Technology can help any business on the full continuum of the value chain, from the original idea to servicing the end customer. And every business should be thinking about and exploiting new technologies. If you're not, you can be sure the competition is.
If Canadian businesses want to compete globally, they need to invest in equipment to off-set higher labor costs, improve productivity, add value, and achieve their goals.” The question that businesses need to ask themselves isn’t “can I afford the investment?”, it’s “can I afford not to invest?”
Eric Gales, President of Microsoft Canada, and Bruce Pennington, VP of the Equipment Finance Group at RBC Royal Bank®, discuss how to approach investment in equipment.
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