{"id":90624,"date":"2024-11-13T15:01:04","date_gmt":"2024-11-13T20:01:04","guid":{"rendered":"https:\/\/www.rbcroyalbank.com\/en-ca\/?post_type=rbc_my_money_matter&#038;p=90624"},"modified":"2024-11-13T15:04:33","modified_gmt":"2024-11-13T20:04:33","slug":"turning-dreams-into-reality-meet-3-entrepreneurs-who-made-it-happen","status":"publish","type":"rbc_my_money_matter","link":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/turning-dreams-into-reality-meet-3-entrepreneurs-who-made-it-happen\/","title":{"rendered":"Turning Dreams into Reality: Meet 3 Entrepreneurs Who Made It Happen"},"content":{"rendered":"<div class=\"wp-block-rbc-single-article-header\">\n\t<section class=\"section-grey cover pad-t-hlf\">\n\t\t<div class=\"section-inner w-half w-mob-full centered-margin cover section-grey pad-tb-0\">\n\t\t\t\t\t\t\t<div class=\"inline-block pill-container pill-taxonomies\">\n\t\t\t\t\t<div class=\"mar-b-hlf mob-mar-b snipe pill is-style-blue-pill\">\n\t\t\t\t\t\t<a class=\"primary-taxonomy\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/entrepreneur\/\">\n\t\t\t\t\t\t\t<span>Entrepreneur<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<h1 class=\"mar-b-hlf mar-t-0 mob-pad-lr-hlf h2 has-black-color\">Turning Dreams into Reality: Meet 3 Entrepreneurs Who Made It Happen<\/h1><p class=\"mar-b-0 mob-pad-lr-hlf author-text\">By Diane Amato<\/p>\t\t\t\t\t<div class=\"featured-image-wrapper pos-rel\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/11\/iStock-1046374408-Open-EN.jpg?quality=80\" class=\" cover-image  wp-post-image\" alt=\"Woman holding vintage open sign up outside of a boutique store front. Photograph taken in Grand Rapids, Michigan.\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/11\/iStock-1046374408-Open-EN.jpg 2124w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/11\/iStock-1046374408-Open-EN.jpg?resize=300,199 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/11\/iStock-1046374408-Open-EN.jpg?resize=768,510 768w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/11\/iStock-1046374408-Open-EN.jpg?resize=1024,680 1024w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/11\/iStock-1046374408-Open-EN.jpg?resize=1536,1020 1536w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/11\/iStock-1046374408-Open-EN.jpg?resize=2048,1361 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t<\/section>\n\t<div class=\"article mar-t-dbl\">\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner socials-section\">\n\t\t\t\t<div class=\"top-socials-bar mob-mar-b-hlf\">    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=Turning Dreams into Reality: Meet 3 Entrepreneurs Who Made It Happen &#038;body=Hi, I thought you might be interested in this article from RBC My Money Matters: https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/turning-dreams-into-reality-meet-3-entrepreneurs-who-made-it-happen\/\">\n        <img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-email.svg\"\n          alt=\"envelope icon\">\n        <span>\n          Email        <\/span>\n      <\/a>\n      <div class=\"social-button-wrapper sharing-copy-wrapper\">\n        <button class=\"sharing-custom sharing-copy\" data-url=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/turning-dreams-into-reality-meet-3-entrepreneurs-who-made-it-happen\/\">\n          <img decoding=\"async\"\n            src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-related.svg\"\n            alt=\"copy icon\">\n          <span id=\"sharing-copyUrl-Label\">\n            Copy URL          <\/span>\n        <\/button>\n        <input type=\"text\" class=\"sharing-copy-text\" aria-labelledby=\"sharing-copyUrl-Label\">\n      <\/div>\n    <\/div>\n  <\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner w-half w-mob-full centered-margin pad-tb-0 mob-mar-t-hlf mob-mar-b\">\n\t\t\t\t<p class=\"cover-pub-line text-xs mar-b-hlf\">Published November 13, 2024 \u2022 6 Min Read<\/p>\t\t\t<\/div>\n\t\t<\/section>\n\t<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner w-half w-mob-full\" style=\"border-radius:0x\">\n<div class=\"wp-block-rbc-rbc-block drop-shadow pos-rel top-line-blue block-wpr  mar-b-hlf\">\n<div class=\"wp-block-rbc-rbc-block-inner-block block-inner\">\n<h4 class=\"wp-block-heading\" id=\"h-tldr\">TLDR<\/h4>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p>When you&#8217;re passionate about your business idea, you&#8217;re more likely to weather the ups and downs of entrepreneurship<\/p>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p>Just Start: Starting small can help you get your business off the ground and set it up for longer-term success<\/p>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p>The right business support at the right time can be a game-changer&nbsp;<\/p>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p>A dedicated financial partner can help provide access to both funding opportunities and valuable guidance&nbsp;<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>The world is filled with businesses of all shapes, sizes, angles and levels of expertise. As different as businesses can be, they all share one thing: every business started with an idea. What makes them successful is the owner\u2019s ability to build off of that idea to address a need and effectively serve clients.&nbsp;<\/p>\n\n\n\n<p>While there&#8217;s no concrete proof your business idea will be profitable, the right approach can help make your business idea happen. RBC recently sat down with real Canadian business owners, who revealed valuable tips and lessons to help aspiring entrepreneurs get their businesses off the ground.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Find a mission that drives you<\/h2>\n\n\n\n<p>Running a business comes with its share of ups and downs, and when you\u2019re personally and emotionally invested, you\u2019re more likely to weather the challenges \u2014 especially during the startup phase.<\/p>\n\n\n\n<p>Lucy Salinas, founder of&nbsp;<a href=\"https:\/\/www.thewholenesswarriors.com\/\" target=\"_blank\" data-dig-id=\"LP-90624-8c430285\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"The Wholeness Warriors\" rel=\"noreferrer noopener\" class=\"rbc-link-format\">The Wholeness Warriors<\/a>, pivoted her business as a personal trainer to founding a company that serves women living with autoimmune disease. Having battled lupus herself for many years, Salinas felt driven by her own experiences. \u201cI have been called for a larger mission, and I have a big vision about where I want to take my business,\u201d says Salinas.<\/p>\n\n\n\n<p class=\"has-light-grey-background-color has-background\">Read: <a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/wholeness-warriors-turning-a-life-journey-into-a-purpose-driven-business\/\" data-dig-id=\"LP-90624-3c2d7cbd\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"Wholeness Warriors: Turning A Life Journey into a Purpose-Driven Business\" class=\"rbc-link-format\">Wholeness Warriors: Turning A Life Journey into a Purpose-Driven Business<\/a><\/p>\n\n\n\n<p>Rebecca Swedlove, franchise owner of&nbsp;<a href=\"https:\/\/www.aqua-tots.com\/kanata\/\" data-dig-id=\"LP-90624-e005db0c\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"Aqua-Tots\" class=\"rbc-link-format\">Aqua<\/a><a href=\"https:\/\/www.aqua-tots.com\/kanata\/\" target=\"_blank\" data-dig-id=\"LP-90624-e005db0c\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"Aqua-Tots\" rel=\"noreferrer noopener\" class=\"rbc-link-format\">&#8211;<\/a><a href=\"https:\/\/www.aqua-tots.com\/kanata\/\" data-dig-id=\"LP-90624-e005db0c\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"Aqua-Tots\" class=\"rbc-link-format\">Tots<\/a>&nbsp;Kanata also started her business from a place of passion. A competitive swimmer and mom of two, Rebecca saw a need for a better swim lesson experience, and she was drawn to North American franchise Aqua-Tots Swim School, with their proven curriculum and inclusive atmosphere. After meeting with the Aqua-Tots franchisors, Swedlove knew she had found her purpose. \u201cIt was a moment when everything felt right,\u201d she says. She brought Aqua-Tots to her hometown in Kanata, where she opened a 6,000-square-foot year-round swim school.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Be OK with starting small. But just start!<\/h2>\n\n\n\n<p>Starting a business doesn\u2019t have to require a ton of resources. As Drake Squarebriggs proves with his launch of&nbsp;<a href=\"https:\/\/store106808293.company.site\/\" target=\"_blank\" data-dig-id=\"LP-90624-80d639f2\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"Top Notch Golf\" rel=\"noreferrer noopener\" class=\"rbc-link-format\">Top Notch Golf<\/a>, taking a one-step-at-a-time approach can be smart.&nbsp;<\/p>\n\n\n\n<p class=\"has-light-grey-background-color has-background\">Read how Drake got started:&nbsp;<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/5-keys-to-business-success-from-top-notch-golf\/\" data-dig-id=\"LP-90624-3658c485\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"5 Keys to Business Success from Top Notch Golf\" class=\"rbc-link-format\">5 Keys to Business Success from Top Notch Golf<\/a><\/p>\n\n\n\n<p>\u201cI started the business with $80 a month, being a business of one for the first two years,\u201d he shares. \u201cIt\u2019s easy to second guess yourself and wait for the perfect time. But I just had to get started and work on the business as much as I could.\u201d<\/p>\n\n\n\n<p>As he generated more sales, Squarebriggs hired staff to handle invoices, shipping and receiving. And as he grew his inventory and transitioned beyond a drop-ship operation, he opened a storefront where he employs three others.<\/p>\n\n\n\n<p>While a 6,000 square foot swim school may not be considered a \u201csmall start,\u201d Swedlove\u2019s launch of Aqua-Tots Kanata was contained to one location, which quickly outgrew its space and capacity. \u201cThere\u2019s a huge demand for [a year-round swim lesson experience like Aqua-Tots]. We started small and now need to expand, so we&#8217;re adding a second location.\u201d<\/p>\n\n\n\n<p>Both Squarebriggs and Swedlove reveal that by starting smaller, they were able to establish strong processes, create excellent customer experiences and evaluate demand before growing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Leverage the right business support<\/h2>\n\n\n\n<p>Finding the right business support early can be a game-changer in helping your business idea gain traction. Before investing in tools, courses or coaches, it\u2019s wise to understand what you\u2019re paying for and the value you&#8217;ll get from it.<\/p>\n\n\n\n<p>\u201cBe careful of what kind of support you pay for to get your business off the ground,\u201d says Salinas, who invested in an online course that didn\u2019t pay off as promised. \u201cThe right mentorship could have helped me understand what programs would have been the best value for my money.\u201d<\/p>\n\n\n\n<p>Swedlove, meanwhile, invested in a business coach. \u201cI was putting a lot on the line,\u201d she says. \u201cI knew my coach would share the many lessons learned from his experiences. He was able to talk me through the process, from planning to the launch of my business.&#8221;<\/p>\n\n\n\n<p>In launching Top Notch Golf, Squarebriggs leveraged the network he had established working in the golfing industry. \u201cI worked at a local golf retailer for five years, so I knew all the company representatives for Atlantic Canada. I had formed strong relationships with them, so I utilized every avenue to access products, build the website, get on social media and start making sales.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Find a good financial partner<\/h2>\n\n\n\n<p>For Salinas, Squarebriggs and Swedlove, getting support from RBC has been invaluable in their move from idea to action.<\/p>\n\n\n\n<p>\u201cOne of the biggest expenses when adding a brick-and-mortar shop was the cost of inventory,&#8221; says Squarebriggs. &#8220;RBC helped take some pressure off with a line of credit to help me stock my storefront without using all my cash flow.&#8221;<\/p>\n\n\n\n<p>Salinas, meanwhile, benefited from RBC\u2019s commitment to providing entrepreneurs with critical guidance. \u201cMy RBC branch provided me with resources to register my company and get my GST\/HST number. Now I have an official business, and the possibilities are endless.\u201d<\/p>\n\n\n\n<p>In building her Aqua-Tots location, Swedlove required significant financing, which RBC worked with her to secure. \u201cIt wasn\u2019t easy opening a 6,000 square-foot school, but my RBC Advisor introduced me to the government-backed Canadian Small Business Financing Loan (CFBFL). She also believed in what I was doing \u2014 that partnership and mutual trust certainly helped along the way.\u201d<\/p>\n\n\n\n<p>Launching your business doesn\u2019t need to be a giant leap into the unknown; rather, moving from \u201cidea\u201d to \u201caction\u201d takes small steps toward your goal. It also takes courage, passion and support from the right people at the right time.<\/p>\n\n\n\n<p>Our Turning Point series was developed to help entrepreneurs through every stage of their business. As you progress through your business journey, read about the turning points of other business owners and what they have accomplished around the next corner.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile pad-t-hlf pad-b-hlf pad-l-hlf pad-r-hlf mar-b has-cool-white-background-color has-background\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2023\/08\/Starting-a-Business-Banner-Image-53.jpg?w=1024\" alt=\"Business owners discussing\" class=\"wp-image-24249 size-full\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\" id=\"h-start-and-grow-your-business-with-rbc\">Start and Grow Your Business with RBC<\/h3>\n\n\n\n<p>Ready to turn your side hustle, passion or idea into a full-time business? Free tools and advice to get you started.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.rbcroyalbank.com\/business\/advice\/starting-a-business.html\" data-dig-id=\"LP-16444-cce61d05\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"Learn more\" class=\"rbc-link-format\">Learn more<\/a><\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-rbc-rbc-default-collapsible\"><p><button class=\"collapse-toggle collapsed\" data-target=\"#collapse834a1009\" data-toggle=\"collapse\" aria-expanded=\"false\" aria-controls=\"collapse834a1009\" data-dig-id=\"LP-57738-834a1009\" data-dig-category=\"LP\" data-dig-action=\"accordion closed\" action-closed=\"accordion closed\" action-opened=\"accordion open\" data-dig-label=\"Things our lawyers want you to know\"><span>Things our lawyers want you to know<\/span><span>Things our lawyers want you to know<\/span><\/button><\/p><div class=\"collapse-content collapse\" id=\"collapse834a1009\">\n<div class=\"wp-block-rbc-collapsible-inner-block collapse-inner\">\n<p>This article is intended as general information only and is not to be relied upon as constituting legal, financial or other professional advice. A professional advisor should be consulted regarding your specific situation. Information presented is believed to be factual and up-to-date but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the authors as of the date of publication and are subject to change. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by Royal Bank of Canada or any of its affiliates.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\t\n\t<div class=\"wp-block-tk-spacer id-f825c7ac-8995-4d7d-b31a-526b9400a1a5\" aria-hidden=\"true\"><\/div>\n\t\n\n\n<p class=\"has-text-align-center h5 mar-b\"><strong>Share This Article<\/strong><\/p>\n\n\n\n\t\t<div class=\"socials-block\">\n\t\t\t    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=Turning Dreams into Reality: Meet 3 Entrepreneurs Who Made It Happen &#038;body=Hi, I thought you might be interested in this article from RBC My Money Matters: https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/turning-dreams-into-reality-meet-3-entrepreneurs-who-made-it-happen\/\">\n        <img decoding=\"async\" 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class=\"wp-block-tk-spacer id-80e8d7b4-1c0e-4166-b1aa-59f58a377dd3\" aria-hidden=\"true\"><\/div>\n\t\n\n\n\t\t\t<div class=\"wp-block-rbc-single-post-topics related-topics-links\">\n\t\t\t\t<p class=\"h5 mar-r-hlf\">Topics:<\/p>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/entrepreneur\/\" class=\"btn topic mar-t-0 mar-r-qtr mar-b-hlf\">Entrepreneur<\/a>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/grants\/\" class=\"btn topic mar-t-0 mar-r-qtr mar-b-hlf\">Grants<\/a>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/women-led-businesses\/\" class=\"btn topic mar-t-0 mar-r-qtr mar-b-hlf\">Women led Businesses<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel mob-pad-t-dbl\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner\" 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