Going Global

Mark Segal, Chief Financial Officer, Spin Master Ltd., and Jana Henderson, Director of Global Solutions, Business Financial Services, RBC Royal Bank^®, discuss how to tackle the challenge of taking your business to the world.

If you’re going to do business internationally, you can’t be reactionary.  You have to be purposeful in your approach.  That approach can be three-pronged: educate yourself on the culture and the business environment; have a solid plan on how to engage customers or suppliers and make sure that you’re prepared to deal with cultural differences; and understand the legal ramifications of doing business abroad. 

If you know your market, know your customer, and know how you’re going to do the deal, you can be successful and penetrate markets very quickly.

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