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Five Ways to Leverage Your Banking Relationship to Drive Business Growth

By Diane Amato

Published September 18, 2020 • 4 Min Read

To effectively navigate change, opportunity and even bumps along the road, it helps to have the right people in your corner. This is where your business financial advisor comes in.

Building and nurturing this relationship can make a significant difference in the success of your business – because when you’re tracking together, you can more effectively react to the unexpected and take advantage of opportunities.

Here are five ways to leverage your banking relationship for the benefit of your business.

1. Share your story

What makes your business unique? What are the key elements of your business plan? What’s your vision and what are your goals? When your business financial advisor understands these things about your business, they are in a better position to provide you with the right advice and solutions to run, grow and protect your business.

Armed with your big picture, your advisor can be on the lookout for opportunities that can help support your business’ future.

Let us help you with your plan! Try the free RBC Business Plan Builder tool

“Discuss your business plan with your advisor,” says Karen Svendsen, Senior Director, Client and Business Strategy. “If they know what you are trying to do, they can introduce you to other parts of the bank and trusted partners that can help you meet your goals. Sometimes they can help you think in a different way and see other options too.”

2. Be proactive

Thinking of making a change to your business model? Considering a pivot? Being proactive and having discussions with your advisor before you make changes allows for collaborative planning and time to set your business up for the best possible outcome.

“Make your business financial advisor aware of significant changes you are considering before you make them,” advises Rebecca Vandersleen, RBC Senior Relationship Manager. “Being proactive and sharing your plans in advance allows for time to brainstorm ideas and solutions.”

Keep in mind, being on the same page with your advisor during your day-to-day operations is far better than trying to scramble to catch up should you be faced with either a great opportunity or a sudden downturn.

3. Be transparent

If you’re struggling with cash flow or feeling overwhelmed with questions and unknowns, you’ll weather the storms better when you speak with your advisor about your challenges. They can help with a range of resources, including tools and advice that could help you get out of cash crunches, or provide access to partners who can introduce new solutions to issues you’re facing.

Remember, your business financial advisor wants to help. Don’t hide your struggles – by bringing them forward early and asking for help, you can solve them together.

4. Stay in regular contact

Staying in touch with your advisor is easier than ever before. With the technology and practices made common in recent years, more and more clients are connecting with their advisors face-to-face, from home or office. Through regular video chats or phone calls you can keep your advisor up-to-date on your business, future plans and ideas.

At the same time, Joanne Ironside, RBC Senior Relationship Manager, advises to make sure your business is digitally enabled. “While the branch worked well in the past, now may be the time to be sure that you are taking advantage of all the bank’s digital capabilities,” she says, adding “Just like your business is changing constantly, so are the ways RBC can assist you. Make sure you are taking advantage of all the real-time and digital services we have in place”

5. Get personal

What personal goals do you hope to achieve? Is it a certain lifestyle for you and your family? Are you building a savings plan for your child’s post-secondary education, a new home or a vacation property? Keep in mind, decisions you make for your business can affect your personal goals. By being transparent about both to your business financial advisor, they can help you achieve what matters to you.

What’s more, a close relationship with your advisor can help you feel more comfortable to share early anxieties or big ideas as they come up.

Your business financial advisor is eager to help you in any way they can – whether you’re growing or expanding your business, trying to weather challenges, or aiming to most effectively stay on top of the day-to-day operations. By keeping in touch with them and being open about your plans, they’ll be ready to do their best for you and your business.

This article is intended as general information only and is not to be relied upon as constituting legal, financial or other professional advice. A professional advisor should be consulted regarding your specific situation. Information presented is believed to be factual and up-to-date but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the authors as of the date of publication and are subject to change. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by Royal Bank of Canada or any of its affiliates.

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Banking/ Digital banking