inc. (RMFI). RMFI, RBC Global Asset Management Inc., Royal Bank of Canada, Royal Trust Corporation of Canada and The Royal Trust Company are separate corporate entities which are affiliated. RMFI is licensed as a financial services firm in the province of Quebec.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-rbc-rbc-default-collapsible\"><p><button class=\"collapse-toggle collapsed\" data-target=\"#collapse834a1009\" data-toggle=\"collapse\" aria-expanded=\"false\" aria-controls=\"collapse834a1009\" data-dig-id=\"LP-57738-834a1009\" data-dig-category=\"LP\" data-dig-action=\"accordion closed\" action-closed=\"accordion closed\" action-opened=\"accordion open\" data-dig-label=\"Things our lawyers want you to know\"><span>Things our lawyers want you to know<\/span><span>Things our lawyers want you to know<\/span><\/button><\/p><div class=\"collapse-content collapse\" id=\"collapse834a1009\">\n<div class=\"wp-block-rbc-collapsible-inner-block collapse-inner\">\n<p>This article is intended as general information only and is not to be relied upon as constituting legal, financial or other professional advice. A professional advisor should be consulted regarding your specific situation. Information presented is believed to be factual and up-to-date but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the authors as of the date of publication and are subject to change. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by Royal Bank of Canada or any of its affiliates.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\t\n\t<div class=\"wp-block-tk-spacer id-92372812-4085-42be-a437-e7b49fab694c\" aria-hidden=\"true\"><\/div>\n\t\n\n\n<p class=\"has-text-align-center h5 mar-b\"><strong>Share This Article<\/strong><\/p>\n\n\n\n\t\t<div class=\"socials-block\">\n\t\t\t    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=Here to Stay? What to Know About Investing in Emerging Industries &#038;body=Hi, I thought you might be interested in this article from RBC My Money Matters: https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/inspired-investor\/investing-academy\/here-to-stay-what-to-know-about-investing-in-emerging-industries\/\">\n        <img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-email.svg\"\n          alt=\"envelope icon\">\n        <span>\n          Email        <\/span>\n      <\/a>\n      <div class=\"social-button-wrapper sharing-copy-wrapper\">\n        <button class=\"sharing-custom sharing-copy\" data-url=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/inspired-investor\/investing-academy\/here-to-stay-what-to-know-about-investing-in-emerging-industries\/\">\n          <img decoding=\"async\"\n            src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-related.svg\"\n            alt=\"copy icon\">\n          <span id=\"sharing-copyUrl-Label\">\n            Copy URL          <\/span>\n        <\/button>\n        <input type=\"text\" class=\"sharing-copy-text\" aria-labelledby=\"sharing-copyUrl-Label\">\n      <\/div>\n    <\/div>\n  \t\t<\/div>\n\n\t\t\n\n\t\n\t<div class=\"wp-block-tk-spacer id-64b03655-01b0-44e9-a5b9-1f28d95a023b\" aria-hidden=\"true\"><\/div>\n\t\n\n\n\t\t\t<div class=\"wp-block-rbc-single-post-topics related-topics-links\">\n\t\t\t\t<p class=\"h5 mar-r-hlf\">Topics:<\/p>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/personal-finance\/\" class=\"btn topic mar-t-0 mar-r-qtr mar-b-hlf\">Personal Finance<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel mob-pad-t-dbl\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner\" style=\"border-radius:0x\">\n<h2 class=\"wp-block-heading mar-b mob-mar-b-dbl mar-t-0\" id=\"h-read-this-next\">Read This Next<\/h2>\n\n\n\t\t\t<div class=\"related-posts-type-2\">\n\t\t\t\t<div class=\"related-post-list\">\n\t\t\t\t\t<ul class=\"grid-wpr eh-wpr\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class= 'grid-one-third grid-tb-full grid-mob-full mar-b'>\n\t\t\t\t\t\t\t\t\t\t<article class=\"col-wpr mar-b-0 mar-r-0 mar-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"postcard-img-ctr post-card-image col-md-12 col-xs-6 mob-mar-b-0 pad-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"584\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/04\/Investing-and-Saving_1856x1058.jpg?quality=80&amp;w=1024\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"A couple typing on their laptop and mobile phone.\" 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href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/inspired-investor\/ideas-and-motivation\/\">\n\t\t\t\t\t\tIdeas and Motivation\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/inspired-investor\/ideas-and-motivation\/should-you-be-investing-or-saving-right-now\/\" class=\"card-title h4 mar-t-0\">Should I Invest or Save?<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class= 'grid-one-third grid-tb-full grid-mob-full mar-b'>\n\t\t\t\t\t\t\t\t\t\t<article class=\"col-wpr mar-b-0 mar-r-0 mar-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"postcard-img-ctr post-card-image col-md-12 col-xs-6 mob-mar-b-0 pad-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"620\" 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href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/inspired-investor\/investing-academy\/\">\n\t\t\t\t\t\tInvesting Academy\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/inspired-investor\/investing-academy\/last-minute-rrsp-planning-deadline-limits-and-more\/\" class=\"card-title h4 mar-t-0\">RRSP Contribution Deadline &amp; Limits Guide<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class= 'grid-one-third grid-tb-full grid-mob-full mar-b'>\n\t\t\t\t\t\t\t\t\t\t<article class=\"col-wpr mar-b-0 mar-r-0 mar-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"postcard-img-ctr post-card-image col-md-12 col-xs-6 mob-mar-b-0 pad-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/01\/How-TFSA-work-shutterstock_2382160079.jpg?quality=80&amp;w=1024\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"A young woman deep in thought\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/01\/How-TFSA-work-shutterstock_2382160079.jpg 8640w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/01\/How-TFSA-work-shutterstock_2382160079.jpg?resize=300,200 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/01\/How-TFSA-work-shutterstock_2382160079.jpg?resize=768,512 768w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/01\/How-TFSA-work-shutterstock_2382160079.jpg?resize=1024,683 1024w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/01\/How-TFSA-work-shutterstock_2382160079.jpg?resize=1536,1024 1536w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/01\/How-TFSA-work-shutterstock_2382160079.jpg?resize=2048,1365 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-details mob-mar-b-0 mob-mar-t-0 pad-r-0 col-md-12 col-xs-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"primary-taxonomy primary-link\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/money-academy\/banking-basics\/account-types\/\">\n\t\t\t\t\t\tAccount Types\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/money-academy\/banking-basics\/account-types\/tax-free-savings-account\/\" class=\"card-title h4 mar-t-0\">TFSA Accounts: What They Are and How They 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