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Commercial Advice Centre > Greening your Business > Building companies that last – An interview with Michael Hopkins, editor-in-chief of the MIT Sloan Management Review

Building companies that last – An interview with Michael Hopkins, editor-in-chief of the MIT Sloan Management Review

Building companies that last – An interview with Michael Hopkins, editor–in–chief of the MIT Sloan Management Review

“I define sustainability pretty differently than most executives at the moment do, though I think they’re going to start defining it differently as we go down the road,” says Michael Hopkins, editor–in–chief of MIT Sloan Management Review. “I would describe sustainability as number one, finding a way to build organizations that last – that really last – which requires building whole communities that can sustain them. If you want an organization to last then everything else has to last as well.”

Since its beginning, the management sciences field has focused on the question of how to grow companies, says Hopkins. Sustainability is about taking that one step further and “thinking about how to grow companies that grow us. That’s well beyond the way most executives currently think about sustainability, but it’s where we’re headed.”

How most executives define sustainability today, was in fact, one of the questions asked of 1500 leaders and managers from corporations around the world for “The Business of Sustainability”, a special report by MIT Sloan Management Review.

Hopkins explores this and many other sustainable business issues in this exclusive interview with RBC.

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