{"id":90933,"date":"2024-11-29T13:46:58","date_gmt":"2024-11-29T18:46:58","guid":{"rendered":"https:\/\/www.rbcroyalbank.com\/en-ca\/?post_type=rbc_my_money_matter&#038;p=90933"},"modified":"2024-11-29T13:50:37","modified_gmt":"2024-11-29T18:50:37","slug":"marketing-to-customers","status":"publish","type":"rbc_my_money_matter","link":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/small-business\/marketing-to-customers\/","title":{"rendered":"Turning Point: Real Entrepreneurs Share Their Marketing Secrets for Growing a Customer Base\u00a0"},"content":{"rendered":"<div class=\"wp-block-rbc-single-article-header\">\n\t<section class=\"section-grey cover pad-t-hlf\">\n\t\t<div class=\"section-inner w-half w-mob-full centered-margin cover section-grey pad-tb-0\">\n\t\t\t\t\t\t\t<div class=\"inline-block pill-container pill-taxonomies\">\n\t\t\t\t\t<div class=\"mar-b-hlf mob-mar-b snipe pill is-style-blue-pill\">\n\t\t\t\t\t\t<a class=\"primary-taxonomy\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/entrepreneur\/\">\n\t\t\t\t\t\t\t<span>Entrepreneur<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<h1 class=\"mar-b-hlf mar-t-0 mob-pad-lr-hlf h2 has-black-color\">Turning Point: Real Entrepreneurs Share Their Marketing Secrets for Growing a Customer Base\u00a0<\/h1><p class=\"mar-b-0 mob-pad-lr-hlf author-text\">By Diane Amato<\/p>\t\t\t\t\t<div class=\"featured-image-wrapper pos-rel\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/11\/iStock-1360388169.jpg?quality=80\" class=\" cover-image  wp-post-image\" alt=\"Two Smiling Female Online Clothing Store Vendors Demonstrating New Shipment Of Clothes\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/11\/iStock-1360388169.jpg 2121w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/11\/iStock-1360388169.jpg?resize=300,200 300w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/11\/iStock-1360388169.jpg?resize=768,512 768w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/11\/iStock-1360388169.jpg?resize=1024,683 1024w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/11\/iStock-1360388169.jpg?resize=1536,1024 1536w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2024\/11\/iStock-1360388169.jpg?resize=2048,1365 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t<\/section>\n\t<div class=\"article mar-t-dbl\">\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner socials-section\">\n\t\t\t\t<div class=\"top-socials-bar mob-mar-b-hlf\">    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=Turning Point: Real Entrepreneurs Share Their Marketing Secrets for Growing a Customer Base\u00a0 &#038;body=Hi, I thought you might be interested in this article from RBC My Money Matters: https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/small-business\/marketing-to-customers\/\">\n        <img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-email.svg\"\n          alt=\"envelope icon\">\n        <span>\n          Email        <\/span>\n      <\/a>\n      <div class=\"social-button-wrapper sharing-copy-wrapper\">\n        <button class=\"sharing-custom sharing-copy\" data-url=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/small-business\/marketing-to-customers\/\">\n          <img decoding=\"async\"\n            src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-related.svg\"\n            alt=\"copy icon\">\n          <span id=\"sharing-copyUrl-Label\">\n            Copy URL          <\/span>\n        <\/button>\n        <input type=\"text\" class=\"sharing-copy-text\" aria-labelledby=\"sharing-copyUrl-Label\">\n      <\/div>\n    <\/div>\n  <\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner w-half w-mob-full centered-margin pad-tb-0 mob-mar-t-hlf mob-mar-b\">\n\t\t\t\t<p class=\"cover-pub-line text-xs mar-b-hlf\">Published November 29, 2024 \u2022 7 Min Read<\/p>\t\t\t<\/div>\n\t\t<\/section>\n\t<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner w-half w-mob-full\" style=\"border-radius:0x\">\n<div class=\"wp-block-rbc-rbc-block drop-shadow pos-rel top-line-blue block-wpr  mar-b-hlf\">\n<div class=\"wp-block-rbc-rbc-block-inner-block block-inner\">\n<h4 class=\"wp-block-heading\" id=\"h-tldr\">TLDR<\/h4>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p>A strong brand identity reflects your story, mission and values, enabling you to establish trust and connection with your customers.<\/p>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p>A multichannel online presence can direct customers to your website, create engagement and build visibility for your brand.<\/p>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p>Consistency across marketing channels is key. Customers expect to have a cohesive experience with your brand across touchpoints.&nbsp;<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>Looking to attract new customers in 2025? While the phrase \u201cIf you build it, they will come\u201d makes for a memorable movie line, it\u2019s not a reliable strategy for attracting and engaging customers. This is where marketing comes in. Effective marketing activities raise awareness and spark interest in your business, and they distinguish you in the marketplace. But good marketing does more than educate: It inspires people to engage with your business. In recent conversations with Canadian business owners, RBC uncovered tips and strategies to help build your brand, expand your customer base and drive revenue growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Create a strong brand identity for your business<\/h2>\n\n\n\n<p>With a well-crafted brand identity, you can personify your business. It tells your story and reflects your mission and values. Your brand identity can help you establish a connection with your audience, stand apart from your competitors and build a positive reputation.<\/p>\n\n\n\n<p>Creating a brand identity was an early step for&nbsp;<a href=\"https:\/\/sheepdogbrewco.com\/\" target=\"_blank\" data-dig-id=\"LP-90933-4f226e3b\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"Sheepdog Brew Co.\" rel=\"noreferrer noopener\" class=\"rbc-link-format\">Sheepdog Brew Co.<\/a>, a craft cold brew coffee company. \u201cI wanted to create a distinct brand,\u201d says founder Shawn Black. \u201cThe inspiration for our brand today is Tom Selleck driving an \u201986 Ferrari.\u201d Sheepdog\u2019s brand is vintage, cool and masculine.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/how-sheepdog-brew-co-is-building-their-business-their-brand-and-the-cold-brew-category-in-canada\/\" data-dig-id=\"LP-90933-c35a11ce\" data-dig-category=\"LP\" data-dig-action=\"link click\" class=\"rbc-link-format goto-link\" data-icon-class=\"goto-link\">Backstory: How Sheepdog Brew Co. is Building Their Business, Their Brand and the Cold Brew Category in Canada<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.fullmoonautoworks.ca\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-dig-id=\"LP-90933-5fc82abe\" data-dig-label=\"FullMoon Autoworks\" data-dig-action=\"link click\" data-dig-category=\"LP\" class=\"rbc-link-format\">FullMoon Autoworks<\/a>&nbsp;founder Erik Wigger took a similar approach, ensuring their branding was intentional and consistent. \u201cOur branding is very important to us. Our company colour is orange, and everything we advertise is orange. This enables us to stand out, boost our visibility and be instantly recognizable to customers and prospects.\u201d<\/p>\n\n\n\n<p>For&nbsp;<a href=\"https:\/\/drinknorthwater.com\/\" target=\"_blank\" data-dig-id=\"LP-90933-8d6087fa\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"NORTH\" rel=\"noreferrer noopener\" class=\"rbc-link-format\">NORTH<\/a>, a Calgary-based bottled water company, creating a brand that proudly represented Canada was a priority. Their branding begins with the bottle itself, which is designed to represent their water source \u2013 the aqua blue and white capturing the vivid colours of the mineral-rich glacial lakes of the Canadian Rockies. \u201cThere is a lot more power and story behind the colours and design than just looking pretty \u2013 the bottle is designed to embody Canada in every way, shape and form,\u201d says NORTH co-founder Saawan Logan. The aluminum packaging further symbolizes the values of health and sustainability that the company stands for.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/north-water-elevated-co-founders-share-how-theyve-built-their-brand-from-the-ground-up\/\" data-dig-id=\"LP-90933-82c300cd\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"Three Branding Tips for New Entrepreneurs from NORTH\u2019S Co-Founder, Saawan Logan\" class=\"rbc-link-format goto-link\" data-icon-class=\"goto-link\">Three Branding Tips for New Entrepreneurs from NORTH\u2019S Co-Founder, Saawan Logan<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Establish a solid online presence for your business<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2018\/04\/11\/online-reviews-are-the-best-thing-that-ever-happened-to-small-businesses\/#:~:text=About%2090%25%20of%20global%20sales,local%20business%20within%20a%20day.\" target=\"_blank\" data-dig-id=\"LP-90933-39ff8568\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"Ninety-seven percent of consumers\" rel=\"noreferrer noopener\" class=\"rbc-link-format\">Ninety-seven percent of consumers<\/a>&nbsp;use the internet to locate and research a business. A strong online presence makes it easy for people to find you, boost your brand awareness and provide information about your product or service.<\/p>\n\n\n\n<p>In a digital landscape, \u2018being online\u2019 can span multiple channels. How effectively you use and integrate these channels significantly affects consumer engagement with your brand. A user-friendly and appealing website, compelling online ads and strong social media activity are all hardworking components of a successful digital strategy.<\/p>\n\n\n\n<p>Drake Squarebriggs, founder of&nbsp;<a href=\"https:\/\/store106808293.company.site\/\" target=\"_blank\" data-dig-id=\"LP-90933-ddd2d27f\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"Top Notch Golf\" rel=\"noreferrer noopener\" class=\"rbc-link-format\">Top Notch Golf<\/a>, launched his business entirely online. \u201cI started with a website and social media account,\u201d he says. \u201cAnd during the pandemic, when more people were scrolling on their phones, I went really heavy on the online marketing in bigger markets like Ontario, B.C. and Alberta.\u201d Not only did Squarebriggs use his ads and social media to direct traffic to his website, but he also leveraged social channels to establish relationships with customers and demonstrate expertise. \u201cPeople could message me online, and I would answer questions and recommend certain products. I built some really good relationships online through the COVID years.\u201d<\/p>\n\n\n\n<p>Read how Drake got started:\u00a0<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/5-keys-to-business-success-from-top-notch-golf\/\" data-dig-id=\"LP-90933-807d1500\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"5 Keys to Business Success from Top Notch Golf\" class=\"rbc-link-format goto-link\" data-icon-class=\"goto-link\">5 Keys to Business Success from Top Notch Golf<\/a><\/p>\n\n\n\n<p>Wigger also believes in the power of online marketing. \u201cWe have well-designed visual ads that run on Meta, a Google ads campaign and an up-to-date website that includes all our services,\u201d he says. \u201cI think a website should clearly convey what you do, how you do it differently and why people should come to you.\u201d<\/p>\n\n\n\n<p>5 min read:\u00a0<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/driving-success-fullmoon-autoworks-founder-has-grown-by-being-bold-and-being-smart\/\" data-dig-id=\"LP-90933-09a6f2da\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"Driving Success: FullMoon Autoworks Founder Has Grown by Being Bold and Being Smart\" class=\"rbc-link-format goto-link\" data-icon-class=\"goto-link\">Driving Success: FullMoon Autoworks Founder Has Grown by Being Bold and Being Smart<\/a><\/p>\n\n\n\n<p>Sheepdog focuses on their social channels. \u201cI think we probably have the most engaging brand play in Manitoba,\u201d Black says. \u201cWe have just shy of 10,000 followers (on Instagram) and get thousands of views on everything we post. So, engagement is really high. We try to dominate the platforms we\u2019re in.\u201d&nbsp;<\/p>\n\n\n\n<p>Laila Diodati, owner of&nbsp;<a href=\"https:\/\/www.lailascheesecake.com\/\" target=\"_blank\" data-dig-id=\"LP-90933-4e48f941\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"Laila\u2019s Cheesecake Co.\" rel=\"noreferrer noopener\" class=\"rbc-link-format\">Laila\u2019s Cheesecake Co.<\/a>, further emphasizes the importance of social media as a complement to in-person conversations.&nbsp;Active on Instagram, Facebook and TikTok, Diodati leverages the power of both online and offline connections. \u201cEvery customer that comes into my store, I ask them how they heard about me. Mostly, people say Instagram, Facebook or a friend told me about it.\u201d<\/p>\n\n\n\n<p>Hear from Diodati and other entrepreneurs as they discuss best practices and the power of being online in our webinar\u00a0<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/solo-entrepreneur\/how-businesses-can-maximize-their-online-presence-for-revenue-growth-webinar-recap\/\" data-dig-id=\"LP-90933-2058b3dd\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"How Businesses can Maximize their Online Presence for Revenue Growth\" class=\"rbc-link-format goto-link\" data-icon-class=\"goto-link\">How Businesses can Maximize their Online Presence for Revenue Growth<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Be visible in marketing channels relevant to your audience: meet your customers where they are<\/h2>\n\n\n\n<p>For many entrepreneurs, marketing efforts also extend beyond the online space. FullMoon Autoworks, for instance, engages in what they call \u201cgood old-fashioned marketing,\u201d such as fliers and door hangers to spark local interest. The Sheepdog brand is also visible offline in Winnipeg. \u201cWe have a branded Ford Bronco that we use as our delivery vehicle,&#8221; Black says. &#8220;It\u2019s got a super-cool vintage wrap on it that everyone stares at when we\u2019re driving because it\u2019s so eyecatching.\u201d<\/p>\n\n\n\n<p>When Squarebriggs evolved Top Notch Golf from purely an online retailer into a brick-and-mortar shop, he also evolved his marketing plan. \u201cRight now, my focus is on building the brand locally and getting as many people into the store as possible,\u201d he says. One way he does this is by leveraging local expertise. One of his newest salespeople is a popular local golf player who creates a draw for younger players. His Class A golf instructor offers lessons on-site, bringing foot traffic into the store.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Connect your marketing elements with consistency<\/h2>\n\n\n\n<p>A multifaceted marketing strategy enables you to reach different segments of your audience by engaging them where they are. As you market across platforms, however, consistency is key; consumers expect a cohesive experience with your brand wherever they encounter it. For instance, FullMoon Autoworks\u2019 \u201ceverything is orange\u201d approach makes the brand instantly recognizable across touchpoints. Similarly, Sheepdog\u2019s vintage, masculine aesthetic is front and center in its social posts, merchandise and delivery truck design, fostering connection and trust with customers.<\/p>\n\n\n\n<p>Sparking interest from potential customers is one of the main ways businesses grow. A marketing strategy that is multichannel, intentional and engaging can help boost traffic and drive sales.<\/p>\n\n\n\n<p class=\"has-light-grey-background-color has-background\">Our Turning Point series helps entrepreneurs through every stage of their business. As you progress through your business journey, read about the turning points of other business owners and what they accomplished around the next corner.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-rbc-rbc-default-collapsible\"><p><button class=\"collapse-toggle collapsed\" data-target=\"#collapse834a1009\" data-toggle=\"collapse\" aria-expanded=\"false\" aria-controls=\"collapse834a1009\" data-dig-id=\"LP-57738-834a1009\" data-dig-category=\"LP\" data-dig-action=\"accordion closed\" action-closed=\"accordion closed\" action-opened=\"accordion open\" data-dig-label=\"Things our lawyers want you to know\"><span>Things our lawyers want you to know<\/span><span>Things our lawyers want you to know<\/span><\/button><\/p><div class=\"collapse-content collapse\" id=\"collapse834a1009\">\n<div class=\"wp-block-rbc-collapsible-inner-block collapse-inner\">\n<p>This article is intended as general information only and is not to be relied upon as constituting legal, financial or other professional advice. A professional advisor should be consulted regarding your specific situation. Information presented is believed to be factual and up-to-date but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the authors as of the date of publication and are subject to change. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by Royal Bank of Canada or any of its affiliates.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\t\n\t<div class=\"wp-block-tk-spacer id-a01ca77f-d961-44c4-b745-535e73416064\" aria-hidden=\"true\"><\/div>\n\t\n\n\n<p class=\"has-text-align-center h5 mar-b\"><strong>Share This Article<\/strong><\/p>\n\n\n\n\t\t<div class=\"socials-block\">\n\t\t\t    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=Turning Point: Real Entrepreneurs Share Their Marketing Secrets for Growing a Customer Base\u00a0 &#038;body=Hi, I thought you might be interested in this article from RBC My Money Matters: https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/small-business\/marketing-to-customers\/\">\n        <img decoding=\"async\" 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id-04d62b30-a12d-4e54-866e-d775b1859900\" aria-hidden=\"true\"><\/div>\n\t\n\n\n\t\t\t<div class=\"wp-block-rbc-single-post-topics related-topics-links\">\n\t\t\t\t<p class=\"h5 mar-r-hlf\">Topics:<\/p>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/entrepreneur\/\" class=\"btn topic mar-t-0 mar-r-qtr mar-b-hlf\">Entrepreneur<\/a>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/women-led-businesses\/\" class=\"btn topic mar-t-0 mar-r-qtr mar-b-hlf\">Women led Businesses<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel mob-pad-t-dbl\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner\" style=\"border-radius:0x\">\n<h2 class=\"wp-block-heading mar-b mob-mar-b-dbl mar-t-0\" id=\"h-read-this-next\">Read This Next<\/h2>\n\n\n\t\t\t<div class=\"related-posts-type-2\">\n\t\t\t\t<div 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class=\"card-details mob-mar-b-0 mob-mar-t-0 pad-r-0 col-md-12 col-xs-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"primary-taxonomy primary-link\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/\">\n\t\t\t\t\t\tBusiness Success Stories\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/akm-law-setting-a-new-precedent-for-building-a-values-driven-firm\/\" class=\"card-title h4 mar-t-0\">AKM Law: Setting a New Precedent for Building a Values-Driven Firm<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n<\/section>\n<style class=\"advgb-styles-renderer\">\n\t\t.wp-block-tk-spacer.id-a01ca77f-d961-44c4-b745-535e73416064 {\n\t\theight: 96px;\n\t}\n\n\t@media ( max-width: 480px ) 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following.<\/p>\n","protected":false},"author":80,"featured_media":90937,"parent":57337,"menu_order":0,"template":"","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"tags":[157,189],"rbc_content_type":[31],"rbc_audience":[110],"rbc_lob_group":[35],"rbc_difficulty_level":[33],"rbc_mmm_category":[305,388,325,326,390],"class_list":["post-90933","rbc_my_money_matter","type-rbc_my_money_matter","status-publish","has-post-thumbnail","hentry","tag-entrepreneur","tag-women-led-businesses","rbc_content_type-article","rbc_audience-business-owners","rbc_lob_group-business","rbc_difficulty_level-beginner","rbc_mmm_category-business","rbc_mmm_category-business-success-stories","rbc_mmm_category-get-inspired","rbc_mmm_category-right-sized-business-advice","rbc_mmm_category-small-business"],"acf":{"contently_publication_id":"287617","custom_author":"Diane 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