{"id":90625,"date":"2024-11-13T15:26:06","date_gmt":"2024-11-13T20:26:06","guid":{"rendered":""},"modified":"2024-11-13T15:26:08","modified_gmt":"2024-11-13T20:26:08","slug":"wholeness-warriors-turning-a-life-journey-into-a-purpose-driven-business","status":"publish","type":"rbc_my_money_matter","link":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/wholeness-warriors-turning-a-life-journey-into-a-purpose-driven-business\/","title":{"rendered":"Wholeness Warriors: Turning A Life Journey into a Purpose-Driven Business"},"content":{"rendered":"<div class=\"wp-block-rbc-single-article-header\">\n\t<section class=\"section-grey cover pad-t-hlf\">\n\t\t<div class=\"section-inner w-half w-mob-full centered-margin cover section-grey pad-tb-0\">\n\t\t\t\t\t\t\t<div class=\"inline-block pill-container pill-taxonomies\">\n\t\t\t\t\t<div class=\"mar-b-hlf mob-mar-b snipe pill is-style-blue-pill\">\n\t\t\t\t\t\t<a class=\"primary-taxonomy\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/entrepreneur\/\">\n\t\t\t\t\t\t\t<span>Entrepreneur<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<h1 class=\"mar-b-hlf mar-t-0 mob-pad-lr-hlf h2 has-black-color\">Wholeness Warriors: Turning A Life Journey into a Purpose-Driven Business<\/h1><p class=\"mar-b-0 mob-pad-lr-hlf author-text\">By Royal Bank of Canada<\/p>\t\t\t\t\t<div class=\"featured-image-wrapper pos-rel\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/11\/Lucy-S-wholeness-warriors.jpg?quality=80\" class=\" cover-image  wp-post-image\" alt=\"Lucy Salinas\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/11\/Lucy-S-wholeness-warriors.jpg 1181w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/11\/Lucy-S-wholeness-warriors.jpg?resize=300,169 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/11\/Lucy-S-wholeness-warriors.jpg?resize=768,432 768w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/11\/Lucy-S-wholeness-warriors.jpg?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t<\/section>\n\t<div class=\"article mar-t-dbl\">\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner socials-section\">\n\t\t\t\t<div class=\"top-socials-bar mob-mar-b-hlf\">    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=Wholeness Warriors: Turning A Life Journey into a Purpose-Driven Business &#038;body=Hi, I thought you might be interested in this article from RBC My Money Matters: https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/wholeness-warriors-turning-a-life-journey-into-a-purpose-driven-business\/\">\n        <img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-email.svg\"\n          alt=\"envelope icon\">\n        <span>\n          Email        <\/span>\n      <\/a>\n      <div class=\"social-button-wrapper sharing-copy-wrapper\">\n        <button class=\"sharing-custom sharing-copy\" data-url=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/wholeness-warriors-turning-a-life-journey-into-a-purpose-driven-business\/\">\n          <img decoding=\"async\"\n            src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-related.svg\"\n            alt=\"copy icon\">\n          <span id=\"sharing-copyUrl-Label\">\n            Copy URL          <\/span>\n        <\/button>\n        <input type=\"text\" class=\"sharing-copy-text\" aria-labelledby=\"sharing-copyUrl-Label\">\n      <\/div>\n    <\/div>\n  <\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner w-half w-mob-full centered-margin pad-tb-0 mob-mar-t-hlf mob-mar-b\">\n\t\t\t\t<p class=\"cover-pub-line text-xs mar-b-hlf\">Published November 13, 2024 \u2022 4 Min Read<\/p>\t\t\t<\/div>\n\t\t<\/section>\n\t<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner w-half w-mob-full\" style=\"border-radius:0x\">\n<div class=\"wp-block-rbc-rbc-block drop-shadow pos-rel top-line-blue block-wpr  mar-b-hlf\">\n<div class=\"wp-block-rbc-rbc-block-inner-block block-inner\">\n<h4 class=\"wp-block-heading\" id=\"h-tldr\">TLDR<\/h4>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p>A differentiated product or service offering can help you stand out in a crowded market<\/p>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p>Starting small can help your business gain traction before you start to grow<\/p>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p>A strong social media following can help to form the foundation of a loyal client base<\/p>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p>You don\u2019t need to be face-to-face to provide personalized service<\/p>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p>Diversifying your offering can limit your risk and build your brand<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>Running a business comes with its share of ups and downs, and when you\u2019re personally and emotionally invested, you\u2019re more likely to weather the challenges \u2014 especially during the startup phase.<\/p>\n\n\n\n<p>Lucy Salinas, founder of\u00a0<a href=\"https:\/\/www.thewholenesswarriors.com\/\" target=\"_blank\" data-dig-id=\"LP-90625-1609877c\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"The Wholeness Warriors\" rel=\"noreferrer noopener\" class=\"rbc-link-format\">The Wholeness Warriors<\/a>, pivoted her existing business to founding a company that serves women living with autoimmune diseases. Having battled lupus herself for many years, Salinas felt driven by her own experiences. \u201cI have been called for a larger mission, and I have a big vision about where I want to take my business,\u201d says Salinas.<\/p>\n\n\n\n<p>At age 17, Lucy Salinas was diagnosed with lupus \u2013 a disease that causes the body\u2019s immune system to attack its tissues and organs. With lupus ravaging her kidneys, nervous system, skin and vision, Salinas\u2019 body was so weak she lapsed in and out of comas and she couldn\u2019t function without the help of her family. At one point, she was taking 36 pills a day.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">From adversity to an opportunity to help others<\/h2>\n\n\n\n<p>Following years of medication, specialist consultations and dire prognoses, Salinas fought the odds and rebuilt her health on her own terms (she hasn\u2019t taken a single pill in the last ten years). It was a process that took faith, determination and hard work. The journey was so transformative that it inspired her to turn her passion into entrepreneurship and make personal wellness an achievable goal for others.<\/p>\n\n\n\n<p>Salinas started out 14 years ago as a personal fitness trainer, and along the way, has become a certified health, wellness, and holistic nutrition specialist, in addition to being a life coach. However, she hadn\u2019t fully revisited the trauma of her struggles with lupus for almost two decades. Two years ago, she decided to confront the pain of her past and share her journey to help others on the road to recovery.<\/p>\n\n\n\n<p>Today, Wholeness Warriors is a fully integrated online program designed to help women dealing with various autoimmune disorders from a holistic perspective. It includes a variety of elements designed to educate and empower, such as a questionnaire to review with healthcare professionals as well as video modules to guide women through their personal journeys. \u201cThe modules go beyond simply navigating medication and the healthcare system,\u201d says Salinas, explaining that they also cover elements such as mindset, nutrition, exercise, lifestyle, and mental health.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lessons learned: Expertise matters<\/h2>\n\n\n\n<p>While Salinas has become an expert on women\u2019s health and wellness, to run her business she has sought the expertise of others. Her RBC branch provided guidance on registering her business and getting her GST\/HST number to make her business official.<\/p>\n\n\n\n<p>She also believes she could have used a mentor earlier in her business planning, as she hasn\u2019t always found the best resources and has overpaid for courses that didn\u2019t provide great value. \u201cMy advice to other business owners would be to be careful with the external resources you pay for to get your business off the ground.\u201d<\/p>\n\n\n\n<div class=\"wp-block-group mar-b-hlf has-black-color has-light-grey-background-color has-text-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\">3 Getting Started Tips for Aspiring Entrepreneurs from Wholeness Warriors Founder Lucy Salinas:<\/h4>\n\n\n\n<h6 class=\"wp-block-heading\">1. Follow your passion<\/h6>\n\n\n\n<p>\u201cI have been called for a big mission. I have been through so much, and here I am today. I want others to find a similar road to health and happiness.\u201d<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">2. Seek expert guidance<\/h6>\n\n\n\n<p>\u201cRBC helped me set up my business account and register my company. I also feel a mentor could have helped me take more efficient steps to launch my business.\u201d<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">3. Know your worth<\/h6>\n\n\n\n<p>\u201cIt\u2019s hard to put a price on helping people. But as a knowledge-based worker, it\u2019s important to know your worth and not undersell the value of what you provide.\u201d<\/p>\n<\/div>\n\n\n\n<p>Salinas has a big vision for her business \u2013 with the questionnaire and modules available to clients, she is looking at writing her biography and possibly creating a documentary about her life. For now, she is telling her story on social media and becoming influential for the many women who experience the effects of autoimmune conditions. She is fueled by her personal experiences \u2013 from her pain to her recovery to her wellness training \u2013 to help others lead healthier, happier lives.<\/p>\n\n\n\n<div class=\"wp-block-group has-cool-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Salinas successfully turned her business idea into action. Learn more about how she and other business owners got their businesses off the ground.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/turning-dreams-into-reality-meet-3-entrepreneurs-who-made-it-happen\/\" data-dig-id=\"LP-90625-1d13ee98\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"Turning Point: Idea to Action &gt;\" class=\"rbc-link-format\">Turning Point: Idea to Action &gt;<\/a><\/p>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-rbc-rbc-default-collapsible\"><p><button class=\"collapse-toggle collapsed\" data-target=\"#collapse834a1009\" data-toggle=\"collapse\" aria-expanded=\"false\" aria-controls=\"collapse834a1009\" data-dig-id=\"LP-57738-834a1009\" data-dig-category=\"LP\" data-dig-action=\"accordion closed\" action-closed=\"accordion closed\" action-opened=\"accordion open\" data-dig-label=\"Things our lawyers want you to know\"><span>Things our lawyers want you to know<\/span><span>Things our lawyers want you to know<\/span><\/button><\/p><div class=\"collapse-content collapse\" id=\"collapse834a1009\">\n<div class=\"wp-block-rbc-collapsible-inner-block collapse-inner\">\n<p>This article is intended as general information only and is not to be relied upon as constituting legal, financial or other professional advice. A professional advisor should be consulted regarding your specific situation. Information presented is believed to be factual and up-to-date but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the authors as of the date of publication and are subject to change. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by Royal Bank of Canada or any of its affiliates.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\t\n\t<div class=\"wp-block-tk-spacer id-640ad10c-3372-4c94-9761-05c1773775e4\" aria-hidden=\"true\"><\/div>\n\t\n\n\n<p class=\"has-text-align-center h5 mar-b\"><strong>Share This Article<\/strong><\/p>\n\n\n\n\t\t<div class=\"socials-block\">\n\t\t\t    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=Wholeness Warriors: Turning A Life Journey into a Purpose-Driven Business &#038;body=Hi, I thought you might be interested in this article from RBC My Money Matters: https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/wholeness-warriors-turning-a-life-journey-into-a-purpose-driven-business\/\">\n        <img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-email.svg\"\n          alt=\"envelope icon\">\n        <span>\n          Email        <\/span>\n      <\/a>\n      <div class=\"social-button-wrapper sharing-copy-wrapper\">\n        <button class=\"sharing-custom sharing-copy\" data-url=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/wholeness-warriors-turning-a-life-journey-into-a-purpose-driven-business\/\">\n          <img decoding=\"async\"\n            src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-related.svg\"\n            alt=\"copy icon\">\n          <span id=\"sharing-copyUrl-Label\">\n            Copy URL          <\/span>\n        <\/button>\n        <input type=\"text\" class=\"sharing-copy-text\" aria-labelledby=\"sharing-copyUrl-Label\">\n      <\/div>\n    <\/div>\n  \t\t<\/div>\n\n\t\t\n\n\t\n\t<div class=\"wp-block-tk-spacer id-9b1f8cea-af7a-4cf7-b807-0fbf77175c24\" aria-hidden=\"true\"><\/div>\n\t\n\n\n\t\t\t<div class=\"wp-block-rbc-single-post-topics related-topics-links\">\n\t\t\t\t<p class=\"h5 mar-r-hlf\">Topics:<\/p>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/entrepreneur\/\" class=\"btn topic mar-t-0 mar-r-qtr mar-b-hlf\">Entrepreneur<\/a>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/women-led-businesses\/\" class=\"btn topic mar-t-0 mar-r-qtr mar-b-hlf\">Women led Businesses<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel mob-pad-t-dbl\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner\" style=\"border-radius:0x\">\n<h2 class=\"wp-block-heading mar-b mob-mar-b-dbl mar-t-0\" id=\"h-read-this-next\">Read This Next<\/h2>\n\n\n\t\t\t<div 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size-post-thumbnail wp-post-image\" alt=\"Phil Hsieh, East Mountain Forest Products\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/East-Mountain-Forest-Products.png 1280w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/East-Mountain-Forest-Products.png?resize=300,169 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/East-Mountain-Forest-Products.png?resize=768,432 768w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/East-Mountain-Forest-Products.png?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-details mob-mar-b-0 mob-mar-t-0 pad-r-0 col-md-12 col-xs-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"primary-taxonomy primary-link\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/\">\n\t\t\t\t\t\tBusiness Success Stories\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/east-mountain-forest-building-global-business\/\" class=\"card-title h4 mar-t-0\">Business Beyond Borders: East Mountain Forest Products is Building a Global Business Through Trusted Partnerships<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class= 'grid-one-third grid-tb-full grid-mob-full mar-b'>\n\t\t\t\t\t\t\t\t\t\t<article class=\"col-wpr mar-b-0 mar-r-0 mar-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"postcard-img-ctr post-card-image col-md-12 col-xs-6 mob-mar-b-0 pad-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/OSI-Maritme.jpg?quality=80&amp;w=1024\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"OSI Maritme Jim Girard\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/OSI-Maritme.jpg 3456w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/OSI-Maritme.jpg?resize=300,200 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/OSI-Maritme.jpg?resize=768,512 768w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/OSI-Maritme.jpg?resize=1024,683 1024w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/OSI-Maritme.jpg?resize=1536,1024 1536w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2026\/04\/OSI-Maritme.jpg?resize=2048,1365 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 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