You don't need the clout of Amazon.com, the world-renowned Internet-based bookseller, although online commerce may be exactly what you want. Every business should be online. It's where your customers are, whether or not they are actually buying anything online. It's also where you can find your competitors, local and global.
E-commerce is an extremely broad and sometimes complex field; this Definitive Guide offers some perspective that will provide a solid understanding of the basic issues and choices you'll fact as you build your own e-commerce channel.
In this Definitive Guide, you'll learn about:
- Strategic planning
- Getting up and running
- Online payment
- Service and support
- Building traffic
- Performance metrics; site statistics
- E-commerce resources