Make Informed Decisions With Consumer Data Insights for Small Business

Make Informed Decisions

Now, more than ever, businesses can use an edge. RBC Insight Edge for Small Business is an easy-to-use dashboard that transforms anonymized credit and debit card transactions, along with demographic and location data, into real-time consumer insights².

RBC Insight Edge for Small Business is suited for retail and consumer services businesses who sell directly to their customers at physical locations.

Benefits of Insight Edge for Small Business

Track shopping behaviour

Discover how, when and where people are shopping with real-time transaction data from nearly 14MM consumers across Canada.

Optimize your store hours and staffing

View busy hours tailored to your area, retail category and time period.

Benchmark your business

Leverage insights from real-time purchasing trends for any neighbourhood to better understand key metrics in your category.

Reach your customers

View demographic data covering income, population density, age, gender and spend in your category.

Make informed real estate decisions

View demographic data and neighbourhood growth patterns, including all major malls across Canada.

Safeguarding Your Data

We’re dedicated to protecting our clients’ privacy and confidential information. RBC Insight Edge for Small Business works with unidentifiable aggregated data, which cannot be traced back to any one individual or business. We leverage our expertise in information management and insight development, which is safeguarded by rigorous privacy standards.

Start using RBC Insight Edge for Small Business

Subscribe for just $10/month³

Simply sign into RBC Online Banking for business.

You’ll enter into the New Banking Experience for a one-time identity confirmation.

Next, you’ll automatically be sent to RBC Insight Edge.

Follow the prompts to subscribe and begin using the dashboard right away.

Insight Edge for Small Business is only available for retail businesses in Canada that accept debit and credit card payments from customers.

Insights provided by RBC, in electronic or paper form (“Insights”) are for general guidance and informational purposes only. Insights are not intended to provide specific financial, investment, tax, legal, accounting or other advice, and they should not be relied on for any such advice. Not all guidance contained in Insights will be appropriate in all cases. Royal Bank of Canada does not offer guarantees of any kind, and is not responsible in any way for the content of Insights including opinions, information and resources offered. Royal Bank of Canada does not make any express or implied warranties or representations with respect to any Insights. Royal Bank of Canada will not be liable for any losses or damages arising from any errors or omissions in any information in Insights, or arising from any action or decision made by you in reliance on any Insights. Before implementing any strategy, you should speak to a professional advisor and create a plan that is designed to suit your requirements.

Applicable taxes will be charged on the monthly subscription fee. The fee will be debited on the fourth business day of each month from the RBC business deposit account designated by you at registration. The fee will be prorated during your first month of subscription, depending on when you subscribe. You may cancel your RBC Insight Edge subscription at any time directly in the tool. If you cancel your subscription, the cancellation will be effective at the end of the month in which you cancel. You will continue to have access to RBC Insight Edge until the end of the month of cancellation, and you will be charged the fee for your last full month on the fourth business day of the following month.

Standard fees and charges apply for services and transactions exceeding the number included in the account package.

Get Started

Open a business banking account with RBC and enjoy access¹ to RBC Insight Edge for Small Business for $10 per month³ to help you grow your business with informed data insights. Get started today with one of our operating accounts.

Digital + In-Branch Banking