{"id":94800,"date":"2025-06-25T11:39:50","date_gmt":"2025-06-25T15:39:50","guid":{"rendered":"https:\/\/www.rbcroyalbank.com\/en-ca\/?post_type=rbc_my_money_matter&#038;p=94800"},"modified":"2025-06-25T11:39:52","modified_gmt":"2025-06-25T15:39:52","slug":"thinking-of-entering-new-markets-5-things-business-owners-need-to-consider","status":"publish","type":"rbc_my_money_matter","link":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/thinking-of-entering-new-markets-5-things-business-owners-need-to-consider\/","title":{"rendered":"Thinking of Entering New Markets? 5 Things Business Owners Need to Consider"},"content":{"rendered":"\n<section class=\"wp-block-rbc-section-block  pos-rel\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner\" style=\"border-radius:0x\">\n<div class=\"wp-block-rbc-rbc-block drop-shadow pos-rel top-line-blue block-wpr\">\n<div class=\"wp-block-rbc-rbc-block-inner-block block-inner\">\n<h4 class=\"wp-block-heading\" id=\"h-tldr\">TLDR<\/h4>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p>If existing markets have become too difficult to reach given the current trade environment, it may be time to explore new markets. This is called market development.<\/p>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p>Identifying your ideal customer and studying lookalike markets can help you determine where it makes sense to expand.<\/p>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p>Evaluating costs, capacity and risk through scenario planning allows you to create a move-forward plan.<\/p>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p>Funding and support options exist: Leverage resources to enter new markets with confidence.<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Small and medium-sized enterprises (SMEs) in Canada are facing significant challenges due to a complex and fast-moving economic landscape \u2013 one that includes tariffs, post-election policies and global uncertainty. Layer on digital transformation, such as AI and automation, and the game is changing for many businesses.<\/p>\n\n\n\n<p>But amid these shifts lies the potential for progress. The Canadian government, for instance, has tabled a bill to eliminate federal interprovincial trade barriers and premiers appear to be supportive so far. To help make it easier for Canadian companies to do business internationally, the government is also deepening its economic partnership with the European Union (EU) and&nbsp;intensifying its trade activities in the Indo-Pacific region. What\u2019s more, the drive to \u201cbuy Canadian\u201d could provide new opportunities for domestic businesses \u2013 greater activity at home may blunt the effects of slower international sales.<\/p>\n\n\n\n<p>There\u2019s also room for individual businesses to create their own opportunity. If you\u2019re experiencing some bottlenecks reaching or attracting customers due to today\u2019s economy, it might be time to think about expanding your audience so that you\u2019re not as dependent on your existing base.<\/p>\n\n\n\n<p>This is called Market Development (see table below), and it<strong>&nbsp;<\/strong>involves selling your current products or services to new customer segments. This could mean entering a new region, targeting a different demographic or expanding into a related industry.<\/p>\n\n\n\n<p>While it\u2019s a sound strategy, you may be wondering: where do you start? Is there opportunity for your business in a new market? Do you have the resources and budget to effectively market to this new group?<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/06\/Product-Market-Matrix.png?quality=80\" alt=\"\" class=\"wp-image-94812\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/06\/Product-Market-Matrix.png 500w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/06\/Product-Market-Matrix.png?resize=150,150 150w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/06\/Product-Market-Matrix.png?resize=300,300 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p><em>Market Penetration: existing product to existing market<\/em><\/p>\n\n\n\n<p><em>Product Development:&nbsp; new product to existing market&nbsp;<\/em><\/p>\n\n\n\n<p><em>Market Development:&nbsp; existing product to new market<\/em><\/p>\n\n\n\n<p><em>Diversification: new product to new market<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-market-development-taking-the-next-step-for-your-business\">Market Development: Taking the next step for your business<\/h2>\n\n\n\n<p>If your existing markets may have become too difficult to reach given the current trade environment, the following five steps can help you evaluate if your business is ready to take that next step.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-identify-your-ideal-customer\">Identify your ideal customer<\/h3>\n\n\n\n<p>To get started, take a close look at your current top-performing customers. What common traits do they share? If you\u2019re running a B2C business, look at the demographics, income and behaviors of your best customers. If your business is B2B, consider the industry, size and geography of your most profitable and reliable client base.<\/p>\n\n\n\n<p>Then, explore lookalike audiences in other markets. Tools like Google Trends, Statistics Canada or industry research can help you assess the potential size and value of a new market. As you home in on attractive markets, be sure to evaluate existing competition in that space \u2013 are they well established, or is there a gap you can fill? If there is competition, think about whether you can offer something different, faster or better.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/small-business\/marketing-to-customers\/\" data-dig-id=\"LP-94800-6f4c1009\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"Turning Point: Real Entrepreneurs Share Their Marketing Secrets for Growing a Customer Base\u00a0 - My Money Matters\" class=\"rbc-link-format\">Turning Point: Real Entrepreneurs Share Their Marketing Secrets for Growing a Customer Base\u00a0 &#8211; My Money Matters<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-determine-what-it-takes-to-reach-that-customer\">Determine what it takes to reach that customer<\/h3>\n\n\n\n<p>What would it cost to acquire new customers in this market? Here are some questions to ask yourself:<\/p>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item mar-l mob-mar-l\">\n<p>Do you need to spend money on advertising or partnership costs?<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item mar-l mob-mar-l\">\n<p>How will you account for additional shipping fees?<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item mar-l mob-mar-l\">\n<p>Will your pricing resonate in this new market? Or would you need to adjust it to be competitive?<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item mar-l mob-mar-l\">\n<p>Are there any legal or logistical hurdles, such as language requirements, international duties or <a href=\"https:\/\/www.thecanadianpressnews.ca\/politics\/new-federal-bill-aims-to-improve-labour-mobility-eliminate-internal-trade-barriers\/article_7422d602-191e-5f34-949a-47e7fd4ace1c.html\" data-dig-id=\"LP-94800-b480542d\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"interprovincial taxes\" class=\"rbc-link-format\">interprovincial taxes<\/a> to consider?<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item mar-l mob-mar-l\">\n<p>Are there packaging, labeling or storage changes you\u2019ll need to build into your new market plan?<\/p>\n<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re feeling the impact of tariffs, you\u2019re far from alone. RBC\u00a0clients have shared how tariffs are affecting their businesses. In fact, a recent informal RBC poll shared almost 70% are looking to expand into other markets.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"578\" height=\"361\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/06\/RBC-poll.png?quality=80\" alt=\"\" class=\"wp-image-94809\" srcset=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/06\/RBC-poll.png 578w, https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/06\/RBC-poll.png?resize=300,187 300w\" sizes=\"auto, (max-width: 578px) 100vw, 578px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item mar-l mob-mar-l\">\n<p>I\u2019m looking outside of North America: 40%<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item mar-l mob-mar-l\">\n<p>Eyeing the U.S. as a key market: 12%<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item mar-l mob-mar-l\">\n<p>Looking inter-provincially to expand: 17%<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item mar-l mob-mar-l\">\n<p>Just focusing on my current base: 30%<\/p>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-evaluate-your-capacity\">Evaluate your capacity<\/h3>\n\n\n\n<p>With change often comes effort. So, as you assess a potential move into new markets, it\u2019s worth taking stock of your bandwidth: Do you have capacity to produce more, or to change your operations?<\/p>\n\n\n\n<p>Take some time to determine what kind of capacity and commitment it would take to enter a new market. Depending on your product and the market(s) you\u2019re eyeing, it could be simply a change in processes. Alternatively, it could be a big investment that requires new equipment, storage space or inventory.<\/p>\n\n\n\n<p>If it\u2019s looking like considerable effort ahead, evaluate how digital tools may ease your workload. Could automation, AI or CRM systems help you do more with less?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-balance-the-risk-and-reward\">Balance the risk and reward<\/h3>\n\n\n\n<p>Now is a good time to crunch some numbers and answer a key question: what is the potential revenue you could realize from a new market(s)?<\/p>\n\n\n\n<p>Be sure to use conservative, realistic estimates as you go through the following steps:<\/p>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item mar-l mob-mar-l\">\n<p>Compare your potential revenue with anticipated costs from marketing and operational changes<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item mar-l mob-mar-l\">\n<p>Assess the timeline and estimate when you\u2019re likely to see a return<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item mar-l mob-mar-l\">\n<p>Is there both short-term and long-term upside? Can you weather a slow ramp up if the long-term growth is expected to be meaningful?<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item mar-l mob-mar-l\">\n<p>Consider the risks and determine if entering a new market might distract you from your core operations. Is there a risk such a move would stretch your team too thin?<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item mar-l mob-mar-l\">\n<p>Build scenarios to assess the risks, requirements and potential outcomes of entering new markets. Tune into the <a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/small-business\/rbc-small-business-talks-incorporating-scenario-planning-into-your-business-plan\/\" data-dig-id=\"LP-94800-73d6bb4d\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"Incorporating Scenario Planning webinar\" class=\"rbc-link-format\">Incorporating Scenario Planning webinar<\/a> for some tips on creating and planning for \u2018what-if\u2019 scenarios<\/p>\n<\/li>\n<\/ul>\n\n\n\n<p>5 min read: <a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/managing-your-business\/business-financing-and-funding\/5-ways-grants-can-help-grow-your-business-in-2025\/\" data-dig-id=\"LP-94800-f7065175\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"5 Ways Grants Can Help Grow Your Business in 2025 - My Money Matters\" class=\"rbc-link-format\">5 Ways Grants Can Help Grow Your Business in 2025 &#8211; My Money Matters<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-consider-funding-and-support-options\">Consider funding and support options<\/h3>\n\n\n\n<p>As a business owner facing an uncertain economy and a rocky trade environment, you\u2019re far from alone. The good news? This means there are several channels that can support you \u2013 from established trade programs to new resources created specifically to help SMEs navigate today\u2019s landscape.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-rbc-list is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item mar-l mob-mar-l\">\n<p><strong>Government of Canada<\/strong>: The Government of Canada offers <a href=\"https:\/\/www.international.gc.ca\/world-monde\/funding-financement\/index.aspx?lang=eng\" data-dig-id=\"LP-94800-1c9e292e\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"funding\" class=\"rbc-link-format\">funding<\/a> for certain international initiatives and <a href=\"https:\/\/international.canada.ca\/en\/services\/business\/trade\/export\/expand-new-market\/entry\" data-dig-id=\"LP-94800-fd5556d8\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"resources to guide new market entry\" class=\"rbc-link-format\">resources to guide new market entry<\/a>.<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item mar-l mob-mar-l\">\n<p><strong>BDC<\/strong>: BDC offers <a href=\"https:\/\/www.bdc.ca\/en\/articles-tools\/marketing-sales-export\/export\/how-enter-foreign-market\" data-dig-id=\"LP-94800-512dd49a\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"resources and toolkits\" class=\"rbc-link-format\">resources and toolkits<\/a> to help enter international markets.<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item mar-l mob-mar-l\">\n<p><strong>Export Development Canada (EDC):<\/strong> EDC\u2019s <a href=\"https:\/\/www.edc.ca\/\" data-dig-id=\"LP-94800-8f5c47cf\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"financing and insurance solutions\" class=\"rbc-link-format\">financing and insurance solutions<\/a> are designed to support Canadian companies manage risk and seize new global opportunities.<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item mar-l mob-mar-l\">\n<p><strong>Trade Accelerator Program (TAP):<\/strong> TAP is a <a href=\"https:\/\/www.rbcroyalbank.com\/business\/international-trade\/trade-accelerator-program.html\" data-dig-id=\"LP-94800-98f5218e\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"hands-on international trade workshop\" class=\"rbc-link-format\">hands-on international trade workshop<\/a> designed to help Canadian businesses grow internationally.<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item mar-l mob-mar-l\">\n<p><strong>RBC Trade Hub:<\/strong> The <a href=\"https:\/\/www.rbc.com\/en\/thought-leadership\/the-trade-hub\/trade-hub-insights-on-how-canada-can-build-a-resilient-economy-and-fortify-north-america\/?_gl=1*19h558v*_gcl_au*MTQ4MTAyNDEwMi4xNzQ4MjYxMTA4*_ga*MTU4NTM2NDI5OS4xNjc3NTA2ODY4*_ga_89NPCTDXQR*czE3NTA4NTg0NjEkbzY5JGcxJHQxNzUwODU4ODEzJGozNCRsMCRoMA..&amp;_ot=1750858819043-1%3A1%2C2%3A1%2C3%3A1%2C4%3A1\" data-dig-id=\"LP-94800-0d92d592\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"Trade Hub\" class=\"rbc-link-format\">Trade Hub<\/a> offers insights on how established Canadian businesses can respond to U.S. tariffs.<\/p>\n<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>RBC is here to support small- and medium-sized businesses navigate through the current economic landscape. The new <strong>Tariffs Navigator for Business<\/strong> offers comprehensive FAQs, links to government resources, tips for responding to today\u2019s dynamic economy and more.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/managing-your-business\/business-planning\/how-canadian-businesses-can-navigate-tariffs-and-todays-dynamic-economy\/\" data-dig-id=\"LP-94800-f5c73681\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"Visit the RBC Tariffs Navigator\" class=\"rbc-link-format\">Visit the RBC Tariffs Navigator<\/a><\/p>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Tariffs and trade pressures are hitting SMEs hard. Here are 5 steps to help you assess whether expanding into a new market makes sense.<\/p>\n","protected":false},"author":319,"featured_media":94803,"parent":57329,"menu_order":0,"template":"wp-custom-template-mmm-sticky-nav","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"tags":[581,157],"rbc_content_type":[31],"rbc_audience":[],"rbc_lob_group":[35],"rbc_difficulty_level":[33],"rbc_mmm_category":[305,384,323,382,324,326,390],"class_list":["post-94800","rbc_my_money_matter","type-rbc_my_money_matter","status-publish","has-post-thumbnail","hentry","tag-commercial-economy","tag-entrepreneur","rbc_content_type-article","rbc_lob_group-business","rbc_difficulty_level-beginner","rbc_mmm_category-business","rbc_mmm_category-business-planning","rbc_mmm_category-business-stages","rbc_mmm_category-grow-your-business","rbc_mmm_category-managing-your-business","rbc_mmm_category-right-sized-business-advice","rbc_mmm_category-small-business"],"acf":{"contently_publication_id":"","custom_author":"Royal Bank of Canada","rbc_video_header":"","rbc_media_duration":"","rbc_toc_for_mmm_tag":"h2","rbc_toc_for_mmm_limit":6,"rbc_toc_for_mmm":null,"rbc_toc_for_mmm_action":"Generate Table Of Contents"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<meta name=\"description\" content=\"Tariffs and trade pressures are hitting SMEs hard. Here are 5 steps to help you assess whether expanding into a new market makes sense.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/thinking-of-entering-new-markets-5-things-business-owners-need-to-consider\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:description\" content=\"Tariffs and trade pressures are hitting SMEs hard. Here are 5 steps to help you assess whether expanding into a new market makes sense.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/thinking-of-entering-new-markets-5-things-business-owners-need-to-consider\/\" \/>\n<meta property=\"og:site_name\" content=\"RBC Royal Bank\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-25T15:39:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/06\/iStock-1705796774.jpg?quality=80\" \/>\n\t<meta property=\"og:image:width\" content=\"2065\" \/>\n\t<meta property=\"og:image:height\" content=\"1451\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/thinking-of-entering-new-markets-5-things-business-owners-need-to-consider\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/thinking-of-entering-new-markets-5-things-business-owners-need-to-consider\/\"},\"author\":{\"name\":\"jacobkeast\",\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/#\/schema\/person\/3a2a4877666ba4cb225704e4ddbe9c98\"},\"headline\":\"Thinking of Entering New Markets? 5 Things Business Owners Need to Consider\",\"datePublished\":\"2025-06-25T15:39:50+00:00\",\"dateModified\":\"2025-06-25T15:39:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/thinking-of-entering-new-markets-5-things-business-owners-need-to-consider\/\"},\"wordCount\":1208,\"image\":{\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/thinking-of-entering-new-markets-5-things-business-owners-need-to-consider\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/06\/iStock-1705796774.jpg?quality=80\",\"keywords\":[\"Commercial Economy\",\"Entrepreneur\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/thinking-of-entering-new-markets-5-things-business-owners-need-to-consider\/\",\"url\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/thinking-of-entering-new-markets-5-things-business-owners-need-to-consider\/\",\"name\":\"Thinking of Entering New Markets? 5 Things Business Owners Need to Consider - My Money Matters\",\"isPartOf\":{\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/thinking-of-entering-new-markets-5-things-business-owners-need-to-consider\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/thinking-of-entering-new-markets-5-things-business-owners-need-to-consider\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/06\/iStock-1705796774.jpg?quality=80\",\"datePublished\":\"2025-06-25T15:39:50+00:00\",\"dateModified\":\"2025-06-25T15:39:52+00:00\",\"description\":\"Tariffs and trade pressures are hitting SMEs hard. Here are 5 steps to help you assess whether expanding into a new market makes sense.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/thinking-of-entering-new-markets-5-things-business-owners-need-to-consider\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/thinking-of-entering-new-markets-5-things-business-owners-need-to-consider\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/thinking-of-entering-new-markets-5-things-business-owners-need-to-consider\/#primaryimage\",\"url\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/06\/iStock-1705796774.jpg?quality=80\",\"contentUrl\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/06\/iStock-1705796774.jpg?quality=80\",\"width\":2065,\"height\":1451,\"caption\":\"Team, office and computer workshop for planning, strategy or goal for marketing business in overtime. Collaboration, teamwork and meeting at desk for creative vision, innovation or idea at work\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/thinking-of-entering-new-markets-5-things-business-owners-need-to-consider\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"My Money Matters\",\"item\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Business\",\"item\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Business Stages\",\"item\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Grow Your Business\",\"item\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Thinking of Entering New Markets? 5 Things Business Owners Need to Consider\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/#website\",\"url\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/\",\"name\":\"RBC Royal Bank\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.rbcroyalbank.com\/en-ca\/#\/schema\/person\/3a2a4877666ba4cb225704e4ddbe9c98\",\"name\":\"jacobkeast\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/4cc2faa5872190683c01f2e13306bfe50473bd54679d4e4593df1dfb7fb009c4?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4cc2faa5872190683c01f2e13306bfe50473bd54679d4e4593df1dfb7fb009c4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4cc2faa5872190683c01f2e13306bfe50473bd54679d4e4593df1dfb7fb009c4?s=96&d=mm&r=g\",\"caption\":\"jacobkeast\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"description":"Tariffs and trade pressures are hitting SMEs hard. Here are 5 steps to help you assess whether expanding into a new market makes sense.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/thinking-of-entering-new-markets-5-things-business-owners-need-to-consider\/","og_locale":"en_US","og_type":"article","og_description":"Tariffs and trade pressures are hitting SMEs hard. Here are 5 steps to help you assess whether expanding into a new market makes sense.","og_url":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/thinking-of-entering-new-markets-5-things-business-owners-need-to-consider\/","og_site_name":"RBC Royal Bank","article_modified_time":"2025-06-25T15:39:52+00:00","og_image":[{"width":2065,"height":1451,"url":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/06\/iStock-1705796774.jpg?quality=80","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/thinking-of-entering-new-markets-5-things-business-owners-need-to-consider\/#article","isPartOf":{"@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/thinking-of-entering-new-markets-5-things-business-owners-need-to-consider\/"},"author":{"name":"jacobkeast","@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/#\/schema\/person\/3a2a4877666ba4cb225704e4ddbe9c98"},"headline":"Thinking of Entering New Markets? 5 Things Business Owners Need to Consider","datePublished":"2025-06-25T15:39:50+00:00","dateModified":"2025-06-25T15:39:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/thinking-of-entering-new-markets-5-things-business-owners-need-to-consider\/"},"wordCount":1208,"image":{"@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/thinking-of-entering-new-markets-5-things-business-owners-need-to-consider\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/06\/iStock-1705796774.jpg?quality=80","keywords":["Commercial Economy","Entrepreneur"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/thinking-of-entering-new-markets-5-things-business-owners-need-to-consider\/","url":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/thinking-of-entering-new-markets-5-things-business-owners-need-to-consider\/","name":"Thinking of Entering New Markets? 5 Things Business Owners Need to Consider - My Money Matters","isPartOf":{"@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/thinking-of-entering-new-markets-5-things-business-owners-need-to-consider\/#primaryimage"},"image":{"@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/thinking-of-entering-new-markets-5-things-business-owners-need-to-consider\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/06\/iStock-1705796774.jpg?quality=80","datePublished":"2025-06-25T15:39:50+00:00","dateModified":"2025-06-25T15:39:52+00:00","description":"Tariffs and trade pressures are hitting SMEs hard. Here are 5 steps to help you assess whether expanding into a new market makes sense.","breadcrumb":{"@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/thinking-of-entering-new-markets-5-things-business-owners-need-to-consider\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/thinking-of-entering-new-markets-5-things-business-owners-need-to-consider\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/thinking-of-entering-new-markets-5-things-business-owners-need-to-consider\/#primaryimage","url":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/06\/iStock-1705796774.jpg?quality=80","contentUrl":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/06\/iStock-1705796774.jpg?quality=80","width":2065,"height":1451,"caption":"Team, office and computer workshop for planning, strategy or goal for marketing business in overtime. Collaboration, teamwork and meeting at desk for creative vision, innovation or idea at work"},{"@type":"BreadcrumbList","@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/thinking-of-entering-new-markets-5-things-business-owners-need-to-consider\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"My Money Matters","item":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/"},{"@type":"ListItem","position":2,"name":"Business","item":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/"},{"@type":"ListItem","position":3,"name":"Business Stages","item":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/"},{"@type":"ListItem","position":4,"name":"Grow Your Business","item":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/"},{"@type":"ListItem","position":5,"name":"Thinking of Entering New Markets? 5 Things Business Owners Need to Consider"}]},{"@type":"WebSite","@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/#website","url":"https:\/\/www.rbcroyalbank.com\/en-ca\/","name":"RBC Royal Bank","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rbcroyalbank.com\/en-ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.rbcroyalbank.com\/en-ca\/#\/schema\/person\/3a2a4877666ba4cb225704e4ddbe9c98","name":"jacobkeast","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/4cc2faa5872190683c01f2e13306bfe50473bd54679d4e4593df1dfb7fb009c4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4cc2faa5872190683c01f2e13306bfe50473bd54679d4e4593df1dfb7fb009c4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4cc2faa5872190683c01f2e13306bfe50473bd54679d4e4593df1dfb7fb009c4?s=96&d=mm&r=g","caption":"jacobkeast"}}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/thinking-of-entering-new-markets-5-things-business-owners-need-to-consider\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Thinking of Entering New Markets? 5 Things Business Owners Need to Consider","url":"http:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/thinking-of-entering-new-markets-5-things-business-owners-need-to-consider\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/business-stages\/grow-your-business\/thinking-of-entering-new-markets-5-things-business-owners-need-to-consider\/"},"thumbnailUrl":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/06\/iStock-1705796774.jpg?quality=80&w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/06\/iStock-1705796774.jpg?quality=80"},"articleSection":"Uncategorized","author":[{"@type":"Person","name":"jacobkeast"}],"creator":["jacobkeast"],"publisher":{"@type":"Organization","name":"RBC Royal Bank","logo":""},"keywords":["commercial economy","entrepreneur"],"dateCreated":"2025-06-25T15:39:50Z","datePublished":"2025-06-25T15:39:50Z","dateModified":"2025-06-25T15:39:52Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Thinking of Entering New Markets? 5 Things Business Owners Need to Consider\",\"url\":\"http:\\\/\\\/www.rbcroyalbank.com\\\/en-ca\\\/my-money-matters\\\/business\\\/business-stages\\\/grow-your-business\\\/thinking-of-entering-new-markets-5-things-business-owners-need-to-consider\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.rbcroyalbank.com\\\/en-ca\\\/my-money-matters\\\/business\\\/business-stages\\\/grow-your-business\\\/thinking-of-entering-new-markets-5-things-business-owners-need-to-consider\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rbcroyalbank.com\\\/en-ca\\\/wp-content\\\/uploads\\\/sites\\\/12\\\/2025\\\/06\\\/iStock-1705796774.jpg?quality=80&w=150&h=150&crop=1\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.rbcroyalbank.com\\\/en-ca\\\/wp-content\\\/uploads\\\/sites\\\/12\\\/2025\\\/06\\\/iStock-1705796774.jpg?quality=80\"},\"articleSection\":\"Uncategorized\",\"author\":[{\"@type\":\"Person\",\"name\":\"jacobkeast\"}],\"creator\":[\"jacobkeast\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"RBC Royal Bank\",\"logo\":\"\"},\"keywords\":[\"commercial economy\",\"entrepreneur\"],\"dateCreated\":\"2025-06-25T15:39:50Z\",\"datePublished\":\"2025-06-25T15:39:50Z\",\"dateModified\":\"2025-06-25T15:39:52Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/rbcroyalbank.com\/p.js"},"featured_img":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/uploads\/sites\/12\/2025\/06\/iStock-1705796774.jpg?quality=80&w=1024","coauthors":[],"author_meta":{"author_link":"https:\/\/www.rbcroyalbank.com\/en-ca\/author\/jacobkeast\/","display_name":"jacobkeast"},"relative_dates":{"created":"Posted 10 months ago","modified":"Updated 10 months ago"},"absolute_dates":{"created":"Posted on June 25, 2025","modified":"Updated on June 25, 2025"},"absolute_dates_time":{"created":"Posted on June 25, 2025 11:39 am","modified":"Updated on June 25, 2025 11:39 am"},"featured_img_caption":"Team, office and computer workshop for planning, strategy or goal for marketing business in overtime. Collaboration, teamwork and meeting at desk for creative vision, innovation or idea at work","tax_additional":{"post_tag":{"linked":["<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/commercial-economy\/\" class=\"advgb-post-tax-term\">Commercial Economy<\/a>","<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/topic\/entrepreneur\/\" class=\"advgb-post-tax-term\">Entrepreneur<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Commercial Economy<\/span>","<span class=\"advgb-post-tax-term\">Entrepreneur<\/span>"],"slug":"post_tag","name":"Tags"},"rbc_content_type":{"linked":["<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/content-type\/article\/\" class=\"advgb-post-tax-term\">Article<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Article<\/span>"],"slug":"rbc_content_type","name":"Content Types"},"rbc_audience":{"linked":[],"unlinked":[],"slug":"rbc_audience","name":"Audiences"},"rbc_lob_group":{"linked":["<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/lob-group\/business\/\" class=\"advgb-post-tax-term\">Business<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Business<\/span>"],"slug":"rbc_lob_group","name":"LOB Groups"},"rbc_difficulty_level":{"linked":["<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/difficulty-level\/beginner\/\" class=\"advgb-post-tax-term\">Beginner<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Beginner<\/span>"],"slug":"rbc_difficulty_level","name":"Difficulty Levels"},"rbc_mmm_category":{"linked":["<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/mmm-category\/business\/\" class=\"advgb-post-tax-term\">Business<\/a>","<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/mmm-category\/business-planning\/\" class=\"advgb-post-tax-term\">Business Planning<\/a>","<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/mmm-category\/business-stages\/\" class=\"advgb-post-tax-term\">Business Stages<\/a>","<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/mmm-category\/grow-your-business\/\" class=\"advgb-post-tax-term\">Grow Your Business<\/a>","<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/mmm-category\/managing-your-business\/\" class=\"advgb-post-tax-term\">Managing Your Business<\/a>","<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/mmm-category\/right-sized-business-advice\/\" class=\"advgb-post-tax-term\">Right-Sized Business Advice<\/a>","<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/mmm-category\/small-business\/\" class=\"advgb-post-tax-term\">Small Business<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Business<\/span>","<span class=\"advgb-post-tax-term\">Business Planning<\/span>","<span class=\"advgb-post-tax-term\">Business Stages<\/span>","<span class=\"advgb-post-tax-term\">Grow Your Business<\/span>","<span class=\"advgb-post-tax-term\">Managing Your Business<\/span>","<span class=\"advgb-post-tax-term\">Right-Sized Business Advice<\/span>","<span class=\"advgb-post-tax-term\">Small Business<\/span>"],"slug":"rbc_mmm_category","name":"Categories"},"ep_custom_result":{"linked":[],"unlinked":[],"slug":"ep_custom_result","name":"Custom Results"}},"series_order":"","jetpack_sharing_enabled":true,"primary_tag":"581","primary_rbc_mmm_category":"382","_links":{"self":[{"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_my_money_matter\/94800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_my_money_matter"}],"about":[{"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/types\/rbc_my_money_matter"}],"author":[{"embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/users\/319"}],"version-history":[{"count":8,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_my_money_matter\/94800\/revisions"}],"predecessor-version":[{"id":94820,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_my_money_matter\/94800\/revisions\/94820"}],"up":[{"embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_my_money_matter\/57329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/media\/94803"}],"wp:attachment":[{"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/media?parent=94800"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/tags?post=94800"},{"taxonomy":"rbc_content_type","embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_content_type?post=94800"},{"taxonomy":"rbc_audience","embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_audience?post=94800"},{"taxonomy":"rbc_lob_group","embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_lob_group?post=94800"},{"taxonomy":"rbc_difficulty_level","embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_difficulty_level?post=94800"},{"taxonomy":"rbc_mmm_category","embeddable":true,"href":"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-json\/wp\/v2\/rbc_mmm_category?post=94800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}