{"id":93089,"date":"2025-04-04T11:43:10","date_gmt":"2025-04-04T15:43:10","guid":{"rendered":"https:\/\/www.rbcroyalbank.com\/en-ca\/?post_type=rbc_my_money_matter&#038;p=93089"},"modified":"2025-04-04T11:46:25","modified_gmt":"2025-04-04T15:46:25","slug":"thriving-business-aqua-tots","status":"publish","type":"rbc_my_money_matter","link":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/thriving-business-aqua-tots\/","title":{"rendered":"Sink or Swim: How Aqua-Tots Franchise Owner Launched a Thriving Business"},"content":{"rendered":"\n<div class=\"wp-block-rbc-rbc-block drop-shadow pos-rel top-line-blue block-wpr\">\n<div class=\"wp-block-rbc-rbc-block-inner-block block-inner\">\n<h4 class=\"wp-block-heading\" id=\"h-tldr\">TLDR<\/h4>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p>Offering a differentiated experience that caters to the needs of clients will boost demand <\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p>Building a strong, family atmosphere will engage your team and limit turnover <\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p>Surrounding yourself with people who believe in you and making a difference will increase your chances of success <\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p>Having your numbers in order will help you start and grow a successful business<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-family: 'Calibri Light', sans-serif;\">Months after Aqua-Tots Kanata opened its doors (and its pool) to swim students, franchise owner Rebecca Swedlove had to shut it down due to COVID-19 restrictions. But with a sharp business mind and dedicated support team, Swedlove managed to not only keep her head above water, but she created a buoyant business that\u2019s set to expand. Here\u2019s how she did it.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-recognize-and-cater-to-the-demand-for-your-service\">1. Recognize and cater to the demand for your service<\/h2>\n\n\n\n<p class=\"is-style-default default\"><span style=\"font-family: 'Calibri Light', sans-serif;\">\u00a0If you have ever taken a child to swim lessons, you may know that typical swimming classes don\u2019t meet the demand of what families want for their children \u2013 or themselves. \u201cWe wanted a more intimate environment \u2013 one where we could have more hands-on instructors. We also have comfortable chairs and serve coffee, and the family doesn\u2019t have to step on the pool deck and get their feet wet. We have unlimited make-up lessons and an easy app to manage it \u2013 in all we have an enhanced lesson experience and there\u2019s a peak demand for it,\u201d Swedlove explains.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-strategically-leverage-debt-to-expand-your-business\">2. Strategically leverage debt to expand your business<\/h2>\n\n\n\n<p><span style=\"font-family: 'Calibri Light', sans-serif;\">The success of the Aqua-Tots Kanata location led Swedlove to look at expanding to a second location. Given where students were coming from at her west-end location, (many from the east side of Ottawa, some from Quebec and even a family from the U.S.), she determined that a location in Orleans, which is just east of downtown Ottawa, would be ideal. The new school, planned as a 10,000 square foot space, meant an increase in size and in financing. But as Swedlove\u2019s RBC team explains, the success of the first location helped facilitate the loan. \u201cRebecca was able to leverage her first location in Kanata to expand the business to a second location in Orleans. Because the first location was so strong, it helped with the financing of the second location,\u201d says Marlene Johnson, Relationship Manager, Commercial Financial Services at RBC &#8211; Retail and Franchise Industry.<\/span><\/p>\n\n\n\n<p><span style=\"font-family: 'Calibri Light', sans-serif;\"><a style=\"color: #467886; text-decoration: underline;\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/managing-your-business\/business-financing-and-funding\/tips-to-secure-the-financing-you-need-to-help-your-business-grow\/\">5 min read: Tips to Secure the Financing you Need to Help your Business Grow<\/a><\/span><\/p>\n\n\n\n<p><span style=\"font-family: 'Calibri Light', sans-serif;\">&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-group has-cool-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-3-hiring-for-small-business-owners-from-rebecca-swedlove-of-aqua-tots\">3 Hiring for Small Business Owners from Rebecca Swedlove of Aqua-Tots<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Anticipate the needs of your team members<\/h4>\n\n\n\n<p> \u201cMany of our instructors catch the bus from school. Some of them haven\u2019t had a chance to eat and they have to hop in the water for four hours. We provide \u00a0snacks, as well as space to do their homework before their scheduled classes start.\u201d <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Treat your team like family <\/h4>\n\n\n\n<p>\u201cWe have 100 team members, and I know them all by name \u2013 it\u2019s a family environment. When you join the team at Aqua-Tots, you\u2019re not just a number \u2013 you\u2019re a person and part of the family.\u201d <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Offer opportunity for advancement <\/h4>\n\n\n\n<p>\u201cWe offer lots of opportunities for our Instructors and Client Care Team members. For example, if you\u2019re an instructor or lifeguard, you can take a step to teach other instructors, and another step to be a senior deck supervisor. There\u2019s lots of growth and leadership opportunities here.\u201d<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-create-a-team-not-a-staff\">3. Create a team (not a staff)<\/h2>\n\n\n\n<p><span style=\"font-family: 'Calibri Light', sans-serif;\">At Aqua-Tots, they have around100 team members (they don\u2019t call them employees) and Swedlove knows them all by name. She has created a family environment where everyone feels welcome. With most team members in high school or university, Swedlove is in tune with their needs and is happy to accommodate as best she can. She provides snacks, space to do homework, and she holds team events, recognizing these young adults\u2026. \u201cWe have a very low turnover. Not only do I run Aqua-Tots for the children, but I also run it for my team members. I want every experience to be a great experience.\u201d <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-be-really-really-organized\">4. Be really, really organized<\/h2>\n\n\n\n<p><span style=\"font-family: 'Calibri Light', sans-serif;\">Getting financing to open her first location in Kanata was a big ask, Swedlove recognizes. But she explains she was very detail oriented and meticulous with her numbers, simplifying the task for RBC to provide the necessary funding. \u201cWhen I put my forecasting together, I didn\u2019t miss by a cent. When you have so much on the line, you can\u2019t miss a thing.\u201d\u00a0<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-work-with-people-who-believe-in-you\">5. Work with people who believe in you<\/h2>\n\n\n\n<p><span style=\"font-family: 'Calibri Light', sans-serif;\">Swedlove formed a strong relationship with Joanne Ironside, Senior Relationship Manager at RBC, who provided more than financial support. \u201cJoanne believed in what I was doing, and she shared my vision with others. She would come by regularly to see how we were doing \u2013 that partnership and mutual trust certainly helped along the way.\u201d<\/span><\/p>\n\n\n\n<div class=\"wp-block-group has-cool-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-990f8f10 wp-block-group-is-layout-constrained\">\n<p>Swedlove successfully turned her passion for swimming, drowning prevention and entrepreneurship into action. Learn more about how she and other business owners got their businesses off the ground.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/start-a-business\/turning-dreams-into-reality-meet-3-entrepreneurs-who-made-it-happen\/\" data-dig-id=\"LP-93089-ef7afabd\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"Turning Point: Turning Dreams into Reality: Meet 3 Entrepreneurs Who Made It Happen\" class=\"rbc-link-format\">Turning Point: Turning Dreams into Reality: Meet 3 Entrepreneurs Who Made It Happen<\/a><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>With a sharp business mind and dedicated support team, Rebecca Swedlove created a buoyant franchise business that\u2019s set to expand. Here&#8217;s how she did it.<\/p>\n","protected":false},"author":132,"featured_media":93088,"parent":57335,"menu_order":0,"template":"wp-custom-template-optimizely-mmm","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"tags":[157],"rbc_content_type":[31],"rbc_audience":[110],"rbc_lob_group":[35],"rbc_difficulty_level":[33],"rbc_mmm_category":[305,385,323,388,325,382,324],"class_list":["post-93089","rbc_my_money_matter","type-rbc_my_money_matter","status-publish","has-post-thumbnail","hentry","tag-entrepreneur","rbc_content_type-article","rbc_audience-business-owners","rbc_lob_group-business","rbc_difficulty_level-beginner","rbc_mmm_category-business","rbc_mmm_category-business-financing-and-funding","rbc_mmm_category-business-stages","rbc_mmm_category-business-success-stories","rbc_mmm_category-get-inspired","rbc_mmm_category-grow-your-business","rbc_mmm_category-managing-your-business"],"acf":{"contently_publication_id":"","custom_author":"Royal Bank of Canada","rbc_video_header":"","rbc_media_duration":"","rbc_toc_for_mmm_tag":"h2","rbc_toc_for_mmm_limit":6,"rbc_toc_for_mmm":null,"rbc_toc_for_mmm_action":"Generate Table Of Contents"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<meta name=\"description\" content=\"With a sharp business mind and dedicated support team, Rebecca Swedlove created a buoyant franchise business that\u2019s set to expand. 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