Make Informed Decisions
Now, more than ever, businesses can use an edge. RBC Insight Edge for Small Business is an easy-to-use dashboard that transforms anonymized credit and debit card transactions, along with demographic and location data, into real-time consumer insights2.
RBC Insight Edge for Small Business is suited for retail and consumer services businesses who sell directly to their customers at physical locations.
Benefits of Insight Edge for Small Business
Track shopping behaviour
Discover how, when and where people are shopping with real-time transaction data from nearly 14MM consumers across Canada.
Optimize your store hours and staffing
View busy hours tailored to your area, retail category and time period.
Benchmark your business
Leverage insights from real-time purchasing trends for any neighbourhood to better understand key metrics in your category.
Reach your customers
View demographic data covering income, population density, age, gender and spend in your category.
Make informed real estate decisions
View demographic data and neighbourhood growth patterns, including all major malls across Canada.
Safeguarding Your Data
We’re dedicated to protecting our clients’ privacy and confidential information. RBC Insight Edge for Small Business works with unidentifiable aggregated data, which cannot be traced back to any one individual or business. We leverage our expertise in information management and insight development, which is safeguarded by rigorous privacy standards.
Start using RBC Insight Edge for Small Business
Subscribe for just $10/month3
Simply sign into RBC Online Banking for business.
You’ll enter into the New Banking Experience for a one-time identity confirmation.
Next, you’ll automatically be sent to RBC Insight Edge.
Follow the prompts to subscribe and begin using the dashboard right away.
Open a business banking account with RBC and enjoy access1 to RBC Insight Edge for Small Business for $10 per month3 to help you grow your business with informed data insights. Get started today with one of our operating accounts.
Still Have Questions?