This Definitive Guide teaches you how to manage cash. It shows you how to use sales forecasts to develop a cash flow forecast that predicts your cash needs and surpluses throughout the year. It teaches methods of controlling the outflow of cash and turning sales into real money quickly. It also explains minimum inventory policies and how to forecast in advance when you need to buy more. Furthermore, you will learn how to use various short-term financial instruments to invest excess cash and supplement earnings.

Maximizing cash flow focuses on bridging the gap between "cash out" for production and "cash in" from customer sales. This is a crucial concept given that liquidity is an essential element to running a successful business.

In this Definitive Guide, you'll learn about:

• Understanding your customer
• What's special about your business
• The marketing toolkit
• Defining your marketing strategy
• Implementing your action plan
• Your marketing plan workbook