{"id":58051,"date":"2023-04-12T00:00:00","date_gmt":"2023-04-12T00:00:00","guid":{"rendered":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/whats-the-impact-of-digital-technologies-on-business-today-the-latest-rbc-poll-reveals-canadians-perspectives\/"},"modified":"2024-01-19T14:33:17","modified_gmt":"2024-01-19T19:33:17","slug":"whats-the-impact-of-digital-technologies-on-business-today-the-latest-rbc-poll-reveals-canadians-perspectives","status":"publish","type":"rbc_my_money_matter","link":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/innovation\/whats-the-impact-of-digital-technologies-on-business-today-the-latest-rbc-poll-reveals-canadians-perspectives\/","title":{"rendered":"What\u2019s the impact of digital technologies on business today? The latest RBC Poll reveals Canadians\u2019 perspectives."},"content":{"rendered":"<div class=\"wp-block-rbc-single-article-header\">\n\t<section class=\"section-grey cover pad-t-hlf\">\n\t\t<div class=\"section-inner w-half w-mob-full centered-margin cover section-grey pad-tb-0\">\n\t\t\t\t\t\t\t<div class=\"inline-block pill-container pill-taxonomies\">\n\t\t\t\t\t<div class=\"mar-b-hlf mob-mar-b snipe pill is-style-blue-pill\">\n\t\t\t\t\t\t<a class=\"primary-taxonomy\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/entrepreneur\/\">\n\t\t\t\t\t\t\t<span>Entrepreneur<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<h1 class=\"mar-b-hlf mar-t-0 mob-pad-lr-hlf h2 has-black-color\">What\u2019s the impact of digital technologies on business today? The latest RBC Poll reveals Canadians\u2019 perspectives.<\/h1><p class=\"mar-b-0 mob-pad-lr-hlf author-text\">By RBC<\/p>\t\t\t\t\t<div class=\"featured-image-wrapper pos-rel\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"620\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/TD-2023-04-12T152437.480.jpg?quality=80\" class=\" cover-image  wp-post-image\" alt=\"Business owner using technology\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/TD-2023-04-12T152437.480.jpg 930w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/TD-2023-04-12T152437.480.jpg?resize=300,200 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/TD-2023-04-12T152437.480.jpg?resize=768,512 768w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t<\/section>\n\t<div class=\"article mar-t-dbl\">\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner socials-section\">\n\t\t\t\t<div class=\"top-socials-bar mob-mar-b-hlf\">    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=What\u2019s the impact of digital technologies on business today? The latest RBC Poll reveals Canadians\u2019 perspectives. &#038;body=Hi, I thought you might be interested in this article from RBC My Money Matters: https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/innovation\/whats-the-impact-of-digital-technologies-on-business-today-the-latest-rbc-poll-reveals-canadians-perspectives\/\">\n        <img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-email.svg\"\n          alt=\"envelope icon\">\n        <span>\n          Email        <\/span>\n      <\/a>\n      <div class=\"social-button-wrapper sharing-copy-wrapper\">\n        <button class=\"sharing-custom sharing-copy\" data-url=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/innovation\/whats-the-impact-of-digital-technologies-on-business-today-the-latest-rbc-poll-reveals-canadians-perspectives\/\">\n          <img decoding=\"async\"\n            src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-related.svg\"\n            alt=\"copy icon\">\n          <span id=\"sharing-copyUrl-Label\">\n            Copy URL          <\/span>\n        <\/button>\n        <input type=\"text\" class=\"sharing-copy-text\" aria-labelledby=\"sharing-copyUrl-Label\">\n      <\/div>\n    <\/div>\n  <\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner w-half w-mob-full centered-margin pad-tb-0 mob-mar-t-hlf mob-mar-b\">\n\t\t\t\t<p class=\"cover-pub-line text-xs mar-b-hlf\">Published April 12, 2023 \u2022 4 Min Read<\/p>\t\t\t<\/div>\n\t\t<\/section>\n\t<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner w-half w-mob-full\" style=\"border-radius:0x\">\n<p>According to the recent <a href=\"https:\/\/www.rbc.com\/newsroom\/news\/article.html?article=125790\" target=\"_blank\" rel=\"noopener\">RBC Small Business Poll<\/a>, most Canadians believe digital technologies have made it easier than ever to start a business.<\/p>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p>69% agree on the important role of technology in launching a venture<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p>72% also feel technology helps reduce the cost of day-to-day operations, therefore facilitating growth<\/p>\n<\/li>\n<\/ul>\n\n\n\n<p>While nearly two-thirds feel technology can also lead to increased competition, the survey reveals that consumers and business owners alike see the benefit of ongoing digital adoption.<\/p>\n\n\n\n<p>\u201cEven as Canadian consumers and business owners react to recent volatility in the digital economy, they foresee a future where e-commerce and technology remain firmly embedded in the way we live, shop, and do business,\u201d says Don Ludlow, Vice-President of Small Business, Partnerships &amp; Strategy, RBC. \u201cFor small business owners, a steady approach to digital transformation and investing in their business can support success over the long-term, providing momentum to sustain and grow beyond the cycle.\u201d<\/p>\n\n\n\n<p>The survey also reveals other important metrics that signal a business\u2019 long-term viability, including establishing a loyal customer base, the ability to innovate, consistent positive cash flow and achieving sales and growth targets.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/Apr_23_RBC_Small_Business_Poll__28550__C3_97_2500_px_29__281_29_revised.png\" alt=\"RBC Small Business Poll: April 2023\" class=\"wp-image-47039\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/Apr_23_RBC_Small_Business_Poll__28550__C3_97_2500_px_29_-_2.png\" alt=\"RBC Small Business Poll: April 2023\" class=\"wp-image-47026\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/09\/Apr_23_RBC_Small_Business_Poll__28550__C3_97_2500_px_29-3.png\" alt=\"RBC Small Business Poll: April 2023\" class=\"wp-image-47028\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">RBC Small Business Poll: April 2023<\/h2>\n\n\n\n<p>Canadian consumers and business owners alike say technology will continue to play a critical role in the future of small businesses.<\/p>\n\n\n\n<p>72% of Canadians polled believe digital technologies help reduce the costs of running a business.<\/p>\n\n\n\n<p>However, almost two-thirds (61%) of Canadians surveyed say technology can also increase competition for small businesses.<\/p>\n\n\n\n<p>Almost 7 in 10 Canadians polled agree digital technologies have made it easier than ever to start a business.<\/p>\n\n\n\n<p>\u201cEven as Canadian consumers and business owners react to recent volatility in the digital economy, they foresee a future where e-commerce and technology remain firmly embedded in the way we live, shop, and do business. For small business owners, a steady approach to digital transformation and investing in their business can support success over the long-term, providing momentum to sustain and grow beyond the cycle.&#8221;<\/p>\n\n\n\n<p>Don Ludlow, Vice President of Small Business, Partnerships &amp; Strategy, RBC<\/p>\n\n\n\n<p>While ecommerce is seeing slowing growth, there is a gap between owners&#8217; beliefs and consumer expectations.<\/p>\n\n\n\n<p>Canadians say&#8230;<\/p>\n\n\n\n<p>Less than half of Canadian consumers polled feel ecommerce has peaked, underscoring a further desire to shop online in new ways<\/p>\n\n\n\n<p>Business owners say&#8230;<\/p>\n\n\n\n<p>Owners polled say ecommerce has peaked indicating owners&#8217; outlook could be too bearish on ecommerce vs consumers<\/p>\n\n\n\n<p>Balance between digital and human experiences important for the future of small business<\/p>\n\n\n\n<p>Younger Canadians polled prefer more digital interactions in the shopping experience:<\/p>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p>Millennials 51%<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p>Gen Z 59%<\/p>\n<\/li>\n<\/ul>\n\n\n\n<p>Desire more digital interactions in their payments and checkout experience:<\/p>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p>Millennials 55%<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p>Gen Z 66%<\/p>\n<\/li>\n<\/ul>\n\n\n\n<p>Prefer more human touch when it comes to customer communications and marketing:<\/p>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p>Millennials 79%<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p>Gen Z 77%<\/p>\n<\/li>\n<\/ul>\n\n\n\n<p>Want more human touch to resolve customer issues<\/p>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p>Millennials 84%<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p>Gen Z 74%<\/p>\n<\/li>\n<\/ul>\n\n\n\n<p>Business owners reveal critical milestones that signal long-term viability<\/p>\n\n\n\n<p>While continuing to create digital touchpoints to deepen relationships with consumers is key to success, small business owners polled reported other critical milestones and metrics that indicate a venture is not only surviving but thriving in today\u2019s turbulence:<\/p>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p>Establishing a base of repeat\/loyal customers: 63%<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p>Ability to innovate\/create new opportunities: 51%<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p>Having funds to invest\/grow your team: 48%<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p>Hitting sales\/growth targets for 2 con. quarters: 47%<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p>Cashflow positive for 2 con. quarters: 49%<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p>Ability to secure external growth funding: 42%<\/p>\n<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-rbc-rbc-default-collapsible  mar-b-qtr\"><p><button class=\"collapse-toggle collapsed\" data-target=\"#collapse223be8ea\" data-toggle=\"collapse\" aria-expanded=\"false\" aria-controls=\"collapse223be8ea\" data-dig-id=\"LP-58051-223be8ea\" data-dig-category=\"LP\" data-dig-action=\"accordion closed\" action-closed=\"accordion closed\" action-opened=\"accordion open\" data-dig-label=\"Disclaimers\"><span>Disclaimers<\/span><span>Disclaimers<\/span><\/button><\/p><div class=\"collapse-content collapse\" id=\"collapse223be8ea\">\n<div class=\"wp-block-rbc-collapsible-inner-block collapse-inner\">\n<p>About the Survey<\/p>\n\n\n\n<p>The RBC Small Business Poll was conducted by Ipsos Canada from February 17-22, 2023. A total of 1,505 surveys were self-completed online by Canadian adults (Age 18+), represented in six different regions (British Columbia, Alberta, Saskatchewan\/Manitoba, Ontario, Quebec and Atlantic Canada). Representative sample results are weighted to reflect the Canadian population. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within \u00b13 percentage points had all Canadian adults been polled. The credibility interval will be wider among subsets of the population represented. All sample surveys and polls may be subject to other sources of error, including, but not limited to, coverage error, and measurement error.<\/p>\n\n\n\n<p>\u00ae \/ \u2122 Trademark(s) of Royal Bank of Canada. \u00a9 2023 Royal Bank of Canada.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-rbc-rbc-default-collapsible\"><p><button class=\"collapse-toggle collapsed\" data-target=\"#collapse834a1009\" data-toggle=\"collapse\" aria-expanded=\"false\" aria-controls=\"collapse834a1009\" data-dig-id=\"LP-57738-834a1009\" data-dig-category=\"LP\" data-dig-action=\"accordion closed\" action-closed=\"accordion closed\" action-opened=\"accordion open\" data-dig-label=\"Things our lawyers want you to know\"><span>Things our lawyers want you to know<\/span><span>Things our lawyers want you to know<\/span><\/button><\/p><div class=\"collapse-content collapse\" id=\"collapse834a1009\">\n<div class=\"wp-block-rbc-collapsible-inner-block collapse-inner\">\n<p>This article is intended as general information only and is not to be relied upon as constituting legal, financial or other professional advice. A professional advisor should be consulted regarding your specific situation. Information presented is believed to be factual and up-to-date but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the authors as of the date of publication and are subject to change. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by Royal Bank of Canada or any of its affiliates.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\t\n\t<div class=\"wp-block-tk-spacer id-abbc6d42-cebc-4a76-ab74-ce67b7384c94\" aria-hidden=\"true\"><\/div>\n\t\n\n\n<p class=\"has-text-align-center h5 mar-b\"><strong>Share This Article<\/strong><\/p>\n\n\n\n\t\t<div class=\"socials-block\">\n\t\t\t    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=What\u2019s the impact of digital technologies on business today? The latest RBC Poll reveals Canadians\u2019 perspectives. &#038;body=Hi, I thought you might be interested in this article from RBC My Money Matters: https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/innovation\/whats-the-impact-of-digital-technologies-on-business-today-the-latest-rbc-poll-reveals-canadians-perspectives\/\">\n        <img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-email.svg\"\n          alt=\"envelope icon\">\n        <span>\n          Email        <\/span>\n      <\/a>\n      <div class=\"social-button-wrapper sharing-copy-wrapper\">\n        <button class=\"sharing-custom sharing-copy\" data-url=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/innovation\/whats-the-impact-of-digital-technologies-on-business-today-the-latest-rbc-poll-reveals-canadians-perspectives\/\">\n          <img decoding=\"async\"\n            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https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/iStock-506515610.jpg?resize=2048,1365 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-details mob-mar-b-0 mob-mar-t-0 pad-r-0 col-md-12 col-xs-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"primary-taxonomy primary-link\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/\">\n\t\t\t\t\t\tGrow Your Business\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/a-3-step-blueprint-to-go-global\/\" class=\"card-title h4 mar-t-0\">Is 2026 THE Year for Canadian Businesses to Expand Internationally? A 3-Step Blueprint to Go Global<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class= 'grid-one-third grid-tb-full grid-mob-full mar-b'>\n\t\t\t\t\t\t\t\t\t\t<article class=\"col-wpr mar-b-0 mar-r-0 mar-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"postcard-img-ctr post-card-image col-md-12 col-xs-6 mob-mar-b-0 pad-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"744\" height=\"367\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/03\/YT-thumbnail.png?quality=80&amp;w=744\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Six business professionals standing on stage at an RBC corporate event with solar panel imagery displayed on screen behind them\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/03\/YT-thumbnail.png 744w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/03\/YT-thumbnail.png?resize=300,148 300w\" sizes=\"auto, (max-width: 744px) 100vw, 744px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-details mob-mar-b-0 mob-mar-t-0 pad-r-0 col-md-12 col-xs-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"primary-taxonomy primary-link\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/innovation\/\">\n\t\t\t\t\t\tInnovation\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/innovation\/unlocking-sustainable-progress-how-innovation-and-collaboration-can-help-drive-transformational-growth-in-canada\/\" class=\"card-title h4 mar-t-0\">Unlocking Sustainable Progress: How Innovation and Collaboration Can Help Drive Transformational Growth in Canada<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n<\/section>\n<style class=\"advgb-styles-renderer\">\n\t\t.wp-block-tk-spacer.id-abbc6d42-cebc-4a76-ab74-ce67b7384c94 {\n\t\theight: 96px;\n\t}\n\n\t@media ( max-width: 480px ) {\n\t\t.wp-block-tk-spacer.id-abbc6d42-cebc-4a76-ab74-ce67b7384c94 {\n\t\t\theight: 30px;\n\t\t}\n\t}\t\n\t\t.wp-block-tk-spacer.id-72568143-28a3-404a-924c-0ee8c9b81c48 {\n\t\theight: 60px;\n\t}\n\n\t@media ( max-width: 480px ) {\n\t\t.wp-block-tk-spacer.id-72568143-28a3-404a-924c-0ee8c9b81c48 {\n\t\t\theight: 30px;\n\t\t}\n\t}\t<\/style>","protected":false},"excerpt":{"rendered":"<p>The new RBC Small Business Poll reports that technology will continue to play a critical role in the future of small businesses.<\/p>\n","protected":false},"author":10,"featured_media":70882,"parent":57336,"menu_order":0,"template":"","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"tags":[157],"rbc_content_type":[31],"rbc_audience":[110],"rbc_lob_group":[35],"rbc_difficulty_level":[33],"rbc_mmm_category":[305,325,389],"class_list":["post-58051","rbc_my_money_matter","type-rbc_my_money_matter","status-publish","has-post-thumbnail","hentry","tag-entrepreneur","rbc_content_type-article","rbc_audience-business-owners","rbc_lob_group-business","rbc_difficulty_level-beginner","rbc_mmm_category-business","rbc_mmm_category-get-inspired","rbc_mmm_category-innovation"],"acf":{"contently_publication_id":"353242","custom_author":"RBC","rbc_video_header":"","rbc_media_duration":"","rbc_video_keywords":"","rbc_video_description":"","rbc_video_upload_date":"","rbc_toc_for_mmm_tag":"h2","rbc_toc_for_mmm_limit":6,"rbc_toc_for_mmm":null,"rbc_toc_for_mmm_action":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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