TLDR
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Although networking can feel intimidating, the right mindset can help you approach it with confidence. These tips can get you started!
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While networking can feel intimidating, there are proven strategies that can help you successfully build your network with confidence
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Mixing online and offline networking is vital to creating meaningful, lasting connections that can open doors for you
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The best networking is a two-way street. When you focus on adding value for others, it leads to more meaningful, lasting relationships
Networking in Canada – Why it matters more than ever
Although networking can feel intimidating, it is one of the most important components of building your career – whether you’re looking for a job, trying to grow in your current role or exploring new opportunities. And in today’s job market, it matters more than ever.
The new reality of job hunting
Searching for a job today looks very different than it did just a few years ago. The rise of remote work, the use of technology throughout the hiring journey and the prevalence of AI-driven processes have reshaped how Canadians find and secure work.
Here are some of the biggest shifts:
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Online platforms: Job boards make it easier to apply for more positions at once. While this is convenient for applicants, it also means there are more applicants per role – and stiffer competition. Platforms like LinkedIn have become central to the job search, replacing traditional methods such as cold calling and email outreach.
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The AI job search and Applicant Tracking Systems (ATS): Many employers use technology – such as ATS and AI – to scan resumes for keywords. If your resume doesn’t include them, it may not reach human eyes.
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Virtual interviews: Many first-round interviews are now often held over Zoom or Teams. This requires a specific skill set and comfort level – including proficiency with virtual communication, sound and lighting skills and body language that translates well on screen. Quick tip: Look at the camera, not the talking head in the corner of your screen.
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Remote and hybrid work: More employers are open to candidates outside their local area. A Toronto-based role, for instance, may be filled by someone living elsewhere in Canada – or even abroad – increasing competition for jobs.
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The hidden job market: Many job openings are never even posted publicly. Instead, employers rely on personal connections and professional referrals to fill roles. This is known as the “hidden job market” and is a crucial reason why networking is essential.
How can networking feel less intimidating?
Let’s face it: networking can be nerve-racking. After all, you’re putting yourself out there and risking rejection, which naturally stirs up fears of being judged, dismissed or forgotten.
Many people describe networking events as feeling like a performance, where you’re expected to condense your skills and experience into a few short minutes – almost like professional speed dating.
On top of that, walking into a room of strangers and striking up a conversation can feel uncomfortable, especially if you’re introverted or outside of your comfort zone. But with the right mindset, networking can feel more like an opportunity for genuine connection – rather than a one-sided pitch.
Watch: What is Networking Anyway? Young leaders and innovators discuss both the importance of their networks and the awkwardness of networking.
5 networking tips to help foster professional growth
Whether networking feels awkward or natural, there are always new ways to approach it – especially in today’s ever-evolving job market. Here are five practical strategies:
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1. Nurture all connections. Start by tapping into people you already know – friends, classmates, coworkers, alumni groups and professional associations. Good ways to stay in touch – or reconnect – include coffee chats, informational interviews, LinkedIn messages or volunteering.
Learn how to effectively prepare for a coffee chat and get the most out of your meeting.
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2. AI-proof your approach. In a job search environment where resumes are scanned by AI and opportunities are discovered online, it pays to understand keywords. Tailor your LinkedIn profile and outreach messages with language employers are searching for. At the same time, look beyond algorithms: authenticity, humour and storytelling can help make you stand out.
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3. Blend digital with in-person networking. Both matter. Yes, it’s vital to optimize your digital presence – especially on LinkedIn – but it’s also important to show up in real life. Attend events, join professional associations and volunteer. The most lasting relationships tend to be built face-to-face.
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4. Have your elevator pitch and conversation starters ready. Attending an in-person event? Go in with a 30-second pitch that explains who you are, what you do and what you’re looking for. Having some easy openers prepared can also help you break the ice: “What brought you to the event tonight,” and “What did you think about that last speaker?” are tried-and-true conversation starters.
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5. Understand that the best networking is reciprocal: Networking isn’t just asking for help – it’s about building two-way relationships. Listen actively, ask questions and think about how you can provide value – whether it’s sharing experiences or resources, making introductions or even offering a listening ear.
FAQs about networking
The “hidden job market” refers to jobs that are not posted publicly (some estimates suggest up to 85 percent of jobs are never advertised). Employers often fill roles through professional networks and referrals, which is why investing in your own network is so important.
A referral signals that someone trusts your skills and has confidence in you. For employers, a referral reduces the risk of interviewing and/or hiring a candidate.
If networking isn’t your strength, consider some popular hacks. Bring along a networking buddy to make you feel more comfortable at a networking event. Or, start conversations online before suggesting a coffee chat. Approaching networking as a conversation rather than a monologue can also help it feel more natural.
Many organizations and associations are tailored to newcomers. Joining these can help you quickly connect with peers and potential mentors. This article outlines strategies for building your network in Canada:
> 8-minute read: How to Build Your Network From Scratch in Canada
Networking doesn’t have to mean handing out business cards to strangers or pitching yourself in 30 seconds or less. At its core, networking is about building real, human connections and forming relationships that can open doors to support career growth.
If networking feels scary to you, remember to start small and be yourself. With the right mindset, networking can become empowering – and one of the most rewarding parts of your professional journey.
For more practical tips on how to stand out as to you search for a job, build your resume and develop your interview strategies, visit the Finding A Job pages of My Money Matters.
This article is intended as general information only and is not to be relied upon as constituting legal, financial or other professional advice. A professional advisor should be consulted regarding your specific situation. Information presented is believed to be factual and up-to-date but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the authors as of the date of publication and are subject to change. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by Royal Bank of Canada or any of its affiliates.
