{"id":89591,"date":"2024-09-17T11:54:21","date_gmt":"2024-09-17T15:54:21","guid":{"rendered":"https:\/\/www.rbcroyalbank.com\/en-ca\/?post_type=rbc_my_money_matter&#038;p=89591"},"modified":"2025-05-27T11:18:30","modified_gmt":"2025-05-27T15:18:30","slug":"developing-effective-esg-strategies-insights-from-michael-mccain-ceo-of-maple-leaf-foods","status":"publish","type":"rbc_my_money_matter","link":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/developing-effective-esg-strategies-insights-from-michael-mccain-ceo-of-maple-leaf-foods\/","title":{"rendered":"Developing Effective ESG Strategies: Insights from Michael McCain, CEO of Maple Leaf Foods"},"content":{"rendered":"<div class=\"wp-block-rbc-single-article-header\">\n\t<section class=\"section-grey cover pad-t-hlf\">\n\t\t<div class=\"section-inner w-half w-mob-full centered-margin cover section-grey pad-tb-0\">\n\t\t\t\t\t\t\t<div class=\"inline-block pill-container pill-taxonomies\">\n\t\t\t\t\t<div class=\"mar-b-hlf mob-mar-b snipe pill is-style-blue-pill\">\n\t\t\t\t\t\t<a class=\"primary-taxonomy\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/commercial-insights\/\">\n\t\t\t\t\t\t\t<span>Commercial Insights<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<h1 class=\"mar-b-hlf mar-t-0 mob-pad-lr-hlf h2 has-black-color\">Developing Effective ESG Strategies: Insights from Michael McCain, CEO of Maple Leaf Foods<\/h1><p class=\"mar-b-0 mob-pad-lr-hlf author-text\">By Royal Bank of Canada<\/p>\t\t\t\t\t<div class=\"featured-image-wrapper pos-rel\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"710\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/09\/iStock-1767972223.jpg?quality=80\" class=\" cover-image  wp-post-image\" alt=\"Panorama top view of business people planning business marketing with environmental responsibility for greener ecology.\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/09\/iStock-1767972223.jpg 2417w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/09\/iStock-1767972223.jpg?resize=300,208 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/09\/iStock-1767972223.jpg?resize=768,532 768w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/09\/iStock-1767972223.jpg?resize=1024,710 1024w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/09\/iStock-1767972223.jpg?resize=1536,1064 1536w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/09\/iStock-1767972223.jpg?resize=2048,1419 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t<\/section>\n\t<div class=\"article mar-t-dbl\">\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner socials-section\">\n\t\t\t\t<div class=\"top-socials-bar mob-mar-b-hlf\">    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=Developing Effective ESG Strategies: Insights from Michael McCain, CEO of Maple Leaf Foods &#038;body=Hi, I thought you might be interested in this article from RBC My Money Matters: https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/developing-effective-esg-strategies-insights-from-michael-mccain-ceo-of-maple-leaf-foods\/\">\n        <img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-email.svg\"\n          alt=\"envelope icon\">\n        <span>\n          Email        <\/span>\n      <\/a>\n      <div class=\"social-button-wrapper sharing-copy-wrapper\">\n        <button class=\"sharing-custom sharing-copy\" data-url=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/developing-effective-esg-strategies-insights-from-michael-mccain-ceo-of-maple-leaf-foods\/\">\n          <img decoding=\"async\"\n            src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-related.svg\"\n            alt=\"copy icon\">\n          <span id=\"sharing-copyUrl-Label\">\n            Copy URL          <\/span>\n        <\/button>\n        <input type=\"text\" class=\"sharing-copy-text\" aria-labelledby=\"sharing-copyUrl-Label\">\n      <\/div>\n    <\/div>\n  <\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner w-half w-mob-full centered-margin pad-tb-0 mob-mar-t-hlf mob-mar-b\">\n\t\t\t\t<p class=\"cover-pub-line text-xs mar-b-hlf\">Published September 17, 2024 \u2022 5 Min Read<\/p>\t\t\t<\/div>\n\t\t<\/section>\n\t<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner w-half w-mob-full\" style=\"border-radius:0x\">\n<p>The corporate world is experiencing a shift toward <a href=\"https:\/\/www.ibm.com\/topics\/environmental-social-and-governance\" target=\"_blank\" rel=\"noreferrer noopener\" data-dig-id=\"LP-89591-2bddc741\" data-dig-label=\"Environmental, Social, and Governance (ESG) strategies\" data-dig-action=\"link click\" data-dig-category=\"LP\" class=\"rbc-link-format\">Environmental, Social, and Governance (ESG) strategies<\/a>, driven by increasing awareness of climate change, societal expectations, and the necessity for sustainable business practices.<\/p>\n\n\n\n<p>The push for ESG strategies is seen not just as a matter of compliance but as good business stewardship, addressing the urgent need to adapt to evolving environmental and social conditions.<\/p>\n\n\n\n<p>Despite this, ESG strategies often face scrutiny and criticism for being superficial or mere public relations exercises, known as greenwashing.<\/p>\n\n\n\n<p>As <a href=\"https:\/\/www.mapleleaffoods.com\/about\/leadership-team\/michael-h-mccain\/\" target=\"_blank\" data-dig-id=\"LP-89591-d3f9b835\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"Michael McCain\" rel=\"noreferrer noopener\" class=\"rbc-link-format\">Michael McCain<\/a>, the Executive Chair of <a href=\"https:\/\/www.mapleleaffoods.com\/about\/leadership-team\/michael-h-mccain\/\" target=\"_blank\" data-dig-id=\"LP-89591-52bf0f85\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"Maple Leaf Foods\" rel=\"noreferrer noopener\" class=\"rbc-link-format\">Maple Leaf Foods<\/a> notes, it\u2019s important to problem-solve for both commercial success and societal challenges by integrating ESG practices into their everyday workflows. It\u2019s something he\u2019s focused on bringing to life at one of Canada\u2019s largest producer of food products, and one he recently shared some thoughts on with leaders at RBC.<\/p>\n\n\n\n<p>Here are some of his key thoughts and takeaways.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-adopt-a-problem-solving-mindset\">Adopt a Problem-Solving Mindset<\/h2>\n\n\n\n<p>One of the most critical first steps in developing an ESG strategy that will resonate with stakeholders is to adopt a problem-solving mindset \u2013 one that involves identifying core issues within a business that intersect with its operations.<\/p>\n\n\n\n<p>For instance, companies in the agricultural sector might focus on sustainable farming practices to reduce their environmental footprint. Those in the manufacturing industry might prioritize energy efficiency and waste reduction.<\/p>\n\n\n\n<p>By clearly defining the problems they aim to solve, businesses can create targeted and effective strategies that lead to meaningful outcomes. This approach shifts the focus from mere compliance to addressing real-world issues that affect both the business and its stakeholders.<\/p>\n\n\n\n<p>\u201cIt&#8217;s about actual problem solving and finding a way to define the problem in your landscape,\u201d McCain explains. \u201c[Solving for something] that&#8217;s a multi-stakeholder problem and then transitioning that solution into something that&#8217;s good for the enterprise is where the business strategy [can come in].\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-set-clear-goals\">Set Clear Goals<\/h2>\n\n\n\n<p>Once a problem has been identified, the goal for businesses should be to set clear goals. McCain notes, for him, this is paramount for any successful ESG strategy.<\/p>\n\n\n\n<p>McCain notes that at Maple Leaf Foods, <a href=\"https:\/\/www.mapleleaffoods.com\/investors\/reports\/\" target=\"_blank\" data-dig-id=\"LP-89591-627372e9\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"leaders committed to a vision of trying to become the most sustainable protein company on earth\" rel=\"noreferrer noopener\" class=\"rbc-link-format\">leaders committed to a vision of trying to become the most sustainable protein company on earth<\/a>. This involved assembling various initiatives into a purposeful journey for the enterprise.<\/p>\n\n\n\n<p>&#8220;From that point forward, virtually everything we did was connected to <a href=\"https:\/\/www.mapleleaffoods.com\/our-commitments\/\" target=\"_blank\" data-dig-id=\"LP-89591-e7282aad\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"this broad definition of sustainability\" rel=\"noreferrer noopener\" class=\"rbc-link-format\">this broad definition of sustainability<\/a>,&#8221; he notes. The company\u2019s ambitious goals were not just lofty statements but were integrated into the organization\u2019s core business strategy, guiding every decision and action, acting as a roadmap and serving as a benchmark against which progress could be measured.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-leverage-expertise-and-collaboration\">Leverage Expertise and Collaboration<\/h2>\n\n\n\n<p>From there, McCain stresses the importance of working with external experts and stakeholders to drive sustainable initiatives.<\/p>\n\n\n\n<p>&#8220;We embraced a guy out of Harvard who\u2019s written a lot about this along with Michael Porter. His name\u2019s Mark Kramer. We had Mark Kramer in as an advisor on the topic,&#8221; McCain shares. \u201cHe really opened our eyes to the difference between ESG and shared value propositions.\u201d (Kramer, it should be noted, is quite critical of ESG initiatives because many lack substance and are focused on risk or reputation management rather than creating tangible change.)<\/p>\n\n\n\n<p>McCain adds by collaborating with external thought leaders and integrating their insights into plans of action, businesses can have greater confidence that their ESG strategies are effective.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-focus-on-integrity-and-authenticity\">Focus on Integrity and Authenticity<\/h2>\n\n\n\n<p>A significant challenge when developing ESG strategies is avoiding greenwashing &#8211; the practice of making misleading claims about the environmental benefits of a product or policy. Greenwashing can severely damage a company\u2019s reputation and erode trust with consumers, investors, and other stakeholders.<\/p>\n\n\n\n<p>There is a real risk, McCain notes, that strategies can be developed to \u201ctick a box\u201d and, as a result, they\u2019ll \u201clack substance\u201d and won\u2019t drive \u201creal progress.\u201d<\/p>\n\n\n\n<p>To counter this, McCain advocates for genuine, integrity-driven approaches that focus on solving real problems rather than just enhancing the company\u2019s image. He believes that authenticity in ESG practices not only builds trust with stakeholders but also drives long-term value creation.<\/p>\n\n\n\n<p>To get there, businesses must ensure their ESG claims are backed by tangible actions and measurable results. Transparency is key; companies should regularly report on their ESG performance, including both successes and areas for improvement. Engaging third-party auditors to verify sustainability claims can further enhance credibility.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-embrace-continuous-improvement\">Embrace Continuous Improvement<\/h2>\n\n\n\n<p>Lastly, and perhaps most importantly, McCain notes the journey towards sustainability is ongoing and requires continuous improvement. McCain points out that Maple Leaf Foods had years of leadership in environmental initiatives before going further to address social challenges by committing to their ambitious sustainability goals (including being a leading sustainable protein company).<\/p>\n\n\n\n<p>\u201cWe were already leaders in raising animals without antibiotics. We already had some of the leading-edge animal welfare practices in the world,\u201d he says.<\/p>\n\n\n\n<p>This foundation allowed the company to build on its achievements and continually strive for better performance.<\/p>\n\n\n\n<p>Businesses must recognize that ESG is not a one-time effort but a continuous process of assessment, improvement, and adaptation to new challenges and opportunities.<\/p>\n\n\n\n<p>Continuous improvement involves regularly reviewing and updating ESG strategies to reflect new insights, technologies, and stakeholder expectations. It requires a commitment to learning and innovation, as well as the flexibility to adapt to changing circumstances.<\/p>\n\n\n\n<p>Businesses should establish processes for monitoring progress, gathering feedback, and making necessary adjustments.<\/p>\n\n\n\n<p>This proactive approach helps to ensure that ESG strategies remain relevant and effective over time.<\/p>\n\n\n\n<p>By adopting this focus, McCain notes, businesses can not only build greater stakeholder trust but also drive long-term value. And in an era where sustainability is becoming increasingly critical, businesses that prioritize impactful ESG strategies will be better positioned for success in the future.<\/p>\n\n\n\n<p>\u201cWe [have chosen to] be part of the solution\u2026 [the company\u2019s] belief system [and strategy have always aligned] with that.\u201d<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-rbc-rbc-default-collapsible\"><p><button class=\"collapse-toggle collapsed\" data-target=\"#collapse834a1009\" data-toggle=\"collapse\" aria-expanded=\"false\" aria-controls=\"collapse834a1009\" data-dig-id=\"LP-57738-834a1009\" data-dig-category=\"LP\" data-dig-action=\"accordion closed\" action-closed=\"accordion closed\" action-opened=\"accordion open\" data-dig-label=\"Things our lawyers want you to know\"><span>Things our lawyers want you to know<\/span><span>Things our lawyers want you to know<\/span><\/button><\/p><div class=\"collapse-content collapse\" id=\"collapse834a1009\">\n<div class=\"wp-block-rbc-collapsible-inner-block collapse-inner\">\n<p>This article is intended as general information only and is not to be relied upon as constituting legal, financial or other professional advice. A professional advisor should be consulted regarding your specific situation. Information presented is believed to be factual and up-to-date but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the authors as of the date of publication and are subject to change. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by Royal Bank of Canada or any of its affiliates.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\t\n\t<div class=\"wp-block-tk-spacer id-1afa4ef2-a18e-4679-950c-6621d661c5fc\" aria-hidden=\"true\"><\/div>\n\t\n\n\n<p class=\"has-text-align-center h5 mar-b\"><strong>Share This Article<\/strong><\/p>\n\n\n\n\t\t<div class=\"socials-block\">\n\t\t\t    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=Developing Effective ESG Strategies: Insights from Michael McCain, CEO of Maple Leaf Foods &#038;body=Hi, I thought you might be interested in this article from RBC My Money Matters: https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/developing-effective-esg-strategies-insights-from-michael-mccain-ceo-of-maple-leaf-foods\/\">\n        <img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-email.svg\"\n          alt=\"envelope icon\">\n        <span>\n          Email        <\/span>\n      <\/a>\n      <div class=\"social-button-wrapper sharing-copy-wrapper\">\n        <button class=\"sharing-custom sharing-copy\" data-url=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/developing-effective-esg-strategies-insights-from-michael-mccain-ceo-of-maple-leaf-foods\/\">\n          <img decoding=\"async\"\n            src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-related.svg\"\n            alt=\"copy icon\">\n          <span id=\"sharing-copyUrl-Label\">\n            Copy URL          <\/span>\n        <\/button>\n        <input type=\"text\" class=\"sharing-copy-text\" aria-labelledby=\"sharing-copyUrl-Label\">\n      <\/div>\n    <\/div>\n  \t\t<\/div>\n\n\t\t\n\n\t\n\t<div class=\"wp-block-tk-spacer id-f7d829a6-008f-4281-bf6d-01820d38ed26\" aria-hidden=\"true\"><\/div>\n\t\n\n\n\t\t\t<div class=\"wp-block-rbc-single-post-topics related-topics-links\">\n\t\t\t\t<p class=\"h5 mar-r-hlf\">Topics:<\/p>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/commercial-insights\/\" class=\"btn topic mar-t-0 mar-r-qtr mar-b-hlf\">Commercial Insights<\/a>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/esg\/\" class=\"btn topic mar-t-0 mar-r-qtr mar-b-hlf\">ESG<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel mob-pad-t-dbl\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner\" style=\"border-radius:0x\">\n<h2 class=\"wp-block-heading mar-b mob-mar-b-dbl mar-t-0\" id=\"h-read-this-next\">Read This Next<\/h2>\n\n\n\t\t\t<div class=\"related-posts-type-2\">\n\t\t\t\t<div class=\"related-post-list\">\n\t\t\t\t\t<ul class=\"grid-wpr eh-wpr\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class= 'grid-one-third grid-tb-full grid-mob-full mar-b'>\n\t\t\t\t\t\t\t\t\t\t<article class=\"col-wpr mar-b-0 mar-r-0 mar-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"postcard-img-ctr post-card-image col-md-12 col-xs-6 mob-mar-b-0 pad-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/iStock-506515610.jpg?quality=80&amp;w=1024\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"worker overlooking shipping dock\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/iStock-506515610.jpg 2121w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/iStock-506515610.jpg?resize=300,200 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/iStock-506515610.jpg?resize=768,512 768w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/iStock-506515610.jpg?resize=1024,683 1024w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/iStock-506515610.jpg?resize=1536,1024 1536w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/iStock-506515610.jpg?resize=2048,1365 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-details mob-mar-b-0 mob-mar-t-0 pad-r-0 col-md-12 col-xs-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"primary-taxonomy primary-link\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/\">\n\t\t\t\t\t\tGrow Your Business\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/a-3-step-blueprint-to-go-global\/\" class=\"card-title h4 mar-t-0\">Is 2026 THE Year for Canadian Businesses to Expand Internationally? A 3-Step Blueprint to Go Global<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class= 'grid-one-third grid-tb-full grid-mob-full mar-b'>\n\t\t\t\t\t\t\t\t\t\t<article class=\"col-wpr mar-b-0 mar-r-0 mar-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"postcard-img-ctr post-card-image col-md-12 col-xs-6 mob-mar-b-0 pad-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"710\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/iStock-2165502005.jpg?quality=80&amp;w=1024\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"cargo being uploaded on cargo plane\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/iStock-2165502005.jpg 2597w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/iStock-2165502005.jpg?resize=300,208 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/iStock-2165502005.jpg?resize=768,532 768w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/iStock-2165502005.jpg?resize=1024,710 1024w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/iStock-2165502005.jpg?resize=1536,1065 1536w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/iStock-2165502005.jpg?resize=2048,1419 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-details mob-mar-b-0 mob-mar-t-0 pad-r-0 col-md-12 col-xs-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"primary-taxonomy primary-link\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/\">\n\t\t\t\t\t\tGrow Your Business\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/scaling-success-5-strategic-disciplines-for-canadian-businesses\/\" class=\"card-title h4 mar-t-0\">Scaling Your Success: 5 Strategic Disciplines for Canadian Businesses Sustaining International Growth<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class= 'grid-one-third grid-tb-full grid-mob-full mar-b'>\n\t\t\t\t\t\t\t\t\t\t<article class=\"col-wpr mar-b-0 mar-r-0 mar-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"postcard-img-ctr post-card-image col-md-12 col-xs-6 mob-mar-b-0 pad-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"767\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/iStock-1173116341.jpg?quality=80&amp;w=1024\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"cargo ship at shipping dock\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/iStock-1173116341.jpg 1440w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/iStock-1173116341.jpg?resize=300,225 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/iStock-1173116341.jpg?resize=768,575 768w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/iStock-1173116341.jpg?resize=1024,767 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-details mob-mar-b-0 mob-mar-t-0 pad-r-0 col-md-12 col-xs-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"primary-taxonomy primary-link\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/\">\n\t\t\t\t\t\tGrow Your Business\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/the-preparation-advantage-5-things-to-consider-before-taking-your-business-global\/\" class=\"card-title h4 mar-t-0\">The Preparation Advantage: 5 Things to Consider Before Taking Your Business Global<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n<\/section>\n<style class=\"advgb-styles-renderer\">\n\t\t.wp-block-tk-spacer.id-1afa4ef2-a18e-4679-950c-6621d661c5fc {\n\t\theight: 96px;\n\t}\n\n\t@media ( max-width: 480px ) {\n\t\t.wp-block-tk-spacer.id-1afa4ef2-a18e-4679-950c-6621d661c5fc {\n\t\t\theight: 30px;\n\t\t}\n\t}\t\n\t\t.wp-block-tk-spacer.id-f7d829a6-008f-4281-bf6d-01820d38ed26 {\n\t\theight: 60px;\n\t}\n\n\t@media ( max-width: 480px ) {\n\t\t.wp-block-tk-spacer.id-f7d829a6-008f-4281-bf6d-01820d38ed26 {\n\t\t\theight: 30px;\n\t\t}\n\t}\t<\/style>","protected":false},"excerpt":{"rendered":"<p>The corporate world is experiencing a shift toward Environmental, Social, and Governance (ESG) strategies, driven by increasing awareness of climate change, societal expectations, and the necessity for sustainable business practices.<\/p>\n","protected":false},"author":80,"featured_media":89613,"parent":57338,"menu_order":0,"template":"","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"tags":[574,65],"rbc_content_type":[31],"rbc_audience":[110],"rbc_lob_group":[35],"rbc_difficulty_level":[70],"rbc_mmm_category":[305,391,326],"class_list":["post-89591","rbc_my_money_matter","type-rbc_my_money_matter","status-publish","has-post-thumbnail","hentry","tag-commercial-insights","tag-esg","rbc_content_type-article","rbc_audience-business-owners","rbc_lob_group-business","rbc_difficulty_level-intermediate","rbc_mmm_category-business","rbc_mmm_category-commercial","rbc_mmm_category-right-sized-business-advice"],"acf":{"contently_publication_id":"","custom_author":"Royal Bank of Canada","rbc_video_header":"","rbc_media_duration":"","rbc_video_keywords":"","rbc_video_description":"","rbc_video_upload_date":"","rbc_toc_for_mmm_tag":"h2","rbc_toc_for_mmm_limit":6,"rbc_toc_for_mmm":null,"rbc_toc_for_mmm_action":"Generate Table Of Contents"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<meta name=\"description\" content=\"The corporate world is experiencing a shift toward Environmental, Social, and Governance (ESG) strategies, driven by increasing awareness of climate change, societal expectations, and the necessity for sustainable business practices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/developing-effective-esg-strategies-insights-from-michael-mccain-ceo-of-maple-leaf-foods\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:description\" content=\"The corporate world is experiencing a shift toward Environmental, Social, and Governance (ESG) strategies, driven by increasing awareness of climate change, societal expectations, and the necessity for sustainable business practices.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/developing-effective-esg-strategies-insights-from-michael-mccain-ceo-of-maple-leaf-foods\/\" \/>\n<meta property=\"og:site_name\" content=\"RBC Royal Bank\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-27T15:18:30+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/09\/iStock-1767972223.jpg?quality=80\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/developing-effective-esg-strategies-insights-from-michael-mccain-ceo-of-maple-leaf-foods\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/developing-effective-esg-strategies-insights-from-michael-mccain-ceo-of-maple-leaf-foods\/\"},\"author\":{\"name\":\"jacquelinewu\",\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/#\/schema\/person\/d055d46e444faf6863d781f24c107a5e\"},\"headline\":\"Developing Effective ESG Strategies: Insights from Michael McCain, CEO of Maple Leaf Foods\",\"datePublished\":\"2024-09-17T15:54:21+00:00\",\"dateModified\":\"2025-05-27T15:18:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/developing-effective-esg-strategies-insights-from-michael-mccain-ceo-of-maple-leaf-foods\/\"},\"wordCount\":995,\"image\":{\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/developing-effective-esg-strategies-insights-from-michael-mccain-ceo-of-maple-leaf-foods\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/09\/iStock-1767972223.jpg?quality=80\",\"keywords\":[\"Commercial Insights\",\"ESG\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/developing-effective-esg-strategies-insights-from-michael-mccain-ceo-of-maple-leaf-foods\/\",\"url\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/developing-effective-esg-strategies-insights-from-michael-mccain-ceo-of-maple-leaf-foods\/\",\"name\":\"Developing Effective ESG Strategies: Insights from Michael McCain, CEO of Maple Leaf Foods - My Money Matters\",\"isPartOf\":{\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/developing-effective-esg-strategies-insights-from-michael-mccain-ceo-of-maple-leaf-foods\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/developing-effective-esg-strategies-insights-from-michael-mccain-ceo-of-maple-leaf-foods\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/09\/iStock-1767972223.jpg?quality=80\",\"datePublished\":\"2024-09-17T15:54:21+00:00\",\"dateModified\":\"2025-05-27T15:18:30+00:00\",\"description\":\"The corporate world is experiencing a shift toward Environmental, Social, and Governance (ESG) strategies, driven by increasing awareness of climate change, societal expectations, and the necessity for sustainable business practices.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/developing-effective-esg-strategies-insights-from-michael-mccain-ceo-of-maple-leaf-foods\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/developing-effective-esg-strategies-insights-from-michael-mccain-ceo-of-maple-leaf-foods\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/developing-effective-esg-strategies-insights-from-michael-mccain-ceo-of-maple-leaf-foods\/#primaryimage\",\"url\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/09\/iStock-1767972223.jpg?quality=80\",\"contentUrl\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/09\/iStock-1767972223.jpg?quality=80\",\"width\":2417,\"height\":1675,\"caption\":\"Panorama top view of business people planning business marketing with environmental responsibility for greener ecology. Productive teamwork contribute nature preservation and sustainable future.Quaint\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/developing-effective-esg-strategies-insights-from-michael-mccain-ceo-of-maple-leaf-foods\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"My Money Matters\",\"item\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Business\",\"item\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Right-Sized Business Advice\",\"item\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Commercial\",\"item\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Developing Effective ESG Strategies: Insights from Michael McCain, CEO of Maple Leaf Foods\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/#website\",\"url\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/\",\"name\":\"RBC Royal Bank\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/#\/schema\/person\/d055d46e444faf6863d781f24c107a5e\",\"name\":\"jacquelinewu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/3321e8136810c69188cc4e33665518d781482ff9e3a346484c2892fdffef6ded?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3321e8136810c69188cc4e33665518d781482ff9e3a346484c2892fdffef6ded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3321e8136810c69188cc4e33665518d781482ff9e3a346484c2892fdffef6ded?s=96&d=mm&r=g\",\"caption\":\"jacquelinewu\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"description":"The corporate world is experiencing a shift toward Environmental, Social, and Governance (ESG) strategies, driven by increasing awareness of climate change, societal expectations, and the necessity for sustainable business practices.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/developing-effective-esg-strategies-insights-from-michael-mccain-ceo-of-maple-leaf-foods\/","og_locale":"en_US","og_type":"article","og_description":"The corporate world is experiencing a shift toward Environmental, Social, and Governance (ESG) strategies, driven by increasing awareness of climate change, societal expectations, and the necessity for sustainable business practices.","og_url":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/developing-effective-esg-strategies-insights-from-michael-mccain-ceo-of-maple-leaf-foods\/","og_site_name":"RBC Royal Bank","article_modified_time":"2025-05-27T15:18:30+00:00","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/09\/iStock-1767972223.jpg?quality=80","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/developing-effective-esg-strategies-insights-from-michael-mccain-ceo-of-maple-leaf-foods\/#article","isPartOf":{"@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/developing-effective-esg-strategies-insights-from-michael-mccain-ceo-of-maple-leaf-foods\/"},"author":{"name":"jacquelinewu","@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/#\/schema\/person\/d055d46e444faf6863d781f24c107a5e"},"headline":"Developing Effective ESG Strategies: Insights from Michael McCain, CEO of Maple Leaf Foods","datePublished":"2024-09-17T15:54:21+00:00","dateModified":"2025-05-27T15:18:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/developing-effective-esg-strategies-insights-from-michael-mccain-ceo-of-maple-leaf-foods\/"},"wordCount":995,"image":{"@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/developing-effective-esg-strategies-insights-from-michael-mccain-ceo-of-maple-leaf-foods\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/09\/iStock-1767972223.jpg?quality=80","keywords":["Commercial Insights","ESG"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/developing-effective-esg-strategies-insights-from-michael-mccain-ceo-of-maple-leaf-foods\/","url":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/developing-effective-esg-strategies-insights-from-michael-mccain-ceo-of-maple-leaf-foods\/","name":"Developing Effective ESG Strategies: Insights from Michael McCain, CEO of Maple Leaf Foods - My Money Matters","isPartOf":{"@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/developing-effective-esg-strategies-insights-from-michael-mccain-ceo-of-maple-leaf-foods\/#primaryimage"},"image":{"@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/developing-effective-esg-strategies-insights-from-michael-mccain-ceo-of-maple-leaf-foods\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/09\/iStock-1767972223.jpg?quality=80","datePublished":"2024-09-17T15:54:21+00:00","dateModified":"2025-05-27T15:18:30+00:00","description":"The corporate world is experiencing a shift toward Environmental, Social, and Governance (ESG) strategies, driven by increasing awareness of climate change, societal expectations, and the necessity for sustainable business practices.","breadcrumb":{"@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/developing-effective-esg-strategies-insights-from-michael-mccain-ceo-of-maple-leaf-foods\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/developing-effective-esg-strategies-insights-from-michael-mccain-ceo-of-maple-leaf-foods\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/developing-effective-esg-strategies-insights-from-michael-mccain-ceo-of-maple-leaf-foods\/#primaryimage","url":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/09\/iStock-1767972223.jpg?quality=80","contentUrl":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/09\/iStock-1767972223.jpg?quality=80","width":2417,"height":1675,"caption":"Panorama top view of business people planning business marketing with environmental responsibility for greener ecology. Productive teamwork contribute nature preservation and sustainable future.Quaint"},{"@type":"BreadcrumbList","@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/developing-effective-esg-strategies-insights-from-michael-mccain-ceo-of-maple-leaf-foods\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"My Money Matters","item":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/"},{"@type":"ListItem","position":2,"name":"Business","item":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/"},{"@type":"ListItem","position":3,"name":"Right-Sized Business Advice","item":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/"},{"@type":"ListItem","position":4,"name":"Commercial","item":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/"},{"@type":"ListItem","position":5,"name":"Developing Effective ESG Strategies: Insights from Michael McCain, CEO of Maple Leaf Foods"}]},{"@type":"WebSite","@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/#website","url":"https:\/\/www.rbcroyalbank.com\/en-ca\/","name":"RBC Royal Bank","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rbcroyalbank.com\/en-ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/#\/schema\/person\/d055d46e444faf6863d781f24c107a5e","name":"jacquelinewu","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3321e8136810c69188cc4e33665518d781482ff9e3a346484c2892fdffef6ded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3321e8136810c69188cc4e33665518d781482ff9e3a346484c2892fdffef6ded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3321e8136810c69188cc4e33665518d781482ff9e3a346484c2892fdffef6ded?s=96&d=mm&r=g","caption":"jacquelinewu"}}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/developing-effective-esg-strategies-insights-from-michael-mccain-ceo-of-maple-leaf-foods\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Developing Effective ESG Strategies: Insights from Michael McCain, CEO of Maple Leaf Foods","url":"http:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/developing-effective-esg-strategies-insights-from-michael-mccain-ceo-of-maple-leaf-foods\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/developing-effective-esg-strategies-insights-from-michael-mccain-ceo-of-maple-leaf-foods\/"},"thumbnailUrl":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/09\/iStock-1767972223.jpg?quality=80&w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/09\/iStock-1767972223.jpg?quality=80"},"articleSection":"Uncategorized","author":[{"@type":"Person","name":"jacquelinewu"}],"creator":["jacquelinewu"],"publisher":{"@type":"Organization","name":"RBC Royal Bank","logo":""},"keywords":["commercial insights","esg"],"dateCreated":"2024-09-17T15:54:21Z","datePublished":"2024-09-17T15:54:21Z","dateModified":"2025-05-27T15:18:30Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Developing Effective ESG Strategies: Insights from Michael McCain, CEO of Maple Leaf Foods\",\"url\":\"http:\\\/\\\/www.rbcroyalbank.com\\\/en-ca\\\/my-money-matters\\\/business\\\/right-sized-business-advice\\\/commercial\\\/developing-effective-esg-strategies-insights-from-michael-mccain-ceo-of-maple-leaf-foods\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.rbcroyalbank.com\\\/en-ca\\\/my-money-matters\\\/business\\\/right-sized-business-advice\\\/commercial\\\/developing-effective-esg-strategies-insights-from-michael-mccain-ceo-of-maple-leaf-foods\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rbcroyalbank.com\\\/en-ca\\\/wp-content\\\/uploads\\\/sites\\\/12\\\/2024\\\/09\\\/iStock-1767972223.jpg?quality=80&w=150&h=150&crop=1\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.rbcroyalbank.com\\\/en-ca\\\/wp-content\\\/uploads\\\/sites\\\/12\\\/2024\\\/09\\\/iStock-1767972223.jpg?quality=80\"},\"articleSection\":\"Uncategorized\",\"author\":[{\"@type\":\"Person\",\"name\":\"jacquelinewu\"}],\"creator\":[\"jacquelinewu\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"RBC Royal Bank\",\"logo\":\"\"},\"keywords\":[\"commercial insights\",\"esg\"],\"dateCreated\":\"2024-09-17T15:54:21Z\",\"datePublished\":\"2024-09-17T15:54:21Z\",\"dateModified\":\"2025-05-27T15:18:30Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/rbcroyalbank.com\/p.js"},"featured_img":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/09\/iStock-1767972223.jpg?quality=80&w=1024","coauthors":[],"author_meta":{"author_link":"https:\/\/www.rbcroyalbank.com\/en-ca\/author\/jacquelinewu\/","display_name":"jacquelinewu"},"relative_dates":{"created":"Posted 2 years ago","modified":"Updated 11 months ago"},"absolute_dates":{"created":"Posted on September 17, 2024","modified":"Updated on May 27, 2025"},"absolute_dates_time":{"created":"Posted on September 17, 2024 11:54 am","modified":"Updated on May 27, 2025 11:18 am"},"featured_img_caption":"Panorama top view of business people planning business marketing with environmental responsibility for greener ecology. Productive teamwork contribute nature preservation and sustainable future.Quaint","tax_additional":{"post_tag":{"linked":["<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/commercial-insights\/\" class=\"advgb-post-tax-term\">Commercial Insights<\/a>","<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/esg\/\" class=\"advgb-post-tax-term\">ESG<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Commercial Insights<\/span>","<span class=\"advgb-post-tax-term\">ESG<\/span>"],"slug":"post_tag","name":"Tags"},"rbc_content_type":{"linked":["<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/content-type\/article\/\" class=\"advgb-post-tax-term\">Article<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Article<\/span>"],"slug":"rbc_content_type","name":"Content Types"},"rbc_audience":{"linked":["<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/audience\/business-owners\/\" class=\"advgb-post-tax-term\">Business Owners<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Business Owners<\/span>"],"slug":"rbc_audience","name":"Audiences"},"rbc_lob_group":{"linked":["<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/lob-group\/business\/\" class=\"advgb-post-tax-term\">Business<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Business<\/span>"],"slug":"rbc_lob_group","name":"LOB Groups"},"rbc_difficulty_level":{"linked":["<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/difficulty-level\/intermediate\/\" class=\"advgb-post-tax-term\">Intermediate<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Intermediate<\/span>"],"slug":"rbc_difficulty_level","name":"Difficulty Levels"},"rbc_mmm_category":{"linked":["<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/mmm-category\/business\/\" class=\"advgb-post-tax-term\">Business<\/a>","<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/mmm-category\/commercial\/\" class=\"advgb-post-tax-term\">Commercial<\/a>","<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/mmm-category\/right-sized-business-advice\/\" class=\"advgb-post-tax-term\">Right-Sized Business Advice<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Business<\/span>","<span class=\"advgb-post-tax-term\">Commercial<\/span>","<span class=\"advgb-post-tax-term\">Right-Sized Business Advice<\/span>"],"slug":"rbc_mmm_category","name":"Categories"},"ep_custom_result":{"linked":[],"unlinked":[],"slug":"ep_custom_result","name":"Custom Results"}},"series_order":"","jetpack_sharing_enabled":true,"primary_tag":"574","primary_rbc_mmm_category":"391","_links":{"self":[{"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_my_money_matter\/89591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_my_money_matter"}],"about":[{"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/types\/rbc_my_money_matter"}],"author":[{"embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/users\/80"}],"version-history":[{"count":8,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_my_money_matter\/89591\/revisions"}],"predecessor-version":[{"id":94291,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_my_money_matter\/89591\/revisions\/94291"}],"up":[{"embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_my_money_matter\/57338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/media\/89613"}],"wp:attachment":[{"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/media?parent=89591"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/tags?post=89591"},{"taxonomy":"rbc_content_type","embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_content_type?post=89591"},{"taxonomy":"rbc_audience","embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_audience?post=89591"},{"taxonomy":"rbc_lob_group","embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_lob_group?post=89591"},{"taxonomy":"rbc_difficulty_level","embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_difficulty_level?post=89591"},{"taxonomy":"rbc_mmm_category","embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_mmm_category?post=89591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}