Given the economic climate of late, many manufacturers are focused on survival, leaving little managerial time to dedicate to long-term strategic planning. At the same time, there is a pressing need for companies to better understand why going green is a business imperative.
In this report, Jayson Myers, president and CEO of Canadian Manufacturers & Exporters (CME) urges leaders of manufacturing companies to consider the business risks and opportunities embedded within the environmental sustainability challenge and to take action.
Advantages of becoming a cleaner, greener manufacturer include new market opportunities, lower costs and reduced risks.
This report, created through a partnership between RBC & CME, also highlights the top sustainability challenges for manufacturers and showcases examples from other companies leading the way.
Today, manufacturers have to focus on the twin objectives of environmental and financial sustainability. I believe Canadian manufacturers will continue to find compelling competitive advantages in going green to ensure that environmental sustainability remains a strategic priority.
president and CEO of Canadian Manufacturers & Exporters
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