{"id":84992,"date":"2024-02-20T14:24:07","date_gmt":"2024-02-20T19:24:07","guid":{"rendered":"https:\/\/www.rbcroyalbank.com\/en-ca\/?post_type=rbc_my_money_matter&#038;p=84992"},"modified":"2024-03-01T11:18:22","modified_gmt":"2024-03-01T16:18:22","slug":"shamira-jaffer-has-built-signifi-solutions-through-perseverance-trailblazing-innovation-and-cultural-diversity","status":"publish","type":"rbc_my_money_matter","link":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/shamira-jaffer-has-built-signifi-solutions-through-perseverance-trailblazing-innovation-and-cultural-diversity\/","title":{"rendered":"Shamira Jaffer has Built Signifi Solutions Through Perseverance, Trailblazing Innovation and Cultural Diversity"},"content":{"rendered":"<div class=\"wp-block-rbc-single-article-header\">\n\t<section class=\"section-grey cover pad-t-hlf\">\n\t\t<div class=\"section-inner w-half w-mob-full centered-margin cover section-grey pad-tb-0\">\n\t\t\t\t\t\t\t<div class=\"inline-block pill-container pill-taxonomies\">\n\t\t\t\t\t<div class=\"mar-b-hlf mob-mar-b snipe pill is-style-blue-pill\">\n\t\t\t\t\t\t<a class=\"primary-taxonomy\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/community\/\">\n\t\t\t\t\t\t\t<span>Community<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<h1 class=\"mar-b-hlf mar-t-0 mob-pad-lr-hlf h2 has-black-color\">Shamira Jaffer has Built Signifi Solutions Through Perseverance, Trailblazing Innovation and Cultural Diversity<\/h1><p class=\"mar-b-0 mob-pad-lr-hlf author-text\">By Diane Amato<\/p>\t\t\t\t\t<div class=\"featured-image-wrapper pos-rel\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/02\/SHAMIRA_3.png?quality=80\" class=\" cover-image  wp-post-image\" alt=\"Shamira Jaffer\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/02\/SHAMIRA_3.png 3840w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/02\/SHAMIRA_3.png?resize=300,169 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/02\/SHAMIRA_3.png?resize=768,432 768w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/02\/SHAMIRA_3.png?resize=1024,576 1024w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/02\/SHAMIRA_3.png?resize=1536,864 1536w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/02\/SHAMIRA_3.png?resize=2048,1152 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t<\/section>\n\t<div class=\"article mar-t-dbl\">\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner socials-section\">\n\t\t\t\t<div class=\"top-socials-bar mob-mar-b-hlf\">    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=Shamira Jaffer has Built Signifi Solutions Through Perseverance, Trailblazing Innovation and Cultural Diversity &#038;body=Hi, I thought you might be interested in this article from RBC My Money Matters: https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/shamira-jaffer-has-built-signifi-solutions-through-perseverance-trailblazing-innovation-and-cultural-diversity\/\">\n        <img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-email.svg\"\n          alt=\"envelope icon\">\n        <span>\n          Email        <\/span>\n      <\/a>\n      <div class=\"social-button-wrapper sharing-copy-wrapper\">\n        <button class=\"sharing-custom sharing-copy\" data-url=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/shamira-jaffer-has-built-signifi-solutions-through-perseverance-trailblazing-innovation-and-cultural-diversity\/\">\n          <img decoding=\"async\"\n            src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-related.svg\"\n            alt=\"copy icon\">\n          <span id=\"sharing-copyUrl-Label\">\n            Copy URL          <\/span>\n        <\/button>\n        <input type=\"text\" class=\"sharing-copy-text\" aria-labelledby=\"sharing-copyUrl-Label\">\n      <\/div>\n    <\/div>\n  <\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner w-half w-mob-full centered-margin pad-tb-0 mob-mar-t-hlf mob-mar-b\">\n\t\t\t\t<p class=\"cover-pub-line text-xs mar-b-hlf\">Published February 20, 2024 \u2022 5 Min Read<\/p>\t\t\t<\/div>\n\t\t<\/section>\n\t<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner w-half w-mob-full\" style=\"border-radius:0x\">\n<p><strong>Shamira Jaffer has a relentless passion for innovation. She loves empowering people, creating efficiency and solving complex problems. She attributes her company\u2019s success to her perseverance, determination and a culture of diversity that brings to life different ideas and perspectives.<\/strong><\/p>\n\n\n\n<p><em>RBC has a long history of celebrating the progress of women and investing in those who create change. As we celebrate International Women\u2019s Day, we celebrate women like Shamira Jaffer \u2013 an inventor, problem-solver and advocate for diversity who has become a global leader in automation. RBC is proud to be her financial partner as she drives progress, creates meaningful solutions and makes a lasting impact.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A commitment to innovation<\/h2>\n\n\n\n<p>When Shamira Jaffer was recognized as a 2023 RBC Canadian Women Entrepreneur Awards Innovation winner, she says it was the highlight of her year. \u201cIt was amazing to win that award, especially for innovation. It\u2019s quite an honour,\u201d says the CEO of <a href=\"https:\/\/www.signifi.com\/\" target=\"_blank\" data-dig-id=\"LP-84992-5395381e\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"Signifi Solutions\" rel=\"noreferrer noopener\" class=\"rbc-link-format\">Signifi Solutions<\/a>. For more than three decades, the Awards have recognized and celebrated the strides of Canada\u2019s most accomplished, influential and impactful women.&nbsp;<\/p>\n\n\n\n<p>An inventor at heart, Jaffer has always been a problem solver. Entrepreneurship was a natural fit for her, as she reveals she knew she couldn\u2019t work for someone else. \u201cI am constantly solving problems. I felt that wherever I tried to work, things never progressed quickly enough.\u201d Her path to where she is today really began when, approximately 20 years ago, she encountered an early edition touch screen machine where she could renew her license plate. She envisioned a future where software could empower people to do more and do things faster. \u201cI am impatient, I don\u2019t like lineups. My goal was to design solutions that provide people with an effortless and inspiring experience, ultimately giving them more control over their time. I saw the touchscreen as a key component in achieving this.\u201d<\/p>\n\n\n\n<p>The products Signifi develops today are based on the touchscreen concept and have evolved to deliver end-to-end solutions in I.T. asset management, loss prevention and automated retail. &nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How cultural diversity drives innovation<\/h3>\n\n\n\n<p>Jaffer is a passionate advocate for workplace diversity and believes it plays an integral role in innovation. \u201cWhen you\u2019re building something new, having people with different perspectives is crucial. And as a business owner, understanding how to make something meaningful to different types of people is also important. Having the ability to understand cultural nuances is magical.\u201d<\/p>\n\n\n\n<p>She shares that her workplace is made up of people from countries across the globe \u2013 France, Brazil, Korea, India, China, Russia and Ukraine, just to name a few. \u201cIt has created a very interesting culture \u2013 and we have amazing food at our monthly potlucks.\u201d<\/p>\n\n\n\n<p>Jaffer also explains that she is thrilled to have talented female engineers with her company. \u201cI wouldn\u2019t have seen that five years ago,\u201d she says. She adds that she sees women in technology becoming more daring. \u201cI feel there is a shift happening where the courage and confidence among women leaders and engineers is growing.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A long journey to success<\/h3>\n\n\n\n<p>While Signifi Solutions is well-positioned as a global leader today, success did not come easy. Jaffer was in business nearly ten years before the North American market would catch up to her ideas. All the while, Jaffer was bootstrapping her business, which she shares was really difficult, particularly in the early days.<\/p>\n\n\n\n<p>\u201cBootstrapping is really hard. You need a massive amount of perseverance to be an entrepreneur. You almost need to have blind faith in your ideas and believe there is somebody out there that is going to see what you see. You don\u2019t have the luxury of self-doubt. You just have to make it happen.\u201d<\/p>\n\n\n\n<p>She also shares that to persevere through the more challenging phases of building a business, it\u2019s essential to be able to sell your vision to your staff. \u201cThere are people who stood by me. I have no idea why, they could have been earning much more money and having a far better life, but they stuck by me. Being able to sell your vision and getting people to follow is so important \u2013 otherwise, you are a lone ranger.\u201d<\/p>\n\n\n\n<p>RBC was among those who saw the potential in Jaffer\u2019s ideas. Before partnering with RBC, Jaffer had a small line of credit with another financial institution and couldn\u2019t get the limit raised. \u201cWhen the company started growing, we were really suffocated. To make payroll, to grow, you need money. When we met with someone from RBC, it was a real turning point for us.\u201d Jaffer explains that RBC significantly increased their line of credit, giving Signifi the breathing room they needed to grow. \u201cAlmost instantly, we could make good decisions. When you don\u2019t have money, you\u2019re forced to make decisions because you don\u2019t have a choice. RBC came into the office to spend time with us and take the time to really understand the business \u2013 they are not a typical bank. They are an amazing partner.\u201d<\/p>\n\n\n\n<p>As she has been designing and inventing ground-breaking inventions, Jaffer has been learning these valuable lessons in entrepreneurship. \u201cAs Signifi has grown, I\u2019ve learned how to adjust. Instead of being six years ahead of where the market might be going, I realized I needed to be three years early,\u201d she says, recognizing that she will always be ahead of her time.<\/p>\n\n\n\n<p class=\"has-light-grey-background-color has-background\">Discover more <a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/women-entrepreneurs\/\" data-dig-id=\"LP-84934-5dfa8c64\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"inspiring stories\" class=\"rbc-link-format\">inspiring st<\/a><a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/women-entrepreneurs\/\" target=\"_blank\" data-dig-id=\"LP-84934-5dfa8c64\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"inspiring stories\" rel=\"noreferrer noopener\" class=\"rbc-link-format\">o<\/a><a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/women-entrepreneurs\/\" data-dig-id=\"LP-84934-5dfa8c64\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"inspiring stories\" class=\"rbc-link-format\">ries<\/a> of women entrepreneurs making a difference to our economy, communities, and planet.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-rbc-rbc-default-collapsible\"><p><button class=\"collapse-toggle collapsed\" data-target=\"#collapse834a1009\" data-toggle=\"collapse\" aria-expanded=\"false\" aria-controls=\"collapse834a1009\" data-dig-id=\"LP-57738-834a1009\" data-dig-category=\"LP\" data-dig-action=\"accordion closed\" action-closed=\"accordion closed\" action-opened=\"accordion open\" data-dig-label=\"Things our lawyers want you to know\"><span>Things our lawyers want you to know<\/span><span>Things our lawyers want you to know<\/span><\/button><\/p><div class=\"collapse-content collapse\" id=\"collapse834a1009\">\n<div class=\"wp-block-rbc-collapsible-inner-block collapse-inner\">\n<p>This article is intended as general information only and is not to be relied upon as constituting legal, financial or other professional advice. A professional advisor should be consulted regarding your specific situation. Information presented is believed to be factual and up-to-date but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the authors as of the date of publication and are subject to change. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by Royal Bank of Canada or any of its affiliates.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\t\n\t<div class=\"wp-block-tk-spacer id-61705a63-a07d-488b-bd2a-4f63634790ef\" aria-hidden=\"true\"><\/div>\n\t\n\n\n<p class=\"has-text-align-center h5 mar-b\"><strong>Share This Article<\/strong><\/p>\n\n\n\n\t\t<div class=\"socials-block\">\n\t\t\t    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=Shamira Jaffer has Built Signifi Solutions Through Perseverance, Trailblazing Innovation and Cultural Diversity &#038;body=Hi, I thought you might be interested in this article from RBC My Money Matters: https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/shamira-jaffer-has-built-signifi-solutions-through-perseverance-trailblazing-innovation-and-cultural-diversity\/\">\n        <img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-email.svg\"\n          alt=\"envelope icon\">\n        <span>\n          Email        <\/span>\n      <\/a>\n      <div class=\"social-button-wrapper sharing-copy-wrapper\">\n        <button class=\"sharing-custom sharing-copy\" data-url=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/shamira-jaffer-has-built-signifi-solutions-through-perseverance-trailblazing-innovation-and-cultural-diversity\/\">\n          <img decoding=\"async\"\n            src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-related.svg\"\n            alt=\"copy icon\">\n          <span id=\"sharing-copyUrl-Label\">\n            Copy URL          <\/span>\n        <\/button>\n        <input type=\"text\" class=\"sharing-copy-text\" aria-labelledby=\"sharing-copyUrl-Label\">\n      <\/div>\n    <\/div>\n  \t\t<\/div>\n\n\t\t\n\n\t\n\t<div class=\"wp-block-tk-spacer id-720fe6a6-0f15-4e45-85ac-e008c070f708\" aria-hidden=\"true\"><\/div>\n\t\n\n\n\t\t\t<div class=\"wp-block-rbc-single-post-topics related-topics-links\">\n\t\t\t\t<p class=\"h5 mar-r-hlf\">Topics:<\/p>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/community\/\" class=\"btn topic mar-t-0 mar-r-qtr mar-b-hlf\">Community<\/a>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/entrepreneur\/\" class=\"btn topic mar-t-0 mar-r-qtr mar-b-hlf\">Entrepreneur<\/a>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/women-led-businesses\/\" class=\"btn topic mar-t-0 mar-r-qtr mar-b-hlf\">Women led Businesses<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel mob-pad-t-dbl\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner\" style=\"border-radius:0x\">\n<h2 class=\"wp-block-heading mar-b mob-mar-b-dbl mar-t-0\" id=\"h-read-this-next\">Read This Next<\/h2>\n\n\n\t\t\t<div class=\"related-posts-type-2\">\n\t\t\t\t<div class=\"related-post-list\">\n\t\t\t\t\t<ul class=\"grid-wpr eh-wpr\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class= 'grid-one-third grid-tb-full grid-mob-full mar-b'>\n\t\t\t\t\t\t\t\t\t\t<article class=\"col-wpr mar-b-0 mar-r-0 mar-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"postcard-img-ctr post-card-image col-md-12 col-xs-6 mob-mar-b-0 pad-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/03\/Marie-Image.png?quality=80&amp;w=1024\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Image de Marie-Astrid Dubant\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/03\/Marie-Image.png 1918w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/03\/Marie-Image.png?resize=300,168 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/03\/Marie-Image.png?resize=768,430 768w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/03\/Marie-Image.png?resize=1024,574 1024w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/03\/Marie-Image.png?resize=1536,861 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-details mob-mar-b-0 mob-mar-t-0 pad-r-0 col-md-12 col-xs-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"primary-taxonomy primary-link\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/\">\n\t\t\t\t\t\tBusiness Success Stories\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/marie-astrid-dubant-turning-bold-ideas-into-lasting-impact\/\" class=\"card-title h4 mar-t-0\">Marie-Astrid Dubant: Turning Bold Ideas into Lasting Impact<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class= 'grid-one-third grid-tb-full grid-mob-full mar-b'>\n\t\t\t\t\t\t\t\t\t\t<article class=\"col-wpr mar-b-0 mar-r-0 mar-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"postcard-img-ctr post-card-image col-md-12 col-xs-6 mob-mar-b-0 pad-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/Photo-for-article.jpg?quality=80&amp;w=1024\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Jeff Lacroy, Vive Crop\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/Photo-for-article.jpg 5240w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/Photo-for-article.jpg?resize=300,225 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/Photo-for-article.jpg?resize=768,576 768w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/Photo-for-article.jpg?resize=1024,768 1024w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/Photo-for-article.jpg?resize=1536,1152 1536w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/Photo-for-article.jpg?resize=2048,1536 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-details mob-mar-b-0 mob-mar-t-0 pad-r-0 col-md-12 col-xs-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"primary-taxonomy primary-link\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/\">\n\t\t\t\t\t\tBusiness Success Stories\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/business-beyond-borders-vive-crops-strategy-for-expanding-into-new-markets\/\" class=\"card-title h4 mar-t-0\">Business Beyond Borders: Vive Crop&#8217;s Strategy for Expanding Into New Markets<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class= 'grid-one-third grid-tb-full grid-mob-full mar-b'>\n\t\t\t\t\t\t\t\t\t\t<article class=\"col-wpr mar-b-0 mar-r-0 mar-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"postcard-img-ctr post-card-image col-md-12 col-xs-6 mob-mar-b-0 pad-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/East-Mountain-Forest-Products.png?quality=80&amp;w=1024\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Phil Hsieh, East Mountain Forest Products\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/East-Mountain-Forest-Products.png 1280w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/East-Mountain-Forest-Products.png?resize=300,169 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/East-Mountain-Forest-Products.png?resize=768,432 768w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/East-Mountain-Forest-Products.png?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-details mob-mar-b-0 mob-mar-t-0 pad-r-0 col-md-12 col-xs-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"primary-taxonomy primary-link\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/\">\n\t\t\t\t\t\tBusiness Success Stories\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/east-mountain-forest-building-global-business\/\" class=\"card-title h4 mar-t-0\">Business Beyond Borders: East Mountain Forest Products is Building a Global Business Through Trusted Partnerships<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n<\/section>\n<style class=\"advgb-styles-renderer\">\n\t\t.wp-block-tk-spacer.id-61705a63-a07d-488b-bd2a-4f63634790ef {\n\t\theight: 96px;\n\t}\n\n\t@media ( max-width: 480px ) {\n\t\t.wp-block-tk-spacer.id-61705a63-a07d-488b-bd2a-4f63634790ef {\n\t\t\theight: 30px;\n\t\t}\n\t}\t\n\t\t.wp-block-tk-spacer.id-720fe6a6-0f15-4e45-85ac-e008c070f708 {\n\t\theight: 60px;\n\t}\n\n\t@media ( max-width: 480px ) {\n\t\t.wp-block-tk-spacer.id-720fe6a6-0f15-4e45-85ac-e008c070f708 {\n\t\t\theight: 30px;\n\t\t}\n\t}\t<\/style>","protected":false},"excerpt":{"rendered":"<p>Shamira Jaffer has always been ahead of her time. As the world catches up to her ideas, her company has become a global leader. <\/p>\n","protected":false},"author":80,"featured_media":84993,"parent":57335,"menu_order":0,"template":"","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"tags":[167,157,189],"rbc_content_type":[31],"rbc_audience":[110],"rbc_lob_group":[35],"rbc_difficulty_level":[33],"rbc_mmm_category":[305,323,388,325,382,326,390,381],"class_list":["post-84992","rbc_my_money_matter","type-rbc_my_money_matter","status-publish","has-post-thumbnail","hentry","tag-community","tag-entrepreneur","tag-women-led-businesses","rbc_content_type-article","rbc_audience-business-owners","rbc_lob_group-business","rbc_difficulty_level-beginner","rbc_mmm_category-business","rbc_mmm_category-business-stages","rbc_mmm_category-business-success-stories","rbc_mmm_category-get-inspired","rbc_mmm_category-grow-your-business","rbc_mmm_category-right-sized-business-advice","rbc_mmm_category-small-business","rbc_mmm_category-start-a-business"],"acf":{"contently_publication_id":"","custom_author":"Diane Amato","rbc_video_header":"","rbc_media_duration":"","rbc_video_keywords":"","rbc_video_description":"","rbc_video_upload_date":"","rbc_toc_for_mmm_tag":"h2","rbc_toc_for_mmm_limit":6,"rbc_toc_for_mmm":null,"rbc_toc_for_mmm_action":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<meta name=\"description\" content=\"Shamira Jaffer has always been ahead of her time. As the world catches up to her ideas, her company has become a global leader.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/shamira-jaffer-has-built-signifi-solutions-through-perseverance-trailblazing-innovation-and-cultural-diversity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:description\" content=\"Action Against Hunger Canada, led by CEO Onome Ako, is at the forefront of tackling the relentless hunger crisis.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/shamira-jaffer-has-built-signifi-solutions-through-perseverance-trailblazing-innovation-and-cultural-diversity\/\" \/>\n<meta property=\"og:site_name\" content=\"RBC Royal Bank\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-01T16:18:22+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Action Against Hunger Canada, led by CEO Onome Ako, is at the forefront of tackling the relentless hunger crisis.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/02\/SHAMIRA_3.png?quality=80\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/shamira-jaffer-has-built-signifi-solutions-through-perseverance-trailblazing-innovation-and-cultural-diversity\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/shamira-jaffer-has-built-signifi-solutions-through-perseverance-trailblazing-innovation-and-cultural-diversity\/\"},\"author\":{\"name\":\"jacquelinewu\",\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/#\/schema\/person\/d055d46e444faf6863d781f24c107a5e\"},\"headline\":\"Shamira Jaffer has Built Signifi Solutions Through Perseverance, Trailblazing Innovation and Cultural Diversity\",\"datePublished\":\"2024-02-20T19:24:07+00:00\",\"dateModified\":\"2024-03-01T16:18:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/shamira-jaffer-has-built-signifi-solutions-through-perseverance-trailblazing-innovation-and-cultural-diversity\/\"},\"wordCount\":935,\"image\":{\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/shamira-jaffer-has-built-signifi-solutions-through-perseverance-trailblazing-innovation-and-cultural-diversity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/02\/SHAMIRA_3.png?quality=80\",\"keywords\":[\"Community\",\"Entrepreneur\",\"Women led Businesses\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/shamira-jaffer-has-built-signifi-solutions-through-perseverance-trailblazing-innovation-and-cultural-diversity\/\",\"url\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/shamira-jaffer-has-built-signifi-solutions-through-perseverance-trailblazing-innovation-and-cultural-diversity\/\",\"name\":\"Shamira Jaffer has Built Signifi Solutions Through Perseverance, Trailblazing Innovation and Cultural Diversity\",\"isPartOf\":{\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/shamira-jaffer-has-built-signifi-solutions-through-perseverance-trailblazing-innovation-and-cultural-diversity\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/shamira-jaffer-has-built-signifi-solutions-through-perseverance-trailblazing-innovation-and-cultural-diversity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/02\/SHAMIRA_3.png?quality=80\",\"datePublished\":\"2024-02-20T19:24:07+00:00\",\"dateModified\":\"2024-03-01T16:18:22+00:00\",\"description\":\"Shamira Jaffer has always been ahead of her time. As the world catches up to her ideas, her company has become a global leader.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/shamira-jaffer-has-built-signifi-solutions-through-perseverance-trailblazing-innovation-and-cultural-diversity\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/shamira-jaffer-has-built-signifi-solutions-through-perseverance-trailblazing-innovation-and-cultural-diversity\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/shamira-jaffer-has-built-signifi-solutions-through-perseverance-trailblazing-innovation-and-cultural-diversity\/#primaryimage\",\"url\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/02\/SHAMIRA_3.png?quality=80\",\"contentUrl\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/02\/SHAMIRA_3.png?quality=80\",\"width\":3840,\"height\":2160,\"caption\":\"Shamira Jaffer\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/shamira-jaffer-has-built-signifi-solutions-through-perseverance-trailblazing-innovation-and-cultural-diversity\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"My Money Matters\",\"item\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Business\",\"item\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Get Inspired\",\"item\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Business Success Stories\",\"item\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Shamira Jaffer has Built Signifi Solutions Through Perseverance, Trailblazing Innovation and Cultural Diversity\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/#website\",\"url\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/\",\"name\":\"RBC Royal Bank\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/#\/schema\/person\/d055d46e444faf6863d781f24c107a5e\",\"name\":\"jacquelinewu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/3321e8136810c69188cc4e33665518d781482ff9e3a346484c2892fdffef6ded?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3321e8136810c69188cc4e33665518d781482ff9e3a346484c2892fdffef6ded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3321e8136810c69188cc4e33665518d781482ff9e3a346484c2892fdffef6ded?s=96&d=mm&r=g\",\"caption\":\"jacquelinewu\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"description":"Shamira Jaffer has always been ahead of her time. As the world catches up to her ideas, her company has become a global leader.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/shamira-jaffer-has-built-signifi-solutions-through-perseverance-trailblazing-innovation-and-cultural-diversity\/","og_locale":"en_US","og_type":"article","og_description":"Action Against Hunger Canada, led by CEO Onome Ako, is at the forefront of tackling the relentless hunger crisis.","og_url":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/shamira-jaffer-has-built-signifi-solutions-through-perseverance-trailblazing-innovation-and-cultural-diversity\/","og_site_name":"RBC Royal Bank","article_modified_time":"2024-03-01T16:18:22+00:00","twitter_card":"summary_large_image","twitter_description":"Action Against Hunger Canada, led by CEO Onome Ako, is at the forefront of tackling the relentless hunger crisis.","twitter_image":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/02\/SHAMIRA_3.png?quality=80","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/shamira-jaffer-has-built-signifi-solutions-through-perseverance-trailblazing-innovation-and-cultural-diversity\/#article","isPartOf":{"@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/shamira-jaffer-has-built-signifi-solutions-through-perseverance-trailblazing-innovation-and-cultural-diversity\/"},"author":{"name":"jacquelinewu","@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/#\/schema\/person\/d055d46e444faf6863d781f24c107a5e"},"headline":"Shamira Jaffer has Built Signifi Solutions Through Perseverance, Trailblazing Innovation and Cultural Diversity","datePublished":"2024-02-20T19:24:07+00:00","dateModified":"2024-03-01T16:18:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/shamira-jaffer-has-built-signifi-solutions-through-perseverance-trailblazing-innovation-and-cultural-diversity\/"},"wordCount":935,"image":{"@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/shamira-jaffer-has-built-signifi-solutions-through-perseverance-trailblazing-innovation-and-cultural-diversity\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/02\/SHAMIRA_3.png?quality=80","keywords":["Community","Entrepreneur","Women led Businesses"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/shamira-jaffer-has-built-signifi-solutions-through-perseverance-trailblazing-innovation-and-cultural-diversity\/","url":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/shamira-jaffer-has-built-signifi-solutions-through-perseverance-trailblazing-innovation-and-cultural-diversity\/","name":"Shamira Jaffer has Built Signifi Solutions Through Perseverance, Trailblazing Innovation and Cultural Diversity","isPartOf":{"@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/shamira-jaffer-has-built-signifi-solutions-through-perseverance-trailblazing-innovation-and-cultural-diversity\/#primaryimage"},"image":{"@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/shamira-jaffer-has-built-signifi-solutions-through-perseverance-trailblazing-innovation-and-cultural-diversity\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/02\/SHAMIRA_3.png?quality=80","datePublished":"2024-02-20T19:24:07+00:00","dateModified":"2024-03-01T16:18:22+00:00","description":"Shamira Jaffer has always been ahead of her time. As the world catches up to her ideas, her company has become a global leader.","breadcrumb":{"@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/shamira-jaffer-has-built-signifi-solutions-through-perseverance-trailblazing-innovation-and-cultural-diversity\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/shamira-jaffer-has-built-signifi-solutions-through-perseverance-trailblazing-innovation-and-cultural-diversity\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/shamira-jaffer-has-built-signifi-solutions-through-perseverance-trailblazing-innovation-and-cultural-diversity\/#primaryimage","url":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/02\/SHAMIRA_3.png?quality=80","contentUrl":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/02\/SHAMIRA_3.png?quality=80","width":3840,"height":2160,"caption":"Shamira Jaffer"},{"@type":"BreadcrumbList","@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/shamira-jaffer-has-built-signifi-solutions-through-perseverance-trailblazing-innovation-and-cultural-diversity\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"My Money Matters","item":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/"},{"@type":"ListItem","position":2,"name":"Business","item":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/"},{"@type":"ListItem","position":3,"name":"Get Inspired","item":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/"},{"@type":"ListItem","position":4,"name":"Business Success Stories","item":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/"},{"@type":"ListItem","position":5,"name":"Shamira Jaffer has Built Signifi Solutions Through Perseverance, Trailblazing Innovation and Cultural Diversity"}]},{"@type":"WebSite","@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/#website","url":"https:\/\/www.rbcroyalbank.com\/en-ca\/","name":"RBC Royal Bank","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rbcroyalbank.com\/en-ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/#\/schema\/person\/d055d46e444faf6863d781f24c107a5e","name":"jacquelinewu","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3321e8136810c69188cc4e33665518d781482ff9e3a346484c2892fdffef6ded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3321e8136810c69188cc4e33665518d781482ff9e3a346484c2892fdffef6ded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3321e8136810c69188cc4e33665518d781482ff9e3a346484c2892fdffef6ded?s=96&d=mm&r=g","caption":"jacquelinewu"}}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/shamira-jaffer-has-built-signifi-solutions-through-perseverance-trailblazing-innovation-and-cultural-diversity\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Shamira Jaffer has Built Signifi Solutions Through Perseverance, Trailblazing Innovation and Cultural Diversity","url":"http:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/shamira-jaffer-has-built-signifi-solutions-through-perseverance-trailblazing-innovation-and-cultural-diversity\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/shamira-jaffer-has-built-signifi-solutions-through-perseverance-trailblazing-innovation-and-cultural-diversity\/"},"thumbnailUrl":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/02\/SHAMIRA_3.png?quality=80&w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/02\/SHAMIRA_3.png?quality=80"},"articleSection":"Uncategorized","author":[{"@type":"Person","name":"jacquelinewu"}],"creator":["jacquelinewu"],"publisher":{"@type":"Organization","name":"RBC Royal Bank","logo":""},"keywords":["community","entrepreneur","women led businesses"],"dateCreated":"2024-02-20T19:24:07Z","datePublished":"2024-02-20T19:24:07Z","dateModified":"2024-03-01T16:18:22Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Shamira Jaffer has Built Signifi Solutions Through Perseverance, Trailblazing Innovation and Cultural Diversity\",\"url\":\"http:\\\/\\\/www.rbcroyalbank.com\\\/en-ca\\\/my-money-matters\\\/business\\\/get-inspired\\\/business-success-stories\\\/shamira-jaffer-has-built-signifi-solutions-through-perseverance-trailblazing-innovation-and-cultural-diversity\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.rbcroyalbank.com\\\/en-ca\\\/my-money-matters\\\/business\\\/get-inspired\\\/business-success-stories\\\/shamira-jaffer-has-built-signifi-solutions-through-perseverance-trailblazing-innovation-and-cultural-diversity\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rbcroyalbank.com\\\/en-ca\\\/wp-content\\\/uploads\\\/sites\\\/12\\\/2024\\\/02\\\/SHAMIRA_3.png?quality=80&w=150&h=150&crop=1\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.rbcroyalbank.com\\\/en-ca\\\/wp-content\\\/uploads\\\/sites\\\/12\\\/2024\\\/02\\\/SHAMIRA_3.png?quality=80\"},\"articleSection\":\"Uncategorized\",\"author\":[{\"@type\":\"Person\",\"name\":\"jacquelinewu\"}],\"creator\":[\"jacquelinewu\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"RBC Royal Bank\",\"logo\":\"\"},\"keywords\":[\"community\",\"entrepreneur\",\"women led businesses\"],\"dateCreated\":\"2024-02-20T19:24:07Z\",\"datePublished\":\"2024-02-20T19:24:07Z\",\"dateModified\":\"2024-03-01T16:18:22Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/rbcroyalbank.com\/p.js"},"featured_img":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/02\/SHAMIRA_3.png?quality=80&w=1024","coauthors":[],"author_meta":{"author_link":"https:\/\/www.rbcroyalbank.com\/en-ca\/author\/jacquelinewu\/","display_name":"jacquelinewu"},"relative_dates":{"created":"Posted 2 years ago","modified":"Updated 2 years ago"},"absolute_dates":{"created":"Posted on February 20, 2024","modified":"Updated on March 1, 2024"},"absolute_dates_time":{"created":"Posted on February 20, 2024 2:24 pm","modified":"Updated on March 1, 2024 11:18 am"},"featured_img_caption":"","tax_additional":{"post_tag":{"linked":["<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/community\/\" class=\"advgb-post-tax-term\">Community<\/a>","<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/entrepreneur\/\" class=\"advgb-post-tax-term\">Entrepreneur<\/a>","<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/women-led-businesses\/\" class=\"advgb-post-tax-term\">Women led Businesses<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Community<\/span>","<span class=\"advgb-post-tax-term\">Entrepreneur<\/span>","<span class=\"advgb-post-tax-term\">Women led Businesses<\/span>"],"slug":"post_tag","name":"Tags"},"rbc_content_type":{"linked":["<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/content-type\/article\/\" class=\"advgb-post-tax-term\">Article<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Article<\/span>"],"slug":"rbc_content_type","name":"Content Types"},"rbc_audience":{"linked":["<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/audience\/business-owners\/\" class=\"advgb-post-tax-term\">Business Owners<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Business Owners<\/span>"],"slug":"rbc_audience","name":"Audiences"},"rbc_lob_group":{"linked":["<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/lob-group\/business\/\" class=\"advgb-post-tax-term\">Business<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Business<\/span>"],"slug":"rbc_lob_group","name":"LOB Groups"},"rbc_difficulty_level":{"linked":["<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/difficulty-level\/beginner\/\" class=\"advgb-post-tax-term\">Beginner<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Beginner<\/span>"],"slug":"rbc_difficulty_level","name":"Difficulty Levels"},"rbc_mmm_category":{"linked":["<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/mmm-category\/business\/\" class=\"advgb-post-tax-term\">Business<\/a>","<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/mmm-category\/business-stages\/\" class=\"advgb-post-tax-term\">Business Stages<\/a>","<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/mmm-category\/business-success-stories\/\" class=\"advgb-post-tax-term\">Business Success Stories<\/a>","<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/mmm-category\/get-inspired\/\" class=\"advgb-post-tax-term\">Get Inspired<\/a>","<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/mmm-category\/grow-your-business\/\" class=\"advgb-post-tax-term\">Grow Your Business<\/a>","<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/mmm-category\/right-sized-business-advice\/\" class=\"advgb-post-tax-term\">Right-Sized Business Advice<\/a>","<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/mmm-category\/small-business\/\" class=\"advgb-post-tax-term\">Small Business<\/a>","<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/mmm-category\/start-a-business\/\" class=\"advgb-post-tax-term\">Start a Business<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Business<\/span>","<span class=\"advgb-post-tax-term\">Business Stages<\/span>","<span class=\"advgb-post-tax-term\">Business Success Stories<\/span>","<span class=\"advgb-post-tax-term\">Get Inspired<\/span>","<span class=\"advgb-post-tax-term\">Grow Your Business<\/span>","<span class=\"advgb-post-tax-term\">Right-Sized Business Advice<\/span>","<span class=\"advgb-post-tax-term\">Small Business<\/span>","<span class=\"advgb-post-tax-term\">Start a Business<\/span>"],"slug":"rbc_mmm_category","name":"Categories"},"ep_custom_result":{"linked":[],"unlinked":[],"slug":"ep_custom_result","name":"Custom Results"}},"series_order":"","jetpack_sharing_enabled":true,"primary_tag":"167","primary_rbc_mmm_category":"388","_links":{"self":[{"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_my_money_matter\/84992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_my_money_matter"}],"about":[{"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/types\/rbc_my_money_matter"}],"author":[{"embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/users\/80"}],"version-history":[{"count":3,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_my_money_matter\/84992\/revisions"}],"predecessor-version":[{"id":85238,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_my_money_matter\/84992\/revisions\/85238"}],"up":[{"embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_my_money_matter\/57335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/media\/84993"}],"wp:attachment":[{"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/media?parent=84992"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/tags?post=84992"},{"taxonomy":"rbc_content_type","embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_content_type?post=84992"},{"taxonomy":"rbc_audience","embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_audience?post=84992"},{"taxonomy":"rbc_lob_group","embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_lob_group?post=84992"},{"taxonomy":"rbc_difficulty_level","embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_difficulty_level?post=84992"},{"taxonomy":"rbc_mmm_category","embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_mmm_category?post=84992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}