Strategic alliances and partnerships assist savvy small and medium-sized businesses to develop new markets and improve products and services. However, creating a successful alliance calls for careful planning and proactive management.
With competition for customers more intense and resources more scarce than ever, businesses are developing their own co-operative arrangements - with suppliers, related firms and customers. Successfully managing these relationships is not easy. This Definitive Guide will help you understand the opportunities and risks of alliances, how to find the right partner, negotiating tactics, and more.