{"id":80410,"date":"2023-12-13T12:29:07","date_gmt":"2023-12-13T17:29:07","guid":{"rendered":"https:\/\/www.rbcroyalbank.com\/en-ca\/?post_type=rbc_my_money_matter&#038;p=80410"},"modified":"2024-01-22T08:13:53","modified_gmt":"2024-01-22T13:13:53","slug":"5-ways-to-thank-your-customers-this-holiday-season","status":"publish","type":"rbc_my_money_matter","link":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/small-business\/5-ways-to-thank-your-customers-this-holiday-season\/","title":{"rendered":"5 Ways to Thank Your Customers This Holiday Season"},"content":{"rendered":"<div class=\"wp-block-rbc-single-article-header\">\n\t<section class=\"section-grey cover pad-t-hlf\">\n\t\t<div class=\"section-inner w-half w-mob-full centered-margin cover section-grey pad-tb-0\">\n\t\t\t<h1 class=\"mar-b-hlf mar-t-0 mob-pad-lr-hlf h2 has-black-color\">5 Ways to Thank Your Customers This Holiday Season<\/h1><p class=\"mar-b-0 mob-pad-lr-hlf author-text\">By Diane Amato<\/p>\t\t\t\t\t<div class=\"featured-image-wrapper pos-rel\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/12\/iStock-1051140636.jpg?quality=80\" class=\" cover-image  wp-post-image\" alt=\"A business owner thanking a customer\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/12\/iStock-1051140636.jpg 2121w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/12\/iStock-1051140636.jpg?resize=300,200 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/12\/iStock-1051140636.jpg?resize=768,512 768w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/12\/iStock-1051140636.jpg?resize=1024,683 1024w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/12\/iStock-1051140636.jpg?resize=1536,1024 1536w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/12\/iStock-1051140636.jpg?resize=2048,1365 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t<\/section>\n\t<div class=\"article mar-t-dbl\">\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner socials-section\">\n\t\t\t\t<div class=\"top-socials-bar mob-mar-b-hlf\">    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=5 Ways to Thank Your Customers This Holiday Season &#038;body=Hi, I thought you might be interested in this article from RBC My Money Matters: https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/small-business\/5-ways-to-thank-your-customers-this-holiday-season\/\">\n        <img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-email.svg\"\n          alt=\"envelope icon\">\n        <span>\n          Email        <\/span>\n      <\/a>\n      <div class=\"social-button-wrapper sharing-copy-wrapper\">\n        <button class=\"sharing-custom sharing-copy\" data-url=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/small-business\/5-ways-to-thank-your-customers-this-holiday-season\/\">\n          <img decoding=\"async\"\n            src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-related.svg\"\n            alt=\"copy icon\">\n          <span id=\"sharing-copyUrl-Label\">\n            Copy URL          <\/span>\n        <\/button>\n        <input type=\"text\" class=\"sharing-copy-text\" aria-labelledby=\"sharing-copyUrl-Label\">\n      <\/div>\n    <\/div>\n  <\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner w-half w-mob-full centered-margin pad-tb-0 mob-mar-t-hlf mob-mar-b\">\n\t\t\t\t<p class=\"cover-pub-line text-xs mar-b-hlf\">Published December 13, 2023 \u2022 4 Min Read<\/p>\t\t\t<\/div>\n\t\t<\/section>\n\t<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner w-half w-mob-full\" style=\"border-radius:0x\">\n<p>The Buy Local movement shone a spotlight on the value of community-based businesses and consumers carried owners through another year of uncertainty. Here&#8217;s how you can thank your patrons for their support.<\/p>\n\n\n\n<p>There&#8217;s no doubt the past few years have been tough on businesses in Canada. But it&#8217;s also been hard on consumers \u2014 from inventory and staff shortages to evolving shopping protocols and rising prices, buying everything from essentials to luxuries has been a little more challenging. But your customers have stuck with you and continued to support small businesses like yours.<\/p>\n\n\n\n<p>Perhaps they deserve a round of applause? Here are five ways you can thank your customers \u2014 for their confidence, their loyalty and their patience over the past year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Send a handwritten note or card<\/h2>\n\n\n\n<p>There&#8217;s something about receiving a personalized, hand-written message. In an age where digital channels make communication quick, easy and convenient, a hand-written note of thanks is a lost art and demonstrates a next level of appreciation. A hand-written note also highlights the human side of your business and shows that your customer&#8217;s support of your business in turn supports you, your staff and your families.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Spotlight your customers on social media<\/h2>\n\n\n\n<p>Of course, if your business has an active social presence and sizeable following, a more public show of thanks may be in order. Showcasing loyal customers, with their permission, on your social network \u2014 through photos, videos and stories \u2014 can highlight just how much you appreciate their business to the rest of your audience. Good feels all around.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Offer behind-the-scenes deals or content<\/h2>\n\n\n\n<p>Customers today love to feel involved. They want to know the people behind the brand, the mission that drives it and how the business works. Depending on what kind of business you&#8217;re in, a peek behind the curtain can take many forms \u2014 from a behind-the-scenes tour of the kitchen, unique content curated especially for your loyal customers, social media posts that showcase how products are made, or special deals that are exclusive to your loyal base. Special efforts like these can ensure your customers know they are valued and appreciated.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hold a contest<\/h2>\n\n\n\n<p>Customer contests are great for showing appreciation as they get customers engaged and interacting with your business. They can also encourage social sharing, which can boost your number of followers. When it comes to the type of contest, you can go old school or new school.<\/p>\n\n\n\n<p><strong>New school<\/strong>: Consider a video contest in which customers share a video that revolves around your product, or a photo caption contest where you post a photo on your feed and ask fans to post their caption in the comments. You can also ask your customers to vote on a new product or service, which not only gets your audience engaged, but gives you great ideas for your business!<\/p>\n\n\n\n<p><strong>Old school<\/strong>: A colouring contest for kids, a \u201cguess how many jellybeans in the jar&#8221; contest or even a logo redesign competition (where customers can enter their ideas for a new store\/product\/brand logo) offers the opportunity for face-to-face interaction with customers and an extra chance at an in-person thank you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Give to a charity in their honour<\/h2>\n\n\n\n<p>Throughout the pandemic, many Canadians were looking for ways to help others in need. A desire to help out is especially high during the holidays and can be a meaningful way for you to give back to your community. If your client base is small, you could ask each of your customers to share with you a cause or charity that is important to them and provide a donation on their behalf. If you have a broader base, consider doing a poll and donating to the cause that matters most to your customers.<\/p>\n\n\n\n<p>Your customers are vital to the ongoing success of your business \u2014 showing them a little love at this time of year can help them feel valued and involved in your brand. Appreciation efforts that are genuine, human and creative can make them feel even better about doing business with you \u2014 over the holidays and throughout the year.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-rbc-rbc-default-collapsible\"><p><button class=\"collapse-toggle collapsed\" data-target=\"#collapse834a1009\" data-toggle=\"collapse\" aria-expanded=\"false\" aria-controls=\"collapse834a1009\" data-dig-id=\"LP-57738-834a1009\" data-dig-category=\"LP\" data-dig-action=\"accordion closed\" action-closed=\"accordion closed\" action-opened=\"accordion open\" data-dig-label=\"Things our lawyers want you to know\"><span>Things our lawyers want you to know<\/span><span>Things our lawyers want you to know<\/span><\/button><\/p><div class=\"collapse-content collapse\" id=\"collapse834a1009\">\n<div class=\"wp-block-rbc-collapsible-inner-block collapse-inner\">\n<p>This article is intended as general information only and is not to be relied upon as constituting legal, financial or other professional advice. A professional advisor should be consulted regarding your specific situation. Information presented is believed to be factual and up-to-date but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the authors as of the date of publication and are subject to change. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by Royal Bank of Canada or any of its affiliates.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\t\n\t<div class=\"wp-block-tk-spacer id-892814ef-1c1b-49de-9e2d-02f358d84a5c\" aria-hidden=\"true\"><\/div>\n\t\n\n\n<p class=\"has-text-align-center h5 mar-b\"><strong>Share This Article<\/strong><\/p>\n\n\n\n\t\t<div class=\"socials-block\">\n\t\t\t    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=5 Ways to Thank Your Customers This Holiday Season &#038;body=Hi, I thought you might be interested in this article from RBC My Money Matters: https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/small-business\/5-ways-to-thank-your-customers-this-holiday-season\/\">\n        <img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-email.svg\"\n          alt=\"envelope icon\">\n        <span>\n          Email        <\/span>\n      <\/a>\n      <div class=\"social-button-wrapper sharing-copy-wrapper\">\n        <button class=\"sharing-custom sharing-copy\" data-url=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/small-business\/5-ways-to-thank-your-customers-this-holiday-season\/\">\n          <img decoding=\"async\"\n            src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-related.svg\"\n            alt=\"copy icon\">\n          <span id=\"sharing-copyUrl-Label\">\n            Copy URL          <\/span>\n        <\/button>\n        <input type=\"text\" class=\"sharing-copy-text\" aria-labelledby=\"sharing-copyUrl-Label\">\n      <\/div>\n    <\/div>\n  \t\t<\/div>\n\n\t\t\n\n\t\n\t<div class=\"wp-block-tk-spacer id-70ac8bfa-adee-485f-9e27-e2d1544ae154\" aria-hidden=\"true\"><\/div>\n\t\n\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel mob-pad-t-dbl\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner\" style=\"border-radius:0x\">\n<h2 class=\"wp-block-heading mar-b mob-mar-b-dbl mar-t-0\" id=\"h-read-this-next\">Read This Next<\/h2>\n\n\n\t\t\t<div class=\"related-posts-type-2\">\n\t\t\t\t<div class=\"related-post-list\">\n\t\t\t\t\t<ul class=\"grid-wpr eh-wpr\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class= 'grid-one-third grid-tb-full grid-mob-full mar-b'>\n\t\t\t\t\t\t\t\t\t\t<article class=\"col-wpr mar-b-0 mar-r-0 mar-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"postcard-img-ctr post-card-image col-md-12 col-xs-6 mob-mar-b-0 pad-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"709\" 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