{"id":30008,"date":"2024-05-06T18:06:07","date_gmt":"2024-05-06T18:06:07","guid":{"rendered":"https:\/\/www.rbcroyalbank.com\/fr-ca\/?post_type=rbc_my_money_matter&#038;p=30008"},"modified":"2024-05-06T18:06:08","modified_gmt":"2024-05-06T18:06:08","slug":"cinq-etapes-faciles-comment-tirer-le-maximum-de-votre-budget-de-marketing","status":"publish","type":"rbc_my_money_matter","link":"https:\/\/www.rbcroyalbank.com\/fr-ca\/mes-finances-dabord\/entreprises\/conseils-daffaires-appropries\/petite-entreprise\/cinq-etapes-faciles-comment-tirer-le-maximum-de-votre-budget-de-marketing\/","title":{"rendered":"Cinq \u00e9tapes faciles : Comment tirer le maximum de votre budget de marketing"},"content":{"rendered":"<div class=\"wp-block-rbc-single-article-header\">\n\t<section class=\"section-grey cover pad-t-hlf\">\n\t\t<div class=\"section-inner w-half w-mob-full centered-margin cover section-grey pad-tb-0\">\n\t\t\t\t\t\t\t<div class=\"inline-block pill-container pill-taxonomies\">\n\t\t\t\t\t<div class=\"mar-b-hlf mob-mar-b snipe pill is-style-blue-pill\">\n\t\t\t\t\t\t<a class=\"primary-taxonomy\" href=\"https:\/\/www.rbcroyalbank.com\/fr-ca\/mes-finances-dabord\/sujets\/etablissement-dun-budget\/\">\n\t\t\t\t\t\t\t<span>\u00c9tablissement d\u2019un budget<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<h1 class=\"mar-b-hlf mar-t-0 mob-pad-lr-hlf h2 has-black-color\">Cinq \u00e9tapes faciles : Comment tirer le maximum de votre budget de marketing<\/h1><p class=\"mar-b-0 mob-pad-lr-hlf author-text\">By Amanda Reaume<\/p>\t\t\t\t\t<div class=\"featured-image-wrapper pos-rel\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/uploads\/sites\/13\/2024\/05\/towfiqu-barbhuiya-joqWSI9u_XM-unsplash.jpg?quality=80\" class=\" cover-image  wp-post-image\" alt=\"Un pot de pi\u00e8ces de monnaie avec une plante qui en sort\" srcset=\"https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/uploads\/sites\/13\/2024\/05\/towfiqu-barbhuiya-joqWSI9u_XM-unsplash.jpg 4592w, https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/uploads\/sites\/13\/2024\/05\/towfiqu-barbhuiya-joqWSI9u_XM-unsplash.jpg?resize=300,200 300w, https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/uploads\/sites\/13\/2024\/05\/towfiqu-barbhuiya-joqWSI9u_XM-unsplash.jpg?resize=768,512 768w, https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/uploads\/sites\/13\/2024\/05\/towfiqu-barbhuiya-joqWSI9u_XM-unsplash.jpg?resize=1024,683 1024w, https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/uploads\/sites\/13\/2024\/05\/towfiqu-barbhuiya-joqWSI9u_XM-unsplash.jpg?resize=1536,1025 1536w, https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/uploads\/sites\/13\/2024\/05\/towfiqu-barbhuiya-joqWSI9u_XM-unsplash.jpg?resize=2048,1367 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t<\/section>\n\t<div class=\"article mar-t-dbl\">\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner socials-section\">\n\t\t\t\t<div class=\"top-socials-bar mob-mar-b-hlf\">    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=Cinq \u00e9tapes faciles : Comment tirer le maximum de votre budget de marketing &#038;body=Bonjour, je pensais que cet article de RBC Mes finances d\u2019abord pourrait vous int\u00e9resser: https:\/\/www.rbcroyalbank.com\/fr-ca\/mes-finances-dabord\/entreprises\/conseils-daffaires-appropries\/petite-entreprise\/cinq-etapes-faciles-comment-tirer-le-maximum-de-votre-budget-de-marketing\/\">\n        <img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-email.svg\"\n          alt=\"envelope icon\">\n        <span>\n          Courriel        <\/span>\n      <\/a>\n      <div class=\"social-button-wrapper sharing-copy-wrapper\">\n        <button class=\"sharing-custom sharing-copy\" data-url=\"https:\/\/www.rbcroyalbank.com\/fr-ca\/mes-finances-dabord\/entreprises\/conseils-daffaires-appropries\/petite-entreprise\/cinq-etapes-faciles-comment-tirer-le-maximum-de-votre-budget-de-marketing\/\">\n          <img decoding=\"async\"\n            src=\"https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-related.svg\"\n            alt=\"copy icon\">\n          <span id=\"sharing-copyUrl-Label\">\n            Copier l\u2019URL          <\/span>\n        <\/button>\n        <input type=\"text\" class=\"sharing-copy-text\" aria-labelledby=\"sharing-copyUrl-Label\">\n      <\/div>\n    <\/div>\n  <\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner w-half w-mob-full centered-margin pad-tb-0 mob-mar-t-hlf mob-mar-b\">\n\t\t\t\t<p class=\"cover-pub-line text-xs mar-b-hlf\">Published 6 mai 2024 \u2022 4 min de lecture<\/p>\t\t\t<\/div>\n\t\t<\/section>\n\t<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner w-half w-mob-full\" style=\"border-radius:0x\">\n<p>Avoir une brillante id\u00e9e en affaires, ce n&rsquo;est pas assez dans le march\u00e9 concurrentiel d&rsquo;aujourd&rsquo;hui. Il faut \u00e9tablir votre image de marque et pr\u00e9senter efficacement votre produit ou service aux clients potentiels. Tout \u00e7a prend du temps et de l&rsquo;argent, et une petite entreprise n&rsquo;en a souvent pas des masses. Voici cinq conseils pour vous aider \u00e0 en faire plus avec votre budget marketing :<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cr\u00e9ez-vous un super site Web (et mettez-le r\u00e9guli\u00e8rement \u00e0 jour)<\/h2>\n\n\n\n<p>La plupart des entreprises ont aujourd&rsquo;hui un site Web. C&rsquo;est l&rsquo;une des meilleures sources d&rsquo;information pour vos clients qui veulent voir votre produit ou service et obtenir plus de pr\u00e9cisions. Il faut le voir comme la plateforme centrale vers laquelle vous aiguillez le trafic en ligne, notamment \u00e0 partir d&rsquo;autres points de pr\u00e9sence comme les m\u00e9dias sociaux, le courriel, les \u00e9v\u00e9nements et m\u00eame vos \u00e9tablissements physiques. Un site Web efficace ne fait pas que pr\u00e9senter de l&rsquo;information sur votre entreprise ; il incite aussi les clients \u00e0 passer \u00e0 l&rsquo;action en faisant un achat, en prenant contact avec vous ou en poussant plus loin leur connaissance de vos produits ou services. Un super site Web, \u00e7a ne co\u00fbte pas forc\u00e9ment tr\u00e8s cher, mais \u00e7a demande du temps parce qu&rsquo;il faut le garder \u00e0 jour et assurer sa pertinence \u00e0 mesure que se d\u00e9veloppe votre entreprise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Exploitez les m\u00e9dias sociaux<\/h2>\n\n\n\n<p>Gr\u00e2ce aux m\u00e9dias sociaux, c&rsquo;est plus facile que jamais d&rsquo;entrer en relation avec des clients. Comme un site Web, \u00e7a peut rester abordable, mais exiger pas mal de main-d&rsquo;\u0153uvre. La meilleure fa\u00e7on de limiter votre investissement, en temps comme en argent, c&rsquo;est de bien choisir les sites qui conviennent le mieux \u00e0 votre entreprise. Par exemple, Facebook, Twitter et Pinterest sont peut-\u00eatre des choix pertinents pour une boutique de v\u00eatements, tandis que LinkedIn et Twitter peuvent s&rsquo;av\u00e9rer plus utiles pour un cabinet de services-conseils. Ce que les entreprises aiment g\u00e9n\u00e9ralement des m\u00e9dias sociaux (\u00e0 part les relations clients qu&rsquo;on peut cr\u00e9er), c&rsquo;est la possibilit\u00e9 de suivi et d&rsquo;\u00e9valuation des r\u00e9sultats au moyen d&rsquo;outils comme Google Analytics. Ce sont des donn\u00e9es susceptibles d&rsquo;\u00e9clairer les futures strat\u00e9gies marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">N&rsquo;oubliez pas le marketing traditionnel<\/h2>\n\n\n\n<p>Bien que les r\u00e9seaux sociaux et num\u00e9riques aient aujourd&rsquo;hui une importance d\u00e9terminante, le marketing traditionnel reste un \u00e9l\u00e9ment important de votre strat\u00e9gie. La publicit\u00e9 radio et t\u00e9l\u00e9 co\u00fbte sans doute trop cher pour une petite entreprise, mais il y a des choix int\u00e9ressants du c\u00f4t\u00e9 de l&rsquo;imprim\u00e9 (publipostages ou annonces dans des journaux ou des magazines locaux, par exemple). Des \u00e9tudes ont d&rsquo;ailleurs r\u00e9v\u00e9l\u00e9 que les campagnes num\u00e9riques attirent davantage l&rsquo;attention des consommateurs quand elles s&rsquo;accompagnent de publipostage. Le secret, c&rsquo;est de cibler un public pr\u00e9cis. Non seulement le ciblage r\u00e9duit les co\u00fbts, mais il vous permet de pr\u00e9senter votre produit ou service aux bons consommateurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e9seautez et re-r\u00e9seautez<\/h2>\n\n\n\n<p>Quand on a une petite entreprise, on rencontre tout le temps des tas de gens : les clients, les fournisseurs, et tous ceux qui interviennent de pr\u00e8s ou de loin dans l&rsquo;exploitation courante. Mais d&rsquo;autres personnes pourraient vous aider \u00e0 g\u00e9rer l&rsquo;entreprise et \u00e0 lui faire prendre de l&rsquo;essor. Le r\u00e9seautage est un excellent moyen d&rsquo;enrichir votre liste de partenaires possibles et de mieux comprendre votre entreprise et ses clients. Ici encore, on ne parle pas de d\u00e9penses \u00e9normes. Il y a toutes sortes d&rsquo;activit\u00e9s communautaires auxquelles vous pouvez participer gratuitement ou moyennant des frais ou des dons modestes. Ne ratez aucune occasion ! On ne sait jamais quelles nouvelles rencontres se traduiront par de nouvelles occasions d&rsquo;affaires.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sachez remercier<\/h2>\n\n\n\n<p>Quand vous rencontrez un client potentiel ou concluez une vente, c&rsquo;est important de savoir remercier. Faites-le id\u00e9alement en personne, ou encore au moyen d&rsquo;une carte, d&rsquo;un courriel ou d&rsquo;un tweet. Prenez le temps de dire aux clients combien ils comptent pour vous. C&rsquo;est souvent le rapport personnel qui nourrit l&rsquo;assiduit\u00e9 des gens et leur fid\u00e9lit\u00e9 envers votre marque.<\/p>\n\n\n\n<p>Investir temps et argent judicieusement, c&rsquo;est essentiel au dynamisme de votre entreprise et \u00e0 sa notori\u00e9t\u00e9 croissante. Ces strat\u00e9gies que nous vous avons pr\u00e9sent\u00e9es sont toutes des fa\u00e7ons rentables d&rsquo;\u00e9tablir votre image de marque et de bien vous faire conna\u00eetre en peu de temps.<\/p>\n\n\n\n<div class=\"wp-block-rbc-rbc-default-collapsible\"><p><button class=\"collapse-toggle collapsed\" data-target=\"#collapse942faa40\" data-toggle=\"collapse\" aria-expanded=\"false\" aria-controls=\"collapse942faa40\" data-dig-id=\"LP-32776-942faa40\" data-dig-category=\"LP\" data-dig-action=\"accordion closed\" action-closed=\"accordion closed\" action-opened=\"accordion open\" data-dig-label=\"Un mot de nos avocats\"><span>Un mot de nos avocats<\/span><span>Un mot de nos avocats<\/span><\/button><\/p><div class=\"collapse-content collapse\" id=\"collapse942faa40\">\n<div class=\"wp-block-rbc-collapsible-inner-block collapse-inner\">\n<p>Le pr\u00e9sent article vise \u00e0 offrir des renseignements g\u00e9n\u00e9raux seulement et n\u2019a pas pour objet de fournir des conseils juridiques ou financiers, ni d\u2019autres conseils professionnels. Veuillez consulter un conseiller professionnel en ce qui concerne votre situation particuli\u00e8re. Les renseignements pr\u00e9sent\u00e9s sont r\u00e9put\u00e9s \u00eatre factuels et \u00e0 jour, mais nous ne garantissons pas leur exactitude et ils ne doivent pas \u00eatre consid\u00e9r\u00e9s comme une analyse exhaustive des sujets abord\u00e9s. Les opinions exprim\u00e9es refl\u00e8tent le jugement des auteurs \u00e0 la date de publication et peuvent changer. La Banque Royale du Canada et ses entit\u00e9s ne font pas la promotion, ni explicitement ni implicitement, des conseils, des avis, des renseignements, des produits ou des services de tiers.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center h5 mar-b\"><strong>Partager cet article<\/strong><\/p>\n\n\n\n\t\t<div class=\"socials-block\">\n\t\t\t    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=Cinq \u00e9tapes faciles : Comment tirer le maximum de votre budget de marketing &#038;body=Bonjour, je pensais que cet article de RBC Mes finances d\u2019abord pourrait vous int\u00e9resser: https:\/\/www.rbcroyalbank.com\/fr-ca\/mes-finances-dabord\/entreprises\/conseils-daffaires-appropries\/petite-entreprise\/cinq-etapes-faciles-comment-tirer-le-maximum-de-votre-budget-de-marketing\/\">\n        <img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-email.svg\"\n          alt=\"envelope icon\">\n        <span>\n          Courriel        <\/span>\n      <\/a>\n      <div class=\"social-button-wrapper sharing-copy-wrapper\">\n        <button class=\"sharing-custom sharing-copy\" data-url=\"https:\/\/www.rbcroyalbank.com\/fr-ca\/mes-finances-dabord\/entreprises\/conseils-daffaires-appropries\/petite-entreprise\/cinq-etapes-faciles-comment-tirer-le-maximum-de-votre-budget-de-marketing\/\">\n          <img decoding=\"async\"\n            src=\"https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-related.svg\"\n            alt=\"copy icon\">\n          <span id=\"sharing-copyUrl-Label\">\n            Copier l\u2019URL          <\/span>\n        <\/button>\n        <input type=\"text\" class=\"sharing-copy-text\" aria-labelledby=\"sharing-copyUrl-Label\">\n      <\/div>\n    <\/div>\n  \t\t<\/div>\n\n\t\t\n\n\t\n\t<div class=\"wp-block-tk-spacer id-6371e982-5ad6-4562-b798-f2ed9ff10f4b\" aria-hidden=\"true\"><\/div>\n\t\n\n\n\t\t\t<div class=\"wp-block-rbc-single-post-topics related-topics-links\">\n\t\t\t\t<p class=\"h5 mar-r-hlf\">Topics:<\/p>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/fr-ca\/mes-finances-dabord\/sujets\/etablissement-dun-budget\/\" class=\"btn topic mar-t-0 mar-r-qtr mar-b-hlf\">\u00c9tablissement d\u2019un budget<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel mob-pad-t-dbl\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner\" style=\"border-radius:0x\">\n<h2 class=\"wp-block-heading mar-b mob-mar-b-dbl mar-t-0\" id=\"h-a-lire-ensuite\">\u00c0 lire ensuite<\/h2>\n\n\n\t\t\t<div class=\"related-posts-type-2\">\n\t\t\t\t<div class=\"related-post-list\">\n\t\t\t\t\t<ul class=\"grid-wpr eh-wpr\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class= 'grid-one-third grid-tb-full grid-mob-full mar-b'>\n\t\t\t\t\t\t\t\t\t\t<article class=\"col-wpr mar-b-0 mar-r-0 mar-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"postcard-img-ctr post-card-image col-md-12 col-xs-6 mob-mar-b-0 pad-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"720\" src=\"https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/uploads\/sites\/13\/2026\/04\/Cash-Flow-Article-Image.jpg?quality=80&amp;w=1024\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Les propri\u00e9taires de petites entreprises qui examinent des documents financiers\" srcset=\"https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/uploads\/sites\/13\/2026\/04\/Cash-Flow-Article-Image.jpg 6282w, https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/uploads\/sites\/13\/2026\/04\/Cash-Flow-Article-Image.jpg?resize=300,211 300w, https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/uploads\/sites\/13\/2026\/04\/Cash-Flow-Article-Image.jpg?resize=768,540 768w, https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/uploads\/sites\/13\/2026\/04\/Cash-Flow-Article-Image.jpg?resize=1024,720 1024w, https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/uploads\/sites\/13\/2026\/04\/Cash-Flow-Article-Image.jpg?resize=1536,1080 1536w, https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/uploads\/sites\/13\/2026\/04\/Cash-Flow-Article-Image.jpg?resize=2048,1439 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-details mob-mar-b-0 mob-mar-t-0 pad-r-0 col-md-12 col-xs-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"primary-taxonomy primary-link\" href=\"https:\/\/www.rbcroyalbank.com\/fr-ca\/mes-finances-dabord\/entreprises\/gestion-de-lentreprise\/gestion-des-flux-de-tresorerie-et-donnees-financieres\/\">\n\t\t\t\t\t\tGestion des flux de tr\u00e9sorerie et donn\u00e9es financi\u00e8res\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/fr-ca\/mes-finances-dabord\/entreprises\/gestion-de-lentreprise\/gestion-des-flux-de-tresorerie-et-donnees-financieres\/accroitre-la-resilience-financiere-par-une-gestion-des-flux-de-tresorerie-intelligente\/\" class=\"card-title h4 mar-t-0\">Accro\u00eetre la r\u00e9silience financi\u00e8re par une gestion des flux de tr\u00e9sorerie intelligente<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class= 'grid-one-third grid-tb-full grid-mob-full mar-b'>\n\t\t\t\t\t\t\t\t\t\t<article class=\"col-wpr mar-b-0 mar-r-0 mar-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"postcard-img-ctr post-card-image col-md-12 col-xs-6 mob-mar-b-0 pad-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/uploads\/sites\/13\/2025\/03\/iStock-1343159253_d5602b.jpg?quality=80&amp;w=1024\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Femme et entra\u00eeneur soulevant des poids dans un gymnase.\" srcset=\"https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/uploads\/sites\/13\/2025\/03\/iStock-1343159253_d5602b.jpg 2121w, https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/uploads\/sites\/13\/2025\/03\/iStock-1343159253_d5602b.jpg?resize=300,200 300w, https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/uploads\/sites\/13\/2025\/03\/iStock-1343159253_d5602b.jpg?resize=768,512 768w, https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/uploads\/sites\/13\/2025\/03\/iStock-1343159253_d5602b.jpg?resize=1024,683 1024w, https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/uploads\/sites\/13\/2025\/03\/iStock-1343159253_d5602b.jpg?resize=1536,1024 1536w, https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/uploads\/sites\/13\/2025\/03\/iStock-1343159253_d5602b.jpg?resize=2048,1365 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-details mob-mar-b-0 mob-mar-t-0 pad-r-0 col-md-12 col-xs-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"primary-taxonomy primary-link\" href=\"https:\/\/www.rbcroyalbank.com\/fr-ca\/mes-finances-dabord\/entreprises\/gestion-de-lentreprise\/gestion-des-flux-de-tresorerie-et-donnees-financieres\/\">\n\t\t\t\t\t\tGestion des flux de tr\u00e9sorerie et donn\u00e9es financi\u00e8res\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/fr-ca\/mes-finances-dabord\/entreprises\/gestion-de-lentreprise\/gestion-des-flux-de-tresorerie-et-donnees-financieres\/dinsolvabilite-dentreprise-pieges-eviter-pour-proteger\/\" class=\"card-title h4 mar-t-0\">Les cas d\u2019insolvabilit\u00e9 d\u2019entreprises demeurent \u00e9lev\u00e9s au Canada : 6 pi\u00e8ges \u00e0 \u00e9viter pour prot\u00e9ger votre entreprise et renforcer votre r\u00e9silience financi\u00e8re<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class= 'grid-one-third grid-tb-full grid-mob-full mar-b'>\n\t\t\t\t\t\t\t\t\t\t<article class=\"col-wpr mar-b-0 mar-r-0 mar-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"postcard-img-ctr post-card-image col-md-12 col-xs-6 mob-mar-b-0 pad-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/uploads\/sites\/13\/2026\/03\/Marie-Image.png?quality=80&amp;w=1024\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Image de Marie-Astrid Dubant\" srcset=\"https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/uploads\/sites\/13\/2026\/03\/Marie-Image.png 1918w, https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/uploads\/sites\/13\/2026\/03\/Marie-Image.png?resize=300,168 300w, https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/uploads\/sites\/13\/2026\/03\/Marie-Image.png?resize=768,430 768w, https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/uploads\/sites\/13\/2026\/03\/Marie-Image.png?resize=1024,574 1024w, https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/uploads\/sites\/13\/2026\/03\/Marie-Image.png?resize=1536,861 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-details mob-mar-b-0 mob-mar-t-0 pad-r-0 col-md-12 col-xs-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"primary-taxonomy primary-link\" href=\"https:\/\/www.rbcroyalbank.com\/fr-ca\/mes-finances-dabord\/entreprises\/inspiration\/temoignages-de-reussite-en-affaires\/\">\n\t\t\t\t\t\tT\u00e9moignages de r\u00e9ussite en affaires\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/fr-ca\/mes-finances-dabord\/entreprises\/inspiration\/temoignages-de-reussite-en-affaires\/marie-astrid-dubant-transformer-des-idees-audacieuses-en-retombees-durables\/\" class=\"card-title h4 mar-t-0\">Marie-Astrid Dubant\u00a0: Transformer des id\u00e9es audacieuses en retomb\u00e9es durables<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n<\/section>\n<style class=\"advgb-styles-renderer\">\n\t\t.wp-block-tk-spacer.id-6371e982-5ad6-4562-b798-f2ed9ff10f4b {\n\t\theight: 60px;\n\t}\n\n\t@media ( max-width: 480px ) {\n\t\t.wp-block-tk-spacer.id-6371e982-5ad6-4562-b798-f2ed9ff10f4b 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