Marketing
To win at marketing, you don't have to be the biggest player or have the biggest budget. All you need is a planned approach to marketing that targets the right customers, gives them information and advice they want, and eliminates what they don't want... a sales pitch.
If your marketing efforts are sporadic, you're constantly frustrated by opportunities that go nowhere and you have a tough time saying "no" to any potential sales that comes along, the Definitive Guide to Marketing for Small Businesses is for you.
In this Definitive Guide, you'll learn about:
- Understanding your customer
- What's special about your business
- The marketing toolkit
- Defining your marketing strategy
- Implementing your action plan
- Your marketing plan workbook
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