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What is RBC Insight Edge?

This dashboard offers data-driven insights to help business owners make more informed decisions about their business, customers and markets. Using anonymized credit and debit card transactions along with demographic and location data, RBC Insight Edge offers real-time intelligence through an easy-to-use dashboard.
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Why Use RBC Insight Edge?

Benchmark your business

Leverage insights from real-time purchasing trends in any market to understand your own strengths, opportunities and how you stack up against the competition.

Know your customers

Uncover details about your customer base to better understand consumer spending patterns and loyalty to inform your sales and marketing strategies.

Explore new markets

Search neighbourhoods across the country to learn about the unique composition, commercial activity and spending habits of the area.

Support growth ambitions

Find information with greater ease when making strategic decisions about future growth and investment opportunities for your business.

It gives us real time information for our own customers. As a retailer, that's all you can ask for, is the information on your customers so you can better serve them.

Lawrence Eade, President, Purdys Chocolatier.

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Safeguarding Your Data

We’re dedicated to protecting our clients’ privacy and information. RBC Insight Edge works with unidentifiable aggregated data, which cannot be traced back to any one individual or business. We leverage our expertise in information management and insight development, which is safeguarded by rigorous privacy standards.

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Get Started With RBC Insight Edge

  • RBC Insight Edge is currently suited for retail businesses who sell directly to their customers at physical locations. Stay tuned as we expand to more businesses in the future.
  • Speak to your RBC Advisor or find an RBC Advisor today to unlock the insights you need to help move your business forward.

Aite Group, a global research and advisory firm, has recently recognized RBC Insight Edge as winner of the "2020 Impact Innovation award for AI/Advanced Analytics ."

Insights provided by RBC, in electronic or paper form (“Insights”) are for general guidance and informational purposes only. Insights are not intended to provide specific financial, investment, tax, legal, accounting or other advice, and they should not be relied on for any such advice. Not all guidance contained in Insights will be appropriate in all cases. Royal Bank of Canada does not offer guarantees of any kind, and is not responsible in any way for the content of Insights including opinions, information and resources offered. Royal Bank of Canada does not make any express or implied warranties or representations with respect to any Insights. Royal Bank of Canada will not be liable for any losses or damages arising from any errors or omissions in any information in Insights, or arising from any action or decision made by you in reliance on any Insights. Before implementing any strategy, you should speak to a professional advisor and create a plan that is designed to suit your requirements.