To win at marketing, you don't have to be the biggest player or have the biggest budget. All you need is a planned approach to marketing that targets the right customers, gives them information and advice they want, and eliminates what they don't want... a sales pitch.

If your marketing efforts are sporadic, you're constantly frustrated by opportunities that go nowhere and you have a tough time saying "no" to any potential sales that comes along, the Definitive Guide to Marketing for Small Businesses is for you.

In this Definitive Guide, you'll learn about:

• Understanding your customer
• What's special about your business
• The marketing toolkit
• Defining your marketing strategy
• Implementing your action plan
• Your marketing plan workbook