{"id":86535,"date":"2024-04-26T12:06:22","date_gmt":"2024-04-26T16:06:22","guid":{"rendered":""},"modified":"2024-09-04T09:33:52","modified_gmt":"2024-09-04T13:33:52","slug":"digging-into-data-the-realities-and-opportunities-in-agriculture","status":"publish","type":"rbc_my_money_matter","link":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/digging-into-data-the-realities-and-opportunities-in-agriculture\/","title":{"rendered":"Digging into data: the realities and opportunities in agriculture"},"content":{"rendered":"<div class=\"wp-block-rbc-single-article-header\">\n\t<section class=\"section-grey cover pad-t-hlf\">\n\t\t<div class=\"section-inner w-half w-mob-full centered-margin cover section-grey pad-tb-0\">\n\t\t\t\t\t\t\t<div class=\"inline-block pill-container pill-taxonomies\">\n\t\t\t\t\t<div class=\"mar-b-hlf mob-mar-b snipe pill is-style-blue-pill\">\n\t\t\t\t\t\t<a class=\"primary-taxonomy\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/commercial-insights\/\">\n\t\t\t\t\t\t\t<span>Commercial Insights<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<h1 class=\"mar-b-hlf mar-t-0 mob-pad-lr-hlf h2 has-black-color\">Digging into data: the realities and opportunities in agriculture<\/h1><p class=\"mar-b-0 mob-pad-lr-hlf author-text\">By Jane Robinson<\/p>\t\t\t\t\t<div class=\"featured-image-wrapper pos-rel\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/04\/iStock-1451085109.jpg?quality=80\" class=\" cover-image  wp-post-image\" alt=\"Male farmer and agronomist with tablet computer examining young green corn plants in agricultural field\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/04\/iStock-1451085109.jpg 2121w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/04\/iStock-1451085109.jpg?resize=300,200 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/04\/iStock-1451085109.jpg?resize=768,512 768w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/04\/iStock-1451085109.jpg?resize=1024,683 1024w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/04\/iStock-1451085109.jpg?resize=1536,1024 1536w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/04\/iStock-1451085109.jpg?resize=2048,1365 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t<\/section>\n\t<div class=\"article mar-t-dbl\">\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner socials-section\">\n\t\t\t\t<div class=\"top-socials-bar mob-mar-b-hlf\">    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=Digging into data: the realities and opportunities in agriculture &#038;body=Hi, I thought you might be interested in this article from RBC My Money Matters: https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/digging-into-data-the-realities-and-opportunities-in-agriculture\/\">\n        <img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-email.svg\"\n          alt=\"envelope icon\">\n        <span>\n          Email        <\/span>\n      <\/a>\n      <div class=\"social-button-wrapper sharing-copy-wrapper\">\n        <button class=\"sharing-custom sharing-copy\" data-url=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/digging-into-data-the-realities-and-opportunities-in-agriculture\/\">\n          <img decoding=\"async\"\n            src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-related.svg\"\n            alt=\"copy icon\">\n          <span id=\"sharing-copyUrl-Label\">\n            Copy URL          <\/span>\n        <\/button>\n        <input type=\"text\" class=\"sharing-copy-text\" aria-labelledby=\"sharing-copyUrl-Label\">\n      <\/div>\n    <\/div>\n  <\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner w-half w-mob-full centered-margin pad-tb-0 mob-mar-t-hlf mob-mar-b\">\n\t\t\t\t<p class=\"cover-pub-line text-xs mar-b-hlf\">Published April 26, 2024 \u2022 6 Min Read<\/p>\t\t\t<\/div>\n\t\t<\/section>\n\t<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner w-half w-mob-full\" style=\"border-radius:0x\">\n<p><strong>For all the advances witnessed in the array of data available to Canadian agriculture, particularly in crop production, some are still disappointed in how well the information is being used.<\/strong><\/p>\n\n\n\n<p>For as long as there has been food production, there has been data. From the notebook and pencil in the shirt pocket tracking crop yield, input costs and weather, to the auto-generated data available on most farm machinery \u2013 information is available to measure, evaluate and ultimately improve agricultural productivity and profitability.<\/p>\n\n\n\n<p>Robert Saik has thought a lot of data for decades. He grew up on a mixed farming operation in northeastern Alberta, studied agriculture at the University of Alberta and bought his first computer in the early 1980s. \u201cI was always interested in finding a way to connect the dots using technology,\u201d say Saik, professional agrologist, veteran entrepreneur, agricultural consultant and author.<\/p>\n\n\n\n<p>For all the advances he\u2019s witnessed in the array of data available to Canadian agriculture, particularly in crop production, he doesn\u2019t hide his disappointment in how well the information is being used.<\/p>\n\n\n\n<p>\u201cI would have to say that I\u2019m relatively disappointed with how data is being leveraged in agriculture,\u201d says Saik. \u201cThere is a lot of data, but it\u2019s scattered. There is weather station data, and information on soil, moisture, grain bins, fertilizer and chemicals \u2013 but it\u2019s not connected.\u201d<\/p>\n\n\n\n<p>This disparate data, as Saik categorizes it, is a big gap.<\/p>\n\n\n\n<p>Saik admits that when he began building an aggregate solution to manage data with his first company Agri-Trend \u2013 perhaps one of the first online ag data companies \u2013 he believed they could build one data platform that would work for everything and everyone.&nbsp; But while interoperability of data is still a real challenge \u2013 the effective sharing and integration of data from different sources, especially farm machinery \u2013 he is seeing some opportunities emerge.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hope on the horizon<\/h2>\n\n\n\n<p>Collaboration and integration of data can be an interesting challenge in agriculture, an industry that is inherently entrepreneurial. So how do we connect data and who\u2019s going to help make that happen?<\/p>\n\n\n\n<p>Saik points to an interesting new career path that\u2019s emerging around data \u2013 farm technology integrators \u2013 with certificate programs being offered at some ag colleges in Canada.<\/p>\n\n\n\n<p>\u201cI think that extracting information from different data sources, and pulling them into a system \u2013 regardless of where it was sourced \u2013 is how we can start to make sense of data and make use of it,\u201d says Saik. \u201cThat\u2019s what these farm technology integrators or interpreters will be able to do at the farm level.\u201d<\/p>\n\n\n\n<p>To illustrate the critical need to coordinate data, Saik shares the story from years ago when he was trying to hook up cultivator hydraulics to a different brand of tractor hydraulic. The mismatch created a messy spray of hydraulic oil because there was no adaptor to unite the two parts.<\/p>\n\n\n\n<p>\u201cWe\u2019re covered in digital hydraulic oil today,\u201d he says. \u201cThere\u2019s no shortage of data but it doesn\u2019t connect and the possibility for interoperability is a real challenge.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What data can do<\/h2>\n\n\n\n<p>While Saik shares his disappointment at how effectively, or not, agriculture is using data, he\u2019s also quick to rhyme off opportunities that come when we learn how to harness the power of information to advance agriculture.<\/p>\n\n\n\n<p>The consumer connection is an obvious one where data can be used to track and prove sustainability in food production.<\/p>\n\n\n\n<p>\u201cWe can look at soil health, water use efficiency, greenhouse gas balance and farm viability, using data to measure and demonstrate something we might call a farm\u2019s sustainability index,\u201d says Saik. \u201cStacking those meaningful metrics up could be a way to prove to the consumer how sustainable our farms are.\u201d<\/p>\n\n\n\n<p>Having real-time financial information on a farming operation is another big opportunity Saik sees for data. \u201cIf we could have more pragmatic information available so that your smart phone could alert you where you are as the year progresses to be able to make better informed decisions.\u201d<\/p>\n\n\n\n<p>At the heart, it\u2019s about what is important for any individual farm operation to measure that\u2019s meaningful and will help with real-time management throughout the year whether that\u2019s managing cash flow in real time or making marketing decisions as market or weather conditions change.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Connecting the dots<\/h2>\n\n\n\n<p>When he considers the trends or opportunities for data down the road, Saik sees three main areas for agriculture \u2013 sustainability, the greenhouse gas market and transparency. &nbsp;\u201cCan you track your sustainability \u2013 and what does that mean? How can you use data in the carbon market? And what does the consumer want in terms of transparency in food production.\u201d<\/p>\n\n\n\n<p>There\u2019s also the function of data to help agriculture receive recognition for the goods and services provided for all citizens including greenhouse gas emission removal and reduction.<\/p>\n\n\n\n<p>The next wave for Saik is how we use AI \u2013 augmented intelligence as he likes to call it \u2013 to create extra value from data. His latest business venture, visorPRO\u00ae, is launching into the farm equipment dealership space to expedite service and technical department requests. \u201cI\u2019m really interested in uncorking the potential of data by tying it to AI \u2013 I think that\u2019s a big deal.\u201d<\/p>\n\n\n\n<p>There is a tremendous amount of data available on the farm. Some of it is being used well when it comes to grain storage, auto steer and GPS. And some could use a boost, according to Saik. \u201cWe\u2019re still collecting soil samples the same way we did 40 years ago \u2013 driving around a field with a probe and sending samples to a lab analysis. There\u2019s got to be better way using technology that\u2019s available.\u201d<\/p>\n\n\n\n<p>For farms not sure how to make better use of information that\u2019s likely already being gathered on the farm \u2013 and transform and translate it into something actionable \u2013 Saik keeps his advice simple.<\/p>\n\n\n\n<p>\u201cFind somebody who\u2019s interested in pulling all your sources of data together and hire them,\u201d he says. \u201cOr maybe offer your farm up as a research or experimental project, providing data to help you make sense and good use of data.\u201d<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-rbc-rbc-default-collapsible\"><p><button class=\"collapse-toggle collapsed\" data-target=\"#collapse834a1009\" data-toggle=\"collapse\" aria-expanded=\"false\" aria-controls=\"collapse834a1009\" data-dig-id=\"LP-57738-834a1009\" data-dig-category=\"LP\" data-dig-action=\"accordion closed\" action-closed=\"accordion closed\" action-opened=\"accordion open\" data-dig-label=\"Things our lawyers want you to know\"><span>Things our lawyers want you to know<\/span><span>Things our lawyers want you to know<\/span><\/button><\/p><div class=\"collapse-content collapse\" id=\"collapse834a1009\">\n<div class=\"wp-block-rbc-collapsible-inner-block collapse-inner\">\n<p>This article is intended as general information only and is not to be relied upon as constituting legal, financial or other professional advice. A professional advisor should be consulted regarding your specific situation. Information presented is believed to be factual and up-to-date but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the authors as of the date of publication and are subject to change. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by Royal Bank of Canada or any of its affiliates.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\t\n\t<div class=\"wp-block-tk-spacer id-e8df478e-83b4-4153-87d4-bc198671b911\" aria-hidden=\"true\"><\/div>\n\t\n\n\n<p class=\"has-text-align-center h5 mar-b\"><strong>Share This Article<\/strong><\/p>\n\n\n\n\t\t<div class=\"socials-block\">\n\t\t\t    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=Digging into data: the realities and opportunities in agriculture &#038;body=Hi, I thought you might be interested in this article from RBC My Money Matters: https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/digging-into-data-the-realities-and-opportunities-in-agriculture\/\">\n        <img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-email.svg\"\n          alt=\"envelope icon\">\n        <span>\n          Email        <\/span>\n      <\/a>\n      <div class=\"social-button-wrapper sharing-copy-wrapper\">\n        <button class=\"sharing-custom sharing-copy\" data-url=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/digging-into-data-the-realities-and-opportunities-in-agriculture\/\">\n          <img decoding=\"async\"\n            src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-related.svg\"\n            alt=\"copy icon\">\n          <span id=\"sharing-copyUrl-Label\">\n            Copy URL          <\/span>\n        <\/button>\n        <input type=\"text\" class=\"sharing-copy-text\" aria-labelledby=\"sharing-copyUrl-Label\">\n      <\/div>\n    <\/div>\n  \t\t<\/div>\n\n\t\t\n\n\t\n\t<div class=\"wp-block-tk-spacer id-9d0e71d9-c56d-4463-927d-9617733c2078\" aria-hidden=\"true\"><\/div>\n\t\n\n\n\t\t\t<div class=\"wp-block-rbc-single-post-topics related-topics-links\">\n\t\t\t\t<p class=\"h5 mar-r-hlf\">Topics:<\/p>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/commercial-insights\/\" class=\"btn topic mar-t-0 mar-r-qtr mar-b-hlf\">Commercial Insights<\/a>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/esg\/\" class=\"btn topic mar-t-0 mar-r-qtr mar-b-hlf\">ESG<\/a>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/ideas-and-insights\/\" class=\"btn topic mar-t-0 mar-r-qtr mar-b-hlf\">Ideas and Insights<\/a>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/technology\/\" class=\"btn topic mar-t-0 mar-r-qtr mar-b-hlf\">Technology<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel mob-pad-t-dbl\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner\" style=\"border-radius:0x\">\n<h2 class=\"wp-block-heading mar-b mob-mar-b-dbl mar-t-0\" id=\"h-read-this-next\">Read This Next<\/h2>\n\n\n\t\t\t<div class=\"related-posts-type-2\">\n\t\t\t\t<div class=\"related-post-list\">\n\t\t\t\t\t<ul class=\"grid-wpr eh-wpr\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class= 'grid-one-third grid-tb-full grid-mob-full mar-b'>\n\t\t\t\t\t\t\t\t\t\t<article class=\"col-wpr mar-b-0 mar-r-0 mar-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"postcard-img-ctr post-card-image col-md-12 col-xs-6 mob-mar-b-0 pad-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/03\/A-pile-of-clothes-and-textiles-ready-for-sortation.-Image-courtesy-of-Debrand.jpg?quality=80&amp;w=1024\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"A pile of clothes and textiles ready for sortation. 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Outcomes<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n<\/section>\n<style class=\"advgb-styles-renderer\">\n\t\t.wp-block-tk-spacer.id-e8df478e-83b4-4153-87d4-bc198671b911 {\n\t\theight: 96px;\n\t}\n\n\t@media ( max-width: 480px ) {\n\t\t.wp-block-tk-spacer.id-e8df478e-83b4-4153-87d4-bc198671b911 {\n\t\t\theight: 30px;\n\t\t}\n\t}\t\n\t\t.wp-block-tk-spacer.id-9d0e71d9-c56d-4463-927d-9617733c2078 {\n\t\theight: 60px;\n\t}\n\n\t@media ( max-width: 480px ) {\n\t\t.wp-block-tk-spacer.id-9d0e71d9-c56d-4463-927d-9617733c2078 {\n\t\t\theight: 30px;\n\t\t}\n\t}\t<\/style>","protected":false},"excerpt":{"rendered":"<p>We chat with Robert Saik, a renowned professor and agriculture consultant, about his take on the opportunity for improving the use of data in 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