{"id":91017,"date":"2024-12-03T14:41:39","date_gmt":"2024-12-03T19:41:39","guid":{"rendered":""},"modified":"2025-05-27T12:55:57","modified_gmt":"2025-05-27T16:55:57","slug":"this-and-that-learning-farm-and-business-skills-in-tandem","status":"publish","type":"rbc_my_money_matter","link":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/this-and-that-learning-farm-and-business-skills-in-tandem\/","title":{"rendered":"This and That: Learning Farm and Business Skills in Tandem"},"content":{"rendered":"\n<section class=\"wp-block-rbc-section-block  pos-rel\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner\" style=\"border-radius:0x\">\n<p>Thriving in the agricultural industry today demands a comprehensive education that includes farming, business, and lifelong learning.<\/p>\n\n\n\n<p>Choosing a career path, zeroing in on what skills you need, and deciding what degree or diploma to get can feel overwhelming, especially in an agricultural sector that\u2019s both growing and changing rapidly.&nbsp;<\/p>\n\n\n\n<p>To learn what skills are needed in today\u2019s farming and agricultural industries, the host of the&nbsp;<em>Mind Your Farm Business<\/em>&nbsp;podcast, Shaun Haney, sat down with the Dean of the University of Guelph&#8217;s Ontario Agriculture College, John Cranfield to hear why thinking broadly about your interests leaves the door open to many opportunities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-from-farm-management-to-agribusiness\">From farm management to agribusiness<\/h2>\n\n\n\n<p>To hone in on what skills or courses are suited for success in today\u2019s ag industry, Cranfield suggests reconsidering terms like&nbsp;<em>farm management<\/em>. \u201cThe nature of what happens on a farm has changed over time,\u201d says Cranfield. Today\u2019s version of a farm is really a \u201c<em>business<\/em>&nbsp;that\u2019s being run around agricultural production.\u201d<\/p>\n\n\n\n<p>\u201cThere\u2019s no doubt about it,\u201d says host Shaun Haney. \u201cYou could be running the family hardware store down the street in Guelph \u2026 dealing with the same things as somebody who&#8217;s out in Wellington County running a dairy farm.\u201d Cranfield adds that even small, family-run farms face many business-related challenges, such as:<\/p>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p>Creating a&nbsp;<a href=\"https:\/\/www.rbcroyalbank.com\/business\/advice\/industry-expertise\/agriculture\/index.html\" data-dig-id=\"LP-91017-1a8089db\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"business plan\" class=\"rbc-link-format\">business plan<\/a>&nbsp;and strategy<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p>Managing human resources effectively<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p>Managing their&nbsp;<a href=\"https:\/\/www.rbcroyalbank.com\/business\/advice\/industry-expertise\/agriculture\/index.html#risk-management\" data-dig-id=\"LP-91017-190ef293\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"finances and risk\" class=\"rbc-link-format\">finances and risk<\/a><\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p>Farm&nbsp;<a href=\"https:\/\/www.rbcroyalbank.com\/business\/advice\/industry-expertise\/agriculture\/index.html#succession-planning\" data-dig-id=\"LP-91017-7155a808\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"succession planning\" class=\"rbc-link-format\">succession planning<\/a><\/p>\n<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s not that there\u2019s anything wrong with saying farm management, Cranfield says; however, a term like&nbsp;<em>agribusiness management<\/em>&nbsp;is now a better way of talking about the things farm managers deal with on a day-to-day basis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-skills-are-needed-to-meet-the-needs-of-today-s-ag-industry\">What skills are needed to meet the needs of today\u2019s ag industry?<\/h2>\n\n\n\n<p>As Cranfield points out throughout the episode, shifting realities in&nbsp;<em>agribusiness<\/em>&nbsp;are prompting many farm owners and managers to seek out skills (or experts with them) in fields like business management, human resource management and accounting.&nbsp;Additionally, many industry stakeholders are expressing an increased need for more professional and transferable skills \u2014 what people call soft skills.<\/p>\n\n\n\n<p>Soft skills include:<\/p>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p>Your presence in a meeting<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p>Your overall sense of professionalism<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p>The responsibility you develop over time<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p>Your ability to respond on the fly<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p>How you show up on the job<\/p>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-using-a-this-and-that-approach-to-education-and-learning\">Using a \u2018this and that\u2019 approach to education and learning<\/h2>\n\n\n\n<p>Considering the needed skills, host Shaun Haney asks if more people need to go for a business, finance, or economics degree rather than a traditional agronomy degree. Yes and no, says Cranfield, making the case for what he calls a \u2018this and that\u2019 approach to learning.&nbsp;<\/p>\n\n\n\n<p>Today\u2019s employers seek someone who understands both the ag business but also the technical side. For example, maybe they took an agricultural degree but minored in business. Another option is what he refers to as gaining micro-credentials \u2014 minor certifications that give people the opportunity to stay current with technical issues and give them a chance to grow and develop professionally in the field.<\/p>\n\n\n\n<p>Cranfield and Haney agree that curiosity is key to long-term success. Staying open-minded about your learning and broadening your scope may open more doors for you now and later.<\/p>\n\n\n\n<p>To hear more about Cranfield\u2019s \u2018this and that\u2019 approach and get his full take on challenges facing today\u2019s farmers and agricultural educators,&nbsp;watch the full episode of&nbsp;<em><a href=\"https:\/\/youtu.be\/3fCsMaJvN8A\" target=\"_blank\" data-dig-id=\"LP-91017-54f7d798\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"Mind Your Farm Business\" rel=\"noreferrer noopener\" class=\"rbc-link-format\">Mind Your Farm Business<\/a><\/em>&nbsp;here. (This podcast is only available in English but includes French captions).&nbsp;<\/p>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Hear from the Dean of the Ontario Agriculture College, John Cranfield, on why a broad approach to learning is key in today\u2019s ag industry.<\/p>\n","protected":false},"author":80,"featured_media":91020,"parent":57329,"menu_order":0,"template":"wp-custom-template-optimizely-mmm","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"tags":[229,157],"rbc_content_type":[31],"rbc_audience":[110],"rbc_lob_group":[35],"rbc_difficulty_level":[33],"rbc_mmm_category":[305,323,382],"class_list":["post-91017","rbc_my_money_matter","type-rbc_my_money_matter","status-publish","has-post-thumbnail","hentry","tag-agriculture","tag-entrepreneur","rbc_content_type-article","rbc_audience-business-owners","rbc_lob_group-business","rbc_difficulty_level-beginner","rbc_mmm_category-business","rbc_mmm_category-business-stages","rbc_mmm_category-grow-your-business"],"acf":{"contently_publication_id":"","custom_author":"Diane 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