{"id":6807,"date":"2021-10-01T00:00:00","date_gmt":"2021-10-01T00:00:00","guid":{"rendered":""},"modified":"2024-06-17T19:40:54","modified_gmt":"2024-06-17T19:40:54","slug":"tour-dhorizon-petitesentreprisesreinventees-6-pistes-daction-communes-des-entreprises-resilientes","status":"publish","type":"rbc_my_money_matter","link":"https:\/\/www.rbcroyalbank.com\/fr-ca\/mes-finances-dabord\/entreprises\/inspiration\/temoignages-de-reussite-en-affaires\/tour-dhorizon-petitesentreprisesreinventees-6-pistes-daction-communes-des-entreprises-resilientes\/","title":{"rendered":"Tour d&rsquo;horizon #PetitesEntreprisesR\u00e9invent\u00e9es : 6 pistes d&rsquo;action communes des entreprises r\u00e9silientes"},"content":{"rendered":"<div class=\"wp-block-rbc-single-article-header\">\n\t<section class=\"section-grey cover pad-t-hlf\">\n\t\t<div class=\"section-inner w-half w-mob-full centered-margin cover section-grey pad-tb-0\">\n\t\t\t\t\t\t\t<div class=\"inline-block pill-container pill-taxonomies\">\n\t\t\t\t\t<div class=\"mar-b-hlf mob-mar-b snipe pill is-style-blue-pill\">\n\t\t\t\t\t\t<a class=\"primary-taxonomy\" href=\"https:\/\/www.rbcroyalbank.com\/fr-ca\/mes-finances-dabord\/sujets\/entrepreneur\/\">\n\t\t\t\t\t\t\t<span>Entrepreneur<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<h1 class=\"mar-b-hlf mar-t-0 mob-pad-lr-hlf h2 has-black-color\">Tour d&rsquo;horizon #PetitesEntreprisesR\u00e9invent\u00e9es : 6 pistes d&rsquo;action communes des entreprises r\u00e9silientes<\/h1><p class=\"mar-b-0 mob-pad-lr-hlf author-text\">By Diane Amato<\/p>\t\t\t\t\t<div class=\"featured-image-wrapper pos-rel\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"620\" src=\"https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/uploads\/sites\/13\/2023\/09\/Thumbnail-default-288.jpg?quality=80\" class=\" cover-image  wp-post-image\" alt=\"\" srcset=\"https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/uploads\/sites\/13\/2023\/09\/Thumbnail-default-288.jpg 930w, https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/uploads\/sites\/13\/2023\/09\/Thumbnail-default-288.jpg?resize=300,200 300w, https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/uploads\/sites\/13\/2023\/09\/Thumbnail-default-288.jpg?resize=768,512 768w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t<\/section>\n\t<div class=\"article mar-t-dbl\">\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner socials-section\">\n\t\t\t\t<div class=\"top-socials-bar mob-mar-b-hlf\">    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=Tour d&rsquo;horizon #PetitesEntreprisesR\u00e9invent\u00e9es : 6 pistes d&rsquo;action communes des entreprises r\u00e9silientes &#038;body=Bonjour, je pensais que cet article de RBC Mes finances d\u2019abord pourrait vous int\u00e9resser: https:\/\/www.rbcroyalbank.com\/fr-ca\/mes-finances-dabord\/entreprises\/inspiration\/temoignages-de-reussite-en-affaires\/tour-dhorizon-petitesentreprisesreinventees-6-pistes-daction-communes-des-entreprises-resilientes\/\">\n        <img decoding=\"async\" src=\"https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-email.svg\"\n          alt=\"envelope icon\">\n        <span>\n          Courriel        <\/span>\n      <\/a>\n      <div class=\"social-button-wrapper sharing-copy-wrapper\">\n        <button class=\"sharing-custom sharing-copy\" data-url=\"https:\/\/www.rbcroyalbank.com\/fr-ca\/mes-finances-dabord\/entreprises\/inspiration\/temoignages-de-reussite-en-affaires\/tour-dhorizon-petitesentreprisesreinventees-6-pistes-daction-communes-des-entreprises-resilientes\/\">\n          <img decoding=\"async\"\n            src=\"https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/plugins\/rbc-blocks\/assets\/img\/icons\/icon-related.svg\"\n            alt=\"copy icon\">\n          <span id=\"sharing-copyUrl-Label\">\n            Copier l\u2019URL          <\/span>\n        <\/button>\n        <input type=\"text\" class=\"sharing-copy-text\" aria-labelledby=\"sharing-copyUrl-Label\">\n      <\/div>\n    <\/div>\n  <\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section>\n\t\t\t<div class=\"section-inner w-half w-mob-full centered-margin pad-tb-0 mob-mar-t-hlf mob-mar-b\">\n\t\t\t\t<p class=\"cover-pub-line text-xs mar-b-hlf\">Published 1 octobre 2021 \u2022 5 min de lecture<\/p>\t\t\t<\/div>\n\t\t<\/section>\n\t<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner w-half w-mob-full\" style=\"border-radius:0x\">\n<p>Bien que les mesures de confinement, les restrictions, les ruptures de stock et l&rsquo;\u00e9volution de la demande aient fait mal \u00e0 de nombreuses entreprises canadiennes, bon nombre d&rsquo;entre elles ont su tirer leur \u00e9pingle du jeu durant cette p\u00e9riode d&rsquo;incertitude en d\u00e9couvrant de nouvelles occasions, en adaptant leurs produits et processus, et en repensant leur mod\u00e8le d&rsquo;affaires. Voici six fa\u00e7ons r\u00e9pandues qu&rsquo;ont trouv\u00e9es les propri\u00e9taires d&rsquo;entreprises pour relever les d\u00e9fis sans pr\u00e9c\u00e9dent de la pand\u00e9mie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1) Offrir ses services en ligne<\/h2>\n\n\n\n<p>Comme le montrent les statistiques, les achats en ligne au Canada ont doubl\u00e9 pendant la pand\u00e9mie. Rien d&rsquo;\u00e9tonnant puisque les consommateurs \u00e9taient confin\u00e9s \u00e0 la maison. Pour survivre, les entreprises ont d\u00fb assurer une pr\u00e9sence en ligne, et vite ! Voici des exemples d&rsquo;entreprises traditionnelles qui ont su s&rsquo;adapter \u00e0 la nouvelle r\u00e9alit\u00e9 num\u00e9rique.<\/p>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p><a href=\"https:\/\/decouverte.rbcbanqueroyale.com\/petitesentreprisesreinventees-du-studio-a-lespace-virtuel-lexpansion-de-soul-studio-en-periode-de-covid-19\/\">Soul Studio : passer du studio \u00e0 l\u2019espace virtuel<\/a><\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p><a href=\"https:\/\/decouverte.rbcbanqueroyale.com\/petitesentreprisesreinventees-marianne-bertrand-fondatrice-de-muttluks-nous-parle-de-lexploitation-dune-entreprise-canadienne-saisonniere\/\">Muttluks : gagner du terrain en ligne gr\u00e2ce \u00e0 des conseils d\u2019experts<\/a><\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p><a href=\"https:\/\/decouverte.rbcbanqueroyale.com\/petitesentreprisesreinventees-le-plus-ancien-magasin-de-jouets-de-la-vallee-de-lokanagan-sadapte-pour-continuer-a-servir-la-collectivite\/\">Vernon Teach &amp; Learn, plus ancien magasin de jouets de la vall\u00e9e de l\u2019Okanagan : s\u2019adapter en transf\u00e9rant ses activit\u00e9s en ligne et 24 000 num\u00e9ros d\u2019article<\/a><\/p>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2) Attirer de nouveaux clients<\/h2>\n\n\n\n<p>Les entreprises qui se sont tourn\u00e9es vers les canaux \u00e9lectroniques pour la premi\u00e8re fois ont pu joindre des clients qui ne faisaient pas partie de leur base de client\u00e8le. <a href=\"https:\/\/decouverte.rbcbanqueroyale.com\/petitesentreprisesreinventees-du-studio-a-lespace-virtuel-lexpansion-de-soul-studio-en-periode-de-covid-19\/\">Soul Studio<\/a>, par exemple, a pu attirer des participants d&rsquo;aussi loin que l&rsquo;Australie. Avant la pand\u00e9mie, la client\u00e8le du studio se limitait aux danseurs de la r\u00e9gion. <a href=\"https:\/\/decouverte.rbcbanqueroyale.com\/petitesentreprisesreinventees-comment-lentreprise-de-montreal-surmesur-a-traverse-la-pandemie\/\">Surmesur<\/a> a d\u00e9velopp\u00e9 une toute nouvelle client\u00e8le de grandes entreprises lorsqu&rsquo;elle s&rsquo;est tourn\u00e9e vers la production de masques, tandis que <a href=\"https:\/\/decouverte.rbcbanqueroyale.com\/petitesentreprisesreinventees-linnovation-contre-la-penurie-de-fournitures-medicales\/\">Medi-Secur<\/a> a \u00e9tendu son offre \u00e0 de nouvelles entreprises qui ont eu besoin, du jour au lendemain, d&rsquo;\u00e9quipement de protection individuelle.<\/p>\n\n\n\n<p>En outre, les entreprises suivantes sont pass\u00e9es du secteur de gros au secteur du d\u00e9tail en raison de la fermeture des magasins et de la suspension des \u00e9v\u00e9nements.<\/p>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p><a href=\"https:\/\/decouverte.rbcbanqueroyale.com\/petitesentreprisesreinventees-matt-et-brandi-bialek-nous-parlent-de-lessor-de-blast-off-fireworks\/\">BLAST-OFF Fireworks : miser sur la vente au d\u00e9tail pour rem\u00e9dier \u00e0 l\u2019annulation des grands \u00e9v\u00e9nements<\/a><\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p><a href=\"https:\/\/discover.rbcroyalbank.com\/keeping-business-rolling-how-one-board-bike-shop-pivoted-during-the-pandemic\/\">Landyachtz : r\u00e9orienter ses activit\u00e9s en passant des commandes de gros aux livraisons directes aux consommateurs<\/a> (ce lien m\u00e8ne \u00e0 un site web dont le contenu est en anglais seulement)<\/p>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3) Maintenir une relation \u00e9troite avec la client\u00e8le<\/h2>\n\n\n\n<p>D&rsquo;un c\u00f4t\u00e9, il y a les entreprises qui ont adroitement renouvel\u00e9 ou \u00e9tendu leur base client\u00e8le, et, de l&rsquo;autre, il y a celles qui ont b\u00e2ti leur succ\u00e8s sur leurs relations existantes. Elles ont veill\u00e9 \u00e0 maintenir le plus possible le contact avec leurs clients et \u00e0 les entourer de soins particuliers.<\/p>\n\n\n\n<p>\u00ab Nous avons commenc\u00e9 \u00e0 utiliser la technologie pour traiter les commandes courantes. Pendant ce temps, nos \u00e9quipes de vente et de marketing pouvaient s&rsquo;occuper du travail de fond \u0096 qui consiste, comme dans le bon vieux temps, \u00e0 parler aux clients afin de nouer une relation \u00e9troite avec eux. Le r\u00e9sultat de nos efforts a \u00e9t\u00e9 extraordinaire : nous avons r\u00e9cup\u00e9r\u00e9 et d\u00e9pass\u00e9 tout le terrain perdu depuis le d\u00e9but de la pand\u00e9mie \u00bb, raconte Matt Bialek de <a href=\"https:\/\/decouverte.rbcbanqueroyale.com\/petitesentreprisesreinventees-matt-et-brandi-bialek-nous-parlent-de-lessor-de-blast-off-fireworks\/\">BLAST-OFF Fireworks<\/a>.<\/p>\n\n\n\n<p>Pour sa part, <a href=\"https:\/\/decouverte.rbcbanqueroyale.com\/petitesentreprisesreinventees-le-plus-ancien-magasin-de-jouets-de-la-vallee-de-lokanagan-sadapte-pour-continuer-a-servir-la-collectivite\/\">Vernon Teach &amp; Learn<\/a> a offert une aide individuelle aux clients dont les jeunes enfants, confin\u00e9s, devaient passer le temps et faire l&rsquo;\u00e9cole \u00e0 la maison.<\/p>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p><\/p>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">4) Adapter la production<\/h2>\n\n\n\n<p>Du jour au lendemain, les Canadiens n&rsquo;avaient plus besoin de tenues de ville. Les salons de coiffure ont d\u00fb fermer, et la p\u00e9nurie d&rsquo;\u00e9quipement de protection individuelle a fait les gros titres. L&rsquo;avenir des entreprises dont les activit\u00e9s ne convenaient plus au contexte de la COVID-19 \u00e9tait r\u00e9solument incertain. Mais des propri\u00e9taires d&rsquo;entreprise d\u00e9brouillards ont trouv\u00e9 un moyen d&rsquo;adapter leurs activit\u00e9s aux nouvelles r\u00e9alit\u00e9s :<\/p>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p><a href=\"https:\/\/decouverte.rbcbanqueroyale.com\/petitesentreprisesreinventees-comment-lentreprise-de-montreal-surmesur-a-traverse-la-pandemie\/\">Surmesur : passer de la fabrication de v\u00eatements sur mesure pour hommes \u00e0 l\u2019approvisionnement de masques au Qu\u00e9bec<\/a><\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p><a href=\"https:\/\/discover.rbcroyalbank.com\/smallbusinessredefined-how-community-values-and-shrewd-business-sense-helped-one-b-c-business-thrive-during-a-crisis\/\">Briteland : diversifier son offre en produisant et fournissant un nettoyant haute performance<\/a> (ce lien m\u00e8ne \u00e0 un site web dont le contenu est en anglais seulement)<\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p><a href=\"https:\/\/decouverte.rbcbanqueroyale.com\/petitesentreprisesreinventees-linnovation-contre-la-penurie-de-fournitures-medicales\/\">Medi-Secur : trouver un moyen unique de fournir aux travailleurs essentiels de l\u2019\u00e9quipement de protection individuelle<\/a><\/p>\n<\/li>\n\n\n\n<li class=\"wp-block-rbc-list-item\">\n<p><a href=\"https:\/\/decouverte.rbcbanqueroyale.com\/comment-la-reorientation-dag-hair-face-a-la-crise-de-la-covid-19-lui-a-permis-de-prendre-de-lexpansion\/\">AG Hair : se r\u00e9orienter en fabriquant du d\u00e9sinfectant pour les mains<\/a><\/p>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">5) S&rsquo;adapter aux besoins des employ\u00e9s<\/h2>\n\n\n\n<p>S&rsquo;il est vrai que les propri\u00e9taires de petites entreprises ont d\u00fb s&rsquo;adapter aux d\u00e9fis et \u00e0 l&rsquo;incertitude d\u00e9coulant de la pand\u00e9mie, leurs employ\u00e9s aussi. Des propri\u00e9taires ont d\u00fb mettre \u00e0 pied une partie de leur personnel, d&rsquo;autres embaucher ou former rapidement de nouveaux employ\u00e9s. Mais tous ont d\u00fb rester en communication constante avec leur effectif \u00e0 mesure qu&rsquo;\u00e9voluait la situation.<\/p>\n\n\n\n<p>Landyachtz, par exemple, a communiqu\u00e9 avec tous ses employ\u00e9s pour savoir s&rsquo;ils accepteraient de travailler moins d&rsquo;heures avant de mettre en \u0153uvre un plan qui conviendrait \u00e0 tous. De son c\u00f4t\u00e9, <a href=\"https:\/\/decouverte.rbcbanqueroyale.com\/petitesentreprisesreinventees-marianne-bertrand-fondatrice-de-muttluks-nous-parle-de-lexploitation-dune-entreprise-canadienne-saisonniere\/\">Muttluks<\/a> a inscrit ses employ\u00e9s \u00e0 des cours et \u00e0 des webinaires afin qu&rsquo;ils puissent parfaire leurs connaissances en attendant la reprise. D&rsquo;autres se sont tourn\u00e9s vers des lieux de travail virtuels.<\/p>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p><a href=\"https:\/\/decouverte.rbcbanqueroyale.com\/quill-propulser-sa-croissance-en-contribuant-a-lessor-de-la-baladodiffusion\/\">Quill : passer au t\u00e9l\u00e9travail int\u00e9gral<\/a><\/p>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">6) Soutenir la collectivit\u00e9<\/h2>\n\n\n\n<p>Si les Canadiens ont appris une chose au cours des 18 derniers mois, c&rsquo;est que nous pouvons surmonter des moments difficiles lorsque nous unissons nos efforts et nous soutenons mutuellement. Nombreuses sont les entreprises qui ont trouv\u00e9 leur raison d&rsquo;\u00eatre en se consacrant au mieux-\u00eatre des entrepreneurs ou des membres de la collectivit\u00e9.<\/p>\n\n\n\n<ul class=\"wp-block-rbc-list is-style-blue-disc\">\n<li class=\"wp-block-rbc-list-item\">\n<p><a href=\"https:\/\/decouverte.rbcbanqueroyale.com\/petitesentreprisesreinventees-apprendre-gagner-et-redonner-brimz-official-respecte-toujours-ses-valeurs-pendant-la-pandemie-de-covid-19\/\">Brimz : apprendre, gagner et redonner \u0096 respecter ses valeurs en aidant d\u2019autres entreprises \u00e0 survivre<\/a><\/p>\n<\/li>\n<\/ul>\n\n\n\n<p>F\u00e9licitons les propri\u00e9taires de petites entreprises. Non seulement ont-ils surmont\u00e9 une crise d&rsquo;une ampleur inimaginable, mais ils sont nombreux \u00e0 avoir r\u00e9invent\u00e9 leur entreprise pour tenir compte de l&rsquo;\u00e9volution des besoins et des habitudes de consommation des Canadiens.<\/p>\n\n\n\n<div class=\"wp-block-rbc-rbc-default-collapsible\"><p><button class=\"collapse-toggle collapsed\" data-target=\"#collapse942faa40\" data-toggle=\"collapse\" aria-expanded=\"false\" aria-controls=\"collapse942faa40\" data-dig-id=\"LP-32776-942faa40\" data-dig-category=\"LP\" data-dig-action=\"accordion closed\" action-closed=\"accordion closed\" action-opened=\"accordion open\" data-dig-label=\"Un mot de nos avocats\"><span>Un mot de nos avocats<\/span><span>Un mot de nos avocats<\/span><\/button><\/p><div class=\"collapse-content collapse\" id=\"collapse942faa40\">\n<div class=\"wp-block-rbc-collapsible-inner-block collapse-inner\">\n<p>Le pr\u00e9sent article vise \u00e0 offrir des renseignements g\u00e9n\u00e9raux seulement et n\u2019a pas pour objet de fournir des conseils juridiques ou financiers, ni d\u2019autres conseils professionnels. Veuillez consulter un conseiller professionnel en ce qui concerne votre situation particuli\u00e8re. Les renseignements pr\u00e9sent\u00e9s sont r\u00e9put\u00e9s \u00eatre factuels et \u00e0 jour, mais nous ne garantissons pas leur exactitude et ils ne doivent pas \u00eatre consid\u00e9r\u00e9s comme une analyse exhaustive des sujets abord\u00e9s. Les opinions exprim\u00e9es refl\u00e8tent le jugement des auteurs \u00e0 la date de publication et peuvent changer. La Banque Royale du Canada et ses entit\u00e9s ne font pas la promotion, ni explicitement ni implicitement, des conseils, des avis, des renseignements, des produits ou des services de tiers.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center h5 mar-b\"><strong>Partager cet article<\/strong><\/p>\n\n\n\n\t\t<div class=\"socials-block\">\n\t\t\t    <div class=\"social-links mob-mar-b-hlf mob-mar-t-hlf\">\n            <a class=\"social-button-wrapper sharing-custom sharing-email\" href=\"mailto:?subject=Tour d&rsquo;horizon #PetitesEntreprisesR\u00e9invent\u00e9es : 6 pistes d&rsquo;action communes des entreprises r\u00e9silientes &#038;body=Bonjour, je pensais que cet article de RBC Mes finances d\u2019abord pourrait vous int\u00e9resser: https:\/\/www.rbcroyalbank.com\/fr-ca\/mes-finances-dabord\/entreprises\/inspiration\/temoignages-de-reussite-en-affaires\/tour-dhorizon-petitesentreprisesreinventees-6-pistes-daction-communes-des-entreprises-resilientes\/\">\n        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aria-labelledby=\"sharing-copyUrl-Label\">\n      <\/div>\n    <\/div>\n  \t\t<\/div>\n\n\t\t\n\n\t\n\t<div class=\"wp-block-tk-spacer id-d237ed8a-f5d3-42a6-9e13-a7f722a3c8d0\" aria-hidden=\"true\"><\/div>\n\t\n\n\n\t\t\t<div class=\"wp-block-rbc-single-post-topics related-topics-links\">\n\t\t\t\t<p class=\"h5 mar-r-hlf\">Topics:<\/p>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/fr-ca\/mes-finances-dabord\/sujets\/entrepreneur\/\" class=\"btn topic mar-t-0 mar-r-qtr mar-b-hlf\">Entrepreneur<\/a>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/fr-ca\/mes-finances-dabord\/sujets\/technologie\/\" class=\"btn topic mar-t-0 mar-r-qtr mar-b-hlf\">Technologie<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-rbc-section-block  pos-rel mob-pad-t-dbl\" style=\"border-radius:0px\">\n<div class=\"wp-block-rbc-section-inner-block  section-inner\" style=\"border-radius:0x\">\n<h2 class=\"wp-block-heading mar-b mob-mar-b-dbl mar-t-0\" id=\"h-a-lire-ensuite\">\u00c0 lire ensuite<\/h2>\n\n\n\t\t\t<div class=\"related-posts-type-2\">\n\t\t\t\t<div class=\"related-post-list\">\n\t\t\t\t\t<ul class=\"grid-wpr eh-wpr\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class= 'grid-one-third grid-tb-full grid-mob-full mar-b'>\n\t\t\t\t\t\t\t\t\t\t<article class=\"col-wpr mar-b-0 mar-r-0 mar-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"postcard-img-ctr post-card-image col-md-12 col-xs-6 mob-mar-b-0 pad-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/uploads\/sites\/13\/2026\/03\/Marie-Image.png?quality=80&amp;w=1024\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Image de Marie-Astrid Dubant\" srcset=\"https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/uploads\/sites\/13\/2026\/03\/Marie-Image.png 1918w, 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affaires\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/fr-ca\/mes-finances-dabord\/entreprises\/inspiration\/temoignages-de-reussite-en-affaires\/marie-astrid-dubant-transformer-des-idees-audacieuses-en-retombees-durables\/\" class=\"card-title h4 mar-t-0\">Marie-Astrid Dubant\u00a0: Transformer des id\u00e9es audacieuses en retomb\u00e9es durables<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class= 'grid-one-third grid-tb-full grid-mob-full mar-b'>\n\t\t\t\t\t\t\t\t\t\t<article class=\"col-wpr mar-b-0 mar-r-0 mar-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"postcard-img-ctr post-card-image col-md-12 col-xs-6 mob-mar-b-0 pad-l-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/uploads\/sites\/13\/2026\/04\/Photo-for-article.jpg?quality=80&amp;w=1024\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Jeff Lacroy, Vive Crop\" srcset=\"https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/uploads\/sites\/13\/2026\/04\/Photo-for-article.jpg 5240w, https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/uploads\/sites\/13\/2026\/04\/Photo-for-article.jpg?resize=300,225 300w, https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/uploads\/sites\/13\/2026\/04\/Photo-for-article.jpg?resize=768,576 768w, https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/uploads\/sites\/13\/2026\/04\/Photo-for-article.jpg?resize=1024,768 1024w, https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/uploads\/sites\/13\/2026\/04\/Photo-for-article.jpg?resize=1536,1152 1536w, https:\/\/www.rbcroyalbank.com\/fr-ca\/wp-content\/uploads\/sites\/13\/2026\/04\/Photo-for-article.jpg?resize=2048,1536 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-details mob-mar-b-0 mob-mar-t-0 pad-r-0 col-md-12 col-xs-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"primary-taxonomy primary-link\" href=\"https:\/\/www.rbcroyalbank.com\/fr-ca\/mes-finances-dabord\/entreprises\/inspiration\/temoignages-de-reussite-en-affaires\/\">\n\t\t\t\t\t\tT\u00e9moignages de r\u00e9ussite en affaires\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rbcroyalbank.com\/fr-ca\/mes-finances-dabord\/entreprises\/inspiration\/temoignages-de-reussite-en-affaires\/la-strategie-de-vive-crop-pour-percer-dans-de-nouveaux-marches\/\" class=\"card-title h4 mar-t-0\">Les affaires au-del\u00e0 des fronti\u00e8res\u00a0: la strat\u00e9gie de Vive Crop pour percer dans de nouveaux 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href=\"https:\/\/www.rbcroyalbank.com\/fr-ca\/mes-finances-dabord\/entreprises\/inspiration\/temoignages-de-reussite-en-affaires\/east-mountain-forest-products-batit-une-entreprise-mondiale-grace-a-des-partenariats-de-confiance\/\" class=\"card-title h4 mar-t-0\">Des affaires au-del\u00e0 des fronti\u00e8res\u00a0: East Mountain Forest Products b\u00e2tit une entreprise mondiale gr\u00e2ce \u00e0 des partenariats de confiance<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n<\/section>\n<style class=\"advgb-styles-renderer\">\n\t\t.wp-block-tk-spacer.id-d237ed8a-f5d3-42a6-9e13-a7f722a3c8d0 {\n\t\theight: 60px;\n\t}\n\n\t@media ( max-width: 480px ) {\n\t\t.wp-block-tk-spacer.id-d237ed8a-f5d3-42a6-9e13-a7f722a3c8d0 {\n\t\t\theight: 30px;\n\t\t}\n\t}\t<\/style>","protected":false},"excerpt":{"rendered":"<p>Mois de la petite entreprise : retour sur des entreprises qui ont fait face \u00e0 des d\u00e9fis importants et leurs pistes d&rsquo;action communes.<\/p>\n","protected":false},"author":10,"featured_media":9498,"parent":6575,"menu_order":0,"template":"","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"tags":[187,174],"rbc_content_type":[121],"rbc_audience":[164],"rbc_lob_group":[122],"rbc_difficulty_level":[162],"rbc_mmm_category":[105,33,50,52,111],"class_list":["post-6807","rbc_my_money_matter","type-rbc_my_money_matter","status-publish","has-post-thumbnail","hentry","tag-entrepreneur","tag-technologie","rbc_content_type-article","rbc_audience-proprietaires-dentreprise","rbc_lob_group-entreprises","rbc_difficulty_level-intermediate","rbc_mmm_category-croissance-de-votre-entreprise","rbc_mmm_category-entreprises","rbc_mmm_category-etapes-de-la-vie-de-lentreprise","rbc_mmm_category-inspiration","rbc_mmm_category-temoignages-de-reussite-en-affaires"],"acf":{"contently_publication_id":"302550","custom_author":"Diane 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