{"id":98140,"date":"2026-06-02T13:05:54","date_gmt":"2026-06-02T17:05:54","guid":{"rendered":"https:\/\/www.rbcroyalbank.com\/en-ca\/?post_type=rbc_my_money_matter&#038;p=98140"},"modified":"2026-06-02T13:11:29","modified_gmt":"2026-06-02T17:11:29","slug":"how-minimax-express-turned-its-fleet-into-a-competitive-advantage","status":"publish","type":"rbc_my_money_matter","link":"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/business-success-stories\/how-minimax-express-turned-its-fleet-into-a-competitive-advantage\/","title":{"rendered":"How Minimax Express Turned Its Fleet into a Competitive Advantage"},"content":{"rendered":"\n<section class=\"wp-block-rbc-section-block  pos-rel\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner\" style=\"border-radius:0x\">\n<div class=\"wp-block-rbc-rbc-block drop-shadow pos-rel top-line-blue block-wpr\">\n<div class=\"wp-block-rbc-rbc-block-inner-block block-inner\">\n<h4 class=\"wp-block-heading\" id=\"h-tldr\">TLDR<\/h4>\n<ul class=\"wp-block-rbc-list is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item\"><p class=\"wp-block-paragraph\">Even after three decades of business growth, Minimax continues to innovate to meet evolving customer expectations that are changing the way they do business.<\/p><\/li>\n<li class=\"wp-block-rbc-list-item\"><p class=\"wp-block-paragraph\">Minimax Express reduces emissions through optimized routing, driver coaching and the introduction of six compressed natural gas trucks to their fleet.<\/p><\/li>\n<li class=\"wp-block-rbc-list-item\"><p class=\"wp-block-paragraph\">Their investments are paying back across multiple dimensions, including cost savings, environmental impact, customer satisfaction and business growth.<\/p><\/li>\n<li class=\"wp-block-rbc-list-item\"><p class=\"wp-block-paragraph\">Minimax is using environmental sustainability to strengthen customer relationships, reduce operating costs and prepare for evolving transportation sector requirements.<\/p><\/li>\n<\/ul>\n<\/div><\/div><br>\n\n\n\n<p class=\"wp-block-paragraph\">Yves Poirier, President of&nbsp;<a href=\"https:\/\/minimaxexpress.com\/\" target=\"_blank\" data-dig-id=\"LP-98140-a882a5f2\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"Minimax Express Transportation Inc\" rel=\"noreferrer noopener\" class=\"rbc-link-format\">Minimax Express Transportation Inc<\/a>., and his brother Marc, the company\u2019s Vice President, learned about the trucking business around the dinner table.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Their father started Minimax just over 35 years ago after nearly three decades in the industry \u2013 and the conversation usually circled back to the road. \u201cWe started 35 years ago with three trucks and the goal of servicing clients in Ontario and Quebec,\u201d Poirier says. \u201cAnd 35 years later, that\u2019s what we do.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Everything else has scaled up. Minimax now runs 175 tractors and 250 trailers out of six locations with 300 employees, and the work that used to be defined simply by a truck, a driver and a trailer has been reshaped by advanced technology and a new commitment to environmental sustainability.<\/p>\n\n\n\n<h2 id=\"h-moving-environmental-sustainability-up-the-priority-list\" class=\"wp-block-heading\">Moving environmental sustainability up the priority list<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt still takes a truck and a driver and the infrastructure to pick up freight, load it to a trailer and get it delivered,\u201d Poirier says. \u201cBut a lot has changed, too.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Customers expect real-time visibility on their freight, and they expect it to arrive the next day \u2013 or even the same day. Over the years, Minimax has invested in the technology needed to meet those demands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More recently, new customer expectations have sparked a different shift. Customers have started asking what Minimax is doing about its greenhouse gas (GHG) emissions, and those questions are coming up earlier in the process. \u201cComments about these considerations used to come up casually in conversation during requests for pricing and quotes,\u201d Poirier says. \u201cNow it\u2019s become very important. Customers are asking more questions and becoming far more interested in what we\u2019re doing to support an environmentally sustainable future.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Indeed, shippers and enterprise customers are increasingly expecting emissions transparency and environmental sustainability reporting from their transportation providers \u2013 and that expectation is influencing procurement decisions, RFP competitiveness and long-term supply chain partnerships.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more on how emissions are categorized, see&nbsp;<em><a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/emissions-explained-understanding-scope-1-2-and-3-in-your-business\/\" target=\"_blank\" data-dig-id=\"LP-98140-1fe000e0\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"Emissions Explained: Understanding Scope 1, 2 and 3 in Your Business\" rel=\"noreferrer noopener\" class=\"rbc-link-format\">Emissions Explained: Understanding Scope 1, 2 and 3 in Your Business<\/a><\/em><a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/emissions-explained-understanding-scope-1-2-and-3-in-your-business\/\"><em>.<\/em><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poirier suggests that two forces are moving environmental sustainability up the priority list. For one, larger shippers are working to lower their own reported GHG emissions, and a carrier with a smaller emissions profile helps them achieve that. And, those same shippers are likely being asked by their own customers to disclose reliable emissions data across the entire value chain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a closer look at mapping these pressures across operations, see&nbsp;<em><a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/beginners-guide-value-chain-analysis-environmental-sustainability-strategy\/\" target=\"_blank\" data-dig-id=\"LP-98140-ce818ef2\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"A Beginner\u2019s Guide: Value Chain Analysis in Your Business\u2019s Environmental Sustainability Strategy\" rel=\"noreferrer noopener\" class=\"rbc-link-format\">A Beginner\u2019s Guide: Value Chain Analysis in Your Business\u2019s Environmental Sustainability Strategy<\/a>.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poirier had been thinking about more environmentally sustainable operations for some time, but \u2013 like many business owners \u2013 wasn\u2019t sure where to begin. A request from a Minimax customer to complete the EcoVadis Assessment, a globally recognized rating across environmental impact, labour and human rights, ethics and environmentally sustainable procurement, provided a starting point of sorts. The process was demanding and, bringing to light gaps the team hadn\u2019t identified before, helped clarify where to begin their journey.<\/p>\n\n\n\n<h2 id=\"h-a-series-of-steps-adding-up-to-measurable-change\" class=\"wp-block-heading\">A series of steps adding up to measurable change<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With a clearer view of where Minimax could improve, Poirier mapped out a series of practical changes \u2013 each one valuable on its own, and even more powerful in combination.<\/p>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-blue-disc\">\n    <li class=\"wp-block-rbc-list-item\"><p class=\"wp-block-paragraph\"><strong>Education<\/strong>: Poirier signed up for online environmental sustainability courses through the Canadian Institute of Traffic and Transportation (CITT), with the goal of learning enough to ask better questions of vendors and partners.<\/p><\/li>\n    <li class=\"wp-block-rbc-list-item\"><p class=\"wp-block-paragraph\"><strong>Route management<\/strong>: A single truck can make up to 20 stops a day. Better routing means fewer kilometres, less fuel and lower emissions on every run.<\/p><\/li>\n    <li class=\"wp-block-rbc-list-item\"><p class=\"wp-block-paragraph\"><strong>Driver coaching<\/strong>: Minimax tracks driver patterns, including hard braking, hard acceleration and hard cornering. Each driver receives a scorecard on their tablet, rated green, yellow or red, and the results are posted in the drivers\u2019 room. \u201cYou don\u2019t want to be in the red,\u201d Poirier says. Smoother driving is safer, cheaper and cleaner at the same time.<\/p><\/li>\n    <li class=\"wp-block-rbc-list-item\"><p class=\"wp-block-paragraph\"><strong>Wider operational changes<\/strong>: Minimax has partnered with Ducks Unlimited on wetland remediation, switched its facilities to LED lighting and continued to expand recycling.<\/p><\/li>\n    <li class=\"wp-block-rbc-list-item\"><p class=\"wp-block-paragraph\"><strong>Fleet upgrade<\/strong>: The biggest move came in January 2025, when Minimax bought its first compressed natural gas (CNG) truck. The fleet now includes six, each one displacing the diesel emissions of the truck it replaced. Across the rest of the fleet, a move to automatic transmissions has eliminated manual shifting, which has a measurable fuel and emissions benefit.<\/p><\/li>\n<\/ul><br>\n\n\n\n<h2 id=\"h-turning-emissions-data-into-a-decision-making-tool\" class=\"wp-block-heading\">Turning emissions data into a decision-making tool<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Around the same time, Natasha Shute, Director, Sustainable Finance with RBC, reached out to discuss the work Minimax was doing. Shute provided advisory support on emerging transportation sector trends, peer activity, customer expectations and environmental sustainability-related business opportunities, helping Minimax evaluate how emissions data could support broader operational and strategic decision-making.&nbsp; In one of those early conversations, she suggested they connect with&nbsp;<a href=\"https:\/\/carbonhound.com\/\" target=\"_blank\" data-dig-id=\"LP-98140-99c86c7f\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"Carbonhound\" rel=\"noreferrer noopener\" class=\"rbc-link-format\">Carbonhound<\/a>, a carbon management software platform that helps businesses measure, reduce, verify and market their carbon emissions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe figured if RBC was recommending them, they must be reputable,\u201d says Poirier. The RBC introduction lent the platform immediate credibility, and Minimax brought Carbonhound on as a partner.<\/p>\n\n\n\n<div class=\"wp-block-group has-rbc-bright-blue-tint-4-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flex wp-block-group-is-layout-flex\">\n<div class=\"wp-block-rbc-icon-block\"><img loading=\"lazy\" decoding=\"async\" width=\"75\" height=\"75\" class=\"icon icon-40\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/\/assets\/img\/icons\/icon-digital-banking.svg\" alt=\"icons\/icon-digital-banking\" \/><\/div>\n\n\n\n<h3 id=\"h-how-rbc-helped\" class=\"wp-block-heading\">How RBC helped<\/h3>\n<\/div>\n\n\n\n<p class=\"pad-t-qtr mob-pad-t-qtr wp-block-paragraph\">RBC\u2019s Climate Advisory Solutions team connected Minimax with Carbonhound \u2014 turning a complex environmental sustainability data challenge into a clear, trackable dashboard. Ask your RBC advisor how we can help you find partners for your environmental sustainability journey.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, Carbonhound is giving Minimax a clear view of emissions across the business. \u201cWe have a clear picture of how much natural gas it takes to heat our warehouses, we can track our electricity usage and the emissions of our diesel trucks,\u201d Poirier says. \u201cFor every building we have and every piece of equipment, we know the impact. We simply supply Carbonhound with our data and they make it so simple.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sanders Lazier from Carbonhound shares, \u201cWith Carbonhound tracking, Minimax can confidently estimate that their six CNG trucks will avoid approximately 950 tonnes of CO\u2082\u2011equivalent greenhouse gas emissions over their lifetime compared with the diesel trucks they replaced. The figure can improve further with renewable natural gas.\u201d<\/p>\n\n\n\n<h2 id=\"h-returns-across-multiple-dimensions\" class=\"wp-block-heading\">Returns across multiple dimensions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Like any business decision, Minimax\u2019s investments had to make commercial sense. The six CNG trucks alone carry a roughly $125,000 premium per unit over diesel \u2013 no small expense. Fortunately, the return comes from several directions.<\/p>\n\n\n\n<div class=\"wp-block-group has-rbc-bright-blue-tint-4-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flex wp-block-group-is-layout-flex\">\n<div class=\"wp-block-rbc-icon-block\"><img loading=\"lazy\" decoding=\"async\" width=\"75\" height=\"75\" class=\"icon icon-40\" src=\"https:\/\/www.rbcroyalbank.com\/en-ca\/wp-content\/plugins\/rbc-blocks\/\/assets\/img\/icons\/icon-calc.svg\" alt=\"icons\/icon-calc\" \/><\/div>\n\n\n\n<h3 id=\"h-by-the-numbers\" class=\"wp-block-heading\">By the numbers<\/h3>\n<\/div>\n\n\n\n<p class=\"pad-t-qtr mob-pad-t-qtr has-text-major-xs-font-size wp-block-paragraph\"><strong>6&nbsp;&nbsp;&nbsp;<\/strong>CNG trucks operating in the fleet<\/p>\n\n\n\n<p class=\"has-text-major-xs-font-size wp-block-paragraph\"><strong>950 tonnes&nbsp;&nbsp;&nbsp;<\/strong>of CO\u2082-equivalent greenhouse gas emissions avoided over truck lifetime<\/p>\n\n\n\n<p class=\"has-text-major-xs-font-size wp-block-paragraph\"><strong>2\u20133 years&nbsp;&nbsp;&nbsp;<\/strong>projected payback period (with Green Freight Program grant)<\/p>\n\n\n\n<p class=\"has-text-major-xs-font-size wp-block-paragraph\"><strong>175 trucks&nbsp;&nbsp;&nbsp;<\/strong>across 6 locations \u2014 all subject to route optimization and driver coaching<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<section class=\"wp-block-rbc-section-block section-cool-white pos-rel  pad-t-0 pad-b-0 has-f-5-f-8-f-9-background-color has-background\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner pad-t-0 pad-b-0\" style=\"border-radius:0x\">\t\n\t<div class=\"wp-block-tk-spacer id-f26fa9ed-266d-46a2-a89b-cdb76900a6f3\" aria-hidden=\"true\"><\/div>\n\t\n\n\n<div class=\"wp-block-group mob-mar-l-hlf mob-mar-r-hlf is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"h2 wp-block-paragraph\">\u201cWith anything in business, you always look at the ROI. All the things we do, teaching drivers to drive in a certain manner, buying trucks with automatic transmissions, a transport management system that does a better job of dispatching, so we save miles\u2026 all of these are good for the environment, but at the same time, there\u2019s good ROI on it.\u201d<\/p>\n\n\n\n<p class=\"h2 has-text-lg-font-size wp-block-paragraph\">\u2014 Yves Poirier, President, Minimax Express<\/p>\n\n\n\t\n\t<div class=\"wp-block-tk-spacer id-834ef0b7-bb23-411e-91d6-c9f66a77b3b0\" aria-hidden=\"true\"><\/div>\n\t<\/div>\n<\/div>\n<\/section>\n\n\n\n<h3 id=\"h-direct-cost-savings\" class=\"wp-block-heading\">Direct cost savings<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The cost of diesel has climbed considerably through 2026 and is expected to continue to rise. Meanwhile, natural gas pricing remains stable, allowing the CNG trucks to run on the same predictable budget all year. What\u2019s more, the reservoir tanks on the CNG trucks are built to outlast the vehicles themselves, and can be transferred to new trucks, further improving the long-run economics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On top of that, Minimax applied for Natural Resources Canada\u2019s Green Freight Program grant on five of their trucks and was selected. \u201cWith the incentive, it looks like we will be able to recoup the cost in two to three years. Without the incentive, it might be three to four years,\u201d Poirier says.<\/p>\n\n\n\n<div class=\"wp-block-group has-light-grey-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">Grants and incentives can shorten the payback period on environmental sustainability investments by years. RBC Beyond Banking collaborator GrantMatch can help organizations identify and access the grants and incentives available to them. &nbsp;<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/managing-your-business\/business-financing-and-funding\/how-to-access-large-scale-government-grants-3-strategies-for-commercial-businesses\/\" target=\"_blank\" data-dig-id=\"LP-98140-7c902e61\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"Find out how to put them to work for your business\" rel=\"noreferrer noopener\" class=\"rbc-link-format\">Find out how to put them to work for your business<\/a>.<\/p>\n<\/div>\n\n\n\n<h3 id=\"h-measurable-environmental-impact\" class=\"wp-block-heading\">Measurable environmental impact<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sanders Lazier from Carbonhound shares, \u201cWith Carbonhound tracking, Minimax can confidently estimate that their six CNG trucks will avoid approximately 950 tonnes of CO\u2082\u2011equivalent greenhouse gas emissions over their lifetime compared with the diesel trucks they replaced. The figure can improve further with renewable natural gas.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Minimax views CNG trucks as a practical transitional investment \u2013 one that helps reduce emissions and test ROI while electrification solutions and infrastructure for medium- and heavy-duty fleets continue to evolve.<\/p>\n\n\n\n<h3 id=\"h-regulatory-readiness\" class=\"wp-block-heading\">Regulatory readiness<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Starting with model-year 2027, the U.S. Environmental Protection Agency\u2019s (EPA)&nbsp;<a href=\"https:\/\/theicct.org\/wp-content\/uploads\/2023\/07\/us-nox-standards-update-jul23.pdf\" data-dig-id=\"LP-98140-b9277166\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"new heavy-duty engine standard\" class=\"rbc-link-format rbc-link-format standalone-pdf\" data-icon-class=\"standalone-pdf\">new heavy-duty engine standard<\/a>&nbsp;requires an 82.5 per cent reduction in NOx emissions from current levels \u2013 a standard that directly affects Canadian carriers running freight across the border. The CNG engines Minimax bought in 2025 already meet that standard. Bringing diesel engines into compliance is expected to cost roughly $30,000 per engine. \u201cAll of a sudden,\u201d Poirier says, \u201cthe difference in natural gas and diesel trucks is getting smaller.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more on getting ahead of these requirements, see&nbsp;<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/from-reactive-to-proactive-managing-climate-related-risk-in-your-businesss-value-chain\/\" target=\"_blank\" data-dig-id=\"LP-98140-331d22dd\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"From Reactive to Proactive: Managing Climate-Related Risk in Your Business\u2019s Value Chain\" rel=\"noreferrer noopener\" class=\"rbc-link-format\">From Reactive to Proactive: Managing Climate-Related Risk in Your Business\u2019s Value Chain<\/a>.<\/p>\n\n\n\n<h3 id=\"h-commercial-differentiation\" class=\"wp-block-heading\">Commercial differentiation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI think this will help us win business,\u201d Poirier says of their investment. \u201cOf course, our clients are very cost-conscious \u2013 but with price and service level being equal, this might turn some customers in our favour.\u201d Outside of municipal fleets, very few carriers (if any) in the region operate this many CNG trucks, which gives Minimax a clear position with customers who also prioritize environmental sustainability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poirier ties the four threads together. \u201cWith anything in business, you always look at the ROI,\u201d he says. All the things we do, teaching drivers to drive in a certain manner, buying trucks with automatic transmissions, a transport management system that does a better job of dispatching, so we save miles\u2026 all of these are good for the environment, but at the same time, there\u2019s good ROI on it.\u201d<\/p>\n\n\n\n<h2 id=\"h-advice-for-businesses-starting-their-own-environmental-sustainability-journey\" class=\"wp-block-heading\">Advice for businesses starting their own environmental sustainability journey<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For business owners thinking about where to begin their own work, Poirier shares five recommendations from his experience.<\/p>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-blue-disc\">\n    <li class=\"wp-block-rbc-list-item\"><p class=\"wp-block-paragraph\"><strong>Start with education<\/strong>: A baseline of knowledge, whether through courses, trade press or peer conversations, is what allows the right questions to be asked and the right answers to be evaluated.<\/p><\/li>\n    <li class=\"wp-block-rbc-list-item\"><p class=\"wp-block-paragraph\"><strong>Bring in experts early<\/strong>: A partner like Carbonhound turns what looks like a complex undertaking into a simple dashboard.<\/p><\/li>\n    <li class=\"wp-block-rbc-list-item\"><p class=\"wp-block-paragraph\"><strong>Use the partners you already trust<\/strong>: RBC proactively reached out to Minimax with advice and the Carbonhound introduction. The people who already understand the business can often open doors.<\/p><\/li>\n    <li class=\"wp-block-rbc-list-item\"><p class=\"wp-block-paragraph\"><strong>Be proactive<\/strong>: Regulations like the EPA\u2019s 2027 rule are coming into effect, whether businesses are ready or not. Those who begin their transition early are in a materially different position than those who wait until the requirements are in place.<\/p><\/li>\n    <li class=\"wp-block-rbc-list-item\"><p class=\"wp-block-paragraph\"><strong>Invest in what matters<\/strong>: Notes Poirier: \u201cWhether it\u2019s technology or people or equipment, if you don\u2019t invest, you\u2019ll fall behind.\u201d<\/p><\/li>\n<\/ul><br>\n\n\n\n<div class=\"wp-block-group has-light-grey-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">5 min read:&nbsp;<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/get-inspired\/innovation\/how-three-canadian-businesses-are-translating-environmental-sustainability-into-tangible-business-outcomes\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-dig-id=\"LP-98140-99ecd5b6\" data-dig-label=\"How Three Canadian Businesses are Translating Environmental Sustainability into Tangible Business Outcomes - My Money Matters\" data-dig-action=\"link click\" data-dig-category=\"LP\" class=\"rbc-link-format\">How Three Canadian Businesses are Translating Environmental Sustainability into Tangible Business Outcomes &#8211; My Money Matters<\/a><\/p>\n<\/div>\n\n\n\n<h2 id=\"h-what-s-next-for-minimax\" class=\"wp-block-heading\">What\u2019s next for Minimax<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Minimax is preparing to set formal emissions targets for 2030. The dataset is still young, with disciplined tracking only beginning in 2025, but every additional month of data sharpens both the current picture and the future targets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Minimax continues to mature its environmental sustainability strategy, RBC\u2019s sustainable finance team continues to support the company through strategic advisory discussions \u2013 using the emissions data and operational insights to help establish measurable targets and identify future opportunities for efficiency improvements and financing solutions to advance environmental sustainability-related investments over time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a primer on where to begin, see&nbsp;<a href=\"https:\/\/www.rbcroyalbank.com\/en-ca\/my-money-matters\/business\/right-sized-business-advice\/commercial\/ready-to-tackle-your-companys-environmental-sustainability-strategy-start-with-scope-1-and-2\/\" target=\"_blank\" data-dig-id=\"LP-98140-ddf35242\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"Ready to Tackle Your Company\u2019s Environmental Sustainability Strategy? Start with Scope 1 and 2\" rel=\"noreferrer noopener\" class=\"rbc-link-format\">Ready to Tackle Your Company\u2019s Environmental Sustainability Strategy? Start with Scope 1 and 2<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, succession planning \u2013 often the harder question in a family business \u2013 is already addressed. Between Poirier and his brother, four of the next generation are in the company. \u201cWe\u2019re very fortunate because we have our succession figured out,\u201d Poirier says. \u201cThe beauty with trucking is that it\u2019s kind of unlimited. There are so many people who ship freight in Ontario and Quebec.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The core of the business at Minimax has not changed. As they celebrate their 35-year anniversary, their trucks are still picking up freight in Ontario and Quebec, just as they always have. What has changed is what it takes to do the work well \u2013 and to keep doing it. Cleaner engines, route optimization systems and emissions tracking have positioned Minimax for what comes next: new regulations, new customer expectations and a new generation of leaders ready to build on a stronger foundation.<\/p>\n\n\n\n<div class=\"wp-block-group has-rbc-bright-blue-tint-4-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-how-rbc-can-help\">How RBC can help<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">To support clients on their journey to environmental sustainability, RBC works with Carbonhound, a climate action platform that helps companies measure and track their environmental impact. Speak to your RBC relationship manager today to learn more.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Visit:&nbsp;<a href=\"https:\/\/www.rbcroyalbank.com\/business\/advice\/commercial-sustainable-finance-solutions.html\" target=\"_blank\" data-dig-id=\"LP-98140-d5bb5173\" data-dig-category=\"LP\" data-dig-action=\"link click\" data-dig-label=\"rbc.com\/impact\" rel=\"noreferrer noopener\" class=\"rbc-link-format\">rbc.com\/impact<\/a><\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-rbc-rbc-default-collapsible\"><p><button class=\"collapse-toggle collapsed\" data-target=\"#collapse834a1009\" data-toggle=\"collapse\" aria-expanded=\"false\" aria-controls=\"collapse834a1009\" data-dig-id=\"LP-57738-834a1009\" data-dig-category=\"LP\" data-dig-action=\"accordion closed\" action-closed=\"accordion closed\" action-opened=\"accordion open\" data-dig-label=\"Things our lawyers want you to know\"><span>Things our lawyers want you to know<\/span><span>Things our lawyers want you to know<\/span><\/button><\/p><div class=\"collapse-content collapse\" id=\"collapse834a1009\">\n<div class=\"wp-block-rbc-collapsible-inner-block collapse-inner\">\n<p class=\"wp-block-paragraph\">This article is intended as general information only and is not to be relied upon as constituting legal, financial or other professional advice. A professional advisor should be consulted regarding your specific situation. Information presented is believed to be factual and up-to-date but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the authors as of the date of publication and are subject to change. 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